Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
Why "No" is the Second Best Answer in Sales
The secret to getting more customers isn't just reaching out to everyone—it’s reaching out to the right people.
Here is a breakdown of the key points in this podcast episode:
1. Stop Guessing, Start Researching
Many businesses waste time sending messages to people who don't need their services (like a random, irrelevant LinkedIn invite). This doesn't just fail to get a sale; it actually frustrates potential clients.
2. Know Your "Who" Before Your "How"
Before you pick a platform (like Instagram or Email), you need to define your audience using two categories:
Demographics: Who are they? (Age…
The skinny
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