Episode 99: Brief on How long is a downloadable good for?
Send us Fan Mail
Go ahead and leave your downloadables up forever.
Why not?
If you have one that is outdated because it was all about COVID talked about the pandemic and the shutdown in the landing page, it's okay. As long as nothing is misleading and someone would know exactly what they were getting if they signed up for it, it isn't hurting anything.
If someone magically found that landing page, what does it matter?
Last week in my Imperfect Marketing Brief I spoke about the importance of spring cleaning your website and keeping track of that content.
Say you have a resources page or an…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.