Latest / The Duct Tape Marketing Podcast
What Most Businesses Get Wrong About Marketing
Most businesses don't have a marketing problem—they have a strategy problem. In this episode, John explains why focusing on tactics without a clear marketing strategy leads to wasted time, inconsistent messaging, and stalled growth. Learn how defining your ideal customer, clarifying your positioning, and aligning your team around a shared strategy can transform your results. Discover how a focused, system-driven approach to marketing strategy can bring clarity, improve execution, and drive sustainable business growth.
00:00 Why Marketing Strategy Still Fails
02:30 Ideal Clients, Positioning…
The skinny
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