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The World Series Climbs Back to a Projected 12 Million. Is It Now a Legacy Brand?
The Brewers–Rays World Series finished far stronger than it started. Game 3 landed at 8.33 million, the second-smallest World Series audience on record, but Tuesday's 12-inning Game 4 drew 13.48 million and Fox projects Wednesday's clinching Game 5 at 14.22 million. On that projection the series averages 12 million, the most-watched Fall Classic since 2019 outside the last two years. Also: MLS simulcasts two final-day matches on Fox's free streamer Tubi as Fox's deal ends; LeBron James formalizes an 11-year relationship with Whoop ($10.1B valuation) as it eyes an IPO; Visa nears a…
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