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Kris Blackmon - Beyond campaigns: partner marketing unlocked
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In this episode of Partnerships Unraveled, we sit down with Kris Blackmon, Director of Global Partner Marketing at AvePoint. Coming from channel journalism at The Var Guy and content leadership at Channel Futures before moving into her current role, Kris brings a perspective on partner marketing that's genuinely hard to find. Perspective that is built from years of watching the channel from every angle before stepping inside it.
Kris opens by reframing what partner marketing actually is. Her remit at AvePoint spans enablement, the partner program, product marketing, and…
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