Latest / Callum Walker | Figuring It Out / Episode #56: The Secret Hack To Achieving Big Goals in Coaching and Business

Transcript

Episode #56: The Secret Hack To Achieving Big Goals in Coaching and Business · Callum Walker | Figuring It Out

• 0:03
  Callum: If fear is the only thing stopping us from achieving our dreams and we only fear what we don't understand, then the antidote to fear is knowledge. All we have to do is find out who has the knowledge that we need to conquer our fears and achieve our entrepreneurial dreams. My name is Callum Walker, and welcome to the podcast that will help you figure it out and conquer this lonely entrepreneurial journey. Hello everyone and welcome to the podcast! Today, today it's been a bit of a whirlwind three weeks.
• 0:40
  A lot has changed in my life. I have moved house. I spoke at ECA Summit in Belfast and off the back of that have an amazing business opportunity opening up a franchise for ECA. ECA Birmingham is gonna be happening where we're to be showing people how to become a personal trainer. So if you are listening to this and you have ever considered a potential career in the fitness industry, hit us up ECA Birmingham on Instagram.
• 1:12
  I've moved house. I've got a new car.
• 1:16
  Callum: Yeah. Got a new car.
• 1:20
  Callum: Moved to a completely different location as well. So I'm not in Birmingham anymore. We're down near London in a beautiful place called Amersham. And my mom and dad have moved house. My brother has moved house.
• 1:31
  And check this out as well. We've got a Next Level Coach course starting right now as well. So we've got some fabulous new faces in the community, which has been super exciting. And it's amazing when Fresh Blood comes in. Just add some additional sort of like invigoration to your community.
• 1:51
  So yeah. It's been a whirlwind few weeks. So what am I gonna talk to you about today? It's really important. Really important.
• 2:01
  I I spoke about this in a couple of episodes ago around a lesson that I got from Alice in Wonder land where Alice was walking around and she comes across the Cheshire cat. So she's really lost. She doesn't know where she is. She doesn't know where she's going and she doesn't know what her next move should be. And she comes across the Cheshire cat and she goes to the cat.
• 2:23
  She goes, mister cat, mister cat, which way do I go? And the cat responds to, well, where are you looking to get to? And she goes, oh, I I don't really care. And the cat goes, well, it doesn't matter which way you go. So the episode that I spoke about, I think it's about five or six episodes ago.
• 2:44
  I really kinda spoke about the importance of knowing exactly where you are going, have a very, very clear defined goal, journey, and destination that you are heading to. But the problem is I find that when people say you need to set a goal, I find it's really not helpful because people don't really kinda like, you know, it doesn't it's not helpful advice advice because for some reason I can have a goal but I I find myself almost like pursuing that goal for maybe four or five hours. And then I forget about the goal completely mainly because it's almost like it just feels so far away. And that's been a huge lesson that I've learned for myself especially over the next over the last kind of two years. And yeah, absolutely have an incredibly high goal.
• 3:35
  But I think there's kind of a mismatch between this. You need to set a big goal for yourself and also don't set small goals for yourself. Because if you've set small goals, then you're just being unambitious. Why am I kind of bringing this up and what how is this going to help you today? Well, I think that if you have if you've almost kind of find yourself found yourself maybe in the the same position that you've been in for maybe a couple of years, could be a few months or whatever, but for a prolonged period of time, you found yourself in the same spot.
• 4:08
  You felt like you haven't quite been making progress and you're not almost like having success. This will really, really help you, especially if you have potentially failed at hitting goals beforehand. I'm gonna do a little bit of a flip here and say that I don't actually believe it's your fault. It's not a case of you're not good enough to achieve those goals. I think it's actually the process by which the goals have been set that haven't helped.
• 4:34
  So what am I what am I really kind of looking at sharing with you here? Well, I'm a huge cricket fan. You know, I was a nutritionist for two elite cricket clubs. I've worked for some of the world's best cricketers. And, I find cricket to be such a fantastic game especially when it comes to setting goals.
• 4:52
  Now you might not have a clue about cricket. You might be a fan of cricket. But if we kinda look at it that like let's say that you're a batsman. Your goal really is to score a 100 runs. So I wanna score a 100 runs.
• 5:07
  So to keep it really simple with cricket, I'm not gonna try and explain what cricket is because would take about seventeen thousand episodes. I've been playing cricket for over twenty years and I still don't understand it. But if you look at kinda like keep it really simple with cricket that, every time you hit the ball and you run to the other end, that is a run. And your goal really as a batter is to get to 100 runs. If you get to 100 runs, you basically like you've had a stellar performance.
• 5:39
  Now, one thing that I learned from one of the world's best batsman at the time, his name was Jonathan Trott. He said that whenever he went out to just score a 100 and focused on I'm gonna get a 100, he always failed. Always failed. He'd find himself getting to 15 or 20 and then he'd get out. And he then went through a period where he was voted the the world cricketer of the year.
• 6:07
  Now what changed for him, he said that instead of trying to get to a 100, I just tried to get to five. Then when I was at five, I got 10. Then when I got to 10, I got to 15. Then when I got to 15, I got to 20. And I just moved forward in increments of five.
• 6:23
  Now, his goal was not to get to five. His goal was to get to a 100, but he had the milestone of five there, which allowed him to feel like he was having success, which allowed him to feel like he was actually making progress and this goal was potentially worthwhile and that he could. So I think for me, the thing that I have failed at previously when setting a clear goal and sticking to that goal and sticking it for a long enough period of time to be able to actually ensure that it is then realized has been I've set a goal, but I haven't set milestones. And when it comes to, you know, anything within the personal development world, they always say that when it comes to your your achieving a goal, you'll only achieve goals that you can believe that you can achieve. So it really comes down to if you wanna achieve a goal, you just gotta believe that you're gonna achieve that goal.
• 7:24
  But I think the real secret is that you have to have goals that you believe you can achieve. Now, for example, let's say that I wanted to make a million quid. That's one big goal that I have. Do I currently believe that I can make a million pounds right now? No.
• 7:40
  But do I believe that I can take my business to £250,000 in the next twelve months? Absolutely. Yes, I can. So that goal and that milestone is there to then get to $2.50. And then when I get to $2.50, I then put another milestone in of going like, right, okay, now we're gonna get to 300, then three fifty, then four, then five, and and gradually move up the ranks there.
• 8:04
  So how can this kind of help you? Well, it's almost like your goal and what you actually should be doing when it comes to setting goals. When it comes to setting destinations and journeys, I think it really comes down to that you have to set goals that you believe that you'll achieve, but they are kind of in line with the overall bigger picture of setting milestones that you believe that you can get to. So right now, let's say you had a goal to take your coaching business to six figures, for example, that may seem like a fantasy. So have the goal and the target of taking it to six figures.
• 8:40
  Absolutely. But from where you are right now, on going like, okay, how can I get to £40,000? How can I then get to 50? How can I then get to 60? See, for example, with me growing this podcast, I haven't really put an insane amount of energy and effort into growing the overall podcast.
• 9:03
  The first sort of 50 odd episodes for me have really been about just finding my voice and figuring out what this is all about. But for me now, I currently have six subscribers. So I have six people subscribed to this podcast. Now I know I have more than that listening, but I have six people who subscribe. So what I wanna do is a goal of mine is to take it to a thousand subscribers.
• 9:27
  I want to have 1,000 subscribers on that on this podcast. Now do I believe I can have a thousands podcast subscribers on this podcast right now? Well, I mean, it's it's a it's a great idea and I wanna get there, but do I currently have the level of belief to be able to achieve it? No. But first of all, I'm at six.
• 9:44
  I've set my target to go right, okay, I wanna get to 10. So every single day, I'm asking myself the question, how can I move the needle forward to move this from six podcast subscribers to 10? Say for example, right now, you could really help me out.
• 10:01
  Callum: You could really help
• 10:01
  Callum: me out in achieving that first milestone. If you listen to this and you have listened to this frequently, please subscribe. Whether it's an Apple podcast, Spotify, whatever podcast platform that you use, please subscribe. I've never asked you so to subscribe to the podcast. I'll be releasing these three times a week, and providing more material.
• 10:20
  I've got some amazing guests planned. So if you don't wanna miss out on anything, you wanna be notified, you also wanna be part of something, please subscribe to this. But a question that I'm able to ask myself every day is to go, okay. Right. How can I get from six subscribers to 10?
• 10:38
  Then when I get to 10, I'm gonna get to 15. Then when I get to 15, I'm gonna get to 20, then 20 to 30, then 30 to 40. So it's the same with my email list. I currently have 460 subscribers to my email newsletter. I wanna get to, you know, ideally, my overall big goal is to get to 10,000 email list subscribers.
• 10:59
  But right now, do I have the belief to be able to get there? No. So my first goal is to get to 500. So every day, I'm now asking myself, what have I done today that moves the needle forward to get to 500 subscribers? So I turned my adverts on, and naturally that means that if I get five people download my free gift in the next ten days, that means that I'll be at 500 subscribers.
• 11:26
  And then when I'm 500, I can then ask the question about how are we gonna get to six? So I think for you, my big question for you, and this is the same that you can use with clients as well, is set an overall goal, absolutely. But what is the first milestone you can get to? Then once you've achieved that milestone, then move to the next, then move to the next. Because then every single day you can ask yourself the question, what have I done today to get to that milestone?
• 11:49
  So for me, I can review at the end of the day and write, what have I done today to increase the number of people that could subscribe to my podcast to get from six to 10? Well, I sent an email out saying, hey, subscribe to my podcast. I've also asked you today saying, hey, please subscribe to the podcast. So, if you do feel like you have failed at achieving goals beforehand, give this a try. Never forget, if every one of your clients gave you just one new client, you've doubled your business.