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Episode 159: When Customization Starts Costing You Growth
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You can be brilliant at consulting and still feel like your business is dragging you down, and a lot of the time it comes from one habit we rarely question: rebuilding everything to prove we’re “really” experts. In this episode I’m walking through the real difference between customizing your offer and constantly recreating your work, and why over-customization eventually turns into a capacity ceiling. We dig into what clients are actually paying for in a world where information is everywhere and…
The skinny
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