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The 5 M's of PR: The Real Framework Behind Lasting Brands with Steve Turner · The Purpose and Progress Podcast Show

• 0:00
  Steve Turner : I believe using this 5 M's as a guide will get
• 0:04
  you there faster than just throwing stuff out there
• 0:06
  constantly and then seeing what works and what doesn't, wasting
• 0:09
  all kinds of money. And finally coming back at the end of the
• 0:12
  day and saying, well, I'm not sure. And if you do it this
• 0:16
  other way, the right way, I believe your ROI will be good.
• 0:19
  You'll be a lot happier, and we'll have accomplished a lot
• 0:22
  more. And then you're willing to invest more money for the next
• 0:26
  thing that comes around, and your salespeople will sell more.
• 0:29
  They'll be happy, and your team will be a lot more successful in
• 0:34
  looking for the next thing that they can build up for you. So it
• 0:37
  all comes into play. It all has some impact. And if you do it
• 0:41
  the right way, I believe you'll be successful.
• 0:47
  Dr. Jim Price:: Hello, I'm Dr. Jim Price, and welcome to The
• 0:50
  Purpose and Progress Podcast. This is the place where we
• 0:54
  explore how purpose can guide our actions, and how growth can
• 0:58
  become a part of our everyday lives. On the show, I talk with
• 1:02
  amazing guests, from educators and creators to everyday people
• 1:07
  with extraordinary stories about the challenges they face, the
• 1:11
  lessons they've learned, and how to keep moving forward. My goal
• 1:15
  is to share conversations that inspire you to live
• 1:17
  intentionally, embrace growth, and take meaningful steps to
• 1:21
  your own purpose. Let's get started.
• 1:28
  Hello, everyone. Welcome again. This is The Purpose and Progress
• 1:32
  Podcast Show. I'm your host, Dr. Jim Price. And on this show, we
• 1:36
  share inspirational stories about inspiring people who do
• 1:40
  great things in the industries that they serve, and are helping
• 1:43
  to expand other people's horizons, and meeting their
• 1:45
  goals and expectations, and that's what this show is about.
• 1:48
  And today is no different. We have a wonderful guest. He is
• 1:52
  the owner of PR, a nationwide speaker, an author of . He helps
• 2:03
  individuals and businesses build brands that support their
• 2:06
  mission, goals and credibility. He can share practical
• 2:11
  strategies on personal branding, PR campaigns, audience
• 2:15
  targeting, measuring results, ROI, and how AI impacts branding
• 2:21
  and messaging. We're experiencing TV, radio and
• 2:24
  podcasts, plus features on the Wall Street Journal, Parade, PR
• 2:29
  Week, and the Los Angeles Times. He brings actionable insights on
• 2:34
  building a brand that stands out. Today, let's welcome our
• 2:37
  guest, Steve Turner. How you doing, Steve?
• 2:40
  Steve Turner : Doing great, thank you so much. Looking
• 2:42
  forward to having a great exchange of ideas here this
• 2:45
  afternoon, and should be fun.
• 2:47
  Dr. Jim Price:: Absolutely. We were just talking about the
• 2:50
  differences about school started. So now, routines are
• 2:54
  changing, and things are happening. In Massachusetts, we
• 2:58
  have the NBA induction Hall of Fame stuff going on around, and
• 3:01
  people are excited about that. I'm saying, I don't get a chance
• 3:04
  to keep up too much with it because so much is going outside
• 3:07
  of that. But it's such a pleasure to have you on the
• 3:09
  show, Steve. And yeah, let's dive in. This is about
• 3:13
  inspiring, motivating other people, and sharing the story. I
• 3:17
  always say that people know and see the success, but they don't
• 3:20
  always know the backdrop to how things happen. And a lot of
• 3:23
  times, this is what this show is about. To share how those steps
• 3:27
  occurred, what happened to get you to the point of where you're
• 3:30
  at now. I guess we can open up with asking you when do you feel
• 3:34
  that your journey started, and what you feel influenced that.
• 3:39
  Steve Turner : Yeah. I went to the University of Missouri
• 3:42
  School of Journalism, which is very highly known and respected
• 3:48
  in the industry. And there are Mizzou journalism graduates all
• 3:51
  over the world writing for newspapers, magazines, or on TV,
• 3:56
  radio and so forth. And my original plan was to be a major
• 4:02
  league baseball announcer, so I went for that. Got introduced
• 4:08
  into sports and news. Worked really hard at that. I went into
• 4:12
  some small markets and broadcast high school sports and some
• 4:15
  college sports. Eventually, I ended up doing minor league
• 4:19
  baseball for the Kansas City Royals, and I actually did
• 4:23
  exhibition games down in Fort Myers, Florida for the Kansas
• 4:27
  City Royals. So that was pretty cool. And I got to that level
• 4:31
  where I needed to ascend to major leagues. I was getting to
• 4:36
  that point where it's like, well, okay, I'm older now. And
• 4:40
  do I want to be 40 years old broadcasting baseball in some
• 4:44
  little town hoping for a break? The answer was no. So at the
• 4:50
  same time, I was doing a lot of broadcasting. We were wearing a
• 4:53
  lot of hats because, especially smaller markets, you have to do
• 4:57
  more than one thing. So I was radio advertising a lot, and so
• 5:02
  I would come up with these ideas, which I thought were
• 5:05
  really good. And I talked to a client and I'd say, boy, this is
• 5:09
  great. You have great stuff. This should be on a billboard.
• 5:12
  This should be a newspaper ad. This should be a TV news story.
• 5:16
  But I can't do anything about it. All I can do is sell you
• 5:19
  advertising on our radio station because that's my job, and I
• 5:23
  can't do any of this other stuff. And eventually, I got
• 5:27
  that. Well, I love this big idea of coming up with big ideas for
• 5:31
  clients, businesses and organizations. And so for a
• 5:35
  while, I worked for an advertising agency in Memphis,
• 5:38
  and then came back to St. Louis and said, well, I'm going to
• 5:41
  just start my own public relations firm. And so I just
• 5:45
  did it. I had a lot of connections from college and
• 5:48
  different people I knew over the years. And I said, hey, give me
• 5:51
  a chance. Just pay me something, and let's put some stuff
• 5:55
  together. And so I did some things. And over time, you start
• 5:59
  building a portfolio of work, which is really important in our
• 6:02
  business. And so you get that portfolio built up of different
• 6:07
  things, and then you can take that out to other prospective
• 6:11
  clients and say, hey, we've worked on this hospital, this
• 6:14
  construction company, this architectural firm, whatever it
• 6:17
  is, and say, Look what we've done. We can do the same for
• 6:21
  you. and so that's how it got started. I started my company,
• 6:26
  the Turner Group, and did that for a couple years. And then I
• 6:30
  merged with an advertising agency, S. Solomon Associates,
• 6:35
  and we had a complete merger. We got married, Shelly. My partner
• 6:41
  in business and life was one of the first women to run an
• 6:45
  advertising agency in St. Louis. And so we hit it off, and we
• 6:50
  were funneling business back and forth. We said, well, let's
• 6:52
  merge. And we did that. We said, let's get married. So we had a
• 6:57
  team, and we were doing all these cool things, advertising
• 7:00
  in PR, and graphic design, and all these things. We kind of
• 7:04
  morphed as times went along and people started doing their own
• 7:08
  graphics on the computer and all this other stuff. We kind of got
• 7:12
  more into the PR realm, and we were able to work with some big
• 7:16
  names that I was able to go out and secure. We worked with Tony
• 7:21
  Robbins, Brian Tracy, motivational speakers Steve
• 7:25
  Forbes, Northwestern Mutual, Coldwell Banker, Health South. A
• 7:30
  whole list of people, a lot of local stuff in St. Louis as
• 7:32
  well, and put together really a good resume to talk to other
• 7:36
  people about building their brand. So we helped them build
• 7:39
  theirs, and we thought, well, we could help local businesses as
• 7:43
  well. So we got on that track, and we've been doing that for
• 7:47
  over three and a half decades. And here we are, Solomon/Turner.
• 7:51
  We've been fortunate that we've won some awards.
• 7:54
  We were named to Small Business Monthly's list of top PR firms
• 7:59
  in St. Louis for 18 years in a row, which is pretty cool. A lot
• 8:04
  of these PR firms didn't even start 18 years ago. Maybe five
• 8:08
  years ago, and here we are. We've been on that list. I was
• 8:13
  also named a rock star publicist by Authority and Media Magazine,
• 8:18
  so that was pretty cool. And I have a separate website from our
• 8:22
  corporate website called Rockstar Publicist, which I am
• 8:27
  using now. Because I'm real interested in not only building
• 8:30
  my own brand, but doing more speaking. I feel it's important
• 8:35
  to leave a legacy in the industry you're in. I've been
• 8:38
  talking to college kids, and I've been at two universities so
• 8:42
  far. I have three or four more lined up where I'm going to be
• 8:45
  talking to PR students, and giving them a hint as to what's
• 8:50
  going on in the industry, and how they can prepare to move
• 8:53
  ahead, and what's in store for them in the long term. Now, a
• 8:57
  lot of this, we don't know because of AI, and the full
• 9:00
  impact of what's that going to look like 5 years, 10 years down
• 9:04
  the road. But it's interesting because we can see what's
• 9:08
  happening today and how AI is helping us become more efficient
• 9:14
  at our job. But we don't want it to own our job. If we want it to
• 9:19
  own our job, there's no need for us. AI bots will take over, and
• 9:25
  the boss will say, how come the AI bots are doing all the work,
• 9:29
  and you're just sitting there collecting a paycheck? We'll see
• 9:32
  you. We'll just program the AI bot to do all the work and not
• 9:38
  worry about it. I've been doing a lot of research and reading on
• 9:42
  that. It's very interesting. One of the things I love to do
• 9:46
  besides speaking to college students is talking to
• 9:49
  businesses and organizations, and helping them as a whole
• 9:53
  build their brand, and give them some ammunition to do so. I've
• 9:58
  been speaking to those folks. I'm trying to build that out and
• 10:01
  speak to more groups and organizations. So if you're
• 10:04
  interested in that, I do have a program called Branding Beyond
• 10:09
  Boundaries at PR and AI in Action. And what we do is we
• 10:15
  focus on what's important and what you can do to build your
• 10:18
  brand no matter what size company you're in. Or if you're
• 10:22
  trying to build your own personal brand to become a
• 10:24
  thought leader in your industry, well, there are 5 M's that we
• 10:29
  focus on. So we tell people, if you don't remember anything when
• 10:33
  you walk out of here, remember the 5 M's, and you'll be ahead
• 10:35
  of the game. And the 5 M's are, what is your mission? What is
• 10:39
  your objective? If you don't have an objective that you can
• 10:42
  clearly state, then what's the point of doing a campaign? What
• 10:46
  are you trying to accomplish? And we oftentimes tell
• 10:49
  businesses to tie that in with a sales or product goal or
• 10:53
  something so there's something tangible that can be looked at.
• 10:58
  So if you say, well, we have a company that makes toy trucks.
• 11:01
  Oh, great! Okay, well, our goal is to sell 100,000 toy trucks in
• 11:05
  the next six months. All right, super. How does PR and branding
• 11:10
  fit into that? What are the pieces that are going to make
• 11:13
  that happen? And then we can build a strategy, a framework
• 11:17
  around that. But it doesn't happen if we don't know what it
• 11:20
  is you're trying to accomplish. So that's number one. The second
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  M is the market or who's the audience. And a lot of times,
• 11:27
  you want to identify that audience on a very granular
• 11:31
  level. So people say, well, my audience is women, 25 to 54.
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  Well, show me a woman that's 25 and one that's 54, and they're
• 11:41
  totally different. You have to focus in it. And people say,
• 11:45
  well, our market is engineers. We're selling to engineers.
• 11:50
  Okay, what kinds of engineers are they? Where are they
• 11:52
  located? Are they local? Are they regional? Are they
• 11:55
  national? Are they international? Are they
• 11:57
  engineers with big corporations, small companies? Do they own
• 12:01
  their own company? What kind of engineers are there?
• 12:04
  And then how do you focus the message after you decide the
• 12:08
  audience and identify them? What's the message? What makes
• 12:12
  you different than every other product or service business
• 12:16
  that's out there? What is your competition doing? How are you
• 12:20
  different than them? A lot of times, we'll run into people and
• 12:23
  say, well, I'm a business coach. I'm like, okay, that's good. Who
• 12:27
  are your clients? CEOs of companies is who I'm after. And
• 12:30
  I'm like, that's fine. But is there a niche in there, a niche
• 12:35
  that you could focus on? Well, I do a lot of work with
• 12:39
  construction guys. I said, there you go. Focus on the
• 12:42
  construction industry. And if you're really good with them,
• 12:45
  you can differentiate yourself and build a big following in
• 12:49
  that certain vertical segment, as opposed to just trying to be
• 12:53
  a business coach to everybody that's out there that'll give
• 12:55
  you a couple bucks to work with you. So that's very important.
• 13:00
  The message and how you define and write it down so everybody
• 13:03
  in your organization understands who you are, and what the goals
• 13:07
  of the company are. And if you can't explain that and write it
• 13:10
  down to everybody, how do you expect a customer to know if you
• 13:13
  don't know yourself? So that's a big problem. So that's the third
• 13:18
  M. The fourth M is media. How do you get the message out there?
• 13:23
  And what's it going to take? Is it social media? Your clients on
• 13:27
  TikTok? Are they on Instagram? Are they on Facebook? Are they
• 13:30
  on YouTube? Or are they best reached by traditional media?
• 13:34
  And by that, we mean newspapers, radio, television, news, and
• 13:38
  things like that. Trade journals. What is the best way
• 13:41
  to reach that audience? So you have to figure all that out. And
• 13:45
  there may be more than one right answer. Maybe some people are
• 13:47
  best reach on YouTube and others on TikTok, and so you have to
• 13:53
  devise a strategy for both. So media is very important. And
• 13:57
  then the final step, which could be the most important, is
• 14:00
  measurement. the fifth M. How do you measure this stuff? How do
• 14:04
  we know if it's working? Well, if you don't measure it, you'll
• 14:08
  never know. And you'll just spend money and say, it seemed
• 14:12
  like it was working okay. I don't know. So if you measure
• 14:16
  it, you can go back and say, this is our mission objective,
• 14:20
  and this is what we decided to do. 100,000 toy trucks in six
• 14:24
  months. Well, after a couple months, you can look into it to
• 14:27
  see how the campaign is impacting you. Is it effective
• 14:30
  or not? And there may be two out of six things that are going
• 14:34
  great, and four out of six that are just like, eh, not really.
• 14:39
  And a couple of just a waste. Okay, we figured that out. Now
• 14:41
  we tested it, and so forth. Well, let's put more money,
• 14:45
  energy and time into the stuff that's working, and get rid of
• 14:48
  the stuff that isn't. And then you can decide to go forward,
• 14:53
  and you'll have a lot more impact and a much better return
• 14:57
  on investment if you do it that way. So over time, we've worked
• 15:01
  with all kinds of clients. A lot of them just want the press,
• 15:04
  which is fine. A lot of them have the other stuff figured
• 15:07
  out. Or they think they do, or they just want their name in the
• 15:11
  lights. They want to see their name out there, and it's cool.
• 15:15
  And the guys at the country club will pat them on the back and do
• 15:18
  all these things, which is fine if that's what you're after. But
• 15:21
  how does that move the needle? Ideally, what we want to do is
• 15:26
  give the sales team ammunition to go out and make more sales.
• 15:31
  So by having a PR branding campaign with newspaper
• 15:35
  articles, trade journal articles, videos, different
• 15:39
  things, you could take that onto a client meeting and say, hey,
• 15:43
  look what we're doing. As opposed to just giving him a
• 15:46
  brochure, opening up your iPad, and saying, "Well, you know,
• 15:50
  these are some of the clients. They're real happy. Everything's
• 15:53
  great. Blah blah blah. Well, you're never going to show them
• 15:55
  the bad stuff anyway.
• 15:57
  So can you convince them off an iPad and your website? Well,
• 16:01
  probably maybe. But maybe not. But it's a third-party
• 16:04
  endorsement if you get a local newspaper, a local TV station, a
• 16:08
  trade journal, a business journal, some outside sources
• 16:13
  talking about you. Maybe you've won some awards from an outside
• 16:16
  source, and you put all that together, and you give that to
• 16:20
  your salespeople, and they go out and show that off. It's
• 16:24
  like, well, it's not just us saying we're great. It's the
• 16:26
  Wall Street Journal, it's the New York Times, it's NBC, it's
• 16:30
  the local affiliate. So pretty soon, you have all this
• 16:33
  ammunition you can use, and that will really help you in your
• 16:36
  sales effort, as opposed to just going out saying, we're great by
• 16:40
  us. Here's all these other people saying we're great. You
• 16:45
  can make up your own mind. But if we're good enough for all
• 16:47
  these people, I would think we've got enough credibility to
• 16:51
  be good enough for you. So that's what we're trying to do
• 16:53
  with the campaign, long term, build credibility, trust within
• 16:58
  the marketplace, have some community impact, for sure. If
• 17:01
  it's PR, you want to do good things in the community, but we
• 17:04
  want a return on investment. And I believe using this 5 M's as a
• 17:09
  guide will get you there faster than just throwing stuff out
• 17:12
  there constantly, and then seeing what works and what
• 17:14
  doesn't. Wasting all kinds of money, and finally coming back
• 17:18
  at the end of the day and saying, well, I'm not sure. And
• 17:21
  if you do it this other way, the right way, I believe your ROI
• 17:24
  will be good, and you'll be a lot happier, and we'll have
• 17:28
  accomplished a lot more. And then you're willing to invest
• 17:30
  more money for the next thing that comes around, and your
• 17:34
  salespeople will sell more, and they'll be happy, and your team
• 17:37
  will be a lot more successful in looking for the next thing that
• 17:41
  they can build up for you. So it all comes into play. It all has
• 17:45
  some impact. And if you do it the right way, I believe you'll
• 17:48
  be successful.
• 17:52
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• 17:57
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  jimpricebooks.education. jimpricebooks.education. Stay
• 18:22
  blessed.
• 18:26
  That is excellent. I know even with myself, I didn't know
• 18:30
  anything about that. You publish a book, you put out a book. I
• 18:33
  don't know anything about marketing PR. I didn't know
• 18:35
  anything about any of that kind of stuff. But people don't
• 18:37
  realize how important that is. That's the backdrop and almost
• 18:40
  like the backbone to how you expose and reach an audience
• 18:45
  that you probably wouldn't even reach normally. So a lot of
• 18:48
  those. I love the idea of all the M's. That is fabulous. I
• 18:52
  know people, the audience watching, they'd always know
• 18:55
  that that's the backbone of a lot of the stuff. They see the
• 18:58
  success, they see the book, they see whatever. Maybe it might be
• 19:01
  exposed here and there, but that's the backbone of
• 19:03
  everything that happens behind the scenes that a lot of people
• 19:06
  don't even recognize or see. So I think that's wonderful. Can
• 19:09
  you tell us a little bit about the book too? Can you give us a
• 19:12
  Steve Turner : Sure. I wrote , and I'll hold it up. And there's
• 19:12
  little?
• 19:18
  all kinds of stuff. So yes, I believe in everything ourselves
• 19:22
  that we're doing in our own brand. But it's an interesting
• 19:25
  idea because I got to the point where I wanted to write a memoir
• 19:30
  about what I've done,. I went to some creative writing classes at
• 19:35
  a university here in St. Louis. And each week, we would write
• 19:39
  something and sit down with the group of about 10 people, and
• 19:42
  everybody would read their chapter aloud. People would say,
• 19:46
  change this. Or maybe you could take this in a different
• 19:48
  direction. I was constructive criticism from a very
• 19:52
  interesting group of folks, and so I started doing this and
• 19:56
  telling them about some things I've done in Pierre. I said,
• 19:59
  it's funny. We dabble in public relations ourselves. We do some
• 20:04
  things, but there's not a book out there that we can buy that
• 20:08
  tells us how to do a campaign, and do it correctly that we can
• 20:12
  understand. There's these huge textbooks full of theory that
• 20:17
  are like 150, 200 dollars. I'm not going to buy that. And then
• 20:21
  there's these things that are on consumer behavior and all this,
• 20:25
  and they're like, I don't understand that kind of stuff.
• 20:28
  Just tell me how to put a campaign together, will you? And
• 20:31
  I said, you know what? I think I can write that book. So I took
• 20:34
  all our experiences and put it together with 28 strategies that
• 20:40
  anybody can use right away to start from scratch and build a
• 20:44
  campaign. Then there's 14 case studies of actual work we've
• 20:48
  done with authors and a classic car dealer here in St. Louis
• 20:51
  that has clients all over the world, and high tech companies,
• 20:55
  all kinds of stuff, and it's all there. And then I interviewed
• 20:59
  four top PR professionals around the country to get their input
• 21:03
  as to where the whole idea of PR is going, the profession and so
• 21:08
  forth. So it's not just me. It's them as well. I put all that
• 21:11
  together into this book, and I thought, wow, this should be
• 21:15
  useful. And it's easy to understand bites, easy to
• 21:19
  digest. So you don't need a PhD to figure this out. It's like
• 21:23
  three or four pages with bullet points. Here's what you learned
• 21:27
  at the end of each chapter. So you get all that stuff, and it's
• 21:31
  in paperback at Amazon and some other places in Kindle for
• 21:35
  people that like the Kindle format. I always say the book
• 21:40
  costs $19.99, whatever it is. And a lot of people said, well,
• 21:45
  I'm going to refer back to this over time, and I'll put that on
• 21:49
  my desk by my laptop. And every time I get stuck, or need an
• 21:53
  idea, or an event idea, which there's a lot of event ideas in
• 21:57
  here, I'll refer back to this book. And I said that's
• 22:00
  interesting. Because years ago, I was at the University of
• 22:04
  Pennsylvania in Philadelphia. I was working on a project for a
• 22:08
  client, and I happened to walk into Penn Ivy League school. I
• 22:13
  thought, well, this is the only way I'm ever going to get into
• 22:15
  Penn is to walk in. So I walked in there, and I walked into the
• 22:20
  warden's school just to look around. In those days, there
• 22:24
  were no security guards or anything. You just do about
• 22:27
  anything you wanted. So I walked in and looked around. Okay, I
• 22:30
  get it. There wasn't a class, but I just wanted to see the
• 22:33
  halls and get the feel. So then I went to the bookstore, and
• 22:37
  there was a book on PR cases, which I had never seen before. I
• 22:41
  said, wow, this is very unusual. I bought that book, and I still
• 22:46
  have it. And every once in a while when I get stuck, I'll
• 22:49
  refer back to that. I figure, well, if I have that book for 20
• 22:53
  years, which I have, the investment's like $1 a year.
• 22:58
  It's silly. But if you think about it, that's what it is.
• 23:02
  It's great to have these things, these reference books. I'm sure
• 23:06
  people have reference books in other kinds of industries. If
• 23:10
  you're a teacher, you have some reference book about teaching
• 23:14
  this and that. And it's probably close to your desk, or an
• 23:17
  engineer, an architect, whatever it is. So this is a way for
• 23:21
  somebody that's a business owner, a small business owner, a
• 23:25
  thought leader, somebody that wants to be a thought leader, or
• 23:29
  other people that just want to learn more about PR. It's
• 23:33
  available. And again, it's at Amazon in Kindle format. It's at
• 23:37
  barnesandnoble.com and a bunch of other places. So it's out
• 23:41
  there. And so that was the idea behind it. And it's done well.
• 23:45
  Happy with the results so far. It's still kind of early. But
• 23:49
  the other thing you do with a book like this is marketing one
• 23:53
  on one. You leverage it for other things, as you probably
• 23:56
  know. Being an author elevates you in the minds of different
• 24:00
  people, so it's the author. And if you've written a book, you're
• 24:05
  a lot higher on that pecking order than somebody that hasn't.
• 24:09
  So it's like, what have you done? Well, I've written a book.
• 24:13
  Oh, what? Tell me about that. So that is great leverage if you
• 24:17
  want to be a thought leader, and then that can lead into leverage
• 24:21
  for speaking opportunities, and client engagements, and
• 24:24
  different things like that. So that's how it's starting to
• 24:28
  morph as we go along here. But I love to speak, as you can
• 24:32
  probably tell. I would love to meet people that would like to
• 24:36
  talk to me about branding in PR, and just hear my presentation.
• 24:40
  They don't have to buy anything, but happy to do a virtual thing
• 24:44
  if they want to fly me in, meet their team and all that. That's
• 24:48
  great. Not necessary, but we could do it over Zoom or
• 24:52
  whatever, just to go over some basics and see where it goes.
• 24:56
  And I'm happy to help anyone. People ask me questions. They
• 25:00
  email questions in and want answers. Hey, I'm stuck. What
• 25:03
  should I do? Do you have any thoughts on this kind of thing?
• 25:07
  We can help with that. So that's kind of the purpose of the book
• 25:11
  and what I'm doing now. I'm just having a good time with the
• 25:15
  whole thing. To be honest, it really is a lot of fun going on
• 25:19
  podcasts like this and talking to people that I would normally
• 25:20
  Dr. Jim Price:: That's also amazing. Like I said, people
• 25:23
  never get to know. But this is so much fun, and it's just a
• 25:27
  pleasure. I mean, it's great. Everybody has different
• 25:31
  backgrounds, different viewpoints, different frames of
• 25:34
  reference, and so you get to meet them and hear what they've
• 25:38
  done in their past, and it's really interesting to me.
• 25:45
  don't know. They see everything, but they don't ever see the
• 25:48
  backdrop of everything that happens to get to where things
• 25:51
  happen. If you were to give advice to the audience, somebody
• 25:55
  maybe who is looking to that before we close out, any advice
• 25:58
  you would like to share for someone who's watching, for our
• 26:01
  audience.
• 26:03
  Steve Turner : Just want to start from scratch and build a
• 26:05
  campaign?
• 26:06
  Dr. Jim Price:: Maybe if they were just thinking, they're just
• 26:09
  in terms of maybe even motivating them to be able to be
• 26:12
  like, hey, I can do this. If you got to take a chance, sometimes
• 26:16
  you have to take a chance to have things happen. You got to
• 26:19
  get out of your comfort zone.
• 26:21
  Steve Turner : Absolutely. I think it was Wayne Gretzky, the
• 26:24
  hockey player, who said, you have to get comfortable with
• 26:28
  being uncomfortable. So that means a lot. I've been out of my
• 26:33
  comfort zone a lot of different things lately. But I would just
• 26:37
  start writing some ideas down and say, this is who I am. And
• 26:41
  this is who I want to be. What are the steps that I need to do
• 26:46
  to get to that special place or room where I'm raising my
• 26:50
  identity, my brand to a different level? Let's figure
• 26:54
  that out. Let's start with step one. Who you are? What do you
• 26:58
  want to be when you grow up? What's your mission? What's your
• 27:02
  objective? And it gets back to that, I want to be a PhD. Or I
• 27:07
  want to run a marathon, and I've never run in my life. What
• 27:11
  should I do? Well, it's baby steps. You start walking around
• 27:15
  the block. You get up to a mile, two miles, five miles. You start
• 27:20
  throwing in jogs, and you start jogging half the way. Then
• 27:24
  you're doing like a 10 mile deal with five walk, five jog. And
• 27:28
  all of a sudden, you're doing eight, 5k, 10k. And all of a
• 27:32
  sudden, you're running a mile, and then you're starting to do
• 27:37
  all these things with marathons, and all this people get hooked
• 27:41
  and so forth. So it kind of starts with baby steps. I would
• 27:45
  just write down, what is your goal? It could be anything. What
• 27:50
  steps do I have to take to get to that goal? Are there books I
• 27:54
  need to read, or their podcasts I need to watch. Can they go on
• 27:59
  YouTube? Which to me is the greatest thing ever because you
• 28:03
  can go on YouTube now, and there are like Harvard professors. If
• 28:07
  there's the best people in the world, we have YouTube videos.
• 28:12
  It's amazing what you can learn. I mean, stuff that's way over
• 28:16
  the average person's head, including mine. But there's
• 28:20
  enough nuggets that we can take from it to put into our own
• 28:24
  arsenal. So there's stuff like that. So you have to figure,
• 28:28
  what do I need to get to that next level? Let's talk instead
• 28:33
  of going from point A to F, let's talk about going from A to
• 28:37
  B. How can I do that? And if you can get a mentor, and this is
• 28:41
  secret sauce. If you can get a mentor that's already gotten to
• 28:46
  the top that you want to be at, or at least part of the way, you
• 28:50
  could maybe skip B and C, and get to D with the help of a
• 28:54
  mentor. Well, I already tried all this stuff through trial and
• 28:59
  error. It took me years and a lot of money. But I'm going to
• 29:03
  tell you now how to get there without all that stuff.
• 29:07
  If you find somebody that's been there, that's the whole trick.
• 29:11
  Find a mentor and somebody that's been there. And a lot of
• 29:14
  these mentors, they may be even multi millionaires. They're
• 29:18
  willing to help. Chances are, somebody help them climb the
• 29:22
  ladders of success, and a lot of them are great people. They'll
• 29:26
  sit down with you, have a cup of coffee, what is it, Steve? What
• 29:30
  are you trying to do here? Maybe I can help you. I'll give you 10
• 29:34
  minutes. Well, that's 10 minutes of really high quality time that
• 29:38
  they're taking. And they have to go on to their next project. But
• 29:42
  that's out there.
• 29:43
  Dr. Jim Price:: That is so fabulous. Those are such nuggets
• 29:46
  of truth and stuff that help an audience. I know the audience is
• 29:51
  definitely soaking this up, and I definitely want you all to get
• 29:55
  on online and buy Steve's book, and support him because he's
• 29:59
  doing a fabulous work, and really trying to help others.
• 30:03
  This is what the show is about. Trying to help and motivate
• 30:07
  others to be the best they can be. So Steve, so glad to be have
• 30:11
  you as a special guest on the show. I always like to say as we
• 30:15
  try to end things like, be motivated, be in your spirit of
• 30:19
  wanting to learn, grow and nurture yourself. And things
• 30:23
  will happen when you have a positive mindset like that. So
• 30:27
  once again, this is The Purpose and Progress Podcast Show. I'm
• 30:31
  your host, Dr. Jim Price. Stay prayed up, and stay blessed.
• 30:35
  Till next time, take care.
• 30:37
  Thank you for joining me on this episode of The Purpose in
• 30:40
  Progress Podcast. I hope today's conversation gave you insight,
• 30:43
  inspiration, or a fresh perspective to help you move
• 30:46
  forward with purpose. If you enjoyed the episode, please
• 30:50
  subscribe, leave a review, and share it with someone who could
• 30:53
  use a little encouragement. You can also support the podcast
• 30:57
  through the donation link in the show notes. Every contribution
• 31:00
  helps us keep sharing stories that uplift and inspire.
• 31:03
  Remember, your purpose is waiting, and progress never
• 31:06
  stops. I'll see you next time.