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The 5 M's of PR: The Real Framework Behind Lasting Brands with Steve Turner
"What we're trying to do with the campaign: long-term, build credibility, trust within the marketplace, and have some community impact. If it's PR, you want to do good things in the community, but we want a return on investment… If you do it the right way, I believe you'll be successful." —Steve Turner
The 5 M's of PR could save your brand from years of wasted ad spend — and PR veteran Steve Turner breaks down exactly how on this episode of Purpose and Progress. Steve is the founder of Solomon Turner, a St. Louis PR firm named to Small Business Monthly's top PR firms list 18 years running…
The skinny
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