159: "New Year, New Trends: What to Watch in Marketing for 2024
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In this episode, Kendra Corman explores emerging marketing trends for 2024. She discusses the transformative role of Artificial Intelligence (AI) in marketing, emphasizing its use in idea generation and customer persona development. Kendra highlights the enduring importance of authentic relationships and storytelling in a tech-driven world, the power of video content across platforms, and the effectiveness of email marketing in the B2B space. Above all, she stresses the need for authenticity in branding and marketing.
Key Takeaways:
Artificial Intelligence as a Creative…
The skinny
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