How a Pool Builder Scaled Past 25 Million by Fixing Its Sales Process

Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies · Aug 17, 2026 · 10m · transcript

In this episode of Scaling Up with Fexingo, we look at how a custom pool builder in Arizona grew from a local operation to over 25 million in annual revenue by rethinking its sales process. We break down the specific changes they made: moving from a single salesperson to a team approach, redesigning the initial consultation to focus on education rather than hard selling, and introducing a transparent pricing model that eliminated haggling. We discuss the numbers behind the shift, including a 40 percent jump in close rate and a 30 percent reduction in sales cycle length. We also talk about the…