Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Understanding Network Marketing & Online Advertising Strategies

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Understanding Network Marketing & Online Advertising Strategies · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:00
  Hello and welcome to the show. Today.
• 0:03
  I'm out and about. I'm on the move.
• 0:04
  So we expect to hear some noise in the background.
• 0:07
  Now today the question, OK, someone asked me a question
• 0:11
  about starting a new business in network marketing and she wanted
• 0:15
  to know whether to run advertisements to start up the
• 0:19
  business. And so it got me thinking about
• 0:20
  a bunch of stuff. So that's what we're going to be
• 0:22
  talking about today. Are you starting a new business?
• 0:25
  Is the new business in network marketing?
• 0:27
  Should you run advertisements to get this thing going?
• 0:30
  And I also want to tackle the question of what is network
• 0:34
  marketing anyway? And especially that final
• 0:38
  question, what is network network marketing?
• 0:41
  It's, you know, in this part in Nigeria, it's something that we
• 0:44
  really, really, we seriously have to consider because I think
• 0:50
  I was about to head into secondary school when my old man
• 0:54
  started talking about Tianchi. Yeah, I think it was Tianchi,
• 0:57
  Tianchi products and stuff like that.
• 1:00
  So, you know, before Tianchi, I won't be surprised if there was
• 1:04
  some multi level marketing, network marketing thing going on
• 1:08
  in Nigeria. But bottom line is, you know, my
• 1:12
  father got involved in Tianchi. You know, I considered him a
• 1:15
  reasonably intelligent guy, you know, was a civil service guy,
• 1:19
  but still he bought and sold cement, you know, some business
• 1:24
  things he tried doing, you know, here and there.
• 1:26
  And I consider him to be a a, you know, reasonably intelligent
• 1:29
  fellow. And looking back now, sometimes
• 1:32
  I, I get angry, you know, not not just my epoxy, you know, but
• 1:37
  some of his colleagues and, you know, some of my uncles people
• 1:40
  around like that. Sometimes I feel kind of angry,
• 1:42
  like OK, maybe, you know, my old man was suave and you know,
• 1:46
  stuff like that. But you know, it's just one of
• 1:48
  those things in this part of the world, some of these things are
• 1:52
  very new concepts, you know, network marketing, multi level
• 1:54
  marketing, you know, stuff like that.
• 1:56
  So most deaf, you know though, you know, though people who are
• 2:00
  fraudsters, you know, unethical people trying to take advantage
• 2:03
  of people, you know, things like that.
• 2:05
  So I think it's one of these things that we just have to be
• 2:08
  sharp, you know, and be bright about these sorts of things and
• 2:11
  be properly educated because to be honest, as a kid, secondary
• 2:16
  school, you know, 90s, you know, I've seen some stuff, some grown
• 2:21
  folk taking advantage of. I'll be actually put the
• 2:25
  responsibility on on my father and all those people who fell
• 2:29
  for that TNC thing. But anyway, Sir, I'm just saying
• 2:32
  it's something that we ought to pay attention to.
• 2:35
  So yeah, those are the questions I'm going to be tackling today.
• 2:39
  If you're starting a new business in network marketing,
• 2:41
  should you run advertisements? And then what is a network
• 2:44
  marketing business? What's a genuine network
• 2:45
  marketing business so that folks will not fall for pyramid
• 2:52
  schemes and all these sorts of stuff?
• 2:55
  All right, Now this whole thing now about whether you should run
• 3:00
  advertisements if you're starting a network marketing
• 3:02
  business, I want to tackle it from like 2 dimensions.
• 3:06
  So the first dimension that I want to look at it is in
• 3:09
  recruiting your down line because there are some people
• 3:12
  who believe in running advertisements to include to
• 3:15
  recruit your down line. So let's actually from that
• 3:17
  angle. And then the second dimension
• 3:19
  I'm going to look at things from is in selling your actual
• 3:23
  products. OK, You know what, before I go
• 3:27
  into these two dimensions, let me even define these things off
• 3:30
  so that we know exactly what it is that we we are talking about.
• 3:32
  Because I'm just assuming that if you're listening to this
• 3:34
  particular episode that you actually know what the network
• 3:36
  market, network marketing business is or multi level
• 3:40
  marketing. But either way, most of the
• 3:42
  times when you hear network marketing or you hear multi
• 3:45
  level marketing, that's MLM. So when I hear network marketing
• 3:51
  or MLM, most of the times people are talking about the same
• 3:54
  thing. So in my own opinion, a network
• 3:57
  marketing business or a multi level marketing business is one
• 4:02
  that involves basically you set up the business so that you can
• 4:07
  do you take advantage of personal, personal networks.
• 4:12
  How do I put it? OK, personal sales, distribution
• 4:15
  networks, let me put it that way.
• 4:16
  So in other words, people are going to try and sell a product
• 4:22
  using people in their personal networks.
• 4:24
  So you talk to your friends, you talk to your family members, you
• 4:27
  talk to your associates, talk to mumsy, talk to auntie, talk to
• 4:29
  boyfriend, girlfriend, talk to everybody.
• 4:32
  And you're trying to sell this product using your personal
• 4:36
  networks. And then how you make money is
• 4:39
  you get your commissions on sales or you get your
• 4:42
  commissions on recruitment. So in other words, you sell some
• 4:44
  of the products, you know, you make some money, you recruit
• 4:47
  some people underneath you, those people make some sales and
• 4:49
  you make some money. Now that is how it's a business
• 4:55
  model. And so there are some genuine
• 4:57
  big businesses, like multibillion dollar businesses
• 5:00
  that are built on this model, you know, like Mary Kay.
• 5:03
  So the first time I made a podcast episode on multi level
• 5:06
  marketing and all that, this was one of the examples that I gave
• 5:09
  because if you want to enter the, the the beauty space,
• 5:13
  that's that's it's a legit Ave. that you can, you can take
• 5:17
  advantage of. So the example that I gave was I
• 5:20
  think Mary Kay and what's his, what's his babe's name now?
• 5:24
  Kim, Kim Kardashian's baby sister, what's her name?
• 5:29
  It's not Khloe something Kardashian Shah Henry, Kim Kim's
• 5:33
  baby sister, 'cause you know, Kim's baby sister also does
• 5:36
  something similar to Mary Kay. You know, lipstick.
• 5:39
  Well, I know there's lipstick. I can't remember if she does
• 5:42
  powder and eyeliner and all that kind of stuff.
• 5:45
  So two different models. So Kardashian's baby sister
• 5:49
  wants to enter that game and you know, she chooses to do it by,
• 5:53
  you know, being an influencer and you don't influence our
• 5:56
  marketing basically. But then Mary Kay, of course,
• 5:59
  when Mary Kay started her own business, it's not as if
• 6:01
  influencer marketing was out there.
• 6:02
  So what Mary Kay chose to do was to do multi level marketing.
• 6:07
  And the idea was simple. Now for Mary Kay, it was also
• 6:10
  tied to female empowerment. That's the reason why Mary Kay
• 6:13
  only uses female agents, because it's about female empowerment.
• 6:17
  And also practically speaking, you know, I don't know if boys
• 6:20
  are going to be very good at selling makeup.
• 6:22
  I don't know, I'm sure it's possible.
• 6:25
  So since I was around female empowerment now, so that was a
• 6:27
  whole scope. Look, we're going to go out or
• 6:29
  we're going to recruit women within our own network, women
• 6:32
  who it looks as if, you know, the household three times on
• 6:35
  their hand. Maybe you're a housewife or
• 6:36
  something like that. So look, I'm going to take this
• 6:38
  product. This product is good.
• 6:40
  You know, it does this, it does this, it does that.
• 6:42
  It can help, you know, and then you train the women, You give
• 6:46
  some of them credit facilities. They're able to buy some of the
• 6:48
  products. They become distributors.
• 6:50
  Then they go out and then they sell on behalf of Mary Kay.
• 6:54
  You give them sales training and then, you know, they put money
• 6:57
  in their pocket from commissions.
• 6:58
  Then they now start recruiting people into their downline.
• 7:01
  So if a woman goes and she recruits maybe her sisters into
• 7:06
  her downline and her sister's sell some product, she also
• 7:12
  takes a percentage on it as well.
• 7:15
  And yeah, so that's how it works.
• 7:17
  So it's a business model. It's a genuine business model.
• 7:20
  There are businesses who do things this way.
• 7:23
  The only reason why I keep on saying Mary Kay, Mary Kay, Mary
• 7:25
  Kay is because it's the biggest and I think the most popular
• 7:28
  example that if I say now, I think every single Nigerian boy
• 7:33
  or girl should, should grab, well, at least boy or girl.
• 7:36
  Like from my age, because I heard of Mary as a young chap.
• 7:39
  And my guess is even if you listening to the podcast now,
• 7:44
  you don't know anybody who use Mary Kay, at least you've,
• 7:47
  you've heard about it. And then there's some woman, if
• 7:49
  you're a woman, maybe 3540, you know, 50, I'm sure you may have
• 7:56
  used Mary Kay, you know, when you were younger.
• 7:59
  So it's a business model. Individuals are going to sell
• 8:01
  through their personal networks and then it's a matter of direct
• 8:05
  sales, you know, because you're going to go and approach people
• 8:07
  one-on-one. It's not an e-mail marketing
• 8:09
  something or whatever. Now when people get involved in
• 8:12
  network marketing, what happens is that you are an independent
• 8:15
  distributor. What that means is you're not an
• 8:17
  employee of the company. So people who sell Mary Kay
• 8:21
  products, they are not being employed by Mary Kay.
• 8:24
  So it's not the same thing as Tara, is it?
• 8:27
  Tara, Tara Duro, Tara Duro Toye if I remember correctly, because
• 8:32
  she also has her own makeup brand.
• 8:34
  So if you're selling Tara's stuff, you are an employee of
• 8:38
  Tara because Tara them, they have shops in Lagos and they
• 8:41
  have shops in Abuja. So that one is, you know, you're
• 8:44
  an employee but you're selling for Mary Kay, you're not an
• 8:46
  employee, you're an independent distributor.
• 8:49
  So you manage your time, you're a contractor more or less.
• 8:52
  Then like I said, the dynamics involved are, you know, you have
• 8:57
  to build a network and build a down line.
• 9:01
  The whole point of that is you're trying to increase your
• 9:03
  selling base. So if I'm selling the product
• 9:05
  and my Commission is, you know, 1010 K on top each carton of
• 9:09
  makeup that I sell or whatever. And if I have a down line, my
• 9:13
  own Commission is I'm getting 1% of that, you know, then I mean,
• 9:17
  think about it, if I do my own sales and then I get 10K, you
• 9:20
  know, or something, but then I have 10 other people and I'm
• 9:23
  getting 11K each of the whatever, you know, then
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  realistically speaking, I can double my income in a fixed
• 9:31
  period of time. So because it involves building
• 9:34
  a network, it now has a multi level tiered structure, which is
• 9:39
  why people say multi level marketing because I can start
• 9:43
  and I can talk to mumsy, talk to my brother, talk to my boss at
• 9:46
  work. And then I now have three people
• 9:48
  under me. That is my down line.
• 9:51
  My brother might be really, really enthusiastic and then
• 9:54
  maybe he talks to 10 people and then maybe my old guy at work is
• 9:57
  kind of lazy and he only talks to one person.
• 9:59
  And then and maybe Mumsy is able to get maybe five people on
• 10:02
  board. So you can see the structure of
• 10:03
  the pyramid is now taking the the multi levels is now taking
• 10:07
  shape. You have me at the top, you have
• 10:09
  my brother and Mumsy and my old guy at the bottom.
• 10:12
  And then my brother has now pulled in 10 people.
• 10:14
  Mumsy has now pulled in three people.
• 10:16
  Olga at work has now pulled in one person.
• 10:18
  So 1031, that's 14. So you can see that there's me
• 10:22
  at the top and then there's 14 people at the bottom.
• 10:25
  And then I'm making my own commissions when I sell stuff.
• 10:27
  And then when every single person underneath me sells
• 10:30
  something, I'm also getting some money as well.
• 10:33
  So that is the multi level tiered structure, which is the
• 10:36
  reason why some people say network marketing because well,
• 10:39
  after all, it is a network. And some people say multi level
• 10:41
  marketing, but usually means the same thing.
• 10:45
  Now, the reason why I'm going through all this now is because
• 10:48
  I want to beg, you know, not beg at a beg.
• 10:50
  Because like I said, it's something that makes me very,
• 10:54
  very angry because I've seen some very intelligent fellows in
• 10:58
  the 90s with 90s, you know, 2000s with Tianchi and all those
• 11:02
  other products that came out. And it's something that vexes my
• 11:07
  soul, you know, I won't like. And these things just keep
• 11:10
  coming and coming and coming. I'm coming, I'm coming.
• 11:13
  I don't know why they think that, you know, Nigeria is a
• 11:16
  ripe ground to come and be starting all this rubbish.
• 11:21
  So you know, there are lots of pyramid schemes that are that
• 11:24
  are going on out here and this is how you tell the difference.
• 11:27
  I've said it on lots of other podcasts and I'm going to say it
• 11:30
  again, I'm going to repeat again by the way, the lady who asked
• 11:33
  me about this thing, she's involved in Orifla in business.
• 11:37
  I haven't done any research into it, but from the Orifla in
• 11:39
  people that have been reaching out to me, OK, it looks like
• 11:41
  this is a genuine multi level marketing thing.
• 11:45
  Because genuine multi level marketing businesses, they have
• 11:49
  an emphasis on product sales. There is something that they are
• 11:52
  selling, whether it is toothpaste, whether it is cream,
• 11:56
  whether it is makeup, whether it is water purifier, whether it is
• 12:00
  wristwatches, whether it is, you know, I've even seen one of them
• 12:03
  that sells academic courses that is a recruitment in two Swedish
• 12:08
  universities and things like that.
• 12:09
  I mean, there are different kinds of multi level marketing
• 12:13
  schemes that are out there, whether selling products or
• 12:16
  whether selling services, because I think education is
• 12:18
  more like a service, you know, if you're selling for people to
• 12:21
  go for master's degree and stuff like that.
• 12:23
  So yes, there are some businesses that that's how some
• 12:26
  higher education that that's how they promote themselves.
• 12:29
  So if you can get, you know, I don't know, 20 people to sign up
• 12:33
  for master's program, each person is paying €30,000, then
• 12:37
  your Commission is now going to be, you know, X amount.
• 12:40
  But bottom line is if it is a genuine multi level marketing
• 12:45
  thing of the genuine network marketing business, there is
• 12:49
  going to be an emphasis on product sales or service sales.
• 12:56
  As in all of us will be selling something on which all of us
• 13:01
  will be collecting some percentage of something.
• 13:05
  Pyramid schemes on the other hand, their own is just share
• 13:08
  mode. Recruits recruit, recruit
• 13:10
  recruits. The emphasis is not on the thing
• 13:14
  that we are selling. The emphasis is on how big we
• 13:19
  are getting. That's one of the differences
• 13:21
  that shall just the recruit, just the recruit anyhow.
• 13:25
  Anyhow, just the recruit, each person that you recruit, you get
• 13:27
  5K and then people. So somebody does the math and he
• 13:30
  said OK, let me recruit 10 people every single week.
• 13:33
  If I can do it like that by the end of the month, I can get 200
• 13:36
  K clean. But of course, you know, you can
• 13:40
  see this is where things get kind of fuzzy.
• 13:43
  You set up something, it looks like they has they has a
• 13:45
  product. Any bottom line shall just do
• 13:47
  your due, your, your, your, your due diligence.
• 13:52
  You know, keep your eyes open, keep your eyes peeled, be sharp.
• 13:57
  But that's some way of telling the difference.
• 13:58
  MLM network marketing, They have a product that they are selling.
• 14:03
  All right. Now back to the main question
• 14:06
  now, I'm sorry for the detour. It's just I don't like this
• 14:08
  thing. Pains me, pains me to my marrow
• 14:11
  because we moved house recently. So I was packing some of the
• 14:13
  stuff. So I saw some of pop newspaper
• 14:15
  and when I saw the TRC thing again, things just make me vex
• 14:19
  as I was thinking anyway, so what's the question yourself?
• 14:25
  So should you run advertisements if you're going to start a
• 14:28
  network marketing business? As I was saying, I will now
• 14:30
  tackle this thing from 2 dimensions.
• 14:32
  So #1 your downline. Now the people that you're going
• 14:35
  to recruit, should you be advertising to recruit those
• 14:38
  people? So in the example you saw how I
• 14:40
  said that I'll go and talk to Mumsy, I'll go and talk to my
• 14:43
  brother, and now I'll go and talk to my old guy at work.
• 14:45
  And then three of them now join. So should you be looking, should
• 14:49
  you be using advertisements to try and recruit people into your
• 14:54
  downline? So that is number one.
• 14:57
  Then the second dimension is to sell the actual products.
• 15:00
  Now, should I be using advertisements, whether Google
• 15:04
  or Instagram or whatever now on this thing of recruiting your
• 15:08
  downline, like in my own case, now if I talk to Mumsy, I talk
• 15:11
  to my brother, I talk to my old guy at work.
• 15:16
  Traditionally this thing is about personal networks.
• 15:19
  So people that, you know, one-on-one, they can go and talk
• 15:23
  to and get them to see the lights and then you bring them
• 15:26
  on board. So traditionally that's how it
• 15:28
  has been, personal networks, your friends, your family
• 15:32
  members, your associates, people in church, people in mosque,
• 15:35
  members of your marketwoman association, members of your
• 15:39
  full Gospel businessmen association, you know, whatever
• 15:42
  it is. There are some people who try to
• 15:45
  run this thing using an advertising strategy.
• 15:48
  You set up your Instagram account and then you start
• 15:51
  putting out content and you start advertising so that people
• 15:54
  who see your content and people who love you and all what not
• 15:57
  will now join and be part of your downline.
• 16:00
  Yeah, there are some people who do that.
• 16:02
  I haven't seen it done in Nigeria.
• 16:04
  I know of people who do it in America.
• 16:06
  So yes, theoretically it's possible.
• 16:08
  However, if you're going to use an advertising strategy to build
• 16:11
  your downline, just remember traditionally people talking
• 16:15
  about Aida, which is attention, interests.
• 16:21
  What again, attention, interest, desire and then action.
• 16:25
  So what that means basically is you're going to be using a
• 16:27
  content marketing strategy to create attention around you and
• 16:31
  around the idea, to try and stir up interests around you and
• 16:35
  around the idea. Try and stir desire around you
• 16:39
  and around the idea. Then try and get people to take
• 16:43
  action around the idea and around you and then join your
• 16:46
  downline. If you're going to do content
• 16:49
  marketing and if you're going to do an ADA play, attention,
• 16:53
  interest, desire, action, just know that this is a long term
• 16:57
  play. You cannot do ADA or content
• 17:00
  marketing and expect immediate results.
• 17:03
  So if you want to use advertising to do the whole
• 17:08
  thing for you, because let's face it, you have to use ADA 1st
• 17:12
  and build a community online first before you now start
• 17:16
  sending out advertisements to people.
• 17:17
  Because let's face it, you're going to send advertisements to
• 17:20
  someone. They'll go and check your
• 17:21
  Instagram handle and they'll see that you only have 3 posts and
• 17:23
  you only started two weeks. Like who's going to follow you?
• 17:27
  You look disreputable as hell because you started the business
• 17:32
  you're trying to post about building wealth and making money
• 17:35
  through forex and all the wonderful good things that can
• 17:37
  happen if people join your downline, you know.
• 17:40
  But meanwhile, when they open your Instagram handle, they only
• 17:43
  see they see that you only have 5 followers.
• 17:45
  Of the five followers, four of them have the same surname as
• 17:48
  you. And then you only have 3 posts
• 17:51
  in the last four months. So it takes time.
• 17:57
  You know when you get immediate results.
• 17:58
  So if you want to use ads to build your downline, do not be
• 18:03
  frustrated. If you start in January and then
• 18:07
  by April you're not seeing results, do not get frustrated.
• 18:10
  These things will take time, which is why traditionally it's
• 18:14
  a matter of personal selling for immediate results.
• 18:18
  Like Monty just passed through now because she's going to
• 18:20
  Lagos, she has some stuff to do in Lagos.
• 18:22
  So she she just breezed through Abuja.
• 18:24
  I dropped her at the airport not not long ago and you know, so
• 18:29
  that current thing was involved in multi level marketing now, so
• 18:34
  when mumsy landed, you know would have started talking.
• 18:36
  Oh, mommy, you know, you get one thing like this.
• 18:39
  You know, I'm doing this, I'm doing this, I'm doing this.
• 18:41
  You know, you could do this, you could do this.
• 18:43
  I'll be how you see. I'm she was my son.
• 18:45
  Are you sure existing legitimate.
• 18:46
  I'm saying it is now, mommy, don't worry, don't worry.
• 18:49
  On the way to the airport, we'll talk some more on the airport.
• 18:52
  Now, you know, now I'll be toasting mommy and trying to
• 18:54
  wind her up to see how she can drop money and then get involved
• 18:57
  and this and this and that and that, you know, but you can see
• 19:00
  like personal selling, direct access, direct network, physical
• 19:05
  access to my network. So it's from the talking and
• 19:07
  toasting that I will get mom she on board is the same thing with
• 19:10
  my brother. So my brother is, is still in
• 19:14
  the UK. So, you know, I pick up the
• 19:17
  phone and then I call him. Hey bro, what's up now I'm
• 19:19
  involved in this thing, blah, blah, blah.
• 19:20
  This is the product, this is whatever, these are the
• 19:22
  advantages. I know you're on the UK, but you
• 19:25
  know what, if you get involved like this, you know, we can run
• 19:28
  it like this, we can run it like this, you know, if it makes
• 19:30
  sense, maybe I get him on board. But traditionally that is why it
• 19:34
  is a matter of personal selling, physical networks, direct
• 19:39
  access, you will get much more immediate results.
• 19:42
  So if you're going to do thing the physical one-on-one face to
• 19:45
  face somebody I know pick up the phone.
• 19:48
  Yes, you can start in January and then expect that by March,
• 19:52
  April you're now seeing good results and you're now making
• 19:56
  good money then OK, advertisements now on the angle
• 20:01
  of selling products, yeah, sure you can run ads.
• 20:05
  But if you're going to run advertisements to sell like for
• 20:07
  you or refilling people now. Somebody corrected me that Ori
• 20:11
  flame is not about skin. Cause me when I had Ori flame,
• 20:13
  my mind went to Ori share butter.
• 20:15
  So I was thinking Ori flame is share butter.
• 20:18
  But somebody sent me a message and I said Ori is not share
• 20:20
  butter. So I mean she didn't educate me
• 20:22
  on what Ori is. But well at least now I know
• 20:25
  that Ori is not about is not just about skin.
• 20:28
  So if you're going to be selling the product, you can run the
• 20:31
  ads, but then you have to be mindful of some things.
• 20:34
  Number one is targeting or ICPICP is ideal customer profile
• 20:39
  or your target avatar or your customer persona or whatever.
• 20:43
  Targeting Shah, you need to be very clear who is it that we are
• 20:48
  trying to target with these advertisements?
• 20:51
  Because the thing with advertising, whether you
• 20:53
  advertise old school on TV or radio or you advertise on
• 20:56
  Instagram or Google or whatever, the number one place that people
• 20:59
  start losing money is that you get your targeting wrong.
• 21:03
  So back to the old school thing about targeting.
• 21:07
  If you want to sell Cadbury products, you want to sell
• 21:09
  chocolates, you want to sell ice cream, you want to sell stuff
• 21:12
  like that, but you are targeting it during NTA network news,
• 21:16
  which is 9:00 PM. Your business will not move
• 21:19
  because yes, it is the parents who pay for it, but you're
• 21:23
  advertising when all the children have gone to bed.
• 21:26
  Targeting would mean back in the old days anyway, when there was
• 21:28
  a children's belts, all the children's programs used to be
• 21:31
  4:00 PM in the evening until about 6:00, then sports will
• 21:34
  take over. So targeting will mean that if
• 21:37
  this is biscuits and ice cream, we should be advertising between
• 21:40
  4:00 and 6:00 when the children are watching TV.
• 21:43
  So the children will now say, oh, daddy, daddy, mommy, mommy,
• 21:46
  mommy, buy me biscuit, buy me biscuits.
• 21:48
  You know, then that's how you make your money.
• 21:49
  So it's the same thing with TV and radio.
• 21:52
  It's also the same thing with Instagram.
• 21:53
  If you're advertising at a time when your audience is not on, is
• 21:57
  not online, or you're advertising and you're targeting
• 22:00
  people who are not interested, who don't have the need, you can
• 22:02
  see how you will start losing money.
• 22:04
  So targeting is a real big thing here.
• 22:07
  So, and unfortunately, you know, some of the Oriflame people that
• 22:11
  I've spoken to, they don't have a clear idea about who their
• 22:14
  target audience should be because supposedly Oriflame can
• 22:18
  help with lots of things. Oriflame can help with people
• 22:21
  who are suffering from what is it called sleep, something, you
• 22:25
  know, people who are not sleeping well or people who have
• 22:27
  stress or people who have body pain.
• 22:30
  And because of that, the few Oriflame people that have been
• 22:33
  chatting me up, they think that their market is everybody.
• 22:36
  There is no product, that your market is everybody.
• 22:40
  If you're trying to market to everybody, you will appeal to
• 22:42
  nobody. So you need to become clear.
• 22:45
  Am I just going to focus on the people who have problems
• 22:48
  sleeping and then I will now pick out the Oriflame products
• 22:52
  that deals with how to have better sleep.
• 22:55
  Or am I going to pick the people who have problems with acne and
• 22:58
  then pick the Oriflame products that deal with acne?
• 23:02
  Or how am I going to pick people who have body pains or arthritis
• 23:05
  or whatever and then target only those people who have problems
• 23:08
  with arthritis and with body pain?
• 23:11
  The targeting needs to be spot on on point.
• 23:14
  You can't be marketing to everybody.
• 23:16
  You are reaching no one and you are wasting money.
• 23:19
  Then Step 2, I've already hitting on it.
• 23:22
  If you're going to run advertisements, your messaging
• 23:24
  has to be around your unique value proposition.
• 23:26
  Unique value proposition just means the promise that your
• 23:29
  product has. Why do people do business with
• 23:31
  you? Why are people buying your
• 23:33
  product or your service? That is the UVP.
• 23:35
  So we do a reflame thing. Now some of these products a
• 23:40
  reflame, you know, it looks like it does a lot, but you can't run
• 23:45
  an advert saying are you having problems sleeping?
• 23:48
  Do you have back ache? Do you have acne?
• 23:51
  Do you have this do that advertisement is too broad.
• 23:54
  So you target we're only going to target one class of people.
• 23:57
  Then your messaging should also be straight to the point, you
• 24:01
  know, do you suffer from painful periods and debilitating acne?
• 24:07
  If so, you know, blah, blah, blah, blah, blah.
• 24:09
  You can see that it's a very clear picture.
• 24:12
  So that young ladies who have, you know, painful period and
• 24:17
  excruciating skin acne, once they see it, they will relate to
• 24:21
  it. You'll begin to communicate with
• 24:24
  somebody. In fact, that's The funny thing
• 24:26
  about advertising because you have put the excruciating acne,
• 24:31
  there can be a young man who doesn't have period problems,
• 24:33
  but he has excruciating acne and the thing will appeal to him as
• 24:38
  well. So the messaging has to be tight
• 24:43
  around the UVP. What I always recommend these
• 24:46
  people is like, look, consult with your offline.
• 24:48
  Offline just means the person who recruited you.
• 24:51
  Truth of the matter is if the person who recruited you has
• 24:53
  been in this business for like 2-3 years, the person has a
• 24:56
  clearer idea of who are the best people to buy, when do they buy,
• 25:00
  how do they use it, all those things.
• 25:02
  So your offline is going to be a huge source of information.
• 25:04
  So consult with your offline, then let's see what else.
• 25:10
  OK, I've spoken about targeting messaging ahead.
• 25:14
  Now when people now respond to your adverts, don't just go
• 25:17
  straight to it is 4005 for 100 grams.
• 25:24
  Are you going to buy or not? No, that's not you have the you
• 25:26
  have the conversation. People are coming in inbound
• 25:29
  from advertisements, advertisements or however you
• 25:31
  pronounce it. And then the first thing you do
• 25:33
  is you go into need analysis or you go into problem based
• 25:36
  conversations. Somebody says, oh, I saw your
• 25:39
  advertisement on blah blah blah. How much you say you first of
• 25:43
  all, you, you need to look for ways to slide into need need
• 25:46
  analysis. Oh, thank you very much for
• 25:48
  reaching out, man. We have a number of products
• 25:51
  which cost anything between 4-5 per 100 grams to 12 K per 100
• 25:57
  grams. But before I before I give you a
• 26:02
  specific quote, we need to have a conversation.
• 26:05
  Let us know what problems it is that you're trying to solve.
• 26:07
  You know, how bad is it in my bland, you know, then we can
• 26:10
  start talking numbers and make a definite recommendation.
• 26:13
  So, you know, that's the kind of scope, you know, bracket so that
• 26:16
  people have an idea of a price so that the people person who
• 26:19
  wants to run will run because some people will hear 4500 per
• 26:23
  100 grams. A person will see a 4-5 for just
• 26:26
  100 grams and then they'll ghost you.
• 26:28
  The people that ghost, no Ala, no problem, let them go.
• 26:31
  It's too expensive for them. The people who think, OK, it
• 26:34
  sounds all right, they'll continue to follow you.
• 26:36
  The people that are following you, then continue, continue
• 26:39
  talking with them when they're going to need analysis.
• 26:42
  When did your acne start? When did your pay for period
• 26:46
  start? What did the doctors say?
• 26:49
  What other drugs have you tried in the past?
• 26:52
  How have you been managing this? This, this are managing that
• 26:54
  that, that, that, that, that, that that you ask all that
• 26:58
  history first. It is now then you will know
• 27:00
  that OK, this is the product I will recommend.
• 27:02
  This is the product I recommend. This is the product that I will
• 27:05
  recommend. And besides, when it comes to
• 27:09
  these sorts of things, you better ask these questions
• 27:10
  anyway because you know, this thing, all these drugs, I know
• 27:13
  what not is, you know, plenty, plenty side effects because one
• 27:16
  of my cousins, my small cousins decided to get involved in this
• 27:20
  sort of thing. She sold somebody something and
• 27:22
  then the person used the thing on the baby.
• 27:24
  The baby ended up with serious irritations.
• 27:27
  And next the baby was admitted in the hospital and they were
• 27:30
  talking about police to come and pick my cousin up and stuff like
• 27:33
  that. You know, the only thing that
• 27:34
  said my cousin was that my cousin had mentioned time and
• 27:37
  time again, this thing is to be used for adults only.
• 27:39
  This is not the baby version. And of course some other people
• 27:42
  had heard of that, you know. So anyway, let me not scare
• 27:47
  people away from these sorts of businesses.
• 27:51
  But that's also another reason why you do need analysis.
• 27:54
  So, you know, go and recommend the products that you know,
• 27:57
  somebody will take it and then the person's life will be
• 27:59
  changed forever and not in a good way.
• 28:02
  So when people now respond to your adverts, it's a matter of
• 28:05
  going into need analysis or problem based conversations.
• 28:10
  When people DM you or when they e-mail stated price range so
• 28:14
  that you know, we all are sure that we're on the same page.
• 28:18
  Then of course narrow down, give a product recommendation and
• 28:21
  then in your selling, remember for these kind of things,
• 28:24
  testimonials and anecdotal case studies.
• 28:27
  If you know somebody who has used it, my sister used it.
• 28:30
  This was the result, her acne cleared up.
• 28:32
  She used it for two weeks and her skin has been clean.
• 28:35
  No more acne for the last 15 years.
• 28:37
  You know, this kind of testimonials had to really move
• 28:39
  people and you don't have to give academic case studies, you
• 28:42
  know, from federal Ministry of Health, you know, some simple
• 28:46
  case studies that you can push forward will be OK.
• 28:50
  The truth of matter is the mother organization should have
• 28:55
  also put some YouTube stuff out there.
• 28:57
  Anyway, some things can refer to so like I haven't checked
• 29:01
  Oriflame on YouTube, but I won't be surprised if Oriflame the
• 29:04
  mother company on has already put out some stuff on YouTube.
• 29:08
  So you have to put all these sorts of things there, you know,
• 29:10
  to make it easier for you to to close the sale.
• 29:13
  Then when you sell to someone, you also have to be engaged in
• 29:20
  relationship building, stay in touch with them.
• 29:24
  The reason why I should stay in touch with them is because you
• 29:26
  want to know did this product or service work for them?
• 29:30
  If the thing worked for them, This is the beginning of you
• 29:34
  building your down line. Think of it, if somebody has
• 29:38
  been having serious acne and severe period problems since she
• 29:42
  was 14 years old and she has had this thing from 14 until 26,
• 29:47
  then you introduced her to this product and her face has been
• 29:51
  clear from 26 until 32. Don't you think this would be
• 29:56
  the ideal person to recruit with her personal testimony and who
• 30:00
  knows that this thing works for sure to become a part of your
• 30:02
  downline? So it's from relationship
• 30:06
  building that you're now going to be recruiting people into the
• 30:08
  downline and also getting referrals so that you can get
• 30:13
  more product sales. So in my own opinion, if you're
• 30:19
  going to run ads, this is the playbook.
• 30:22
  Be serious and be real tight with your targeting, your unique
• 30:26
  value proposition, your messaging.
• 30:28
  Make it tight. Narrow it down.
• 30:30
  When somebody reaches out to you, you're going straight to
• 30:32
  need analysis. Although talk about price, give
• 30:35
  a range. Don't need to give an exact
• 30:36
  figure because it's only when you talk to someone that you
• 30:39
  know whether they need 500 milligrams or whether they need
• 30:43
  2000 milligrams or whether they need 100 centilitres or
• 30:47
  whatever, or however it is that people sell these things, then
• 30:53
  let's see what else. So testimonials, case studies,
• 30:57
  YouTube testimonials, relationship building, try to
• 31:00
  recruit them into your own downline.
• 31:02
  So that's the scope. So summary, you're getting
• 31:04
  involved in network marketing. Should you be running ads to
• 31:08
  recruit your downline? It can't work, but just give
• 31:11
  yourself time. It's not going to work in the
• 31:12
  short term if you're going to do it based on running
• 31:15
  advertisements, because you're going to have to build online
• 31:18
  communities first. An Instagram community, a
• 31:21
  Facebook community, a WhatsApp community, a whatever.
• 31:24
  You build a community first before you start doing
• 31:27
  advertising strategy because the community, the content, that is
• 31:32
  what is going to give you the credibility If you run an ad for
• 31:34
  people to join your downline, but then your WhatsApp community
• 31:40
  only has six members in it, and of the six members, five of them
• 31:44
  are your family members. It's not going to be inspiring.
• 31:47
  It won't inspire anybody. So give yourself time or just do
• 31:52
  the good old traditional thing and start talking immediately to
• 31:55
  Momsy, to Popsy, to Auntie Sylvia, to Uncle Cletus, to Anti
• 32:00
  Beatrice, to Deaconess Afubero, to Malam Lamidi, to you know,
• 32:08
  all the people that you know that are around you.
• 32:11
  That's traditional route. So go to traditional route.
• 32:13
  But definitely you can use adverts to sell the products and
• 32:17
  I've already spoken about how so no need for me to go into that
• 32:20
  again. Well please, I am begging all of
• 32:23
  you, for some reason these companies will not leave Nigeria
• 32:27
  alone. Maybe you know a reflame is
• 32:32
  legit like people are saying but these things come and go
• 32:36
  forever. Living has come and gone.
• 32:38
  Now it is a reflame that is popping.
• 32:40
  Next year, who knows what else would be popping from my youth.
• 32:44
  He was Tianshi. These people will keep coming.
• 32:46
  I'm coming. I'm coming.
• 32:47
  Please open your eyes, do the research, be sure that is a
• 32:52
  genuine business so that you don't end up like my father and
• 32:55
  some of his colleagues and other people who are taking advantage
• 32:58
  of. I know some of you will say no,
• 33:01
  your father was an adult. Nobody took advantage of him.
• 33:04
  And yeah, I guess, I guess you can make that argument that, you
• 33:08
  know, people who fall for these things, you know, not their
• 33:10
  fault. They're the ones that did
• 33:11
  themselves. Maybe, maybe I don't know, but I
• 33:15
  would like it makes me angry because I know a refilling will
• 33:18
  come and go. Another one will come and I'll
• 33:21
  be like OK, Disney UK on the block.
• 33:24
  Anyway, I've said the main thing that I wanted to say.
• 33:26
  So let me just wrap it up here. If you'd love to connect for a
• 33:28
  strategy session, the business audit, you have questions you
• 33:31
  want me to answer. The phone number is 08064662140.
• 33:36
  Country code is +234. That's my WhatsApp number.
• 33:39
  Those of you who are not Nigerian, that's the country
• 33:42
  code. Then connect with me on
• 33:44
  LinkedIn. The name to look for is Tave
• 33:46
  Shima Ayede. See what else?
• 33:49
  OK, I have a YouTube channel, same name as well so you can get
• 33:51
  all this material. So thanks for your time and
• 33:53
  attention. I'll catch you guys in the next
• 33:55
  episode.