Value-Based Marketing with Wordsmith Extraordinaire: Kristin N. Spencer
In this insightful episode of Talk Commerce, host Brent Peterson sits down with Kristin N. Spencer, a renowned marketing strategist and self-proclaimed "biggest word nerd." Kristin shares her journey and the innovative approach she brings to marketing, shedding light on why she believes the traditional methods have an expiration date.
The conversation kicks off with a discussion on customer avatars, where Kristin explains her reservations about these conventional tools, emphasizing their exclusionary nature and advocating for a shift towards psychographics. She argues that understanding the…
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