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119: The COVID-19 Business Survival Guide for Real Estate Agents
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This episode is a Realtors business survival guide for COVID-19 and the economic shock happening as a result of it. Every Realtor should be pivoting and making changes, both to their daily actions and to the marketing and messaging that we are putting out into the world. This episode discusses exactly what kind of marketing real estate agents can/should be doing, and how we need to adjust the messaging so that it's not ineffective, insensitive, or flat out offensive.
You'll hear specifically what Realtors should be doing at a neighborhood level to be leaders in the community…
The skinny
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