Episode 71: Brief Keyword Planning for SEO
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I always get the question, "What keywords should I optimize for?" If you ALSO struggle with finding the best keyword planning for SEO, I unveil my secret answer in this Imperfect Marketing Brief.
Spoiler Alert: Optimize for whatever your audience is searching for.
Let me say it again. Use the same keywords that your audience uses when searching!
Yep. It's that easy and that hard.
Sometimes we are too close to our business and what we do. It's hard to take a step back and see it from our audience's perspective.
Ask them what they are working on and what they struggle with, BUT…
The skinny
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