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Banks, airlines and AI: New F1 sponsors on starting grid
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, we pay tribute to a highly-respected and much-loved industry colleague, Matt Cutler, who passed away late last month after a brave battle with cancer.
Ben Cronin and Matthew Williams join to discuss the latest new deals and notable trends in Formula 1 sponsorship as the curtain rises on the 2026 season in Melbourne.
Plus, Martin Ross and Jonathan Rest report from the FT Business of Football Summit, we look at DAZN’s FIBA slam dunk, Apple’s F1 plans and an end to the…
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