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Are These Outdated Real Estate Tactics Costing You Clients? · The Real Estate Agent Playbook

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  what's up agents in a world dominated with technology
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  and being the modern and cutting edge
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  are those old
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  outdated real estate tactics bringing you down
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  are they costing you clients
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  we're gonna dive in all of that and more next
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  what's up guys Jeremy Kane
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  EXP Realty and the Real Estate Agent playbook
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  super excited for this one today
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  because I hear all the time
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  that the fastest way to get clients is the
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  old fashioned way whether it's open houses
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  cold calling door knocking
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  and I'm here to break that down a little bit
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  I talk a ton about modern strategies
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  and today
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  we're gonna talk a little bit about the old school way
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  and see if it's costing us clients
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  if you like this content
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  or maybe you can watch another video
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  and you like what I'm doing
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  please hit that subscribe button
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  it helps to grow this community
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  and help me help more agents win every single day
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  at the game a real state
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  so if you're on the road and you want some
• 1:00
  some real state motivation or some some good ideas
• 1:03
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  I would be forever grateful but let's get into this
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  so the old traditional tactics right
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  I have heard it I've said it
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  if you really want to get down to business open houses
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  right open houses is something that
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  is a little more comfortable for a lot of people
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  compared to some of the older views
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  and that's okay right
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  some of the older tactics
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  open houses are a little more comfortable
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  because people are coming into the home
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  usually willingly
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  and so sometimes they're just looking
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  but it is a first tell
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  if somebody is looking at other houses
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  houses around the market
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  that they could be interested in real estate
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  and they're coming in the door
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  now
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  I think that the old school way of doing open houses
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  is absolutely old school and won't work right
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  if there's you're sitting behind your laptop
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  and you're just saying hey
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  let me know what you think of the property
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  you're not engaging you don't have you know
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  things set up throughout the house
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  it's not a unique experience
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  you're just gonna be another open house agent
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  the open houses right now seem to be that
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  if they're more like an event
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  and I'm not saying throw a rager or party at
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  you know a client's house or somebody's listening
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  but it has to be memorable
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  and you have to come across
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  the whole point of an open house
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  is opportunity
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  for you to demonstrate your knowledge of the market
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  show your value and make a connection with people
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  and so for doing that
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  that's absolutely the case print advertising
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  this is something that obviously is pretty expensive
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  pretty old school and you know
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  we've all been there right
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  throwing junk mail away
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  so on it's definitely something that um
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  can be used as a strategy
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  maybe along the lines of some other neighborhood pieces
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  some events maybe some open houses
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  maybe you know
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  you're calling the neighborhood
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  maybe you're doing you know
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  a garage sale or something like that
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  mailers typically
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  you know are just kind of what it is
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  you have to have something more in my opinion
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  granted you'll get one out every so often
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  that may just be a flyer and catcher um
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  and and turn into a listing and and so on
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  but make sure you're really dialing in your value
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  the use of QR codes is huge
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  getting people to scan those QR codes and
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  and get them uh
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  somewhere else right that's huge for
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  for those mailers and then we have
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  you know the networking referrals
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  this is personally my favorite
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  I don't consider this as old school as it might be
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  but those big networking events and things like that
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  and then cold calling of course
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  picking up the phone and dialing for dollars
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  having something you know
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  something in your script that's a little bit different
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  that catches people off guard
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  so
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  you're not just getting the phone slammed down on you
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  and then the almighty door knocking
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  this is something truthfully
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  once you start to do it
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  people have a little bit harder time rejecting you
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  straight to your face and slamming that phone down
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  so those are kind of the traditional methods
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  now what I said
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  there is a bunch of things that
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  truthfully are pretty traditional
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  but it's not about the delivery that matters
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  it's about the connecting with people
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  and those are the quickest ways to have people
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  qualified people
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  to have conversations about real state
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  sharpening your saws and agent and getting the reps
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  right if you can you know
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  go door knock someone
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  and have a conversation about real estate
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  be confident about the market
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  which you might not be the first time
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  but you don't have to be right
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  just have those conversations
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  get used to the questions
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  practice what happens if you blow it right
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  if you blow it at a door knock
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  it's it is what it is you've made a buddy
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  somebody knows you in the neighborhood
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  and and it is what it is
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  if you answer that question wrong or whatever
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  go back to your your memory bank
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  write that objection down and practice it right
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  practice with LGBT practice with your spouse
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  practice with your best friend it doesn't matter
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  but practice and eventually you will learn to
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  I handle that objection
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  if you have a conversation with somebody
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  and they're talking about that objection
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  maybe you're saying hey
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  what would you say to this
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  if you have a mentor or something
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  but the point is you're getting reps right
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  and a lot of these are kind of shotgun approaches
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  1% conversion 2% conversion
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  I get it it's not a lot
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  but if you're having 100 conversations of value
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  of that especially as a newer agent
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  or an agent that's looking to scale your business
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  is invaluable
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  so the truth is that they are pretty effective right
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  the pros are that you're having these conversations
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  you're put in the limelight
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  you're put on the spot to have
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  and answer those questions
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  the cons might be the time spent um
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  it does take a little bit of time
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  and it is extremely hard to knock that first door
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  to make that first dial to host that first open house
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  and so once you're getting into these
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  these methods and you're practicing and you're
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  you know perfecting your craft
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  then you can start you know
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  being a little bit different
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  throwing some curveballs in the script
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  making the Open house a little bit more edgy
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  and exciting and memorable
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  all of these things are ways to do it
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  but you gotta do the first one first
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  but the truth is they are very effective right
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  they are effective
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  this is how you get into the business
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  and if for nothing else
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  you're getting the experience and the objection handles
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  and those you know
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  scripts and reps uh for you to better your business
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  so certainly the modern way seems great
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  you can hide behind a computer screen
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  you can you know
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  type type type that absolutely works for some people
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  but it takes relentless effort and consistency
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  a little bit of creativity and an appealing brand right
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  and all of that just doesn't happen overnight
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  and so while social media is great
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  if you're a brand new agent hiding behind the keyboard
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  just posting beautiful homes
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  and not really engaging with true objections
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  this is something that can be a piece of your business
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  but very few can build an entire empire just by
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  you know a
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  a social media platform it has been done
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  it is it happens
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  but it does take time and it does take consistency
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  so
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  depending on when you need your next commission check
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  if you have a year to wait
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  to kind of build some momentum and
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  and start to get clients and
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  you know sift through the rental referrals
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  and that kind of stuff certainly you can do that
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  however most people that come to me need a paycheck
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  you know within the next three months usually
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  and the fastest way to do that and turn that
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  that around is have these conversations
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  in the places where we're talking about real estate
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  we're having those reps in
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  the conversions will come
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  so if you are in need
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  you need to be out there doing one of these things
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  very actively you know
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  prospecting and going out and getting it right
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  social media is more of a passive
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  so the however
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  I wanna be very clear the combination of the two
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  if you're door knocking and you're like hey
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  connect with me on you know
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  this neighborhood Facebook group
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  this is my Facebook group I manage and we do all things
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  you know northeast Holbrook Farms
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  you know then that's a huge piece
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  so when you start to connect
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  the dots of traditional and modern
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  that's where things can kind of take off
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  you can build a following a little bit quicker
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  and social it's a little bit less intrusive than
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  you know someone giving you all of their information
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  and their date of birth
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  and all that stuff at an open house right
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  so this is a way to kind of merge the two
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  and so simultaneously you need to be doing that again
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  it can happen in social media over time
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  it usually takes a little bit
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  because you need the brand recognition
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  cause you need to build up that audience
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  so what better way to build up this audience
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  been doing these active
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  more traditionally generation strategies
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  and dumping them into that social media platform
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  where you have an item of value for them to see
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  whether it's market reports or
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  you know interviews with lenders
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  or whatever you're doing on your socials
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  you know neighborhood tours
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  whatever it is if they see something that interest
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  speaks their interest they can absolutely do it
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  you know hot idea
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  open house drive them to a YouTube
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  you know video
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  where you had a neighborhood
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  tour of the neighborhood that that house is in right
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  you have somebody who's interested in the house
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  you say hey
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  check out my YouTube video boom
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  click this QR code give me your email
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  you'll get the YouTube video and here we are
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  they're now on your YouTube channel
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  you now have their information
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  and you're off to the races
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  and you've given them an item of value said oh
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  this this person is kind of on
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  and they connected
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  this open house with the neighborhood tour
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  so very very possible there however
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  I will tell you when you take it all back
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  when you look at it
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  the only thing that you need to do in this business
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  to have success
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  is have as many conversations as possible
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  it just so happens the traditional methods are forced
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  conversations typically can be
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  you know filtered into the real state realm
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  where sometimes on social media
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  nobody wants to talk about real estate
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  and if you bring it up and you're not tactical of that
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  which you can be
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  I have some videos on this YouTube channel
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  all about that so check those out but if you're just
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  you know changing hey
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  how are the kids do hey
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  do you wanna buy or sell real estate
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  it's really not gonna have a good conversion right
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  so it's it's a fine mixture of the two
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  but ultimately
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  if you perfect away no matter what it is
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  to have as many conversations as possible
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  and you can start to you know
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  inform people without being salesy
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  that you're in real estate
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  and that you have this knowledge
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  about this
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  or you can kind of work that in your conversations
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  you will be just fine
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  the bottom line is you need to have conversations
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  you need to add context to your database
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  you need to be ultimately consistent with a follow up
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  and staying in touch with those people
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  so when the time comes when they need you
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  which usually you know
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  they need you before they know you
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  they need you so we have to be patient
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  we have to be consistent then you are off to the races
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  so I'm here to tell you that traditional lead
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  strategies in real estate are
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  a great way to get conversations
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  and conversations are what when the day I'm over it
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  leads don't matter until they are conversations
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  once a lead becomes a conversation
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  then you have an actual contact you have an actual
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  you know point to put into your
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  your database and you're off to the races
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  so
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  don't throw away all those traditional lead strategies
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  because they just accelerate the conversation rate
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  that you can have in order to accelerate your business
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  so if you have any questions
• 11:28
  if you're interested in booking real estate game plan
• 11:30
  call with me book below
• 11:32
  if you're interested in the Foundations Builder course
• 11:34
  I go through all kinds of stuff in fact
• 11:35
  there is a pillar
• 11:36
  all about these active strategies in there
• 11:39
  please comment real Estate Agent Playbook course below
• 11:41
  and I will make sure that you get the link
• 11:43
  uh in order to purchase that course
• 11:46
  and become a part of our community
• 11:47
  we'll see you next time
• 11:48
  on the Real Estate Agent Playbook bye bye