Episode 19 - Greg Sproule, CEO of Peregrine & Co.
With over 30 years of experience shaping the sports, entertainment and events industries across Asia and the Middle East, Greg Sproule joins The Backdrop to share his remarkable journey.
From senior leadership roles at IMG and Falcon and Associates to founding Peregrine & Co., Greg has helped develop some of the region's most recognised sporting events, negotiated over $1 billion in sponsorship revenue, and worked with global icons including Roger Federer and Tiger Woods.
We explore the business behind major events, the innovative Dubai Metro naming rights project, commercial partnerships…
The skinny
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