Latest / InvestBetter.™ Podcast
Is marketing an investment or just an expense?
Are you spending money on marketing with no clear idea whether it is working? You are not alone. For a lot of business owners, marketing feels like a cost you pay and then hope for the best.
Sten Morgan talks with Dr. Dave Touhill, a marketing and growth strategist who has worked with large brands, about why marketing is not just running ads. It is building relationships. You will learn why the first step is modeling what already works, why you should prove your offer with real customers before you scale it, and how the growth flywheel turns happy customers into your best source of new ones…
The skinny
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