GTM: Get The Money® [LIVE] w/ Murtaza Abbas

GTM: Get The Money® [LIVE] · May 21, 2026 · 33m

The Alignment Crisis for any GTM.

Why do we automatically assume that the playbook that made one company successful will work when copied across ten more?

In the private equity world, we pull out standard scaling frameworks the moment a portfolio company hits eight million. But if every new acquisition speaks a completely different operational language, we aren’t building value. We are just multiplying the complexity.

If one team defines an ideal customer vertically and another defines them horizontally, how can we expect them to run toward the same finish line?

I sat down with @urtaza Abbas…