Handwritten Letters and $5 Coffee Cards That Find Multifamily Deals with Luke Kramer

Property Profits Real Estate Podcast · Nov 4, 2026 · 22m

"There's a lot of pride in ownership, and there's not much pride when you don't own something."

Luke Kramer and his dad run Freed by Real Estate, a family owned company in Omaha, Nebraska. They started with direct mail and house flips. Today they have around 800 units, with a focus on multifamily buildings from 20 to 150 units.

Luke explains why they only buy where they have first party management, meaning the manager owns part of the deal. He shares why direct mail stopped working for multifamily, how pocket listings and broker relationships now bring most of their deals, and why he sends…