Latest / The Future Herd / 33: Meeting People Where Their Futures Already Are with Tianna Brand
Transcript
- 0:01Tianna: Hi, I'm Jesse Hirsch.
- 0:03Welcome to the Future Herd.
- 0:15If the future isn't a destination, you predict what if it's something
- 0:19you're already building right now, whether you realise it or not.
- 0:24Although, if you're on a farm while you're listening to this,
- 0:27I suspect you do realise it.
- 0:30And so this question sits at the heart of this conversation that we're having today.
- 0:37And my guest is Tiana Brand, a foresight practitioner who spent
- 0:41her career doing something genuinely difficult, walking into rooms full
- 0:47of scientists, veterinarians, policy experts, and people who trust data
- 0:52and demand evidence, convincing them that imagining multiple futures isn't
- 0:59a soft exercise, it's a requirement of leadership, it's essential work.
- 1:06And she did that inside the world, organisation for Animal Health, one of the
- 1:11oldest international bodies in existence.
- 1:14And she did it as she put it by stealth.
- 1:18What drew me into today's conversation is the particular
- 1:22tension Tiana navigate so well.
- 1:25On one side, you have sectors like ours, AgriFood, animal health, rural communities
- 1:31that are facing compounding complexity and crises, climate, disease, trade,
- 1:38technology, trust, all of it colliding.
- 1:42And on the other side, you have organisations, leaders, and frankly entire
- 1:46cultures that respond to that complexity by tightening their grip, narrowing
- 1:53their vision, betting everything, uncertainty that they don't actually have.
- 1:59Tiana's argument, and it's a compelling one, is that humility isn't weakness
- 2:05is the face of an uncertain future.
- 2:07It might be the most practical leadership tool we have.
- 2:12So what does it actually look like to bring foresight into a
- 2:15sector that's sceptical of it?
- 2:17And what does it mean to lead when the future isn't one thing, but many?
- 2:24Let's get into it.
- 2:27Jesse Hirsh: Tiana, welcome to the Future Herd.
- 2:30Tianna: Thank you so much.
- 2:32It was good to meet you.
- 2:34Jesse Hirsh: Now we have a ritual that starts off every episode,
- 2:38which is meant to catch most of our guests kind of flat-footed.
- 2:43in your case, you've kind of got a bit of an advantage when it
- 2:46comes to this question, which is what does the future mean to you?
- 2:53Tianna: Oh, well, even, even somebody who practises foresight and, and
- 2:59thinks about future in multiples, um, there's that question can
- 3:05still catch us all off a guard.
- 3:07And then sometimes it does.
- 3:08It depends on the situation and the person I'm talking to, um, and how I
- 3:15want to, how I want to express myself.
- 3:17So in general, for me, the future is, is not one thing.
- 3:22Um, it's multiple.
- 3:25It doesn't exist yet.
- 3:27It exists in our anticipation of those multiple futures.
- 3:31So in that sense, it can't be predicted.
- 3:34It can be created and shaped by the things that we do today.
- 3:40And I can go on about that.
- 3:41You like,
- 3:43Jesse Hirsh: Right on,
- 3:43Tianna: like even, even in our English language, right?
- 3:46We thought we use present and, and past.
- 3:50Um, and when we talk about the future, it is speculative, it's almost a hypothesis.
- 3:57When we formulate our impressions of the future and we try to explain it, it
- 4:03remains, um, uncertain and unknowable.
- 4:08Jesse Hirsh: Well, and again, to your credit, you're the first person to
- 4:11introduce a plurality, uh, uh, as an answer to that in acknowledging
- 4:16that there are multiple, if not infinite futures, uh, that are
- 4:21part of our understanding of that.
- 4:24Jen, why don't I, uh, bring you in here to kind of, I think in your own
- 4:28words, bring us to the past before we continue moving towards the future.
- 4:32Jenn: Yeah, so Tiana, I, I met you years and years ago, and I wanna just,
- 4:40I'd love for you to talk about, for us, what it was like to bring forecasting
- 4:46into the world of the World Animal Health Organisation, which is a, what
- 4:52is a hundred year old organisation like, how does one bring the concept of
- 4:56Foresighting into such an aged being?
- 5:01Tianna: Um, well with the, a bit of, um, guts, I guess, especially
- 5:08in an organisation which is has a lot of scientists, um,
- 5:14veterinarians, you know, very looking for the evidence, if you will.
- 5:19Um, the solid answer, you know, heavily reliant on science itself.
- 5:26And one thing that I had to go back to with a lot of my colleagues who
- 5:32are very open-minded people was to go back to how they think about risk,
- 5:40um, and how they think about science.
- 5:41I mean, science was all speculation at one point until we, until we
- 5:45started experimenting and doing repetition within those experiments.
- 5:50And even today, we are learning things that we thought we knew,
- 5:54that we thought we knew and that we don't know through experimentation.
- 5:59Um, so, and also thinking about it from a risk perspective, you know,
- 6:03working in an environment where they are already scanning the horizon for
- 6:09what is emerging in terms of diseases.
- 6:13And looking at it from an emergency management perspective, when you
- 6:17think about the cycle of emergency management, you are anticipating
- 6:21as well and you're preparing.
- 6:25So using that type of language, it made it kind of interesting
- 6:29for them to go, oh, okay.
- 6:31Right.
- 6:31We seem to be quite siloed in our way of thinking about what risk looks
- 6:37like, how risks emerge, et cetera.
- 6:41But we also know just, you know, based on our own experiences, that it's never
- 6:48just, it's never gonna come at us.
- 6:50It one direction.
- 6:51It's gonna come at us from multiple directions.
- 6:53So thinking about how politics might play out or economics might play out
- 6:59in an emergency situation, how weather will play out in an emergency situation.
- 7:04It's not going to be just this nice little disease modelling type of situation where
- 7:11we've put a lot of parameters around.
- 7:13And the reason we wanted to do that was to keep our decision making tight.
- 7:18And every, every disease outbreak tells you something new and probably
- 7:25something that you knew about and probably should have reacted to.
- 7:31And so, you know, these ideas that the lessons learned, um, maybe we should
- 7:35be more mindful of what else is going on in the world, you know, prior to,
- 7:39uh, rushing out with responses or coming up with a solution or, or what
- 7:43have you, because sometimes those solutions can cause other problems.
- 7:47So yes, it was a bit of, um, like, why do we need this?
- 7:52Um, we already do horizon scanning as it is.
- 7:56You know, we're looking at PubMed and we're looking at rumours and everything
- 8:01else to find out what is happening in the world in terms of disease outbreaks
- 8:05and potential disease outbreaks.
- 8:06Why do we need to do this?
- 8:08And it was really about, well, there are more, there are more outcomes
- 8:15than what we think we'd like to see.
- 8:18So that was a way to kind of, um, bring people along with that idea of doing, not
- 8:25forecasting, not just disease modelling.
- 8:28Those are the four foreseen stuff, but bringing in the unforeseen and what can
- 8:33you, um, what can you work with with that?
- 8:37Jesse Hirsh: Well, and to what extent is humility kind of central
- 8:41to the process of foresight?
- 8:43And, and I say that in a cultural context in which arrogance and certainty
- 8:50seems to drive a lot of products that would be in the kind of, in
- 8:55intelligence or the dashboard space.
- 8:59'cause what you're describing, again, couched in the context of risk management,
- 9:05does seem to run counter to the culture, at least the business culture that,
- 9:10that a lot of organisations look to when, when dealing with the future.
- 9:16Tianna: Yeah, absolutely.
- 9:18Yeah, that's a good point.
- 9:20Um, well, a lot of people don't like to be wrong.
- 9:25I think that's where maybe you're coming from as well.
- 9:27Like there's that idea of holding tightly to prediction and, um, look,
- 9:32if you get it right, it's, it's a bit of luck, I think, rather than actually
- 9:38solid, you know, prediction here.
- 9:42So yes, there is that sense of the humility needs to be brought
- 9:45along with this, and where is nice to centre around that is nobody's
- 9:51been to the future and back.
- 9:54Show me somebody who has and, and have we listened to that person as
- 10:01well, if they had, you know, I mean, there's, there's so many Cassandras
- 10:05around us, I think, but at the same time, how nobody's been there and back.
- 10:09So there is a sense of humility.
- 10:10None of us, doesn't matter how intelligent you are, how, um, you know, well read,
- 10:16um, thinking in systems, multiple, multiple ways of, of knowing, et cetera.
- 10:22Can you put that all into one and be able to come up with a,
- 10:26like, it's gonna be like this.
- 10:29What you can do is like, I've got the information that I need now.
- 10:33This is what I know now, um, and I'm gonna act on, on that.
- 10:39Or maybe I'm not gonna act on that.
- 10:40I'm going to bring in some other, some other opportunities and other ways of
- 10:44knowing and, and other perspectives.
- 10:47The more perspectives you have, the more you realise how
- 10:50plural the future futures are.
- 10:54It's, um, it's just, uh, as you said, it's almost like it's a, a
- 10:58bit mathematical that way, right?
- 11:00There's, there's a, there's a multiplicity of them.
- 11:04Um, so yeah, sometimes it's just about, okay, well we'll try to narrow
- 11:07it down for some people, but keep in mind we can't, and these are
- 11:11speculations that we're dealing with.
- 11:14Um, and how are we going to move with this uncertainty, not hold too tightly
- 11:18onto it, not to hold too tightly onto our assumptions, uh, et cetera, to
- 11:24just move our way through it and ask ourselves, who are we doing this for?
- 11:29What is our purpose?
- 11:30Do, can we think about the next generation when we're making these decisions?
- 11:34I think that is something that brings in a lot of humility as well, is because
- 11:38there's a sense of responsibility in the present for creating the multiple
- 11:43outcomes, um, from the decisions that we take or don't take today.
- 11:48Jesse Hirsh: Well, and to go back to Jen's question around the, the broader notion
- 11:53of organisational adoption or the way in which organisations can, can wrap their
- 11:58head around the, the value of foresight.
- 12:02How much of that is, is methods?
- 12:04And I don't just mean the methods of the foresight practitioner,
- 12:08which is an invitation for you to elaborate on that, also the methods
- 12:13of the organisation itself, right?
- 12:15The way that they think, the way that they deal with risk, the way that, to your
- 12:19point, they think of the next generation.
- 12:22How much of that is a dance between you presenting your methods, and at the same
- 12:28time trying to get the organisation to think about their own methods it comes
- 12:34Tianna: Hmm.
- 12:34Jesse Hirsh: of the future or just making decisions in the present?
- 12:39Tianna: Yeah, well, I think Woa, the World Organisation for Animal
- 12:43Health did give it the old college try, and I think I did as well.
- 12:47Um, so part of it is it's a bit foresight by stealth.
- 12:54Um, you can do things on an every day, like use foresight
- 12:58every day, be foresightful.
- 13:00And it could be something very simple as, oh look, you know, we
- 13:03have a, we're concerned about at the time, I'll give you an example.
- 13:08At the time we're concerned about COVID, um, 19 appearing in farmed animals.
- 13:13Like, okay, we need to have a conversation about that.
- 13:17As an organisation, you don't need to go through grand gestures, uh, in terms
- 13:22you're already working within their methods of like, okay, anticipation here.
- 13:27Um, it hasn't happened yet.
- 13:29It might not happen, but like, how can we unpack this a little bit
- 13:32so that the whole organisation, different parts of the organisation
- 13:36can come together and say, right.
- 13:39Um, if this happened, you know, the first order of impact there would be
- 13:43absolute panic at the, at the supermarket.
- 13:46Um, borders would be closing.
- 13:47You know, trade would stop.
- 13:49And we just unpacked all this information, including what would come out of it
- 13:53from a technological perspective in terms of diagnostics, um, in terms of
- 13:58how we might run the general session, um, how we might need to come up with
- 14:03a new standard, uh, for how to treat this situation, speculative situation.
- 14:10And at those points we decided, okay, here's how we're
- 14:13going to communicate this.
- 14:15Here's who we need to bring in, um, to discuss this because within this
- 14:20vast network we have surely somebody's already asked this question and we just
- 14:23haven't put it out there yet, so let's, let's tap into these different places.
- 14:29So that's what I mean by stealth and working within, you know,
- 14:32an organisational, um, context and within their own methods.
- 14:37The other part of this for like foresight to be really, I guess, um, accepted, you
- 14:42know, brought more into the organisation, sustained within an organisation.
- 14:48Um, there's a, a very famous futures researcher who said that
- 14:55culture eats strategy for breakfast.
- 14:58Meaning that it, sometimes you can have all the strategy, you can work out all the
- 15:02strategy you want in the world, you want the organisation to look a certain way.
- 15:06However, um, the, the futurist is suhail Inda, by the way.
- 15:12Um, but at the same time, if the culture is not.
- 15:18A creating an environment in which, you know, that strategy that you've
- 15:23come up with, with, you know, with all this foresight, insightful, um,
- 15:29methods and, and whatever comes out of those, of those methods, then, you
- 15:34know, you're just back to where you are.
- 15:37Um, again, so there, there's a bit of that.
- 15:39There's a real sense of, um, socialising it as somebody who practises foresight,
- 15:45um, looking for the champions within the organisation, um, who will say, yep, I see
- 15:51this as something that's really useful.
- 15:54And then just doing it by stealth, you know, just little bits here and there.
- 15:57Working with people in an organisation of, you know, what, what's, what's
- 16:01keeping them awake at night?
- 16:02You know, what, you know, they see signals in the air and they want to,
- 16:06they feel that there's changes coming.
- 16:08How can we unpack that?
- 16:11Jesse Hirsh: Well, and I'd love for you to elaborate further on that
- 16:15cultural element and, and to give you a,
- 16:17Tianna: Okay.
- 16:18Jesse Hirsh: of hook to wrap it around.
- 16:20Complexity seems to be something that is both part of the, the, the
- 16:27role that foresight is meant to address, also part of our culture.
- 16:31Like, it, it seems part of the consequence of increased technology, of increased
- 16:36measurement of a quantified society is we are entertaining increasing levels of
- 16:42complexity like factoring in climate with health, with soil data, with animal data,
- 16:49just within the agricultural context.
- 16:52How much does culture play in facilitating or shutting down in the
- 16:58face of that complexity your larger rather brilliant strategy of, of finding
- 17:05the, the, the allies, finding the people you can work with, finding the
- 17:09champions who can help move this along?
- 17:12I'm, I'm kind of babbling in, in lack of a coherent question, but I'm, I'm
- 17:18trying to, on the one hand, reconcile the growing complexity that I think a
- 17:22lot of organisations face opportunity for foresight to help give tangibility,
- 17:29to give narrative, to give a vision to that complexity, while also recognising
- 17:35that it's only so far as the culture will allow that if you don't have a culture
- 17:39that will allow for those connections, allow for that brainstorming, allow
- 17:43for imagining multiple futures, it, it kind of seems dead on arrival.
- 17:49So how do you navigate that?
- 17:50Where do you see the opportunities or the challenges there in terms of that
- 17:54larger cult uh, uh, cultural context?
- 17:59Tianna: That's, um, that's an excellent question, and I think there's a, there's
- 18:03a couple ways of looking at this.
- 18:05There's the co complex aspect of it.
- 18:07The, the beautiful thing that we're recognising about complexity
- 18:11is how there's all these feedback loops and how we are, we see people
- 18:17thinking more in systems and more connections rather than silos.
- 18:22And, you know, maybe that's part of just recognising, wow, we're in
- 18:27this real mess and, and actually you are too, and you are too.
- 18:30You are too.
- 18:32Or we're in this real opportunity space.
- 18:34It doesn't have to be a mess, but we're in this real, in-between space
- 18:37and, you know, there are things that we are sharing, um, whether it's it's
- 18:43values or visions or, or what have you.
- 18:46So we recognise that what is happening in the world, what's
- 18:51happening with climate change?
- 18:52What's happening with soil health, what's happening with animal health?
- 18:55You know, everything all connected.
- 18:57And we're, we're, we're having these discussions about
- 19:01planetary boundaries, et cetera.
- 19:03So we're recognising systems thinking and we're recognising the
- 19:07interconnections between everything.
- 19:10You know, everything is, is connected.
- 19:13Um, and maybe I'm, there's no doubt about it, I'm biassed in how these,
- 19:19how I view these conversations going on and looking at them as hopeful, um, you
- 19:26know, pockets of opportunity and, uh, you know, places where we can really use that
- 19:34complexity, if you will, or, or leverage that complexity in a way that makes us
- 19:41kind of break the current system, um, and the current systemic thinking about
- 19:47how things are not, or the opposite of that, or some kind of version of that.
- 19:53Um, so yes, a culture of an organisation does play a big role in that, is in terms
- 19:58of its operating or, or allowing the environment to, um, unfold like this.
- 20:06They, by ignoring the complexity, um, I don't think anybody's
- 20:10doing themselves any favours.
- 20:13Not an organisation, not individuals, um, what have you.
- 20:16And even listening to some of the, the episodes on, on your podcast, um, you'd
- 20:23start to, I think that was the whole point behind it, is to recognise how complex
- 20:29things are, but really how systemic and how interconnected all these aspects are.
- 20:37And it's bringing in this nice picture, um, a nice way of, of looking
- 20:43at complexity and, and appreciating complexity and being, as you had
- 20:48pointed out, hu having a little bit of humility in the face of that, uh,
- 20:53because there's a sense of control and there's also a sense of emergence.
- 20:57And the, the, the thing that I'm hearing mostly within this podcast
- 21:02is the emergence piece of it.
- 21:04And then just on that, thinking about the title of this podcast, when I hear,
- 21:11when I heard Future Heard, I didn't think of HRED, I thought of you're
- 21:17hearing it, that it has been heard or it's being, you know, it's being valued.
- 21:23Um, so in a sense, organisations are not boxes, um, with
- 21:31walls and things like that.
- 21:32Organisations can be the communities that you are developing here and connecting
- 21:39with across Canada and across different elements within the food system.
- 21:44So that itself can be an organisation and we create these things.
- 21:49Organisations are people and they need to be connected with and heard
- 21:56and herded maybe in some ways to.
- 22:02Jenn: Hey, Tiana, can I just build on that for a minute?
- 22:04We're talking about like systems thinking and how complex everything is in terms
- 22:09of soil health and animal health.
- 22:10And we're taking all of that into account, how do we manage mistrust
- 22:17or misinformation, where does that fit into the discussion?
- 22:22Tianna: Yeah, like who's, whose signals are we, are these signals,
- 22:25the things that we're seeing that are, that are driving changes?
- 22:28Are they really, you know, to be trusted?
- 22:32Um, also organisations themselves.
- 22:35Miss.
- 22:36Yeah, that's a good one.
- 22:37That is a good one.
- 22:39I, I don't have a real answer for it from a foresight perspective.
- 22:46Um, from a, I guess a scientific, um, you know, person in the world looking
- 22:56at things from, yeah, it's a tough one.
- 22:59I, I don't have an answer for this.
- 23:01Let me just try to think about it a little bit more.
- 23:05Jesse Hirsh: Well, and, and l let me accelerate it and, and give
- 23:09you a kind of case example maybe to, to flesh out your thoughts.
- 23:13'cause I've been dealing with that I've been trying to, uh, uh,
- 23:18emerge or elevate in the podcast.
- 23:20And, and I think this is really the first opportunity where I can kind of close the
- 23:24loop, is the connection between the threat of zoonotic transmission, the, the threat
- 23:31of the kind of pandemics that people who are literate about this stuff are really
- 23:36concerned about to the kind of technology or policy of traceability that we need
- 23:42to be able to monitor and recognise how illness spreads amongst domesticated
- 23:48animals and the resistance amongst farmers who are swimming in a cultural environment
- 23:57of conspiracy and disinformation in which they may not be literate or aware
- 24:04of the kind of zoonotic transmission threats that the scientists are, instead
- 24:10see regulation and regulatory overreach as something that they need to fight.
- 24:16So to go to your earlier evocation of something I'm fond of, systems
- 24:21are breaking while systems are emerging, they're not always
- 24:26the systems we want or need.
- 24:29do you, as a foresight practitioner, wade into these contentious spaces?
- 24:35How do you help facilitate people imagining futures are grounded in
- 24:41science or are grounded in real risk issues that we ought to be talking
- 24:45about, are maybe blocked or culturally not accessible because of the nature
- 24:52of our current political climate?
- 24:56Tianna: Well, thanks for clarifying that a little bit more, because I
- 24:58was expecting, I was thinking, oh my goodness, I have to answer something
- 25:01so huge that's so complicated.
- 25:03And, and having a case, a case in point is a, is a good place to start with.
- 25:10Um, I'm gonna say you meet people where they're at.
- 25:13You don't need to come with, you shouldn't.
- 25:19As a foresight practitioner, have futures already baked and presented to people.
- 25:25They, they have their own futures.
- 25:28There's, there's, um, one of my colleagues, friends, mentors, Josh
- 25:33Poer, who works in the foresight space as well said, it's not so much about
- 25:39what's ahead, but what's in your head.
- 25:42That is the, the, the sort of essence of, of, of talking to people
- 25:47about foresight and futures, or not even talking to them about it.
- 25:51Just get in there and be stealthy about it.
- 25:55What is in their heads?
- 25:57Where is this coming from?
- 25:59And meeting people where they're at is, is super important.
- 26:02It because it, it establishes their, they already have an established worldview
- 26:08of what things should look like.
- 26:10They're holding onto a lot of assumptions about the regulatory environment.
- 26:16They're hanging on to a lot of conspiracies.
- 26:19Everything else, I think they need to recognise, or you need to recognise with
- 26:24them what their lived experiences are in the present and the past, and what their
- 26:29decisions are for creating the futures.
- 26:32So a lot of the things that we see, you know, just think about COVID or
- 26:37even avian influenza, something that's probably a lot, a lot more, you know,
- 26:41tangible to us, you know, every day.
- 26:43It's, it's not that these things happen to us, we're creating the
- 26:49conditions for these things to arise.
- 26:53So there is a sense of agency you need to go, I believe you need to go back
- 26:57to people's sense of agency about their worldviews, how they see the future,
- 27:02and have the, have the discussions with them around what their perspectives are.
- 27:07Don't come in with something that's already baked.
- 27:09It's going to be mistrusted right away, because the, the underlying worry for
- 27:16them is that you are trying to control me.
- 27:20And that is the opposite effect.
- 27:23And especially when you've been regulated, um, you know, you've had a
- 27:27lot of regulations, you've probably been a part of some of the discussions to
- 27:30develop those policies and regulations.
- 27:32A lot of the sort of us and them mentality comes out.
- 27:37Um, and there's a way of just opening up the dialogue and letting what's
- 27:42in their head come out about how they see the future, how they see the
- 27:46present, and how they see the past.
- 27:48So again, meeting people where they're at.
- 27:52Jesse Hirsh: Although you, you just said something incredibly radical that, that
- 27:56I would love for you to circle back and connect into this larger concept of public
- 28:01discourse or public perception, which is that we are creating the conditions
- 28:07for something like Bird flu or COVID or you know, whatever threat may come next.
- 28:15I think there is still a popular perception to use your word agency, we
- 28:21have very little, that there is a kind of determinism, an inevitability to the
- 28:26world instead, I think, correct me if I'm wrong, you were arguing that we are
- 28:32facing the consequences of our systems and there's a certain responsibility
- 28:38in acknowledging and addressing that that is a contentious present.
- 28:45do we allow for that to be part of the larger conversation?
- 28:50'cause it feels some levels, not forecasting, but futurism is used as a
- 28:57way to ignore the problems of the present and focus on, say, a mission to Mars.
- 29:04than acknowledging the challenges our current systems are created.
- 29:11Tianna: Yep.
- 29:12I'll just say yes on that one.
- 29:14Um, that is, I think a lot of, I think that's how a lot of people feel
- 29:20that there is a lot of stuff that's already baked in, if you will, and they
- 29:24don't really have any choice over it.
- 29:28Um, yes, yes and no.
- 29:32I, I look for, I look for the seeds of change that are already happening that
- 29:39are, might be counter waves or Yeah.
- 29:43Ripple effects.
- 29:44Not only ripple effects of things like, okay, well we, you know,
- 29:48we're getting off planet Earth, we're gonna go discover Mars.
- 29:51And meanwhile, you know, what people really want is a future with healthcare
- 29:56and schools and, you know, and, and education and everything else.
- 30:00And why is all this money being spent on off planet exploration, et cetera.
- 30:05And I don't have a say in any of that.
- 30:08Yes.
- 30:08That's how our current, um, system is currently looking right now.
- 30:14Go ahead.
- 30:14You wanna say something?
- 30:15Jesse Hirsh: well, I was going to, because you very graciously, uh, uh,
- 30:20sort of acknowledged the existence of this podcast and the kind of,
- 30:24uh, uh, aspirations of this podcast.
- 30:27I think what we can do now is kind of assume that we're addressing sectoral
- 30:33leadership, assume that we are addressing the people who, at least in Canada,
- 30:39and, and by my stats, some people in Europe, some people in Latin America
- 30:44listening to us and are thinking about the future of food and are thinking
- 30:48about the future of, of our food systems.
- 30:52so far what I've found inspiring and empowering to the point of agency in
- 30:57terms of your perspective and, and, and your kind of method of engaging these
- 31:02subjects, is it does suggest that we are in a position to imagine new systems.
- 31:09We are in a position to work with organisations to anticipate risk,
- 31:15even prepare for risk in, in really radical and revolutionary ways.
- 31:20So how would you, again, to focus it on the case example we're talking
- 31:24about in terms of animal, uh, disease transmission, human animal
- 31:28health, and the systems we have.
- 31:31What would you say to that agricultural AgriFood, sectorial leadership, either
- 31:38on the role that foresight can play in empowering the sector or more specifically
- 31:45how it can deal with these challenges?
- 31:48A a around zoonotic transmission, around the necessary regulatory balance
- 31:55between the values of independent producers and the knowledge of
- 32:00epidemiologists who are like, we gotta prepare for these major outbreaks.
- 32:05Uh, again, uh, what's your thoughts on, on how to help prepare a sector around
- 32:12some of these very difficult tensions, which, which you are, are, are brilliantly
- 32:17articulating the context around, let's extend this case example further and
- 32:23assume that there are people listening to us who had the ability to engage
- 32:27this level of organisational change.
- 32:30Tianna: Okay, well maybe that will take me into sharing something with you.
- 32:35Um, that I thought of when I started listening to the podcast.
- 32:38Right.
- 32:39And, and just said, oh, wait a second.
- 32:41There's something going on here that, that is quite interesting.
- 32:43You're bringing in all these voices to the organisation or the organisation.
- 32:49What I mean is what, what you're doing here in the future, in the future herd.
- 32:53And they have certain visions of the future.
- 33:00So let me just, if I can, I'll try to do this in a way that's, um, efficient.
- 33:08There's something that, a, a foresight method.
- 33:11I've thought I'm gonna listen to all these podcasts and try to map this
- 33:14out, but in the meantime, I'll share it with you and you'll see if you, this
- 33:19is of any interest to you whatsoever.
- 33:22So what we have is three lines on a page.
- 33:27This is called the Three Horizons Method.
- 33:29It was created by Bill Sharp and, um, Tony Hodgkins.
- 33:34The first horizon is where we are today.
- 33:37We know that there's something, it's our sort of business as usual.
- 33:41This could be the AgriFood system.
- 33:43There's something about it, how we got there, how it was created, and
- 33:47we know things are changing today.
- 33:49So that over time, what we currently have is actually going to be
- 33:54limiting itself in a lot of ways.
- 33:58The third horizon is what we imagine what the future is, um, how we
- 34:04want to see the future, what are the futures we want to create.
- 34:07That could be the visions that we want to create in this case.
- 34:10You can do it in multiple visions, if you will, if you want to use
- 34:14these boards in, in that way.
- 34:18There are, there's stuff happening today.
- 34:20So if you imagine xxi being time and what's happening today, and the Y axis
- 34:25being all the patterns that we are seeing, uh, predominantly in the, in today.
- 34:31So today, the, the business as usual with AgriFood system.
- 34:35The third horizon is this visionary mindset.
- 34:38We see that there are signals and seeds that tell us that these
- 34:44visions of the future are possible.
- 34:47And so what are they, how do we collect them?
- 34:51Where do we co, uh, curate them, et cetera.
- 34:56What is there that tells us that these things are, that these
- 35:01visions of the future are possible?
- 35:03And the second is where things get broken, if you will, or it's the messy middle.
- 35:10We're being a bit entrepreneurial.
- 35:12You know, we've identified challenges and risks and opportunities, et cetera.
- 35:16Sorry, there's a lot of questions on here, but I wanted to send this to
- 35:19you afterwards so that you can, you know, think, think your way through it.
- 35:23Um, there are things that are directly impacting the system, but
- 35:28we, we want to move to H three.
- 35:30We want H two to help us move to H three, the vision of the
- 35:34future and what are those things.
- 35:36And the messy middle here is if you're going to be an agent of change, who
- 35:42are you going to be working with?
- 35:43Like, what guidance are you going to give yourself to influence these
- 35:50changes, this sense of agency, this where we can go as a, as, um, as a
- 35:56new or different, uh, AgriFood system.
- 35:58Maybe it's not even gonna be called AgriFood anymore.
- 36:02In between H one and h uh three, there could be competing visions of
- 36:12what we want, but who are we going to work with and how are we going to
- 36:17work with, and, you know, where do we use this opportunity, um, leverage
- 36:23this opportunity to get to the visions, uh, that we, that we want.
- 36:27That's a very simplified, um, high level overview of what you can do with this
- 36:35information that you're collecting.
- 36:36'cause I see what you're doing is you're collecting a lot of insights and how
- 36:40can they be analysed, um, if you will.
- 36:43Sorry, going back to my sort of scientific way of, of imagining
- 36:47things, but how can they be analysed?
- 36:49What can you do about it?
- 36:51What are these conversations that are have that you're having that you can use
- 36:55actually as almost like communications products with farmers, with scientists,
- 37:01with the regulators, you know, with the university professors, um, all within
- 37:05this context and community, um, that you're creating in, in future herd.
- 37:11So that's one way of doing it.
- 37:14And it just triggered that, it triggered me to think about that when I started
- 37:19listening to the different podcasts is people are, are talking about change
- 37:24and they're looking at change in various ways and there is a counter wave or
- 37:29there's the seeds being planted to tell us that tomorrow could and can
- 37:36look different than it does today.
- 37:39Jesse Hirsh: Well, and, and what I love about this is it, it,
- 37:42it, it, it validates agency.
- 37:45It, it really foregrounds agency, particularly into your point about the
- 37:49seeds that can be placed, uh, planted today, which obviously resonates with,
- 37:54uh, agricultural types, also evokes an, an, an interesting thought that I'd, I'd
- 38:01love to kind of get your reaction to.
- 38:03You know, I, I appreciate your point about the messy middle, that inevitably
- 38:08in any grand vision, there's all sorts of compromises and to use entrepreneurial
- 38:13languages, the necessary pivots that one has to make to, you know, build a
- 38:18successful initiative or organisation.
- 38:22But the kind of vision that I'm getting from this interface is it, is it possible
- 38:27to measure, like, could you engage in a process like this with an organisation
- 38:33where let's say the stakeholders or the members say, yeah, this is a
- 38:38vision of the future we really want, and then every a GM you could measure
- 38:43as to whether the administration, as to whether the leadership is actually
- 38:48making progress towards that vision.
- 38:52it, it kind of evokes the, the, the legitimacy crisis that a lot of
- 38:57agricultural associations face where they, they don't trust that their
- 39:02leaders are enacting their vision.
- 39:05And much like Britain is experiencing, they keep throwing out their leaders
- 39:09so they don't actually make any progress towards the visions that
- 39:13they have, because they don't have the patience organizationally to allow
- 39:17any of those seeds to be cultivated.
- 39:20I, I guess to re-articulate this in the form of a question, I, I love that.
- 39:25I'm eager to see that, and I'll include it in the show notes for
- 39:28listeners to also go through.
- 39:31How is that then used as a tool or a handrail or even just a, a
- 39:38document to kind of facilitate not just that moment on the X axis,
- 39:44but the movement forward, right?
- 39:46As those three graphs kind of dance and interchange with each other.
- 39:51Tianna: You know, what I think would be really fun to do is if strategies
- 39:56were scenarios, if strategies were, were, were future visions.
- 40:01I know we say a lot, we, we talk a lot about visions within strategies and things
- 40:05like that, but if we opened up a strategy and it told us a story of multiple
- 40:10futures, and so to come back to that idea of how could we monitor that scenarios
- 40:20themselves, you're supposed to use them.
- 40:21Strategies don't get used that often.
- 40:24I mean, they do, they, they do from a sense of, okay, it's an anchor to us.
- 40:28Um, you know, we can go back to it and figure out, figure out what we meant
- 40:32to do and all that type of stuff.
- 40:34But imagine if we were picking up a book and it was a, a series of stories about
- 40:41agriculture, and we could even talk those stories about the, the leaders
- 40:48within those stories and do the sort of, I guess, typical thing and do a
- 40:54bit of a dashboard on how that leader is living in those, in those futures.
- 41:01What that leader is doing.
- 41:04And every time we, we think we, we have a, almost like a charter, if you
- 41:08will, of how that leader is reacting within these, um, within these futures.
- 41:15Um, who are they bringing in, what, what characters are involved.
- 41:19And then in the present day we go back and say,
- 41:24are those competent?
- 41:25Do we have those competencies?
- 41:26Are they meeting those competencies in order to be.
- 41:31Emergent in this future as an like a leader that is adapting,
- 41:36that is, you know, in some cases might just need to survive.
- 41:41But the, the character that we've built around this leader
- 41:44are, is it matching up with us?
- 41:47How can we support those leaders?
- 41:50And it won't just be one, it'll be multiple leaders.
- 41:54How can we support them so that they are thriving in those futures?
- 41:59So as opposed to just, you know, a strategy document that's like,
- 42:03you know, 2025 to, or 2026, I guess everywhere now 2026 to, um, 2031.
- 42:11What if we're saying this is, you know, futures of AgriFood and you're
- 42:18telling the story based on those seeds, based on those signals that have
- 42:22changed that you're seeing and you've imagining those futures coming forward.
- 42:26And you're saying that these are the competencies that these
- 42:29leaders are bringing forward.
- 42:31These are the things that we're doing.
- 42:33And then maybe pinpoint back to, did those leaders do those things?
- 42:37What do we need to do to support so that we keep moving towards H three?
- 42:42Um, and we keep leveraging what's happening in horizon two to
- 42:46bring those, uh, futures forward.
- 42:49Now again, everybody's gonna want a different future, but there is a
- 42:54way of, of, of, um, acknowledging that that does acknowledge the
- 42:59multiple futures that we hold.
- 43:02Um, and it doesn't just go, okay, we're gonna do X, Y, and Z as an action plan.
- 43:08Um, but we're treating the, the futures as, um, something that we
- 43:13are living and that they are lived and they are being carried forward.
- 43:16The, the future is, the future in the past are present.
- 43:21In the present is what we need to move forward with those,
- 43:26with those, um, elements.
- 43:28And that might be even moving forward in a zigzag fashion.
- 43:32It might be moving forward in a sideways fashion, but it's something,
- 43:36um, so that's, that's one way.
- 43:38I think it would just be fun to do something like that.
- 43:40A strategy document that's a storybook about multiple futures
- 43:44Jesse Hirsh: Right
- 43:45Tianna: how those characters would write in character reports.
- 43:48Jesse Hirsh: Right on all.
- 43:49Although maybe one of the, go ahead Jen, please.
- 43:55Jenn: I was just gonna kick out on that because as you're talking about,
- 43:59you know, the competencies that are needed and the discussions we've been
- 44:02having around leadership, it's how do we like even to get to that storybook.
- 44:07There's a whole lot of homework the industry has to do in terms of making sure
- 44:11our leaders are ready for that kind of leadership, um, and investments into the
- 44:16skills that are needed to be good leaders.
- 44:19I'm not disparaging the leaders that are out there, but Jesse's laughing
- 44:23'cause we've had a couple of podcasts specifically about the leadership
- 44:27part around the future of agriculture.
- 44:31Anyway, just me geeking out a little bit.
- 44:33Tianna: No, but you can.
- 44:34You can build What does leadership look like?
- 44:37Jesse Hirsh: Well, I was gonna say, Jen, why, why don't you dig that
- 44:41a little further into a question?
- 44:42Only because I, I, I'm about to ask a question that's gonna be a radical
- 44:46departure from where we are, although still building on the conversation.
- 44:51And, and I think, Jen, your, your point there about organisational capacity on the
- 44:56level of individual leaders is important.
- 45:00Do, do, do you want to either elaborate on that or given that we are starting
- 45:04to run outta time, take this as an opportunity to throw in another
- 45:07question that you want to get in.
- 45:11Jenn: Um, I'm going to, I'm not gonna pose it as a question.
- 45:16I'm gonna let you take it where you want to go, only because I'm going to, we are
- 45:19running out of time and I think what we're really saying is we need Tiana back on.
- 45:24But anyway.
- 45:24Tianna: Happy to come back on.
- 45:25Jesse Hirsh: a
- 45:25Tianna: This has
- 45:27Jesse Hirsh: it,
- 45:27Tianna: fun.
- 45:27Jesse Hirsh: we, we, we are, uh, just scratching the surface.
- 45:30And, and, and maybe this isn't a radical departure, but kind of evoked something
- 45:36a few times that I want to tease out.
- 45:38And it's the concept of the feedback loop.
- 45:41And I mean the
- 45:42Tianna: Hmm.
- 45:42Jesse Hirsh: loop, both in terms of the foresight process, but it also came up
- 45:47when we were talking about the dashboard.
- 45:49And granted the dashboard is kind of the user interface of the moment.
- 45:54It's kind of the zeitgeist.
- 45:56And I keep trying to go past it by thinking about what is it that the
- 46:01dashboard is, is trying to, to address.
- 46:04And there is something important about the feedback loop, which we could articulate
- 46:08in the concept of leadership, right?
- 46:10That the leader goes out, communicates with the membership, gets a whole bunch
- 46:14of response and feedback goes back, works on the initiative, comes back.
- 46:20Historically that might have been only once a year at an A GM, uh,
- 46:25then it became email blasts where it was maybe once a month, once a week.
- 46:30Social media initially made it instant, but I'm finding most
- 46:34leaders are retreating from that.
- 46:36They can't handle a, a high level of a feedback loop.
- 46:41So again, on an abstract level, where does the feedback loop rest in either
- 46:48the storytelling or the foresight process or just in trying to make sense of, of
- 46:55the world that we find ourselves in?
- 46:58I, I kind of feel it was something that kept coming up in our conversation
- 47:02and I wanna surface it only to maybe set up the next kind of question that
- 47:07I'm, I'm leading to with this inquiry.
- 47:11Tianna: Okay, so the question is really how do we use the feedback?
- 47:17Jesse Hirsh: Or
- 47:17Tianna: I suppose that's coming at us.
- 47:19Jesse Hirsh: yeah.
- 47:19Where do you see the role of the feedback loop in, in, in describing, I suppose, the
- 47:25aspirational qualities of the leader we've been talking about in terms of employing
- 47:29strategy, of, of having the humility to look at the future and to be curious
- 47:35about the plurality of multiple futures.
- 47:38I, I, I think Jen Wa was kind of suggest these are rare characteristics
- 47:44in our existing leadership,
- 47:46Tianna: A r.
- 47:47Jesse Hirsh: we, we want to cultivate it.
- 47:50Tianna: Yes, I agree.
- 47:51I agree.
- 47:51I think that's why, um, it's, it's a good, it's good to challenge our assumptions
- 47:57about what leadership is and what it should look like, because we have a
- 48:00certain frame, um, around leaders and we all have our own individual frame of
- 48:05what it means to be a leader, et cetera.
- 48:08So there, I think that there's a real, um, in the context that you are working in, in
- 48:14the AgriFood, it's, it's multi relational.
- 48:18And I think that's where I was trying to also come back to.
- 48:20There's, there's parts of the current system that you probably want to keep.
- 48:24You don't want to break it entirely, right?
- 48:26So there is this idea of, um, uh, that's a bit of a feedback
- 48:33from the current, um, situation.
- 48:37Where are the things that we want to preserve?
- 48:39So in terms of leadership, there's probably things in there about
- 48:44collaboration that is very, very normal for people to say.
- 48:50Um, and, and I think, uh, a thing that we always fall back on because
- 48:54we do it well sometimes and we don't do it so well in other times.
- 48:58And when you're looking at the feedback of when you're not doing
- 49:01it so well, what do you learn?
- 49:03What are the lessons that I have learned here, um, that I don't keep bringing,
- 49:11trying to maintain the same system or the same idea of, of leadership.
- 49:17Just really need to break down those assumptions about what we think that they
- 49:20are and what we think that they should be.
- 49:23And that needs to go hand in hand.
- 49:25And this is where the, the system thinking goes in.
- 49:28It's like not one thing before the other.
- 49:31When you're having, you're creating these visions, uh, of the future, the
- 49:35leaders are emerging and you need to step out of the, what your current
- 49:42perspective on leadership is to what is emerging out of these multiple futures.
- 49:49And there are leaders within there, and they won't be, and they hopefully won't
- 49:55be, if you want to go into a particular space, won't be the same frame that you
- 49:59had from before, but there might be some things that have been preserved from your
- 50:04current way of thinking about leaders.
- 50:07Um, so that's, I think it's just to be, your radar is on all the
- 50:13time, which can be exhausting.
- 50:16How, however, once you start seeing how things emerge and the interconnectedness
- 50:21of things, you cannot unsee it.
- 50:23And there's just sort of a sense of being suspended a little
- 50:27bit in the jello of it all.
- 50:31It, you know, it, it, it wiggles about, but there's some kind of matrix to it.
- 50:35There's, you know, some understanding of it.
- 50:37Um, and you are suspended.
- 50:41And it's a, a, a sense of just, it's not floating, but there's a suspension.
- 50:46There's a suspension of, of, of what you, what you have thought in the past, what is
- 50:53seeing, what you're seeing right now and what the possibilities are for the future.
- 50:59Um, so it's the only way I can sort of think about it, of just like
- 51:02you're, you're kind of in like in this like little bit of a jelly, but
- 51:05not, that doesn't have much of a mould that changes its shape quite a bit.
- 51:10Um, there's one thing that we keep thinking about actually at the, the,
- 51:14in the association of Professional Futures, and I'll just put it
- 51:17out there now, is that what are the shapes that the futures need?
- 51:23What are the shapes we need to be today for the futures?
- 51:26And we're thinking of it in terms of our competencies of looking at the future, um,
- 51:32thinking about the future, being with the future in a 10 gramme type of, you know,
- 51:37these puzzles that it starts out looking like a square when you break it all down.
- 51:41There's all these different parts and you can move them in multiple
- 51:43directions and you end up with, you know, thousands of different shapes.
- 51:48Um, and so yeah, it is very difficult because we have this frame that things
- 51:54have to be the way that they have to be.
- 51:56You know, there's, there's, there's just this and there's nothing else.
- 52:00But the truth is, you know, our lived experiences tell us
- 52:03something a little bit different.
- 52:04We need to shape shift.
- 52:06Jesse Hirsh: Well, and, and that is a, a very political statement,
- 52:10a revolutionary statement.
- 52:12And, and I think now that we are sort of nearing the end, it's kind of important
- 52:17to foreground a bias that the three of us share that has kind of underpinned our,
- 52:23our conversation today, which has been inclusivity, And it, it started with the
- 52:28concept that there are multiple futures.
- 52:31And then you also evoked it again when you rightly said that each of us has our
- 52:36own future and imagines our own future and will experience our own future.
- 52:41And that inherent inclusivity, it not only frames the brilliant concept you just
- 52:49described in terms of trying to imagine the shapes that we require for the future,
- 52:54which on an abstract level is, is, is very, uh, entertaining and intoxicating.
- 53:00But I, I think our assumption, our value of inclusivity, unfortunately,
- 53:08is not as widely shared as it should be, uh, either in North American
- 53:13society or in the AgriFood sector.
- 53:16You, you are connecting to us today from Europe where, uh, Europe has
- 53:21its own issues around inclusivity, but certainly on an intellectual
- 53:24level has a different configuration than North America currently does.
- 53:30How, much is both inclusivity a prerequisite for success in the
- 53:38world that you just described?
- 53:39'cause that's my argument, that you have to have a certain open-mindedness to
- 53:44make sense of a complicated world to make sense of the systems that we navigate in.
- 53:51And yet I do observe a lot of people reacting to that information
- 53:55overload by closing their mind, by employing prejudicial heuristics.
- 54:01That might again, counter with our, uh, uh, a concept of inclusivity.
- 54:08I'm rambling again, how do we make that argument on an
- 54:11Tianna: It's a.
- 54:12Jesse Hirsh: scale?
- 54:13Go ahead.
- 54:15Tianna: Yeah, it's a, it, well, I think that's, um, it's a,
- 54:18it's a protection mechanism.
- 54:20There's a lot of information coming at us, and we feel like the
- 54:22future is happening to us and we feel like it's being done to us.
- 54:27And, you know, what, where do we have our agency and things like this and, and the
- 54:31idea of it's, um, the way we look at it or the way I've looked at it, and I agree
- 54:37that bias is a really important thing to acknowledge wherever you're coming from
- 54:42and, um, and recognise it in yourself.
- 54:45Recognise other people's bias, but don't call them out.
- 54:47You need to label your, your own bias, uh, as you're going into these things.
- 54:53Inclu, it's participatory.
- 54:55That's another way of looking at this, is how to make it
- 54:59as participatory as possible.
- 55:03Inclusive inclusivity.
- 55:05You know, there's, definitions are cages I find in a lot of ways.
- 55:10So I'm trying to, to, um, balance all this, balance all this
- 55:15out by using a different word.
- 55:18But when you try to get as much participation as possible, um, you are
- 55:25opening up so much more opportunity, and that opportunity for depending
- 55:31on what worldviews you have, can be quite frightening for, for others.
- 55:36And so there's all kinds of things that we see happening.
- 55:39We kind of, it feels like we're repeating ourselves in terms of our, of our history.
- 55:43We're probably rhyming with the past rather than, than repeating it, uh,
- 55:48because it's in different contexts and different, uh, periods of time.
- 55:51But we are, are doing things to kind of shut down, recognise that
- 55:56that is happening, and do it, do the participatory thing anyways.
- 56:03Just do it anyways.
- 56:05Um, yes, that is happening over there.
- 56:07Does that need to stop you?
- 56:09I don't think so.
- 56:10I, I mean, I would be, I would challenge you to keep, keep
- 56:15going, whatever that looks like.
- 56:17Um, again, because the beauty of the fact that the future is not
- 56:22stationary, it is not a pinpoint.
- 56:25And you can, in some ways move the, the, that needle in, in different places.
- 56:32It's not set in stone.
- 56:34It's being created, it's being written.
- 56:36Jesse Hirsh: and, and, and let me follow that up by kind of offering a
- 56:40case example or offering a challenge.
- 56:42You know, one of the prejudices that exists within certainly the Canadian,
- 56:47if not the North American AgriFood sector, is a prejudice against policy,
- 56:51a prejudice against regulation without realising that there's good policy
- 56:56and there's bad policy, there's good regulation, there's bad regulation.
- 57:01How would you, what would be your frame for why participation in policy?
- 57:07Participation in regulatory conversations is essential to getting past that
- 57:14kind of cultural prejudice into the realm of agency where people realise
- 57:19that policy can work for them, that regulation can work for them.
- 57:25Tianna: Yeah.
- 57:25Well, it's an excellent question, and I think policy is in the eye.
- 57:30I just, policy is in the eye of the beholder, right?
- 57:32Like how it looks is in the eye of the beholder.
- 57:34I think that what I, you know, just thinking back to my days in the, in the
- 57:41Canadian government, um, at the CFIA, where it was really appreciated was there
- 57:46was the dialogue, um, I'm not sure if it's still happening today, but there was a
- 57:50dialogue and things weren't prescriptive.
- 57:54There was an aspiration.
- 57:55You kind of figure had to figure out how you were gonna get
- 57:58there, did that work or not?
- 57:59Maybe that's a, a lesson that we can start, start learning.
- 58:04But for the, for that lesson to be learned, you need to understand where,
- 58:11what worked and, and what didn't and, and what could have happened and what
- 58:15we should have tried, and maybe now do we have, um, uh, an environment
- 58:20now that, that this will work.
- 58:23Uh, because you have generations of people moving through different organisations,
- 58:27whether that's within agriculture, whether it's within government, et cetera.
- 58:31There needs to be this sort of operating environment and a, a, an environment that
- 58:35allows for this type of thing to happen.
- 58:37So I, again, I think it's really important.
- 58:40You can't, you can, you can put policies out there and everybody ignore them.
- 58:46And then what's the point?
- 58:48Or you can put policies out there where people are part of, they, you
- 58:54can have disagreement and conflict.
- 58:56I think that's important and healthy, um, and allow for it.
- 59:03Yet, at the same time, if there is a need for this regulation,
- 59:08let's put it in place.
- 59:10But you need to do it with the, I was gonna say consent, but you
- 59:14need to do it with the, within the rhythm of what is happening, um,
- 59:18with your, with the stakeholders.
- 59:22And that includes government as well.
- 59:25Um, these things aren't just coming out of nowhere.
- 59:28These things are probably not great problem definition.
- 59:32So maybe we need to be spending a lot of more time on defining what the problem
- 59:36is before coming up with the solution.
- 59:38And part of that problem definition comes from your stakeholders as well.
- 59:42Government, everywhere, your, your, uh, livestock associations,
- 59:49everything, you know, they, you do need to take that into consideration.
- 59:53Jesse Hirsh: Right on.
- 59:54And
- 59:54Tianna: answer.
- 59:55Jesse Hirsh: our, well, and so our last question, unless Jen wants to get in, uh,
- 1:00:00uh, with one last shot before the buzzer kind of the shoutout part of the show.
- 1:00:05And, and you've kind of done this already.
- 1:00:07You've, uh, quite wisely cited, uh, some of your colleagues and some of the, uh,
- 1:00:12uh, the other people who have inspired some of the methods that you've described.
- 1:00:17But who, who are the people you look up to?
- 1:00:20Who, who are the people that you kind of follow, that you learn
- 1:00:23from, that you think the rest of us should be paying attention to?
- 1:00:27A, again, it's not a test.
- 1:00:28We're not looking for an exhausted list, just a few names to kind of, uh, uh, allow
- 1:00:33us to follow the threads even further.
- 1:00:37Tianna: Yes, absolutely.
- 1:00:38Well, I mean, I came into foresight, um, uh, I was gonna say
- 1:00:43by stealth a little bit as well, but also by a bit of surprise, uh,
- 1:00:48and just before COVID happened.
- 1:00:50So, um, I had to do a lot of reading because I thought, okay, well this
- 1:00:55is, I'm being tasked to create this.
- 1:00:57I know very little I need to start calling people up.
- 1:01:01Uh, and so that's exactly what I did.
- 1:01:03Uh, so people within, I was already in an international organisation,
- 1:01:07so the work that's being done at international organisations like
- 1:01:11the OECD and and unesco, those were the first places that I called.
- 1:01:16And then there is the everyday futurist and foresight who are
- 1:01:20people who are thinking more from a transformational perspective.
- 1:01:25Um, and so that is people like Suhail, Ola, and, um, and even my colleagues,
- 1:01:32uh, at the Association for Professional Futurists, being on the board there,
- 1:01:36they're coming from diverse backgrounds and I learned something from them
- 1:01:40every single time because they are either working in private sector,
- 1:01:44they're freelancing, they're working with international organisations,
- 1:01:47governments, directly NGOs, museums.
- 1:01:51I mean, every time somebody says something about their project, I'm just completely
- 1:01:56blown away, including universities.
- 1:01:58It's like, why aren't we talking about this more?
- 1:02:00Why is this not part of our everyday, um, living and education from a young age?
- 1:02:07And I think the other person I think of a lot is my daughter because, um, I
- 1:02:12learn something from her every day too.
- 1:02:14Like, you know, I have to think about how I am raising her and how she's
- 1:02:19raising me so that, you know, in seven years from now, she's, you know, the,
- 1:02:24uh, has a, has the ability to cope with what is, what is emerging, um,
- 1:02:30and what will emerge in terms of, um, the multiple futures before us.
- 1:02:35Jesse Hirsh: Right on.
- 1:02:36Fantastic.
- 1:02:37It, it's been, uh, a, a tour to force.
- 1:02:40Uh, thank you Tiano.
- 1:02:41A as Jen inferred, we have to get you back only, uh, if, because we've just
- 1:02:46Tianna: I'd love to.
- 1:02:47Jesse Hirsh: the surface of the kind of systems and transformative change
- 1:02:51that I think we all need to see happen.
- 1:02:55Tianna: Yes, absolutely.
- 1:02:56Thanks for having me.
- 1:02:56It was a real pleasure and, and always, you always come out with thought
- 1:03:00provoking questions, Jesse, and, and challenge people, and I I really enjoy
- 1:03:04listening to this podcast and always enjoy having to catch up with Jen as well.
- 1:03:09So thanks again.
- 1:03:12Jesse Hirsh: Right on.
- 1:03:13. These are the kinds of conversations that I aspire to have here on the podcast.
- 1:03:19And Tiana absolutely exceeded expectations, uh, not just because
- 1:03:25she showed up having done the homework and listening to other episodes, uh,
- 1:03:31let alone engaging in a foresight, uh, exercise, which I'll share the link,
- 1:03:36uh, to the Miro board in the notes.
- 1:03:39But the generosity, the curiosity, the, the deep thought and reflection
- 1:03:46that guests like Tiana bring to this podcast is unprecedented.
- 1:03:52Certainly for me, in terms of my experience as a learner in terms of, uh,
- 1:03:57my desire to organise and share knowledge.
- 1:04:01But most importantly, what Tiana was talking about today, in terms
- 1:04:05of multiple futures, in terms of inclusive and pluralistic futures.
- 1:04:11'cause if anything, that's the antidote to the depressing times that some
- 1:04:16of us find ourselves in hope isn't about being naive or even optimistic.
- 1:04:23It's about believing in futures that are within our grasp, that are not only
- 1:04:28achievable, but are morally responsible things we should be working towards.
- 1:04:34And I really came out of this conversation with Tiana thinking that there is much
- 1:04:40more I can be doing to deal, uh, uh, in manifesting the futures I desire
- 1:04:46in enabling a plurality of futures for me, my family, my friends, and for
- 1:04:51you, uh, fellow members of the herd.
- 1:04:55And of course, I, I do wanna end on the idea that the future herd
- 1:04:59as a title has multiple meanings.
- 1:05:03On the one hand, we're a herd of which Tiana is now a member,
- 1:05:07uh, much to our benefit.
- 1:05:10But it's also, we hear the future.
- 1:05:14We are listening carefully to our guests, asking them the kind of
- 1:05:19questions that push their thinking, that push their insights, that
- 1:05:23anticipate the kinds of multiple inclusive futures that we all require.
- 1:05:29So we are here actively listening to the future.
- 1:05:33The future is heard, and if you keep listening, there'll be
- 1:05:37much more of the future to here in the days and weeks to come.
- 1:05:43I am happy to say we've got a bit of a backlog of episodes.
- 1:05:47Uh, so we are gonna try to release maybe two a week for the next little while.
- 1:05:52Uh, and so I encourage you, uh, to share these episodes with your friends.
- 1:05:57Give us ratings on your podcast platform of choice.
- 1:06:01We're now posting clips to YouTube.
- 1:06:03More incentive to subscribe to our channel there.
- 1:06:07And let us know if you have any ideas for future guests, future topics, maybe
- 1:06:12even interest in future livestream sessions here for the future herd.
- 1:06:17Uh, so much opportunity, so much potential, especially when we have such
- 1:06:22fantastic people like Tiana, uh, to talk to, as well as our co-host, Jen, uh,
- 1:06:28who, uh, of course played a big role in making today's episode possible.
- 1:06:33So thank you, Jen.
- 1:06:34And, uh, thanks to all of you for tuning in, watching listening, sharing,
- 1:06:39and we'll see you again real soon.