33: Meeting People Where Their Futures Already Are with Tianna Brand

The Future Herd · Jul 10, 2026 · 1h 6m · transcript

Title: Meeting People Where Their Futures Already Are

Summary:

Foresight practitioner Tianna Brand argues that the single most important move a leader or organization can make is to resist arriving with pre-baked futures and instead start by uncovering the visions, assumptions, and lived experiences people already carry. Drawing on her work introducing futures thinking to the World Organisation for Animal Health and her background with the Canadian Food Inspection Agency, Brand shows how that principle unlocks genuine agency in contested spaces — from zoonotic disease preparedness to farmer…