93: How to Tell Better Business Stories
What do all great movies have in common?
According to Donald Miller’s Building a Story Brand, there’s a hero, a problem, and a guide.
Most companies think that they’re the heroes, when in all reality, we are the guides. We don’t save the day, we come alongside the hero (marketer) to help them save the day.
At the end of the day, no product or platform can solve everybody’s problem. That is done by people, not products.
Have you positioned yourself to be the guide? Or are you still trying to be the hero?
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.