Latest / Mortgage Marketing Radio
The AI Mistake Killing Loan Officers in 2026
Mike Faraci (founder of Red Button Media) sat down with James Duncan (former mortgage marketing exec, now advising at Calum Advisors) to tackle the question every loan officer is quietly asking right now:
"With so many new AI tools dropping every week... what the heck am I actually supposed to be doing?"
Here's what you'll walk away with:
→ The one question to ask yourself before adopting ANY new tool, platform, or AI "solution" (miss this and you'll burn months chasing shiny objects)
→ Why "prompt engineering" is a skill — not a position — and the exact move James uses to get AI to prompt…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.