Latest / Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Brighton SEO Week With Wil Reynolds
Wil Reynolds, founder of SEER Interactive, discussed the importance of humanity in SEO and the impact of AI on search data. He highlighted the disappearance of data, such as device type and referral strings, and emphasized the need for SEOs to adapt by focusing on visibility metrics and brand presence. Reynolds shared his experience with de-optimizing content to improve rankings and stressed the importance of intuition and experience in a data-scarce world. He also addressed the ethical considerations in SEO, such as the environmental impact of building unnecessary pages, and the need for…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.