Latest / The Real Estate Agent Playbook / 10 Game-Changing Lessons from the Atlas Alliance Summit | Top Real Estate Strategies for Success
Transcript
- 0:01what's up everybody I just got back from the
- 0:03Atlas Alliance Summit in Nashville
- 0:05Tennessee
- 0:05put on by my brothers Mike Schrard and Louie Galt
- 0:08I'm gonna give you my 10 takeaways today
- 0:10I will tell you there's many more
- 0:12but this event was next level
- 0:14and if there is an Atlas Alliance Summit in 2025
- 0:17I would be happy to see you there
- 0:20but I wanted to bring this to my audience
- 0:22as I know not everyone can attend
- 0:24not everyone could travel
- 0:25my top 10 takeaways will absolutely move you
- 0:29at the end I got something exactly for you
- 0:32special for you that I created
- 0:34as a result of my takeaways from this event
- 0:37so let's get rolling
- 0:43what's up guys
- 0:44I'm Jeremy Cannes Real Estate Agent Playbook
- 0:46giving you the opportunity
- 0:48to win every single day at the game of real estate
- 0:50that is my goal I'm here to help you
- 0:52content of my takeaways from events
- 0:55content of you know with the strategies
- 0:57I've used to build a completely organic business
- 0:59as a three time icon agent at my brokerage
- 1:02I wanna give all of that to you
- 1:04as a result of this event
- 1:05I have decided to completely dedicate
- 1:08all of my time and effort to make
- 1:11having an impact on you as an agent
- 1:13I don't care if you're with my group of the Wolfpack
- 1:15I would love that but if not
- 1:18um absolutely wanna impact your life in a positive way
- 1:21so if you like that like comment
- 1:23subscribe to this video
- 1:25if you're listening on the podcast
- 1:26share the show with your favorite real estate agent
- 1:29but let's go first and foremost
- 1:31take away No. 1 is focus on the basic fundamentals
- 1:35my good
- 1:36now I guess buddy
- 1:38Alan Stein
- 1:40was talking about his experience
- 1:42getting in with Kobe Bryant
- 1:43and his innate ability and drive and focus
- 1:48to focus on the littlest details
- 1:50the footwork the fundamentals
- 1:52the basics right
- 1:54basic is not easy was the main takeaway from
- 1:56from Alan's talk and it resonated through right
- 1:59do the little things right
- 2:01when we relate this to real estate
- 2:03there's so many things the calls
- 2:05the CRM entry the content creation
- 2:08all of the things that we do to build business
- 2:10but sometimes we're so caught up in the
- 2:13the glamour and the production
- 2:14being basic is the start
- 2:16you cannot be consistent without having the basics down
- 2:20and you cannot grow and scale
- 2:21if you don't have those basic fundamentals
- 2:24oddly enough my course
- 2:26you know focuses on those foundation builders
- 2:28those lead generation pillars
- 2:30if you're interested in that comment course below
- 2:32and I'll make sure I get you that information
- 2:34but start with the basics
- 2:36somebody who is you know
- 2:38coached and been in the room with
- 2:40some of the very best NBA athletes of all time says
- 2:44start with the basics
- 2:46so if he's up there on stage talking about it
- 2:48that's absolutely what we can do
- 2:49as agents
- 2:50no matter what your skill level is and you know
- 2:53just this reminder is sometimes very important
- 2:56next we move to the power being present
- 2:58this is something that's absolutely
- 3:00almost impossible sometimes with these cell phones
- 3:03and how they go um
- 3:04these days
- 3:04and they're constantly having us to have our email
- 3:06in the you know
- 3:07contact on the text and the socials and all the things
- 3:10being present with someone can change their life
- 3:13this was talked about that my
- 3:14let absolutely kind of always in his message
- 3:16Alan talked about it as well um
- 3:18about how he felt
- 3:20when he was at a practice with Coach Szechewski
- 3:23from Duke legend
- 3:25how he will never he's actually set on stage the what
- 3:28won't remember exactly what was said
- 3:31but he will never forget the way he felt on that day
- 3:34and so how we make people fit
- 3:36feel is absolutely determined by our presence
- 3:39our presence in the moment
- 3:41and being fully present with our clients
- 3:42immediately builds trust you can feel it
- 3:45you know you've always seen that
- 3:47you know that person is checking their phone
- 3:49or checking their iwatch now um
- 3:51and all the things being fully present
- 3:53locked in is super important
- 3:54as a father
- 3:55this is something that I have to put my phone
- 3:58literally across the room
- 3:59on the charger just focus right
- 4:02at this conference I dedicated doing 500 hours
- 4:05and I'm gonna actually log those hours right
- 4:07that you say well
- 4:07that doesn't seem like much
- 4:09an hour and 18 minutes a day or whatever it is
- 4:12but the truth is is that we have a lot of busy lives
- 4:15right my girls are doing things
- 4:16I'm doing things I'm showing houses
- 4:18I'm traveling to events I'm doing all this
- 4:20so if I can get 500 hours with literally no phone
- 4:23distraction not one
- 4:25no computer nothing about business or anything
- 4:27but focusing on that relationship in the here and now
- 4:30that is probably the No. 1 take away I had
- 4:34even though it was number 2 on this list
- 4:37next there's a huge movement to AI and technology right
- 4:41here's echoed by Joshua Smith
- 4:43my my agent in my group
- 4:45Adam Gillespie who I talked about AI
- 4:47with last week on the YouTube channel
- 4:49and in the podcast both of them echoed the same thing
- 4:53agents will not be replaced by AI in the short term
- 4:59right it's a relationship business
- 5:00people like people they like that presence
- 5:03peace over the technology sometimes
- 5:05especially with the biggest investment however
- 5:07agents who utilize tech
- 5:09tech and AI to advance their business to save time to
- 5:13um be more diligent
- 5:14and get all the things in the details done
- 5:16will absolutely replace you as an agent
- 5:19who is anti tech
- 5:20so this is something that we need to really focus on
- 5:23um if you have any questions about AI
- 5:25go back and watch that video
- 5:26it's absolutely amazing with Adam
- 5:27Gillespie that I did last week
- 5:29but this is something that's super important
- 5:31AI will not replace us but agents that use AI
- 5:34will absolutely take market share
- 5:36and eventually replace those that don't
- 5:38next we move on to
- 5:39you know the resilience piece
- 5:41the power the grit
- 5:42how are we getting through these tough markets
- 5:44how are we getting through the NAR lawsuits
- 5:45how are we doing this right
- 5:47we have to come from a place of grit
- 5:49well when the Iron Cowboy sitting up on stage
- 5:51James Lawrence
- 5:53funny story is allergic to hay and and horses
- 5:57but he's Iron Cowboy but talking about his resilience
- 6:01how he's doing 50 Iron Man's in 50 Days
- 6:03and 101 and Iron Man's
- 6:05and all these things that he did
- 6:07to raise money for charity
- 6:08and his journey right
- 6:10from being the record holder doing 30
- 6:12right to doing 50 and 50 states and 50 days wild
- 6:16right
- 6:16to the hundred and one mission that he talked about
- 6:19all of these things show so much grit
- 6:21and he showed some videos from his
- 6:23you know
- 6:23documentary that's available right now on prime
- 6:26that were absolutely next level right
- 6:29the ability to just get through right
- 6:32the ability to run 50 marathons in 50 days
- 6:35like if I run one Marathon in my life
- 6:37I'll be extremely shocked
- 6:39especially with my knees and things
- 6:41but the grit and a determination
- 6:43doesn't have to be the Iron Man
- 6:44but just pushing through the hard times
- 6:47and being a source of you know
- 6:49light and determination and also locking in and
- 6:52and really digging deep in those times
- 6:54to be better for your community
- 6:57for your clients for your agents
- 6:59all the things that was a massive take away
- 7:02and um
- 7:04you know one of the things that we can talk about is
- 7:08as we guide through this we talk about uh
- 7:11what our impact is right
- 7:14and one of the things he said um
- 7:17is in the moments when you are ready to give up
- 7:20and you wanna give up what is just around that corner
- 7:23right what is
- 7:24what is just around that corner
- 7:26Ed Mylat talking about
- 7:27on the other side of temporary
- 7:29pain is the great reward reward
- 7:31but sometimes people miss a reward
- 7:33cause they're so preoccupied with the
- 7:35with the pain and so
- 7:36having the ability to separate yourself from
- 7:38at work hard have the grit to get through it
- 7:40and then move forward is absolutely next level
- 7:43next piece about this event
- 7:45that is absolutely eye opening for me
- 7:48is the Atlas Alliance
- 7:49ability to take the core values and build from that
- 7:52right Atlas Alliance is a
- 7:54mastermind group that Mike and Louis have put together
- 7:57um very similar to the Wolf Pack
- 7:59Wolfpack stuff is free Atlas Alliance is a cost
- 8:02so if you don't wanna change brokerages
- 8:04it's just another option but they started this
- 8:07and build it from the core values and everything
- 8:10that this event had they had the core values
- 8:12in the transitions between the speakers
- 8:14core values were listed everywhere
- 8:16the speakers were talking about core values
- 8:19they were in line with those core values
- 8:21and ultimately if
- 8:22you can have a set of core values
- 8:24that actually mean something to you
- 8:26and aren't just you know
- 8:27drawn out of a hat
- 8:29the ability to make decisions and you know
- 8:32struggle with it absolutely goes away right
- 8:34have these core values boom
- 8:36you have a tough decision to make
- 8:38how's it relate to these
- 8:39what what would the core values say
- 8:41and you can move forward so
- 8:42that was a really cool piece
- 8:44that tied the entire event together
- 8:46it brought the community together
- 8:48whether you were a member of Atlas Alliance or
- 8:51you know
- 8:51not something else someone else brought you there
- 8:53whatever it was it was really cool that
- 8:55to rally around these core values and have them
- 8:58constantly there and
- 9:00and to actually take them
- 9:01because a lot of people have core values
- 9:04and a lot of people do this
- 9:06but do a lot of people utilize them
- 9:08in every single waking decision that they make
- 9:11you know the the choices they make the you know
- 9:14way they finish projects all the things
- 9:17that is one take away that I saw
- 9:19and I so much it was so impactful to me
- 9:22that I actually created a GPT
- 9:24that will walk you through building your core values
- 9:27as it relates to your pillars of your life
- 9:30you know family fitness
- 9:31uh financing
- 9:33um you know production
- 9:35whatever it is right
- 9:36so I have a GPT it will ask you
- 9:38you know a ton of questions and at the end
- 9:40you'll have an outline for life
- 9:41so if you want that comment GPT below
- 9:43I told you I was gonna make you wait till the end
- 9:45but if you're here uh
- 9:46it's really starts with the core values
- 9:49and building those up and challenging those
- 9:51and then applying them to everything in your life
- 9:53so pretty cool
- 9:54pretty cool stuff there and huge takeaway
- 9:56the next thing is the mindset shift right
- 9:58we have to go with from what we want
- 10:02from people to what we want for people right
- 10:06if we can always go into a situation with what we want
- 10:09for that person it will be game changing right
- 10:13and it's really hard sometimes we
- 10:15we have to get that deal
- 10:16we have to get that listing appointment
- 10:18we have to win that buyer
- 10:20but if we just instead of what we can get from it
- 10:24or our transaction or compensation
- 10:26whatever that is
- 10:27if we can say what we want for that person
- 10:29there's absolutely no way
- 10:31I don't care who's on the other side
- 10:32who's competing with you they will not get it
- 10:34if you can instill the presence to be present
- 10:37and figure out what you can do for them
- 10:40and what you want for them
- 10:42um that will absolutely win you
- 10:45100% of listening presentations
- 10:47I don't care how sexy the presentation is so
- 10:50um that is absolutely next level
- 10:52the main take away from me is that my
- 10:56impact will need to spread across
- 10:59all of the real estate industry agents
- 11:01like I wanna be
- 11:02have an impact on every single agent I possibly can
- 11:05I don't care if you're at your dad's brokerage
- 11:07and you don't wanna leave
- 11:08like I did um
- 11:09and you're not gonna come to the Wolfpack
- 11:11or you're not gonna do a deal with me or
- 11:13you know whatever
- 11:14I wanna have
- 11:15the most impact I possibly can on every single person
- 11:19regardless of where you're at
- 11:20because that's what I took away from this
- 11:23and this was a major piece of that right
- 11:26my mindset set
- 11:28shift is now focused on what I want for people
- 11:32not what I want from people next
- 11:34if we're gonna maximize impact
- 11:35we're gonna have that impact on people
- 11:37we cannot quit we must keep going right
- 11:39we we're gonna win some
- 11:40we're gonna lose some some are gonna partner
- 11:42some are not
- 11:43some are gonna take your course and they're gonna
- 11:45you know pay the Bill
- 11:46or maybe they're gonna get it for free
- 11:48based on some promotion you're running
- 11:49and they're gonna go through it
- 11:51and not get anything from it
- 11:52but the ones that dial in actually do the work
- 11:54they're gonna get something from it
- 11:56the fact is that you are there to impact them
- 11:58you are there to help them
- 11:59and so that's what I'm taking from it right
- 12:01I have this opportunity to impact
- 12:03as many people as I can I have this platform
- 12:06I have social media I have
- 12:08you know success in the industry
- 12:09I have industry partners
- 12:11all of these people in within my industry
- 12:13I can have positive impact on
- 12:15and so that's that's where that happens right
- 12:18but I can't quit right
- 12:19if I if I stop at that you know
- 12:22at that gap stopper I
- 12:23you know
- 12:24land that big agent who wants to partner with us
- 12:26and change lives just like we do
- 12:28like if I stop right there
- 12:30who's on the other side of that success
- 12:32but even more important
- 12:33if that agents like I'm gonna go
- 12:35go join that other cloud based brokerage
- 12:37because of XYZ if I quit there right
- 12:40not with them but if I just I get discouraged and
- 12:43and I miss that one agent
- 12:45you know that that really needed that support
- 12:47that's where I can't quit
- 12:49so let's keep going right
- 12:50adapt and overcome is a huge piece of a book
- 12:53I read by J Billus one time um
- 12:55and that's exactly where we're at so um
- 12:59you just can't quit right
- 13:01especially if you're organized
- 13:02this is a lot easier if you're organized
- 13:04and making decisions and building business
- 13:05and off your core values and doing all the things
- 13:08it's pretty easy right
- 13:09cause you're separate but when you're in the fight
- 13:11you can't quit um
- 13:12and you have to continue to adapt
- 13:14you have to continue to learn and grow
- 13:16and so that was a massive pieces
- 13:18just don't quit right
- 13:20talk about a guy who could quit uh
- 13:22James Lawrence and the Iron Man stuff
- 13:24talking about his conversation with his daughter
- 13:26hit home to me if you know anything about me
- 13:28I got three daughters right
- 13:29so um
- 13:31his daughter just saying hey
- 13:32get up you're fine right
- 13:34and he's like no
- 13:35like literally I can't get up on his Marathon
- 13:38you know
- 13:38whatever day it was on whatever mission he was on
- 13:42and she said well dad
- 13:43can you cartwheel right
- 13:45can you crawl can you do all these things
- 13:47in that conversation that he kind of recreated was
- 13:51was huge
- 13:53truth is
- 13:54he eventually did get up and he finished the race but
- 13:57um just that piece
- 13:58you can't quit cause you don't know who's watching
- 14:01and then we got the great Joshua Smith GSD mode
- 14:04check out his podcast if you have not already
- 14:07everything works with the right strategies
- 14:09what he was talking about on stage
- 14:11what he was discussing
- 14:12and that was absolutely next level right
- 14:15that's something that I say often on this channel
- 14:17you can go back and watch the tape
- 14:19but we just have to dedicate our effort in our emotions
- 14:22and organize and commit to something
- 14:25don't quit continue going
- 14:27putting the work in
- 14:28adapt what gets measured gets managed
- 14:30like my good buddy Mike says all the time
- 14:32and everything works with the right strategy
- 14:35sometimes the strategy just needs tweaking
- 14:37so make sure that you know
- 14:39with the market changes with the lawsuit changes
- 14:41with the compensation changes
- 14:42whatever it is right
- 14:44make sure that you are you know
- 14:46adapting and looking your business
- 14:48but know that everything works
- 14:49there should never be something that says oh
- 14:51you have to be on YouTube
- 14:53when you're deathly afraid of getting on video right
- 14:55I was definitely afraid on video
- 14:57700 videos later I don't think I'm afraid anymore
- 15:00so you can do hard things too
- 15:02and don't let that be an excuse
- 15:04but know that if you're you're doing the things
- 15:06and you're putting in the effort
- 15:07and you're making the adjustments
- 15:08you're watching those KPIs
- 15:10hitting those Kpis everything works in this industry
- 15:13the old stuff the new stuff
- 15:15the stuff we haven't tried
- 15:17the stuff we have tried it works
- 15:19it just needs a little bit of tweaking in the process
- 15:22and it'll absolutely come through
- 15:23next obviously
- 15:24legacy and family I think about this a lot
- 15:26as I mentioned
- 15:27three daughters getting a little bit older
- 15:29um still lucky enough to have both my parents around
- 15:32but having the legacy having something right
- 15:34be the one that changes your family's legacy forever
- 15:37I don't care if your family is
- 15:39has already quote unquote
- 15:40made it how can we create further generational wealth
- 15:43but likely our families you know
- 15:46didn't come from a bunch of you know
- 15:48success and money and things like that
- 15:50and I'm lucky enough my family was middle class
- 15:53we did good we we had food on the table
- 15:55everything was pretty nice
- 15:56always had a pretty nice house um
- 15:58but there's more to that right
- 16:00there's more people for me to impact
- 16:01there's there's more success
- 16:03and there's more legacy for me to leave right
- 16:06and being at a brokerage like EXP
- 16:07where I can will some of my revenue share to my
- 16:10my kids and things like that
- 16:11that's that's natural stuff
- 16:13it's
- 16:13it's really these decisions that you're making and um
- 16:17you know James Lawrence said it best like
- 16:19imagine what your kids will think of you when you win
- 16:21right think about that
- 16:22that that stuck with me as well as a father
- 16:25and and so I want my kids to see me win right
- 16:29Ed talks about this a lot he
- 16:31you know had a phone call with one of his friends
- 16:33and he just said hey
- 16:34you're you're failing your kids
- 16:35you're not showing up because you're not the best you
- 16:38right you have to be the best
- 16:39very best you unquestionably best you
- 16:42you can possibly be for your kids
- 16:45and you know if you don't have kids yet
- 16:47or you're not gonna have kids
- 16:48it's okay
- 16:49there's still somebody there that looks up to you
- 16:51that is important to you that you can build a legacy
- 16:54and be the one that changes your family
- 16:56you know tree forever
- 16:57whether it's an uncle or a niece or a nephew
- 17:00or even your parents or whatever
- 17:02you can do a lot of things within this industry
- 17:05because it is so lucrative
- 17:06there is no ceiling right
- 17:08but sometimes we also forget there's no floor
- 17:11so be the best you leave that legacy
- 17:14strive for that legacy right
- 17:16because it's not too late
- 17:17it's not too late to start
- 17:18you know an investment portfolio
- 17:20it's not too late to start a career
- 17:22where you can have real impact
- 17:23so um
- 17:25that was a huge huge eye opener for me
- 17:27it was always important but you know
- 17:29it's always like
- 17:30oh legacy we think of money and you know
- 17:32wills and things like that
- 17:33certainly I wanna take care of my family that way
- 17:36but changing that mindset
- 17:37what will they think of you when you win is
- 17:40was a huge one next
- 17:42you know just a main take away from the community right
- 17:45being a part of that list community
- 17:47um at the summit
- 17:48I'm not a member in their their business
- 17:51I don't have any affiliate links
- 17:52if you're interested please reach out
- 17:54I'll get you in contact with
- 17:55with the dudes that make the decisions
- 17:58um but building that community
- 18:00being a part of that community
- 18:01is exactly what we already have at
- 18:03the Wolf Pack within our group
- 18:04Mike and Louie both present there as well and
- 18:08but as we grow right as we grow so big right
- 18:12the Wolf Pack thirty five hundred agents
- 18:15Alice Alliance about a thousand right
- 18:18the bigger you get the harder that community pieces
- 18:20so pulling that together and
- 18:21and being tasked with helping that um
- 18:24community come back together and
- 18:27and even though we're growing bigger
- 18:28how do we get tighter and tighter with the bonds
- 18:30and not have you know
- 18:32the OG members as you know
- 18:33one set and then this the first generation
- 18:36second generation we wanna bring all that together
- 18:39and I believe that's possible with some of the
- 18:41the takeaways I have from this
- 18:42so
- 18:43I'm not to say that the Wolf Pack is not a community
- 18:46in a brotherhood and sisterhood as it already sits
- 18:49but there's always room for improvement as you grow
- 18:52right and so whether it's a small brokerage
- 18:54a small team whatever if you're growing
- 18:56we can talk about you know
- 18:58that piece and keeping that community
- 19:01because as it scales
- 19:03it gets more and more spread out and it's harder
- 19:05but the impact of the community
- 19:07the people that I met
- 19:09the people that I will forever network with
- 19:11and forever be friends with from this summit
- 19:13were absolutely next level
- 19:14so at the end of the day
- 19:16real estate is much more than just transactions
- 19:18it's all about the people um
- 19:20being in this fight together as agents is super huge
- 19:23we talk a lot about competing brokerages
- 19:25and all of this but when you can bring a
- 19:28a like minded community together at an event like this
- 19:32it absolutely can change the way you process right
- 19:35maybe you hate this brokerage
- 19:36but you don't even you know
- 19:38know what it's really about
- 19:39you don't know what the real culture of the people is
- 19:41within you know
- 19:42an organization with inside it
- 19:44or maybe it's you know
- 19:45brokerage that you know
- 19:47will never come together never see eye to eye
- 19:49but there's an agent there that you can do a deal with
- 19:52um or an agent that you can send a referral to
- 19:55like
- 19:55there's so many things that come from events like this
- 19:58um and so I challenge you to really um
- 20:02step back and think about that
- 20:03if you do want to go through my exercise
- 20:06that pretty much goes through
- 20:07all of these takeaways that I had
- 20:09comment GPT below
- 20:11if you're interested in Atlas next year
- 20:13reach out comment Atlas below
- 20:14and I'll definitely get you in touch with the right
- 20:16people um
- 20:18but I challenge you to really listen to this video
- 20:21if you weren't able to come and
- 20:23and hear exactly what it said
- 20:25because if I can bring the energy and
- 20:27impact that it had on me to you
- 20:29that's my win for the day
- 20:30so please like comment subscribe
- 20:32share the podcast with somebody on the other side
- 20:35that hasn't listened to it yet
- 20:37and we'll see you next time bye bye