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210 - Understanding Omnichannel E-Commerce Marketing, with Andrew Maff
Are you struggling with tracking attribution in e-commerce?
Andrew Maff, founder of Blue Tusker, joins Daniel to discuss the challenges of tracking the customer journey and the importance of conversion rate optimization (CRO) in e-commerce.
He and Daniel delve into the benefits of selling on Amazon and the concept of omnichannel marketing. Andrew shares where marketers should focus their efforts and the best methods to maximize your e-commerce site’s potential.
Plus, discover Andrew's tips for successful customer acquisition and the key elements every e-commerce site should have.
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The skinny
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