How To Actually Become a CMO in B2B Marketing
Lauren Berkemeyer has spent six years building Yu Life from a 30 person startup into a business whose HR community treats her like a celebrity, and her secret is refusing to sell. Lauren joins Luke to explain why she never chases everyone on LinkedIn, why she would rather be part of a marketing community than pitch to it, and why the best B2B growth comes from giving genuine value long before anyone is ready to buy. They also get into why Yu Life ditched long, polished case studies for raw video, how a curated guest interview series turned into one of the business's strongest sales tools, and…
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