London's 21 Million Guest Nights And Why the Growth Isn't Where You Think
Friday good news for UK operators 📈
London's short lets hosted 21 MILLION guest nights in 2025 — up 6% in a year.
But here's the number that matters: outer boroughs like Croydon and Harrow grew almost 20%.
Guests are trading Zone 1 prices for space and value. Demand is decentralising — and the yield opportunity is moving with it.
It's the same across Europe: Eurostat says EU short-let stays rose 9.7% in Q1, with growth in every member state.
One caveat: calls for a mandatory UK registration scheme are getting louder. Growth attracts scrutiny — keep compliance tight and this is all upside…
The skinny
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