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IKEA Canada – Making Life Better with Empowered Frontline Employees, Brand Values, and Customer Engagement
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Mark Johnson, CEO of Loyalty360, spoke with Jordan Sequeira, the Senior Marketing Leader of IKEA Canada, about the importance of leveraging the company’s frontline co-workers, leveraging a small footprint in a big country, and using the data and insights from loyalty programs to shape strategy.
The skinny
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