Transforming Tradition: Building a Digital Community for Wellness w/ Amanda Tolleson, WW
As the Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old workshop roots into a thriving digital community, all while preserving the brand's core values and sense of community. While the startup landscape often involves building a brand from the ground up, WW has navigated a different path - one of evaluating the equity and greatness it has amassed over the decades and making it relevant for the modern era.
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