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Your Best Growth Quarter Could Be Hiding Your Next Churn Wave
Your best quarter for new logos could be setting up your worst quarter for churn.
Christina Singh has spent almost 20 years on the post-sale side of growth-stage SaaS. She helped scale UserTesting from $60M to $110M, and grew Split.io from $8M to $35M ARR while keeping retention above 90% for 7 straight quarters. Her take: most churn starts as conflict inside your own company, long before a customer cancels.
Karl and Christina get into what happens to your ideal customer profile when growth takes off. Deals close outside the ICP while everyone celebrates. A feature gets built for one big logo…
The skinny
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