#135 - Brand DNA
In this solo episode of Referrals Done Right, Scott breaks down one of the biggest reasons businesses struggle to generate consistent referrals. Lack of clarity. Most customers like the people they work with and trust the service they receive, but they still struggle to refer them because they cannot clearly explain what makes them different. Scott introduces the idea of “Brand DNA” and explains why every business owner needs a simple, repeatable message that clearly communicates who they help, what problem they solve, and why they stand out
Throughout the episode, Scott walks listeners…
The skinny
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