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Retail Roundup: The Boot Retailer’s Playbook · Wisdom by WESA

• 0:00
  Foreign.
• 0:03
  You
• 0:04
  are
• 0:04
  listening
• 0:04
  to
• 0:04
  the
• 0:04
  Horse
• 0:05
  Radio
• 0:05
  Network,
• 0:06
  part
• 0:06
  of
• 0:06
  the
• 0:06
  Equine
• 0:07
  Network
• 0:07
  family.
• 0:10
  Well,
• 0:10
  hi,
• 0:10
  everybody.
• 0:11
  We're
• 0:11
  back
• 0:12
  here
• 0:12
  with
• 0:13
  the
• 0:13
  Retail
• 0:13
  Roundup.
• 0:14
  And
• 0:14
  I'm
• 0:14
  so
• 0:14
  excited
• 0:15
  for
• 0:15
  today
• 0:16
  because
• 0:16
  we're
• 0:16
  going
• 0:17
  to
• 0:17
  be
• 0:17
  talking
• 0:17
  about
• 0:17
  boots
• 0:18
  and
• 0:18
  I
• 0:18
  think
• 0:19
  it's
• 0:19
  a
• 0:19
  fun
• 0:19
  topic
• 0:20
  to
• 0:20
  talk
• 0:20
  about.
• 0:20
  We
• 0:21
  all
• 0:21
  own
• 0:21
  them.
• 0:22
  We
• 0:22
  all
• 0:22
  look
• 0:22
  at
• 0:23
  them
• 0:23
  every
• 0:23
  time
• 0:23
  we
• 0:24
  go
• 0:24
  to
• 0:24
  the
• 0:24
  store.
• 0:25
  We
• 0:25
  all
• 0:25
  pine
• 0:25
  over
• 0:26
  the
• 0:26
  ones
• 0:26
  that
• 0:27
  they
• 0:28
  just
• 0:28
  didn't
• 0:28
  fit
• 0:28
  quite
• 0:29
  right
• 0:29
  or,
• 0:30
  okay,
• 0:30
  they
• 0:30
  were
• 0:31
  too
• 0:31
  expensive,
• 0:31
  you,
• 0:31
  you
• 0:31
  know,
• 0:32
  or
• 0:32
  whatever.
• 0:32
  The
• 0:32
  reason
• 0:33
  is
• 0:33
  I
• 0:34
  love
• 0:34
  boots.
• 0:34
  You
• 0:34
  guys
• 0:35
  love
• 0:35
  selling
• 0:35
  boots,
• 0:36
  but
• 0:36
  there
• 0:36
  are
• 0:36
  some
• 0:37
  challenges
• 0:37
  as
• 0:37
  a
• 0:37
  retailer
• 0:38
  to
• 0:38
  boots.
• 0:39
  So
• 0:39
  we're
• 0:39
  gonna
• 0:40
  talk
• 0:40
  to
• 0:40
  the
• 0:40
  guy
• 0:41
  who
• 0:41
  knows
• 0:41
  a
• 0:41
  little
• 0:41
  bit
• 0:41
  about
• 0:42
  representing
• 0:42
  boots
• 0:43
  and
• 0:43
  talking
• 0:44
  about
• 0:44
  boots
• 0:45
  and.
• 0:45
  But
• 0:45
  first,
• 0:45
  this
• 0:46
  is
• 0:46
  Glenn
• 0:46
  the
• 0:46
  Geek,
• 0:46
  founder
• 0:47
  of
• 0:47
  the
• 0:47
  Horse
• 0:47
  Radio
• 0:47
  Network
• 0:48
  and
• 0:48
  host
• 0:48
  of
• 0:48
  Horses
• 0:48
  in
• 0:48
  the
• 0:48
  Morning
• 0:49
  podcast
• 0:49
  for
• 0:49
  the
• 0:49
  last
• 0:50
  14
• 0:50
  years.
• 0:51
  Welcome
• 0:51
  to
• 0:52
  the
• 0:52
  WESA
• 0:52
  Retail
• 0:53
  Roundup.
• 0:54
  The
• 0:54
  Retail
• 0:54
  Roundup
• 0:54
  is
• 0:55
  your
• 0:55
  go
• 0:55
  to
• 0:55
  virtual
• 0:56
  hub
• 0:56
  for
• 0:56
  all
• 0:57
  things
• 0:57
  retail.
• 0:58
  Join
• 0:58
  panel
• 0:59
  discussions,
• 0:59
  learn
• 1:00
  from
• 1:00
  webinars,
• 1:00
  share
• 1:00
  your
• 1:01
  thoughts.
• 1:01
  We
• 1:01
  do
• 1:02
  These
• 1:02
  Q&As
• 1:02
  every
• 1:02
  once
• 1:03
  in
• 1:03
  a
• 1:03
  while
• 1:03
  where
• 1:03
  I
• 1:03
  get
• 1:03
  to
• 1:04
  have
• 1:04
  some
• 1:04
  fun,
• 1:04
  too.
• 1:05
  Plus,
• 1:05
  we
• 1:05
  host
• 1:06
  a
• 1:06
  virtual
• 1:06
  event
• 1:07
  or
• 1:07
  shared
• 1:07
  educational
• 1:08
  content
• 1:08
  every
• 1:09
  Monday
• 1:09
  via
• 1:09
  the
• 1:09
  Retail
• 1:10
  Roundup
• 1:10
  Facebook
• 1:11
  page.
• 1:11
  If
• 1:11
  you're
• 1:11
  not
• 1:12
  a
• 1:12
  member
• 1:12
  there
• 1:12
  yet,
• 1:12
  just
• 1:13
  search
• 1:13
  for
• 1:13
  Retail
• 1:13
  Roundup
• 1:14
  on
• 1:14
  Facebook
• 1:14
  and
• 1:15
  join
• 1:16
  today's
• 1:16
  session.
• 1:17
  We're
• 1:17
  going
• 1:17
  to
• 1:18
  talk
• 1:18
  to
• 1:18
  Jeremiah
• 1:19
  Craig
• 1:19
  and
• 1:19
  he
• 1:20
  is
• 1:20
  the
• 1:20
  guy.
• 1:21
  He's
• 1:21
  a
• 1:21
  storyteller.
• 1:21
  He's
• 1:22
  a
• 1:22
  musician.
• 1:23
  I
• 1:23
  wish
• 1:24
  I
• 1:24
  could
• 1:24
  play
• 1:24
  some
• 1:24
  of
• 1:24
  his
• 1:25
  music
• 1:25
  today,
• 1:25
  but
• 1:26
  we
• 1:26
  have
• 1:26
  to
• 1:26
  talk
• 1:26
  about
• 1:27
  boots.
• 1:27
  Maybe
• 1:28
  we'll
• 1:28
  play
• 1:28
  some
• 1:28
  of
• 1:28
  your
• 1:28
  music
• 1:29
  on
• 1:29
  our
• 1:29
  other
• 1:29
  show.
• 1:30
  And
• 1:30
  then,
• 1:31
  you
• 1:31
  know,
• 1:31
  he
• 1:31
  has
• 1:32
  retail
• 1:32
  expertise
• 1:33
  and
• 1:33
  really
• 1:36
  he
• 1:36
  has
• 1:36
  more
• 1:36
  retail
• 1:37
  expertise
• 1:38
  on
• 1:38
  the
• 1:39
  social
• 1:39
  media
• 1:40
  side
• 1:41
  because
• 1:41
  he
• 1:42
  is
• 1:42
  a
• 1:42
  YouTuber
• 1:43
  that
• 1:43
  has
• 1:43
  done
• 1:43
  very
• 1:44
  well
• 1:44
  with
• 1:44
  his
• 1:44
  YouTube
• 1:45
  channel.
• 1:45
  I
• 1:45
  just
• 1:45
  looked
• 1:46
  over
• 1:46
  13
• 1:46
  million
• 1:47
  views
• 1:47
  between
• 1:48
  boots
• 1:48
  and
• 1:49
  music
• 1:49
  and
• 1:49
  all
• 1:49
  the
• 1:50
  other
• 1:50
  content
• 1:50
  that
• 1:50
  he
• 1:51
  does
• 1:51
  over
• 1:51
  there.
• 1:51
  Very
• 1:52
  well
• 1:52
  done.
• 1:53
  He's
• 1:53
  a
• 1:53
  western
• 1:54
  boot
• 1:54
  expert,
• 1:54
  a
• 1:54
  content
• 1:55
  creator,
• 1:55
  a
• 1:55
  country
• 1:56
  singer.
• 1:56
  He's
• 1:57
  done
• 1:57
  it
• 1:57
  all.
• 1:57
  And
• 1:58
  I
• 1:58
  want
• 1:58
  to
• 1:58
  welcome
• 1:58
  you
• 1:58
  to
• 1:59
  the
• 1:59
  show
• 1:59
  today.
• 1:59
  I'm
• 2:00
  looking
• 2:00
  forward
• 2:00
  to
• 2:00
  today.
• 2:00
  This
• 2:00
  will
• 2:01
  be
• 2:01
  fun.
• 2:01
  Thank
• 2:01
  you
• 2:02
  so
• 2:02
  much.
• 2:02
  I'm
• 2:02
  really
• 2:02
  looking
• 2:03
  forward
• 2:03
  to
• 2:03
  this
• 2:03
  too.
• 2:04
  It's
• 2:04
  always
• 2:04
  fun
• 2:04
  to
• 2:04
  have
• 2:05
  to
• 2:05
  talk
• 2:05
  to
• 2:05
  fellow
• 2:06
  content
• 2:06
  creators.
• 2:06
  You
• 2:07
  know,
• 2:07
  we
• 2:07
  are
• 2:07
  all
• 2:07
  in
• 2:08
  this
• 2:08
  together.
• 2:08
  We
• 2:08
  all
• 2:09
  do
• 2:09
  the
• 2:09
  same
• 2:09
  kinds
• 2:10
  of
• 2:10
  things,
• 2:10
  right?
• 2:11
  But
• 2:12
  you
• 2:12
  know,
• 2:12
  when
• 2:12
  I
• 2:12
  talk
• 2:13
  at
• 2:13
  podcast
• 2:13
  conferences,
• 2:14
  I
• 2:15
  always
• 2:15
  say
• 2:15
  that
• 2:16
  the
• 2:16
  money's
• 2:17
  in
• 2:17
  the
• 2:17
  niches.
• 2:18
  You
• 2:18
  know,
• 2:18
  that's
• 2:18
  where
• 2:18
  the
• 2:18
  money
• 2:19
  is,
• 2:19
  is
• 2:19
  in
• 2:19
  the
• 2:19
  niches.
• 2:20
  Well,
• 2:20
  you
• 2:20
  chose
• 2:20
  a
• 2:21
  niche
• 2:21
  of
• 2:21
  a
• 2:21
  niche
• 2:21
  of
• 2:21
  a
• 2:22
  Niche,
• 2:22
  Right.
• 2:23
  You
• 2:23
  have
• 2:23
  a
• 2:23
  sub
• 2:23
  niche
• 2:24
  in
• 2:24
  boots.
• 2:24
  How
• 2:25
  did
• 2:25
  you
• 2:25
  ever
• 2:25
  become
• 2:25
  interested
• 2:26
  in
• 2:26
  cowboy
• 2:26
  boots?
• 2:27
  Well,
• 2:28
  you
• 2:28
  know,
• 2:29
  it's
• 2:29
  kind
• 2:29
  of
• 2:29
  funny.
• 2:30
  I
• 2:30
  grew
• 2:30
  up
• 2:30
  in
• 2:31
  the
• 2:31
  country,
• 2:31
  in
• 2:31
  the
• 2:31
  farm
• 2:32
  and
• 2:32
  doing
• 2:33
  lots
• 2:34
  of
• 2:34
  farm
• 2:34
  work
• 2:34
  and
• 2:35
  just
• 2:35
  sort
• 2:35
  of
• 2:35
  messing
• 2:36
  around
• 2:36
  the
• 2:36
  woods
• 2:36
  like
• 2:37
  country
• 2:37
  kids
• 2:37
  do.
• 2:38
  And
• 2:38
  I
• 2:38
  would
• 2:38
  run
• 2:39
  through
• 2:39
  shoes
• 2:39
  and
• 2:40
  different
• 2:40
  kinds
• 2:41
  of
• 2:41
  footwear
• 2:42
  so
• 2:42
  quickly.
• 2:43
  And
• 2:44
  I
• 2:44
  remember
• 2:44
  my
• 2:44
  brother
• 2:45
  got
• 2:45
  a
• 2:45
  pair
• 2:46
  of
• 2:46
  cowboy
• 2:46
  boots
• 2:47
  when
• 2:47
  I
• 2:47
  was
• 2:47
  around,
• 2:48
  I
• 2:48
  don't
• 2:48
  know,
• 2:48
  16
• 2:49
  or
• 2:49
  17.
• 2:50
  And
• 2:51
  I
• 2:51
  was
• 2:51
  like,
• 2:51
  you
• 2:52
  know,
• 2:52
  those
• 2:52
  look
• 2:52
  like
• 2:52
  they
• 2:52
  would
• 2:53
  hold
• 2:53
  up
• 2:53
  a
• 2:53
  little
• 2:53
  bit
• 2:53
  more.
• 2:54
  So
• 2:54
  I
• 2:54
  went
• 2:55
  to
• 2:55
  my
• 2:55
  local
• 2:55
  trailer
• 2:56
  store,
• 2:56
  Davis
• 2:57
  Trailer
• 2:57
  World,
• 2:57
  where
• 2:57
  I
• 2:58
  got
• 2:58
  my
• 2:58
  first
• 2:58
  pair
• 2:58
  of
• 2:58
  boots.
• 2:59
  Boots.
• 2:59
  And
• 3:00
  it
• 3:00
  was
• 3:01
  something
• 3:01
  that
• 3:02
  just
• 3:02
  changed
• 3:03
  my
• 3:03
  perspective
• 3:03
  on
• 3:04
  footwear
• 3:04
  in
• 3:04
  general.
• 3:05
  They're
• 3:05
  so
• 3:05
  durable.
• 3:05
  They're
• 3:06
  so
• 3:06
  tough,
• 3:06
  they
• 3:06
  could
• 3:06
  be
• 3:07
  repaired.
• 3:07
  And
• 3:08
  I
• 3:08
  still
• 3:08
  have
• 3:08
  my
• 3:08
  first
• 3:09
  pair
• 3:09
  today.
• 3:09
  They're
• 3:10
  cracked
• 3:10
  and
• 3:11
  nasty,
• 3:12
  just
• 3:12
  worn
• 3:13
  so
• 3:14
  much.
• 3:14
  And
• 3:14
  they
• 3:14
  actually
• 3:15
  just
• 3:15
  received
• 3:16
  their
• 3:16
  seventh
• 3:17
  resole
• 3:18
  and
• 3:18
  I
• 3:19
  put
• 3:19
  that
• 3:19
  video
• 3:19
  up
• 3:19
  on
• 3:19
  my
• 3:20
  YouTube
• 3:20
  channel.
• 3:20
  I
• 3:21
  watched
• 3:21
  that
• 3:21
  video
• 3:21
  this
• 3:21
  morning,
• 3:22
  actually.
• 3:22
  They.
• 3:23
  Yeah,
• 3:23
  they
• 3:23
  look
• 3:23
  like
• 3:24
  they've
• 3:24
  been
• 3:24
  around
• 3:24
  a
• 3:24
  little
• 3:25
  while.
• 3:25
  They've
• 3:25
  been
• 3:25
  around
• 3:26
  for
• 3:26
  a
• 3:26
  little
• 3:26
  bit.
• 3:26
  They
• 3:26
  got
• 3:27
  some
• 3:27
  stories,
• 3:27
  they
• 3:27
  got
• 3:28
  soul
• 3:28
  is
• 3:28
  what
• 3:28
  I
• 3:28
  like
• 3:29
  to
• 3:29
  say.
• 3:29
  S
• 3:29
  O
• 3:29
  U
• 3:30
  L
• 3:31
  well,
• 3:32
  so
• 3:32
  then
• 3:33
  what.
• 3:33
  What
• 3:33
  led
• 3:33
  you
• 3:34
  to
• 3:34
  starting
• 3:34
  to
• 3:34
  do
• 3:35
  content,
• 3:35
  starting
• 3:35
  to
• 3:35
  do
• 3:36
  videos,
• 3:36
  and
• 3:37
  to
• 3:37
  actually
• 3:37
  talk
• 3:37
  about
• 3:38
  and
• 3:38
  become
• 3:38
  kind
• 3:38
  of
• 3:39
  this
• 3:39
  pseudo
• 3:39
  expert
• 3:40
  on
• 3:40
  cowboy
• 3:40
  boots?
• 3:41
  Yeah,
• 3:42
  well,
• 3:42
  it
• 3:42
  was
• 3:42
  sort
• 3:42
  of
• 3:43
  connected
• 3:43
  to
• 3:43
  my
• 3:44
  music.
• 3:44
  You
• 3:44
  know,
• 3:44
  I
• 3:44
  was.
• 3:45
  I
• 3:45
  play
• 3:45
  banjo,
• 3:46
  guitar,
• 3:46
  and
• 3:46
  harmonica,
• 3:47
  and
• 3:47
  I
• 3:47
  write
• 3:47
  a
• 3:47
  lot
• 3:47
  of
• 3:48
  songs,
• 3:48
  folk
• 3:49
  music
• 3:49
  and
• 3:49
  country
• 3:49
  style.
• 3:50
  And
• 3:51
  I
• 3:51
  went
• 3:51
  on
• 3:51
  tour
• 3:52
  in
• 3:53
  2015,
• 3:54
  2016.
• 3:55
  I
• 3:55
  have
• 3:56
  five
• 3:56
  albums
• 3:56
  out.
• 3:57
  And,
• 3:57
  you
• 3:57
  know,
• 3:58
  they
• 3:58
  always
• 3:58
  tell
• 3:58
  you,
• 3:59
  if
• 3:59
  you
• 3:59
  want
• 3:59
  to
• 3:59
  get
• 4:00
  known
• 4:00
  for
• 4:00
  music,
• 4:01
  you
• 4:01
  got
• 4:01
  to
• 4:01
  play
• 4:01
  as
• 4:02
  much
• 4:02
  as
• 4:02
  possible,
• 4:02
  do
• 4:03
  as
• 4:03
  much
• 4:03
  as
• 4:03
  you
• 4:03
  can
• 4:04
  live
• 4:05
  and
• 4:05
  in
• 4:05
  person.
• 4:06
  And
• 4:06
  I
• 4:06
  found
• 4:07
  that
• 4:07
  if
• 4:07
  you
• 4:07
  do
• 4:07
  that
• 4:08
  all
• 4:08
  in
• 4:08
  the
• 4:08
  same
• 4:09
  town,
• 4:09
  you.
• 4:10
  You
• 4:10
  saturate
• 4:11
  the
• 4:11
  market
• 4:11
  really
• 4:12
  quickly.
• 4:12
  So
• 4:13
  you
• 4:13
  have
• 4:13
  to
• 4:13
  tour
• 4:13
  more.
• 4:14
  And
• 4:14
  then
• 4:14
  touring
• 4:15
  costs
• 4:15
  a
• 4:15
  lot
• 4:16
  of
• 4:16
  money,
• 4:16
  and
• 4:17
  I
• 4:17
  couldn't
• 4:17
  make
• 4:18
  any
• 4:18
  money
• 4:18
  doing,
• 4:19
  or
• 4:19
  enough
• 4:20
  money,
• 4:20
  I
• 4:20
  should
• 4:20
  say,
• 4:21
  doing
• 4:22
  all
• 4:22
  of
• 4:22
  the
• 4:22
  touring
• 4:23
  and
• 4:23
  all
• 4:23
  the
• 4:23
  playing
• 4:24
  of
• 4:24
  the
• 4:24
  traditional
• 4:25
  way
• 4:25
  that
• 4:25
  they
• 4:26
  tell
• 4:26
  you
• 4:26
  you
• 4:26
  should
• 4:26
  do
• 4:27
  music.
• 4:28
  So
• 4:28
  what
• 4:28
  I
• 4:28
  did
• 4:29
  was
• 4:29
  I
• 4:29
  went
• 4:29
  back
• 4:30
  to
• 4:30
  the
• 4:30
  drawing
• 4:30
  board
• 4:31
  and
• 4:31
  I
• 4:31
  worked
• 4:31
  for
• 4:32
  marketing
• 4:32
  agencies
• 4:33
  and
• 4:33
  things
• 4:33
  like
• 4:33
  that
• 4:34
  in
• 4:34
  Arizona
• 4:35
  and
• 4:35
  Seattle,
• 4:35
  the
• 4:35
  places
• 4:36
  where
• 4:36
  we
• 4:36
  lived
• 4:37
  at
• 4:37
  the
• 4:37
  time.
• 4:38
  And
• 4:39
  I
• 4:39
  sort
• 4:39
  of
• 4:40
  started
• 4:40
  doing
• 4:40
  what
• 4:41
  is
• 4:41
  called
• 4:42
  keyword
• 4:42
  research.
• 4:43
  And
• 4:43
  if
• 4:44
  you're
• 4:44
  a
• 4:44
  boot
• 4:45
  retailer,
• 4:45
  I
• 4:46
  would
• 4:46
  highly
• 4:46
  recommend
• 4:46
  that
• 4:47
  you
• 4:47
  look
• 4:47
  into
• 4:47
  what
• 4:48
  keyword
• 4:48
  research
• 4:48
  is.
• 4:49
  It's
• 4:49
  basically
• 4:49
  searching
• 4:50
  for
• 4:50
  things
• 4:51
  online
• 4:51
  and
• 4:52
  to
• 4:52
  see
• 4:52
  how
• 4:52
  many
• 4:53
  people
• 4:53
  search
• 4:53
  for
• 4:54
  those
• 4:54
  things
• 4:55
  online.
• 4:55
  So
• 4:56
  I
• 4:56
  You
• 4:56
  know,
• 4:56
  included
• 4:57
  my
• 4:57
  interests
• 4:58
  about
• 4:58
  those.
• 4:59
  Those
• 4:59
  things.
• 5:00
  And
• 5:00
  I
• 5:00
  basically
• 5:00
  did
• 5:01
  keyword
• 5:01
  research
• 5:02
  on
• 5:02
  my
• 5:02
  interests.
• 5:03
  So
• 5:03
  things
• 5:04
  like,
• 5:04
  you
• 5:04
  know,
• 5:04
  I
• 5:04
  like
• 5:05
  beer,
• 5:05
  there's
• 5:06
  a
• 5:06
  lot
• 5:06
  of
• 5:06
  beer.
• 5:07
  Content
• 5:07
  creators,
• 5:08
  you
• 5:08
  know,
• 5:09
  I
• 5:09
  like
• 5:09
  folk
• 5:10
  music
• 5:10
  and,
• 5:11
  you
• 5:11
  know,
• 5:11
  some
• 5:12
  other
• 5:12
  random
• 5:12
  like
• 5:12
  hunting
• 5:13
  and
• 5:13
  things
• 5:13
  like
• 5:13
  that.
• 5:14
  But
• 5:14
  there's
• 5:14
  a
• 5:14
  lot
• 5:14
  of
• 5:14
  content
• 5:15
  creators
• 5:15
  in
• 5:15
  those
• 5:15
  space.
• 5:16
  They
• 5:16
  already
• 5:16
  seemed
• 5:17
  like
• 5:17
  they
• 5:17
  had
• 5:18
  a
• 5:18
  lot
• 5:18
  of
• 5:18
  people.
• 5:18
  So
• 5:19
  I
• 5:19
  never
• 5:19
  thought
• 5:20
  people
• 5:20
  would
• 5:20
  be
• 5:20
  interested
• 5:21
  in
• 5:21
  what
• 5:21
  kinds
• 5:21
  of
• 5:22
  shoes
• 5:22
  that
• 5:22
  I
• 5:22
  decided
• 5:23
  to
• 5:23
  wear.
• 5:23
  But
• 5:23
  I
• 5:23
  had
• 5:24
  four
• 5:24
  or
• 5:24
  five
• 5:25
  pairs
• 5:25
  of
• 5:25
  cowboy
• 5:25
  boots
• 5:26
  and
• 5:26
  I
• 5:26
  saw
• 5:26
  them
• 5:27
  over
• 5:27
  by
• 5:27
  the
• 5:27
  door
• 5:27
  while
• 5:27
  I
• 5:28
  was
• 5:28
  doing
• 5:28
  keyword
• 5:29
  research
• 5:29
  and
• 5:30
  I
• 5:30
  said,
• 5:30
  screw
• 5:30
  it,
• 5:30
  let's
• 5:30
  see
• 5:31
  what
• 5:31
  happens.
• 5:31
  And
• 5:32
  it
• 5:32
  turned
• 5:32
  out
• 5:32
  that
• 5:32
  there
• 5:33
  was
• 5:33
  lots
• 5:33
  of
• 5:33
  opportunity
• 5:34
  in
• 5:34
  the
• 5:34
  space
• 5:34
  cowboy
• 5:35
  boots
• 5:35
  without
• 5:36
  very
• 5:36
  many
• 5:36
  content
• 5:37
  creators
• 5:37
  in
• 5:37
  the
• 5:37
  space.
• 5:37
  So
• 5:38
  I
• 5:38
  was
• 5:38
  like,
• 5:38
  let's
• 5:39
  see
• 5:39
  what
• 5:39
  happens.
• 5:39
  So
• 5:39
  I
• 5:40
  started
• 5:40
  making
• 5:40
  cowboy
• 5:41
  boot
• 5:41
  videos
• 5:41
  in
• 5:42
  2018
• 5:43
  and
• 5:43
  putting
• 5:44
  my
• 5:44
  music
• 5:44
  at
• 5:44
  the
• 5:45
  end
• 5:45
  of
• 5:45
  videos
• 5:46
  for
• 5:46
  the
• 5:46
  people
• 5:46
  who
• 5:46
  watched
• 5:47
  all
• 5:47
  the
• 5:47
  way
• 5:47
  through
• 5:48
  and
• 5:48
  maybe
• 5:49
  they
• 5:49
  would
• 5:49
  be
• 5:49
  interested
• 5:49
  in
• 5:50
  listening
• 5:50
  to
• 5:50
  my
• 5:50
  music.
• 5:51
  And
• 5:51
  it
• 5:52
  grew
• 5:52
  my
• 5:52
  YouTube
• 5:53
  channel
• 5:53
  from
• 5:54
  only
• 5:54
  like
• 5:55
  80
• 5:55
  subscribers
• 5:56
  in
• 5:56
  2018,
• 5:57
  and
• 5:58
  now
• 5:58
  I
• 5:58
  have
• 5:59
  nearly
• 5:59
  50,
• 6:00
  000
• 6:00
  and
• 6:01
  lots
• 6:01
  more
• 6:01
  folks
• 6:02
  listen
• 6:02
  to
• 6:02
  my
• 6:02
  music
• 6:03
  than
• 6:03
  before
• 6:03
  when
• 6:04
  I
• 6:04
  was
• 6:04
  going
• 6:04
  on
• 6:05
  tour
• 6:05
  and
• 6:05
  trying
• 6:05
  to
• 6:05
  play
• 6:06
  as
• 6:06
  much
• 6:06
  as
• 6:06
  possible
• 6:07
  live
• 6:07
  and
• 6:07
  in
• 6:08
  person.
• 6:08
  Well,
• 6:09
  that's
• 6:09
  interesting
• 6:09
  that,
• 6:10
  that's.
• 6:10
  It's
• 6:11
  interesting
• 6:11
  that
• 6:11
  the
• 6:12
  two
• 6:12
  correlate,
• 6:12
  right?
• 6:13
  That
• 6:13
  the
• 6:13
  two
• 6:14
  work
• 6:14
  hand
• 6:15
  in
• 6:15
  hand.
• 6:18
  How
• 6:18
  long
• 6:19
  were
• 6:19
  you
• 6:19
  doing
• 6:19
  this
• 6:20
  before.
• 6:22
  And
• 6:22
  bear
• 6:22
  with
• 6:22
  me,
• 6:23
  the
• 6:23
  retailers
• 6:24
  that
• 6:24
  are
• 6:24
  listening
• 6:24
  to
• 6:25
  this,
• 6:25
  we're
• 6:25
  going
• 6:25
  to
• 6:26
  get
• 6:26
  into
• 6:26
  the
• 6:26
  nitty
• 6:27
  gritty
• 6:27
  of
• 6:27
  boots
• 6:27
  here,
• 6:28
  but
• 6:28
  how
• 6:28
  long
• 6:29
  were
• 6:29
  you
• 6:29
  doing
• 6:29
  this
• 6:29
  before
• 6:30
  the
• 6:30
  boot
• 6:30
  manufacturers
• 6:31
  started
• 6:31
  taking
• 6:31
  you
• 6:32
  seriously?
• 6:32
  About
• 6:33
  a
• 6:33
  year
• 6:34
  before,
• 6:34
  I
• 6:35
  caught
• 6:35
  the
• 6:36
  eye
• 6:36
  of
• 6:37
  a
• 6:37
  retailer,
• 6:38
  an
• 6:38
  online
• 6:38
  retailer
• 6:39
  at
• 6:39
  the
• 6:39
  time,
• 6:40
  who
• 6:40
  was
• 6:40
  no
• 6:41
  longer
• 6:41
  in
• 6:41
  business,
• 6:41
  unfortunately.
• 6:42
  Yeehaw.
• 6:43
  Cowboy.com
• 6:45
  and
• 6:45
  they
• 6:45
  were
• 6:45
  the
• 6:46
  first
• 6:46
  to
• 6:47
  start
• 6:47
  to
• 6:47
  work
• 6:47
  with
• 6:47
  me.
• 6:48
  And
• 6:48
  then
• 6:48
  shortly
• 6:48
  after
• 6:49
  that,
• 6:49
  Dan
• 6:50
  Post
• 6:50
  and
• 6:50
  Ariat
• 6:51
  took
• 6:51
  notice.
• 6:52
  I
• 6:53
  did
• 6:53
  notice
• 6:53
  the
• 6:53
  couple
• 6:54
  of
• 6:54
  my
• 6:54
  watch
• 6:54
  were
• 6:55
  sponsored
• 6:55
  by
• 6:55
  Ariat,
• 6:56
  so
• 6:56
  I
• 6:57
  did
• 6:57
  notice
• 6:57
  that.
• 6:58
  So,
• 6:59
  you
• 6:59
  know,
• 6:59
  retailers
• 7:00
  struggle.
• 7:01
  It's
• 7:01
  so
• 7:01
  hard
• 7:01
  when
• 7:01
  you
• 7:02
  go
• 7:02
  to
• 7:02
  WESA
• 7:03
  and
• 7:03
  you've
• 7:03
  been
• 7:04
  there,
• 7:04
  there's
• 7:05
  a
• 7:05
  hundred
• 7:05
  boot
• 7:06
  manufacturers,
• 7:07
  There
• 7:07
  must
• 7:07
  be
• 7:08
  10,000
• 7:08
  boots
• 7:09
  at
• 7:09
  WESA,
• 7:10
  right?
• 7:10
  All
• 7:10
  sitting
• 7:10
  around.
• 7:11
  And
• 7:11
  when
• 7:11
  you're
• 7:12
  a
• 7:12
  retailer,
• 7:12
  you
• 7:12
  have
• 7:13
  a
• 7:13
  certain
• 7:13
  amount
• 7:13
  of
• 7:13
  shelf
• 7:13
  space,
• 7:14
  you
• 7:15
  only
• 7:15
  have
• 7:15
  a
• 7:15
  certain
• 7:15
  amount
• 7:15
  of.
• 7:16
  Right.
• 7:17
  You
• 7:17
  can
• 7:17
  only
• 7:17
  carry
• 7:18
  a
• 7:18
  certain
• 7:18
  number
• 7:18
  of
• 7:18
  skus,
• 7:19
  and
• 7:19
  then
• 7:20
  booths
• 7:21
  tend
• 7:21
  to
• 7:21
  be
• 7:21
  in
• 7:21
  depth
• 7:22
  and
• 7:22
  SKUs,
• 7:22
  right,
• 7:22
  because
• 7:23
  you'll
• 7:23
  have
• 7:23
  sizes,
• 7:24
  you'll
• 7:24
  have
• 7:24
  widths
• 7:24
  and
• 7:25
  all
• 7:25
  of
• 7:25
  the
• 7:25
  other
• 7:25
  things
• 7:26
  that
• 7:26
  you
• 7:26
  have
• 7:26
  to
• 7:26
  deal
• 7:26
  with.
• 7:27
  So
• 7:27
  there's
• 7:27
  a
• 7:28
  lot
• 7:28
  of
• 7:28
  options
• 7:28
  there.
• 7:29
  You
• 7:30
  know,
• 7:30
  how
• 7:31
  do
• 7:31
  you
• 7:31
  pick?
• 7:32
  What
• 7:32
  do
• 7:32
  you
• 7:32
  think?
• 7:33
  So
• 7:33
  that
• 7:33
  your
• 7:33
  eye.
• 7:34
  What
• 7:34
  you
• 7:34
  have
• 7:34
  to
• 7:34
  do
• 7:35
  is
• 7:35
  pick
• 7:35
  what
• 7:35
  resonates
• 7:35
  with
• 7:36
  your
• 7:36
  particular
• 7:36
  audience.
• 7:37
  That's
• 7:37
  what
• 7:38
  you
• 7:38
  have
• 7:38
  to
• 7:38
  look
• 7:38
  for.
• 7:38
  But
• 7:39
  that's
• 7:39
  difficult
• 7:39
  to
• 7:39
  do
• 7:40
  too,
• 7:40
  you
• 7:41
  know,
• 7:41
  so
• 7:41
  what,
• 7:42
  what
• 7:42
  would
• 7:42
  you
• 7:42
  say
• 7:43
  to
• 7:43
  that?
• 7:43
  If
• 7:43
  you
• 7:43
  were
• 7:44
  out
• 7:44
  there,
• 7:44
  you
• 7:44
  know,
• 7:45
  buying
• 7:45
  boots
• 7:45
  for
• 7:45
  your
• 7:46
  store?
• 7:46
  How
• 7:46
  would
• 7:47
  you
• 7:47
  do
• 7:47
  that?
• 7:48
  Yeah,
• 7:48
  that's
• 7:48
  a
• 7:49
  really
• 7:49
  good
• 7:49
  question.
• 7:50
  And
• 7:50
  I
• 7:50
  don't
• 7:50
  have
• 7:50
  a
• 7:50
  store,
• 7:51
  but
• 7:52
  the
• 7:52
  way
• 7:53
  that
• 7:53
  I
• 7:53
  think
• 7:53
  about,
• 7:54
  you
• 7:54
  know,
• 7:55
  what
• 7:55
  videos
• 7:55
  to
• 7:56
  do
• 7:56
  boots
• 7:57
  on
• 7:57
  is
• 7:58
  sort
• 7:58
  of
• 7:58
  similar
• 7:59
  to,
• 7:59
  you
• 7:59
  know,
• 8:00
  what
• 8:00
  maybe
• 8:01
  somebody
• 8:01
  would
• 8:01
  want
• 8:01
  to
• 8:01
  put
• 8:02
  in
• 8:02
  their
• 8:02
  store
• 8:02
  because
• 8:03
  you,
• 8:03
  you
• 8:04
  wanna,
• 8:04
  you
• 8:04
  wanna
• 8:05
  put
• 8:05
  brands
• 8:06
  and
• 8:06
  styles
• 8:07
  in
• 8:08
  your
• 8:08
  store,
• 8:08
  and
• 8:09
  I
• 8:09
  wanna
• 8:09
  do
• 8:09
  videos
• 8:10
  on
• 8:10
  those
• 8:11
  types
• 8:11
  of
• 8:11
  brands
• 8:11
  and
• 8:12
  styles
• 8:12
  that
• 8:12
  actually
• 8:13
  create
• 8:13
  interest,
• 8:14
  you
• 8:14
  know,
• 8:14
  that
• 8:14
  get
• 8:15
  the
• 8:15
  views.
• 8:16
  So
• 8:17
  I
• 8:17
  would,
• 8:18
  I
• 8:18
  would
• 8:18
  like
• 8:18
  to
• 8:18
  answer
• 8:19
  this
• 8:19
  question
• 8:19
  by
• 8:19
  starting
• 8:20
  out.
• 8:20
  You
• 8:20
  know,
• 8:20
  everybody's
• 8:21
  market,
• 8:22
  from
• 8:22
  what
• 8:22
  I've
• 8:22
  learned,
• 8:23
  is
• 8:23
  completely
• 8:24
  different.
• 8:24
  I've
• 8:24
  been
• 8:24
  to
• 8:25
  boot
• 8:25
  stores
• 8:25
  all
• 8:26
  over
• 8:26
  the
• 8:26
  country,
• 8:27
  from
• 8:27
  Arizona
• 8:28
  to
• 8:28
  Montana,
• 8:29
  and
• 8:30
  people
• 8:30
  look
• 8:30
  for
• 8:31
  different
• 8:31
  things
• 8:31
  in
• 8:32
  those
• 8:32
  markets.
• 8:33
  You
• 8:33
  know,
• 8:33
  maybe
• 8:34
  rough
• 8:34
  outs
• 8:34
  don't
• 8:35
  work
• 8:35
  as
• 8:35
  well
• 8:35
  in
• 8:35
  Texas
• 8:36
  as
• 8:36
  they
• 8:36
  do
• 8:36
  in
• 8:37
  Montana,
• 8:37
  or
• 8:38
  vice
• 8:38
  versa,
• 8:38
  you
• 8:39
  know,
• 8:39
  something
• 8:39
  like
• 8:40
  that.
• 8:40
  So
• 8:41
  it's
• 8:41
  all
• 8:41
  about
• 8:42
  knowing
• 8:42
  what
• 8:43
  I
• 8:43
  think
• 8:44
  the
• 8:44
  region
• 8:45
  enjoys
• 8:46
  the
• 8:46
  most
• 8:47
  for,
• 8:47
  for
• 8:47
  me,
• 8:47
  I've
• 8:48
  noticed
• 8:48
  that
• 8:49
  quite
• 8:49
  a
• 8:49
  bit
• 8:49
  in
• 8:49
  the
• 8:50
  comments
• 8:50
  section.
• 8:51
  Sometimes
• 8:52
  the
• 8:52
  customers
• 8:53
  in
• 8:53
  Texas
• 8:53
  don't
• 8:54
  like
• 8:54
  the
• 8:54
  same
• 8:54
  things
• 8:55
  that
• 8:55
  the
• 8:55
  customers
• 8:55
  like
• 8:56
  in
• 8:56
  Montana.
• 8:57
  And
• 8:57
  cowboy
• 8:58
  boots
• 8:58
  are
• 8:58
  a
• 8:58
  very
• 8:59
  personal
• 9:00
  and
• 9:01
  almost
• 9:01
  like
• 9:02
  it's,
• 9:03
  It's
• 9:03
  a
• 9:03
  very.
• 9:04
  It's
• 9:04
  a
• 9:04
  very.
• 9:05
  Something
• 9:05
  that
• 9:05
  people
• 9:06
  get
• 9:06
  very
• 9:06
  opinionated
• 9:07
  about.
• 9:07
  Right.
• 9:08
  Sometimes
• 9:09
  it's
• 9:09
  about,
• 9:09
  you
• 9:10
  know,
• 9:10
  who
• 9:10
  taught
• 9:10
  them
• 9:11
  about
• 9:11
  what
• 9:11
  good
• 9:12
  cowboy
• 9:12
  boots
• 9:13
  are.
• 9:13
  Like,
• 9:13
  was
• 9:13
  it
• 9:14
  their
• 9:14
  grandpa?
• 9:15
  Right.
• 9:15
  Was
• 9:15
  it
• 9:15
  the
• 9:16
  owner
• 9:17
  of
• 9:17
  the
• 9:17
  boot
• 9:17
  store
• 9:18
  in
• 9:18
  town?
• 9:18
  And
• 9:19
  then
• 9:19
  those
• 9:19
  sort
• 9:19
  of
• 9:20
  things
• 9:20
  develop
• 9:21
  their
• 9:21
  own
• 9:21
  opinions
• 9:22
  while
• 9:22
  they
• 9:22
  put
• 9:23
  those
• 9:23
  boots
• 9:23
  to
• 9:23
  work
• 9:24
  on
• 9:24
  the
• 9:24
  ranch
• 9:25
  or,
• 9:25
  or
• 9:26
  out
• 9:26
  on
• 9:26
  the
• 9:26
  town
• 9:26
  or
• 9:26
  what,
• 9:27
  wherever
• 9:27
  you're
• 9:27
  wearing
• 9:28
  the
• 9:28
  boots.
• 9:29
  So
• 9:29
  I
• 9:30
  like.
• 9:30
  I
• 9:30
  would
• 9:30
  like
• 9:31
  to
• 9:31
  say
• 9:31
  that
• 9:31
  maybe
• 9:32
  it's
• 9:33
  just
• 9:33
  knowing
• 9:33
  your
• 9:34
  customer
• 9:35
  base
• 9:35
  because,
• 9:36
  you
• 9:36
  know,
• 9:36
  out
• 9:36
  in
• 9:36
  California,
• 9:38
  when
• 9:38
  I
• 9:38
  go
• 9:38
  to
• 9:38
  events
• 9:39
  and
• 9:39
  things
• 9:39
  like
• 9:39
  that,
• 9:40
  Ariat
• 9:41
  is
• 9:41
  huge.
• 9:42
  Right?
• 9:42
  But
• 9:43
  if
• 9:43
  you
• 9:43
  ask
• 9:43
  other
• 9:44
  people
• 9:44
  about
• 9:45
  what
• 9:45
  Ariat's
• 9:46
  quality
• 9:46
  is,
• 9:47
  like,
• 9:47
  maybe
• 9:48
  they
• 9:48
  aren't
• 9:48
  such
• 9:49
  a
• 9:49
  big
• 9:49
  fan,
• 9:50
  you
• 9:50
  know,
• 9:50
  so
• 9:51
  it's
• 9:51
  all
• 9:51
  about
• 9:52
  knowing
• 9:52
  your
• 9:53
  customer
• 9:53
  and
• 9:53
  knowing
• 9:54
  the
• 9:54
  region
• 9:54
  and
• 9:55
  the
• 9:55
  styles
• 9:55
  that
• 9:56
  they
• 9:56
  like.
• 9:56
  I
• 9:57
  hope
• 9:57
  that
• 9:57
  answers
• 9:57
  your
• 9:57
  question.
• 9:58
  Okay,
• 9:58
  well,
• 9:59
  yeah,
• 9:59
  and
• 9:59
  I
• 9:59
  think
• 9:59
  it's.
• 10:00
  It's
• 10:00
  hard,
• 10:01
  you
• 10:01
  know,
• 10:01
  it's
• 10:01
  hard
• 10:01
  when
• 10:01
  you're
• 10:02
  a
• 10:02
  retailer
• 10:02
  to.
• 10:03
  Because
• 10:03
  everybody
• 10:03
  likes
• 10:04
  something
• 10:04
  different
• 10:04
  Right.
• 10:05
  So
• 10:05
  even
• 10:05
  in
• 10:05
  your
• 10:05
  region,
• 10:06
  Right.
• 10:06
  They,
• 10:06
  you
• 10:06
  know,
• 10:06
  you
• 10:07
  still
• 10:07
  have
• 10:07
  people
• 10:07
  like
• 10:07
  green
• 10:08
  and
• 10:08
  red
• 10:08
  and
• 10:08
  blue
• 10:09
  and,
• 10:09
  you
• 10:09
  know,
• 10:10
  all
• 10:10
  the
• 10:10
  different
• 10:10
  colors.
• 10:11
  So
• 10:11
  it's.
• 10:12
  And
• 10:12
  you
• 10:12
  can't
• 10:12
  carry
• 10:13
  them
• 10:13
  all.
• 10:13
  You
• 10:13
  have
• 10:13
  to,
• 10:14
  you
• 10:14
  have
• 10:14
  to.
• 10:14
  You,
• 10:15
  you
• 10:15
  do
• 10:15
  have
• 10:15
  to
• 10:15
  pick
• 10:15
  and
• 10:15
  choose.
• 10:16
  But
• 10:17
  you
• 10:17
  brought
• 10:17
  up
• 10:17
  a
• 10:17
  good
• 10:17
  point.
• 10:18
  You
• 10:18
  said,
• 10:18
  you
• 10:18
  know,
• 10:19
  you
• 10:19
  talked
• 10:19
  about
• 10:20
  quality.
• 10:20
  How
• 10:20
  does
• 10:21
  a
• 10:21
  retailer
• 10:21
  know
• 10:22
  a
• 10:22
  good
• 10:22
  quality
• 10:23
  boot?
• 10:23
  So
• 10:23
  I'm
• 10:23
  walking
• 10:23
  around
• 10:24
  Wesa
• 10:24
  in
• 10:25
  January
• 10:25
  and
• 10:25
  I'm
• 10:25
  on
• 10:26
  all
• 10:26
  these
• 10:26
  big
• 10:26
  boot
• 10:27
  companies.
• 10:28
  What
• 10:28
  do
• 10:28
  I
• 10:28
  look
• 10:28
  for
• 10:29
  on
• 10:29
  the
• 10:29
  boot
• 10:30
  to
• 10:30
  tell
• 10:30
  whether
• 10:30
  it's
• 10:31
  a
• 10:31
  good
• 10:31
  quality?
• 10:31
  Is
• 10:31
  there
• 10:32
  a
• 10:32
  magic
• 10:33
  sauce?
• 10:35
  Again,
• 10:35
  I
• 10:36
  would,
• 10:36
  I
• 10:36
  would
• 10:36
  say
• 10:36
  that
• 10:37
  quality
• 10:37
  depends
• 10:38
  on
• 10:39
  what
• 10:39
  you're
• 10:39
  looking
• 10:39
  for
• 10:40
  in
• 10:40
  the
• 10:40
  price
• 10:40
  point
• 10:41
  that
• 10:41
  you.
• 10:41
  This
• 10:42
  is
• 10:42
  something
• 10:42
  that
• 10:42
  people
• 10:42
  ask
• 10:43
  me
• 10:43
  all
• 10:43
  the
• 10:43
  time
• 10:44
  on
• 10:44
  in
• 10:44
  comments
• 10:45
  and.
• 10:45
  I'm
• 10:45
  sure
• 10:45
  direct
• 10:46
  messages.
• 10:46
  What
• 10:47
  is
• 10:47
  the
• 10:47
  best
• 10:48
  cowboy
• 10:48
  boot?
• 10:49
  Well,
• 10:49
  it
• 10:49
  depends.
• 10:50
  What
• 10:50
  is
• 10:50
  your
• 10:50
  budget?
• 10:51
  Right.
• 10:51
  Is
• 10:52
  your
• 10:52
  budget
• 10:52
  200
• 10:53
  or
• 10:53
  is
• 10:53
  your
• 10:53
  budget
• 10:54
  $2,000?
• 10:55
  Because
• 10:55
  that
• 10:55
  can
• 10:55
  change
• 10:56
  what
• 10:56
  a
• 10:56
  good
• 10:56
  cowboy
• 10:56
  boot
• 10:57
  is
• 10:57
  like.
• 10:57
  But
• 10:58
  in
• 10:58
  general,
• 10:59
  I
• 10:59
  would
• 11:00
  say
• 11:00
  that
• 11:01
  a
• 11:01
  traditionally
• 11:02
  made
• 11:02
  cowboy
• 11:02
  boot
• 11:03
  is
• 11:03
  the
• 11:03
  best,
• 11:04
  in
• 11:04
  my
• 11:04
  opinion,
• 11:05
  and
• 11:05
  that's
• 11:05
  what
• 11:05
  I
• 11:06
  try
• 11:06
  to
• 11:06
  push
• 11:06
  the
• 11:07
  most.
• 11:07
  What
• 11:08
  does
• 11:08
  that
• 11:08
  mean
• 11:08
  to
• 11:08
  you?
• 11:08
  Traditionally
• 11:09
  made?
• 11:09
  What
• 11:09
  does
• 11:09
  that
• 11:10
  mean?
• 11:10
  Means
• 11:11
  it's
• 11:11
  got
• 11:11
  a
• 11:11
  good
• 11:11
  year.
• 11:11
  Well,
• 11:12
  it's
• 11:12
  all
• 11:12
  leather
• 11:13
  everywhere.
• 11:14
  It's
• 11:14
  got
• 11:14
  a
• 11:14
  steel
• 11:15
  shank
• 11:15
  in
• 11:15
  there.
• 11:16
  It's
• 11:17
  got
• 11:17
  a
• 11:17
  leather
• 11:18
  heel
• 11:18
  counter.
• 11:19
  So
• 11:20
  the
• 11:20
  piece
• 11:21
  above
• 11:21
  the
• 11:22
  heel
• 11:22
  and
• 11:22
  I
• 11:22
  can.
• 11:23
  Maybe
• 11:23
  I
• 11:23
  can
• 11:23
  show.
• 11:24
  Yeah,
• 11:24
  yeah,
• 11:24
  yeah,
• 11:24
  go
• 11:24
  ahead.
• 11:25
  That'd
• 11:25
  be
• 11:25
  great.
• 11:26
  So
• 11:26
  this
• 11:26
  is
• 11:26
  a
• 11:26
  Hondo
• 11:27
  boot
• 11:27
  right
• 11:27
  here.
• 11:28
  And
• 11:29
  so
• 11:30
  this
• 11:30
  is
• 11:30
  this.
• 11:30
  They
• 11:31
  actually
• 11:31
  named
• 11:31
  this
• 11:31
  boot
• 11:32
  after
• 11:32
  me.
• 11:32
  This
• 11:32
  is
• 11:32
  the
• 11:32
  Honda
• 11:33
  2670,
• 11:34
  aka
• 11:34
  Jeremiah.
• 11:35
  And
• 11:35
  it
• 11:36
  has
• 11:36
  a
• 11:36
  Goodyear
• 11:36
  welt
• 11:37
  right
• 11:37
  here,
• 11:37
  which
• 11:37
  means
• 11:38
  that
• 11:38
  the
• 11:38
  boot
• 11:38
  can
• 11:38
  be
• 11:39
  resold
• 11:39
  on
• 11:40
  the
• 11:40
  inside
• 11:40
  behind
• 11:41
  this
• 11:41
  bull
• 11:41
  hide.
• 11:42
  This
• 11:42
  is
• 11:42
  the
• 11:42
  heel
• 11:43
  counter
• 11:43
  here.
• 11:44
  So
• 11:44
  above
• 11:45
  the
• 11:45
  heel,
• 11:45
  for
• 11:45
  people
• 11:45
  who
• 11:46
  are
• 11:46
  just
• 11:46
  listening,
• 11:47
  above
• 11:47
  the
• 11:47
  heel
• 11:47
  stack,
• 11:48
  there's.
• 11:49
  There's
• 11:49
  a
• 11:49
  piece
• 11:49
  that
• 11:50
  is
• 11:50
  called
• 11:50
  the
• 11:50
  heel
• 11:50
  counter.
• 11:51
  And
• 11:51
  on
• 11:51
  the
• 11:51
  inside
• 11:52
  of
• 11:52
  this,
• 11:53
  a
• 11:53
  lot
• 11:53
  of
• 11:53
  brands
• 11:54
  will
• 11:54
  have
• 11:54
  something
• 11:55
  that's
• 11:55
  called
• 11:55
  celastic,
• 11:56
  which
• 11:56
  is
• 11:57
  a
• 11:57
  cloth.
• 11:58
  And
• 11:58
  when
• 11:59
  a
• 12:00
  brand
• 12:00
  or
• 12:01
  a
• 12:01
  factory
• 12:02
  wets
• 12:02
  that
• 12:02
  cloth,
• 12:03
  it
• 12:03
  becomes
• 12:03
  hard
• 12:04
  when
• 12:04
  it
• 12:04
  dries,
• 12:05
  but
• 12:05
  it's
• 12:06
  not
• 12:06
  as
• 12:06
  hard
• 12:06
  as
• 12:07
  leather.
• 12:07
  Leather
• 12:07
  is
• 12:08
  going
• 12:08
  to
• 12:08
  be
• 12:08
  the
• 12:08
  best
• 12:09
  material
• 12:09
  in
• 12:10
  here.
• 12:10
  And
• 12:10
  it's
• 12:11
  what
• 12:11
  a
• 12:11
  lot
• 12:11
  of
• 12:11
  cowboys
• 12:12
  and
• 12:13
  people
• 12:13
  who
• 12:13
  work
• 12:13
  on
• 12:13
  the
• 12:14
  ranch
• 12:14
  will
• 12:14
  need,
• 12:15
  because
• 12:15
  a
• 12:16
  scholastic
• 12:16
  heel
• 12:16
  counter
• 12:17
  is
• 12:17
  not
• 12:17
  going
• 12:17
  to
• 12:17
  be
• 12:17
  able
• 12:17
  to
• 12:17
  hold
• 12:18
  up
• 12:18
  to
• 12:19
  spurs
• 12:19
  when
• 12:19
  you
• 12:20
  put
• 12:20
  them
• 12:20
  on
• 12:20
  there
• 12:21
  and
• 12:21
  actual
• 12:22
  hard
• 12:22
  work
• 12:23
  when
• 12:23
  you
• 12:23
  use
• 12:23
  spurs.
• 12:24
  So
• 12:24
  it
• 12:24
  needs
• 12:24
  to
• 12:24
  be
• 12:25
  a
• 12:25
  leather
• 12:25
  heel
• 12:25
  counter,
• 12:26
  in
• 12:26
  my
• 12:26
  opinion.
• 12:27
  So
• 12:28
  that's
• 12:28
  also
• 12:29
  A
• 12:29
  hard
• 12:29
  leather
• 12:30
  insole
• 12:30
  is
• 12:31
  traditional,
• 12:32
  but,
• 12:32
  you
• 12:33
  know,
• 12:33
  a
• 12:33
  lot
• 12:33
  of
• 12:33
  folks
• 12:34
  are
• 12:34
  preferring
• 12:35
  the
• 12:35
  foam
• 12:35
  insoles
• 12:36
  nowadays.
• 12:37
  I'm
• 12:37
  still
• 12:37
  trying
• 12:37
  to
• 12:38
  get
• 12:38
  them,
• 12:38
  still
• 12:38
  trying
• 12:39
  to
• 12:39
  get
• 12:39
  people
• 12:39
  to
• 12:39
  enjoy
• 12:40
  traditionally
• 12:41
  made
• 12:42
  cowboy
• 12:42
  boots.
• 12:43
  You
• 12:43
  know,
• 12:43
  like
• 12:43
  Tony
• 12:43
  Llama
• 12:44
  was
• 12:44
  back
• 12:44
  in
• 12:44
  the
• 12:45
  day.
• 12:45
  Like,
• 12:45
  no,
• 12:45
  Kona
• 12:46
  was
• 12:46
  back
• 12:46
  in
• 12:46
  the
• 12:46
  day.
• 12:46
  With
• 12:46
  a
• 12:47
  hard
• 12:47
  surface
• 12:47
  in
• 12:48
  there,
• 12:48
  everything's
• 12:49
  leather.
• 12:49
  Yeah.
• 12:50
  But
• 12:50
  when
• 12:50
  you
• 12:50
  get
• 12:50
  old
• 12:50
  feet
• 12:51
  like
• 12:51
  mine,
• 12:51
  I
• 12:51
  want
• 12:51
  some
• 12:52
  softness
• 12:52
  in
• 12:52
  there.
• 12:53
  I
• 12:53
  hear
• 12:53
  you.
• 12:54
  I
• 12:54
  hear
• 12:54
  you.
• 12:55
  You
• 12:55
  know,
• 12:56
  I
• 12:56
  just
• 12:56
  made
• 12:57
  cowboy
• 12:57
  boots.
• 12:58
  I
• 12:58
  went
• 12:58
  to
• 12:58
  cowboy
• 12:58
  boot
• 12:59
  custom
• 12:59
  cowboy
• 13:00
  boot
• 13:00
  course
• 13:01
  in
• 13:01
  Montana.
• 13:02
  Schwartz
• 13:03
  custom
• 13:03
  boots
• 13:04
  makers,
• 13:04
  they
• 13:04
  also
• 13:05
  own
• 13:05
  Atomic
• 13:06
  79.
• 13:07
  They're.
• 13:07
  They're
• 13:07
  custom
• 13:08
  boot
• 13:08
  makers
• 13:08
  as
• 13:08
  well.
• 13:09
  And
• 13:10
  it's
• 13:10
  incredible
• 13:11
  when
• 13:11
  you
• 13:11
  get
• 13:12
  the
• 13:13
  right
• 13:13
  fit
• 13:14
  on
• 13:14
  a
• 13:14
  pair
• 13:14
  of
• 13:15
  cowboy
• 13:15
  boots,
• 13:16
  whether
• 13:16
  it's
• 13:16
  custom
• 13:16
  or
• 13:17
  maybe
• 13:17
  it's
• 13:17
  just
• 13:17
  the
• 13:17
  right
• 13:18
  width,
• 13:18
  that
• 13:19
  hard
• 13:19
  surface
• 13:20
  is
• 13:20
  actually
• 13:20
  all
• 13:21
  the
• 13:21
  support
• 13:21
  that
• 13:21
  you
• 13:22
  need.
• 13:22
  And
• 13:22
  they
• 13:22
  will
• 13:22
  become
• 13:23
  more
• 13:23
  and
• 13:23
  more
• 13:23
  and
• 13:23
  more
• 13:24
  comfortable
• 13:24
  over
• 13:25
  the
• 13:25
  years
• 13:25
  and
• 13:25
  months
• 13:26
  that
• 13:26
  you
• 13:26
  wear
• 13:27
  them.
• 13:27
  I
• 13:27
  was
• 13:28
  in,
• 13:29
  I
• 13:29
  was
• 13:29
  in
• 13:30
  South
• 13:30
  Dakota
• 13:31
  last
• 13:31
  year
• 13:32
  or
• 13:32
  the
• 13:32
  year
• 13:33
  before
• 13:33
  and
• 13:34
  I
• 13:34
  was
• 13:34
  talking
• 13:35
  to
• 13:35
  Travis
• 13:35
  of
• 13:35
  Travis
• 13:36
  Outfitters
• 13:37
  and
• 13:37
  he
• 13:37
  has
• 13:37
  a
• 13:38
  really
• 13:38
  good
• 13:38
  saying
• 13:38
  for
• 13:39
  that.
• 13:39
  He
• 13:39
  tells
• 13:39
  his
• 13:40
  customers,
• 13:40
  the,
• 13:41
  the
• 13:41
  modern
• 13:42
  made
• 13:42
  boots
• 13:43
  with
• 13:43
  the
• 13:43
  cushions
• 13:44
  and
• 13:44
  stuff
• 13:44
  on
• 13:45
  the,
• 13:45
  and
• 13:45
  the
• 13:45
  insoles,
• 13:46
  they
• 13:47
  are
• 13:47
  going
• 13:47
  to
• 13:47
  be
• 13:48
  the
• 13:49
  most
• 13:49
  comfortable
• 13:49
  from
• 13:50
  day
• 13:50
  one,
• 13:50
  but
• 13:50
  slowly
• 13:51
  lose
• 13:51
  their
• 13:51
  comfort
• 13:52
  over
• 13:53
  the
• 13:53
  years
• 13:53
  and
• 13:53
  months
• 13:53
  that
• 13:54
  you
• 13:54
  wear
• 13:54
  them.
• 13:54
  That
• 13:55
  is
• 13:55
  true
• 13:55
  of
• 13:56
  any
• 13:56
  shoe,
• 13:56
  right.
• 13:56
  Of
• 13:57
  any
• 13:57
  shoe
• 13:57
  that
• 13:57
  has
• 13:57
  memory
• 13:58
  foam
• 13:58
  in
• 13:58
  them.
• 13:58
  Right,
• 13:59
  exactly.
• 13:59
  But
• 13:59
  a
• 13:59
  traditionally
• 14:00
  made
• 14:00
  boot
• 14:01
  is
• 14:01
  going
• 14:01
  to
• 14:01
  get
• 14:01
  more
• 14:02
  and
• 14:02
  more
• 14:02
  and
• 14:02
  more
• 14:02
  comfortable
• 14:03
  over
• 14:03
  the
• 14:03
  months
• 14:03
  and
• 14:04
  years
• 14:04
  that
• 14:04
  you
• 14:04
  wear
• 14:04
  them.
• 14:05
  So
• 14:05
  that
• 14:06
  brings
• 14:06
  up
• 14:06
  a
• 14:06
  good
• 14:06
  question
• 14:06
  on
• 14:07
  sizing.
• 14:07
  You
• 14:08
  know,
• 14:08
  sizing
• 14:08
  is
• 14:08
  an
• 14:09
  issue
• 14:09
  too,
• 14:10
  you
• 14:10
  know,
• 14:10
  because
• 14:10
  they
• 14:10
  all
• 14:10
  fit
• 14:11
  different.
• 14:12
  I
• 14:12
  guess
• 14:13
  the
• 14:13
  question
• 14:13
  is,
• 14:13
  when
• 14:13
  you're
• 14:14
  a
• 14:14
  retailer,
• 14:14
  how
• 14:15
  can
• 14:15
  you
• 14:15
  educate
• 14:16
  customers
• 14:16
  in
• 14:16
  proper
• 14:17
  sizing?
• 14:17
  And
• 14:17
  I'm
• 14:17
  sure
• 14:18
  you've
• 14:18
  gotten
• 14:18
  this
• 14:18
  question
• 14:19
  before
• 14:19
  too.
• 14:20
  You
• 14:20
  know,
• 14:20
  and
• 14:21
  obviously
• 14:21
  when
• 14:22
  you're
• 14:22
  a
• 14:22
  retailer,
• 14:22
  you're
• 14:22
  looking
• 14:23
  at,
• 14:23
  to
• 14:23
  reduce
• 14:24
  returns,
• 14:25
  that's
• 14:25
  the
• 14:25
  biggest
• 14:25
  thing.
• 14:26
  Right.
• 14:26
  And
• 14:27
  obviously
• 14:27
  increase
• 14:28
  satisfaction.
• 14:29
  But
• 14:29
  you're
• 14:29
  trying
• 14:29
  to
• 14:30
  reduce
• 14:30
  returns
• 14:30
  because
• 14:30
  return
• 14:31
  costs
• 14:31
  money
• 14:31
  no
• 14:31
  matter
• 14:32
  what
• 14:32
  you
• 14:32
  do,
• 14:32
  whatever's
• 14:33
  returned.
• 14:33
  So
• 14:33
  is
• 14:34
  there
• 14:34
  a
• 14:34
  sizing,
• 14:34
  is
• 14:35
  there
• 14:35
  something
• 14:35
  you
• 14:35
  can
• 14:35
  say
• 14:35
  about
• 14:36
  sizing
• 14:36
  on
• 14:36
  boots?
• 14:37
  Yes,
• 14:38
  and
• 14:38
  a
• 14:39
  lot
• 14:39
  of
• 14:39
  it
• 14:39
  isn't
• 14:39
  the
• 14:40
  retailer's
• 14:40
  fault.
• 14:40
  I'm
• 14:40
  going
• 14:40
  to
• 14:41
  be,
• 14:41
  I'm
• 14:41
  going
• 14:41
  to
• 14:41
  say
• 14:42
  that
• 14:42
  right
• 14:42
  now.
• 14:42
  A
• 14:42
  lot
• 14:43
  of
• 14:43
  the,
• 14:43
  a
• 14:43
  lot
• 14:43
  of
• 14:43
  the
• 14:44
  fault
• 14:44
  of
• 14:44
  the
• 14:45
  sizing
• 14:45
  issues
• 14:46
  are
• 14:46
  actually
• 14:47
  with
• 14:47
  the
• 14:47
  brands
• 14:48
  themselves.
• 14:49
  Brands
• 14:49
  used
• 14:50
  to
• 14:50
  offer
• 14:51
  everything
• 14:51
  from,
• 14:52
  you
• 14:52
  know,
• 14:52
  quadruple
• 14:53
  a
• 14:53
  width
• 14:54
  to
• 14:54
  quadruple
• 14:54
  E
• 14:55
  width.
• 14:55
  Now
• 14:56
  it's
• 14:56
  not
• 14:56
  so
• 14:56
  Much
• 14:56
  the
• 14:57
  case.
• 14:57
  You
• 14:57
  get
• 14:57
  two
• 14:57
  width
• 14:58
  options
• 14:58
  if
• 14:58
  you're
• 14:59
  lucky.
• 14:59
  D
• 15:00
  and
• 15:00
  double
• 15:00
  E,
• 15:01
  average
• 15:01
  width
• 15:01
  size
• 15:02
  and
• 15:02
  wide
• 15:02
  width
• 15:03
  size.
• 15:03
  I
• 15:04
  am
• 15:04
  a
• 15:04
  B
• 15:05
  width
• 15:05
  technically,
• 15:06
  so
• 15:06
  A
• 15:06
  Benny,
• 15:07
  I'm
• 15:07
  a
• 15:07
  narrow
• 15:07
  width
• 15:08
  and.
• 15:08
  I'm
• 15:09
  the
• 15:09
  double
• 15:09
  E.
• 15:09
  So
• 15:10
  there
• 15:10
  you
• 15:10
  go.
• 15:11
  Yeah.
• 15:11
  You
• 15:11
  understand
• 15:12
  it's
• 15:12
  tough
• 15:12
  to
• 15:12
  find
• 15:13
  wide
• 15:13
  widths
• 15:14
  and
• 15:14
  it's
• 15:14
  tough
• 15:14
  to
• 15:15
  find
• 15:15
  narrow
• 15:15
  widths
• 15:16
  and
• 15:17
  the
• 15:17
  industry
• 15:18
  as
• 15:18
  a
• 15:18
  whole
• 15:19
  has
• 15:19
  tried
• 15:19
  to
• 15:19
  save
• 15:20
  money
• 15:20
  by
• 15:20
  cutting
• 15:21
  down
• 15:21
  the
• 15:21
  width
• 15:22
  sizes
• 15:22
  that
• 15:22
  they
• 15:23
  have
• 15:23
  available.
• 15:23
  Now
• 15:23
  I've
• 15:24
  noticed
• 15:24
  that
• 15:24
  a
• 15:24
  lot
• 15:24
  of
• 15:25
  brands
• 15:25
  are
• 15:25
  starting
• 15:25
  to
• 15:26
  notice
• 15:26
  that
• 15:27
  Gen
• 15:27
  Z
• 15:27
  in
• 15:28
  particular
• 15:29
  has
• 15:29
  a
• 15:29
  lot
• 15:29
  of
• 15:29
  narrow
• 15:30
  feet.
• 15:30
  Young
• 15:31
  folks
• 15:31
  do
• 15:31
  just
• 15:32
  in
• 15:32
  general.
• 15:32
  Interesting.
• 15:33
  The
• 15:34
  people
• 15:34
  who
• 15:34
  I've
• 15:34
  been
• 15:35
  measuring
• 15:35
  with
• 15:35
  a
• 15:35
  Brannock
• 15:36
  device,
• 15:37
  who
• 15:38
  I
• 15:38
  work
• 15:38
  with
• 15:39
  and
• 15:39
  try
• 15:39
  to
• 15:39
  collab
• 15:39
  with
• 15:40
  just
• 15:40
  locally
• 15:41
  who
• 15:41
  are
• 15:42
  under
• 15:42
  the
• 15:42
  age
• 15:43
  of
• 15:43
  30
• 15:44
  have
• 15:44
  narrow
• 15:45
  width
• 15:45
  sizes.
• 15:45
  The,
• 15:46
  the
• 15:46
  men
• 15:46
  who
• 15:46
  I've
• 15:47
  been,
• 15:47
  you
• 15:47
  know,
• 15:48
  had
• 15:48
  on
• 15:48
  my
• 15:49
  Brannock
• 15:49
  device
• 15:50
  are
• 15:50
  Cs
• 15:50
  and
• 15:51
  B
• 15:51
  widths.
• 15:52
  So
• 15:52
  I
• 15:52
  am
• 15:53
  confident
• 15:53
  to
• 15:54
  say
• 15:54
  that
• 15:55
  these
• 15:56
  narrow
• 15:56
  width
• 15:56
  sizes
• 15:57
  are
• 15:57
  more
• 15:58
  common
• 15:59
  than
• 16:00
  what
• 16:00
  the
• 16:00
  industry
• 16:00
  would
• 16:01
  have
• 16:01
  us
• 16:01
  believe.
• 16:02
  So
• 16:03
  it's,
• 16:03
  it's
• 16:03
  tough
• 16:04
  to
• 16:04
  be
• 16:04
  able
• 16:04
  to
• 16:04
  do
• 16:05
  to,
• 16:05
  to
• 16:05
  be
• 16:05
  able
• 16:05
  to
• 16:06
  do
• 16:06
  that.
• 16:06
  But
• 16:06
  I
• 16:07
  was
• 16:07
  thinking
• 16:07
  about
• 16:07
  this
• 16:08
  and
• 16:08
  how
• 16:08
  retailers
• 16:09
  could,
• 16:09
  you
• 16:10
  know,
• 16:10
  make
• 16:11
  it
• 16:11
  better
• 16:11
  for
• 16:11
  the
• 16:11
  customer.
• 16:12
  There
• 16:13
  are
• 16:13
  drop
• 16:14
  shipping
• 16:14
  options
• 16:15
  options
• 16:15
  that
• 16:15
  a
• 16:15
  lot
• 16:15
  of
• 16:16
  brands
• 16:16
  have
• 16:16
  right
• 16:17
  now.
• 16:17
  And
• 16:18
  I
• 16:18
  know
• 16:18
  one
• 16:19
  of
• 16:19
  my
• 16:19
  brand
• 16:20
  partners,
• 16:20
  Carters
• 16:21
  boots.com
• 16:22
  they
• 16:22
  have
• 16:23
  both
• 16:23
  options.
• 16:23
  They
• 16:24
  have
• 16:24
  boots
• 16:24
  in
• 16:24
  store
• 16:25
  and
• 16:25
  they
• 16:25
  also
• 16:25
  have
• 16:26
  drop
• 16:26
  shipping
• 16:26
  options.
• 16:27
  So
• 16:27
  they
• 16:28
  might
• 16:28
  have
• 16:28
  a
• 16:29
  Horsepower
• 16:29
  is
• 16:29
  a
• 16:29
  great
• 16:30
  example
• 16:30
  of
• 16:30
  a
• 16:31
  brand
• 16:31
  that
• 16:31
  is
• 16:33
  offering
• 16:33
  narrow
• 16:34
  width
• 16:34
  sizes.
• 16:35
  Maybe
• 16:35
  all
• 16:35
  you
• 16:36
  need
• 16:36
  is
• 16:36
  just
• 16:37
  to
• 16:37
  have
• 16:37
  a,
• 16:38
  a
• 16:38
  be
• 16:38
  width,
• 16:38
  a
• 16:39
  narrow
• 16:39
  width
• 16:39
  boot
• 16:40
  in
• 16:40
  your
• 16:40
  store
• 16:41
  and
• 16:42
  have
• 16:42
  that
• 16:42
  available
• 16:42
  for
• 16:43
  somebody
• 16:43
  to
• 16:43
  try
• 16:44
  and
• 16:44
  then
• 16:44
  be
• 16:44
  able
• 16:44
  to
• 16:45
  order
• 16:45
  it
• 16:45
  for
• 16:45
  them
• 16:46
  directly
• 16:46
  from
• 16:47
  the
• 16:47
  brand
• 16:48
  and
• 16:49
  have
• 16:49
  it
• 16:49
  show
• 16:49
  up
• 16:49
  at
• 16:49
  their
• 16:50
  house,
• 16:50
  you
• 16:50
  know,
• 16:50
  at
• 16:50
  the
• 16:50
  customer's
• 16:51
  house
• 16:51
  directly
• 16:52
  from,
• 16:53
  from
• 16:53
  the,
• 16:53
  from
• 16:54
  the
• 16:54
  retailer,
• 16:55
  from
• 16:55
  you
• 16:55
  themselves.
• 16:55
  Because
• 16:56
  a
• 16:56
  lot
• 16:56
  of
• 16:56
  these
• 16:56
  folks
• 16:56
  I've
• 16:57
  noticed
• 16:57
  in
• 16:57
  comments,
• 16:58
  they'll
• 16:58
  just
• 16:58
  go
• 16:59
  to
• 16:59
  retailers,
• 16:59
  just
• 17:00
  go
• 17:00
  to
• 17:00
  stores
• 17:00
  and
• 17:00
  try
• 17:01
  on
• 17:01
  boots
• 17:01
  and
• 17:01
  then
• 17:01
  go
• 17:01
  home
• 17:02
  and
• 17:02
  order
• 17:02
  them
• 17:02
  online
• 17:03
  anyway.
• 17:03
  Yeah,
• 17:03
  it's
• 17:03
  a
• 17:04
  big
• 17:04
  problem
• 17:04
  with
• 17:04
  retailers
• 17:05
  right
• 17:05
  now.
• 17:05
  Yeah.
• 17:06
  So
• 17:06
  I
• 17:06
  mean
• 17:07
  how
• 17:07
  can,
• 17:07
  how
• 17:08
  can
• 17:08
  we
• 17:08
  get
• 17:08
  around
• 17:09
  that?
• 17:09
  And
• 17:09
  it's
• 17:09
  maybe
• 17:10
  just
• 17:10
  about
• 17:10
  having
• 17:11
  try
• 17:11
  on
• 17:12
  boots
• 17:12
  in
• 17:12
  the
• 17:12
  store.
• 17:13
  That's
• 17:13
  something
• 17:13
  that
• 17:13
  custom
• 17:14
  boot
• 17:14
  makers
• 17:14
  do
• 17:14
  too.
• 17:15
  I
• 17:16
  see
• 17:16
  on
• 17:16
  Jim
• 17:16
  Brainard's
• 17:18
  Instagram
• 17:18
  all
• 17:18
  the
• 17:18
  time
• 17:19
  he
• 17:19
  makes
• 17:19
  two
• 17:20
  custom
• 17:20
  boots.
• 17:21
  When
• 17:21
  he
• 17:21
  makes
• 17:21
  boots,
• 17:22
  he
• 17:22
  makes
• 17:22
  a
• 17:22
  try
• 17:22
  on
• 17:23
  boot
• 17:23
  to
• 17:23
  make
• 17:23
  sure
• 17:23
  the
• 17:23
  fit
• 17:23
  is
• 17:24
  right.
• 17:24
  And
• 17:24
  then
• 17:24
  when
• 17:25
  he
• 17:25
  knows
• 17:25
  the
• 17:25
  fit
• 17:25
  is
• 17:26
  right,
• 17:26
  he
• 17:26
  makes
• 17:26
  another
• 17:26
  boot
• 17:27
  for
• 17:27
  the
• 17:27
  customer.
• 17:28
  Now
• 17:28
  that's
• 17:29
  a
• 17:29
  lot
• 17:29
  of
• 17:29
  work
• 17:29
  for
• 17:30
  a
• 17:30
  custom
• 17:30
  boot
• 17:30
  maker,
• 17:31
  but
• 17:31
  to
• 17:32
  have
• 17:32
  an
• 17:32
  extra
• 17:32
  pair
• 17:33
  of
• 17:33
  B
• 17:33
  width
• 17:34
  boots
• 17:34
  around
• 17:35
  or,
• 17:35
  you
• 17:35
  know,
• 17:36
  triple
• 17:36
  E
• 17:36
  boots
• 17:37
  or
• 17:37
  C
• 17:37
  width
• 17:37
  boots,
• 17:38
  just
• 17:39
  one
• 17:39
  pair,
• 17:40
  just
• 17:40
  to
• 17:40
  see
• 17:41
  if
• 17:41
  that
• 17:41
  fits
• 17:42
  from
• 17:42
  that
• 17:42
  brand.
• 17:43
  Maybe
• 17:43
  that's
• 17:44
  worth
• 17:44
  considering
• 17:45
  along
• 17:45
  with
• 17:45
  having
• 17:46
  several
• 17:46
  Brannock
• 17:47
  devices
• 17:48
  in
• 17:48
  the
• 17:49
  store.
• 17:49
  Because
• 17:49
  I
• 17:49
  know
• 17:50
  if
• 17:50
  I
• 17:50
  go
• 17:50
  into
• 17:50
  a
• 17:50
  retail
• 17:51
  store
• 17:51
  and
• 17:51
  they
• 17:52
  don't
• 17:52
  have
• 17:52
  a
• 17:52
  Brannock
• 17:52
  device,
• 17:53
  then
• 17:54
  it's
• 17:54
  tough
• 17:54
  to
• 17:55
  think
• 17:55
  about
• 17:56
  whether
• 17:56
  or
• 17:56
  not
• 17:57
  they
• 17:57
  can
• 17:57
  actually
• 17:57
  get
• 17:58
  a
• 17:58
  customer
• 17:58
  the
• 17:58
  correct
• 17:59
  fit.
• 18:00
  So
• 18:00
  you
• 18:01
  obviously
• 18:01
  are
• 18:01
  a
• 18:01
  storyteller.
• 18:02
  You're
• 18:02
  a
• 18:02
  musician.
• 18:03
  Musicians
• 18:04
  are
• 18:04
  storytellers.
• 18:04
  Right.
• 18:05
  And
• 18:05
  especially
• 18:06
  when
• 18:06
  they
• 18:06
  write
• 18:06
  their
• 18:06
  own
• 18:06
  songs.
• 18:07
  Songs.
• 18:07
  And
• 18:08
  you're
• 18:08
  obviously
• 18:09
  a
• 18:09
  storyteller
• 18:09
  when
• 18:09
  it
• 18:10
  comes
• 18:10
  to
• 18:10
  the
• 18:10
  boots.
• 18:11
  And
• 18:11
  we've
• 18:11
  been
• 18:12
  talking
• 18:12
  a
• 18:12
  lot
• 18:12
  on
• 18:13
  this
• 18:13
  show
• 18:13
  about
• 18:14
  how
• 18:15
  retailers
• 18:15
  have
• 18:15
  to
• 18:15
  start
• 18:16
  incorporating
• 18:16
  Instagram
• 18:17
  and
• 18:17
  YouTube
• 18:18
  and
• 18:19
  short
• 18:19
  videos,
• 18:20
  and
• 18:20
  not
• 18:20
  necessarily
• 18:21
  YouTube
• 18:21
  videos
• 18:21
  like
• 18:22
  you
• 18:22
  do,
• 18:22
  but
• 18:22
  short
• 18:22
  videos
• 18:23
  into
• 18:23
  their
• 18:24
  marketing.
• 18:26
  Do
• 18:27
  you
• 18:27
  have
• 18:27
  advice
• 18:27
  for
• 18:27
  them
• 18:28
  as
• 18:28
  far
• 18:28
  as
• 18:28
  when
• 18:28
  it
• 18:28
  comes
• 18:29
  to
• 18:29
  boots?
• 18:29
  What's.
• 18:30
  What
• 18:30
  could
• 18:30
  be
• 18:30
  a
• 18:30
  short
• 18:31
  video
• 18:31
  type
• 18:32
  of
• 18:32
  thing
• 18:32
  that
• 18:32
  they
• 18:32
  do
• 18:33
  that's
• 18:33
  effective
• 18:33
  and
• 18:33
  gets
• 18:34
  people's
• 18:34
  attention?
• 18:35
  Yeah.
• 18:36
  So
• 18:36
  there's
• 18:36
  a
• 18:37
  couple
• 18:37
  of
• 18:37
  different
• 18:37
  things
• 18:37
  that
• 18:38
  you
• 18:38
  could
• 18:38
  do.
• 18:39
  You
• 18:39
  can.
• 18:40
  You
• 18:40
  can
• 18:40
  think
• 18:40
  about
• 18:41
  what
• 18:41
  are
• 18:42
  videos
• 18:42
  that.
• 18:43
  Or
• 18:43
  just
• 18:43
  content
• 18:44
  in
• 18:44
  general.
• 18:44
  Videos.
• 18:45
  I'm
• 18:45
  gonna
• 18:45
  say
• 18:45
  this
• 18:46
  before
• 18:46
  I.
• 18:46
  I
• 18:47
  talk
• 18:47
  about
• 18:48
  how
• 18:48
  to
• 18:48
  make
• 18:49
  or
• 18:49
  what
• 18:49
  to
• 18:49
  make
• 18:49
  a
• 18:49
  video
• 18:50
  about.
• 18:50
  Yeah.
• 18:51
  I'm
• 18:51
  asking
• 18:51
  them
• 18:51
  to
• 18:51
  be
• 18:51
  your
• 18:52
  competition,
• 18:52
  by
• 18:52
  the
• 18:53
  way.
• 18:53
  So
• 18:53
  that's
• 18:53
  fine.
• 18:54
  The
• 18:54
  more
• 18:55
  people
• 18:55
  making
• 18:55
  videos
• 18:56
  about
• 18:56
  boots,
• 18:56
  the
• 18:56
  better,
• 18:57
  as
• 18:57
  far
• 18:57
  as
• 18:57
  I'm
• 18:57
  concerned.
• 18:58
  People
• 18:58
  ask
• 18:58
  me
• 18:59
  if
• 18:59
  they
• 18:59
  can
• 18:59
  start
• 18:59
  their
• 18:59
  own
• 19:00
  channel.
• 19:00
  They'll
• 19:00
  message
• 19:01
  me
• 19:01
  and
• 19:01
  say,
• 19:01
  hey,
• 19:01
  can.
• 19:02
  What
• 19:02
  do
• 19:02
  you
• 19:02
  think
• 19:02
  about
• 19:03
  this?
• 19:03
  I'm
• 19:03
  like,
• 19:03
  yeah,
• 19:03
  go
• 19:03
  for
• 19:04
  it.
• 19:04
  The
• 19:04
  more
• 19:04
  people
• 19:04
  talking
• 19:04
  about
• 19:05
  boots,
• 19:05
  the
• 19:05
  more
• 19:06
  people
• 19:06
  who
• 19:06
  will
• 19:06
  be
• 19:06
  interested
• 19:06
  in
• 19:07
  boots
• 19:07
  worldwide.
• 19:08
  So
• 19:08
  more
• 19:09
  boot
• 19:09
  content,
• 19:09
  the
• 19:09
  better,
• 19:10
  as
• 19:10
  far
• 19:10
  as
• 19:10
  I'm
• 19:10
  concerned.
• 19:11
  Make
• 19:11
  your
• 19:11
  own
• 19:11
  YouTube
• 19:11
  channel.
• 19:12
  But
• 19:13
  making
• 19:14
  videos
• 19:14
  is.
• 19:15
  Is
• 19:16
  kind
• 19:16
  of.
• 19:17
  It's
• 19:17
  a
• 19:17
  lot
• 19:18
  to
• 19:18
  think
• 19:18
  about.
• 19:19
  You
• 19:19
  know,
• 19:19
  you.
• 19:20
  You
• 19:20
  get
• 19:20
  your.
• 19:21
  You.
• 19:21
  You
• 19:21
  might
• 19:21
  be
• 19:21
  able
• 19:22
  to
• 19:22
  be
• 19:22
  like,
• 19:22
  all
• 19:22
  right,
• 19:22
  let's
• 19:23
  get
• 19:23
  the
• 19:23
  phone
• 19:23
  out.
• 19:23
  Let's
• 19:24
  talk
• 19:24
  on
• 19:24
  camera
• 19:25
  for
• 19:25
  a
• 19:25
  little
• 19:25
  bit.
• 19:25
  But
• 19:26
  then
• 19:26
  once
• 19:26
  you
• 19:26
  do
• 19:26
  it,
• 19:27
  you
• 19:27
  might
• 19:27
  even,
• 19:27
  like,
• 19:28
  freeze
• 19:28
  up
• 19:28
  a
• 19:28
  little
• 19:28
  bit.
• 19:29
  Right?
• 19:29
  So
• 19:30
  I
• 19:30
  would
• 19:30
  say
• 19:30
  maybe
• 19:31
  work
• 19:31
  up
• 19:31
  to
• 19:31
  it.
• 19:32
  You
• 19:32
  know,
• 19:32
  put
• 19:32
  out
• 19:33
  some
• 19:33
  pictures
• 19:33
  first.
• 19:34
  You
• 19:34
  know,
• 19:34
  make
• 19:35
  a.
• 19:35
  Make
• 19:35
  a.
• 19:36
  Make
• 19:36
  a
• 19:36
  blog
• 19:36
  post.
• 19:37
  Make
• 19:37
  a.
• 19:37
  Make
• 19:37
  a
• 19:38
  video
• 19:38
  that's
• 19:38
  actually
• 19:38
  just
• 19:39
  a
• 19:39
  bunch
• 19:39
  of
• 19:39
  pictures.
• 19:40
  So
• 19:40
  work
• 19:40
  yourself
• 19:41
  up
• 19:41
  to
• 19:41
  it.
• 19:41
  You
• 19:41
  do.
• 19:42
  You
• 19:42
  know,
• 19:42
  I
• 19:42
  was.
• 19:43
  It's
• 19:43
  also
• 19:43
  like,
• 19:44
  you
• 19:44
  know,
• 19:44
  when
• 19:45
  the
• 19:45
  first
• 19:45
  time
• 19:45
  you
• 19:45
  went
• 19:46
  swimming,
• 19:46
  Right.
• 19:46
  You
• 19:47
  didn't
• 19:47
  start
• 19:47
  in
• 19:47
  the
• 19:47
  Deep
• 19:48
  end.
• 19:48
  Right
• 19:48
  away,
• 19:48
  you
• 19:49
  started
• 19:49
  at
• 19:49
  the,
• 19:49
  you
• 19:50
  know,
• 19:50
  on
• 19:50
  the,
• 19:50
  on
• 19:50
  the
• 19:51
  shore
• 19:51
  of
• 19:51
  the
• 19:51
  pond
• 19:52
  or
• 19:52
  whatever,
• 19:52
  right?
• 19:52
  And
• 19:52
  you,
• 19:53
  you,
• 19:53
  you,
• 19:53
  you
• 19:53
  could,
• 19:54
  that
• 19:54
  way
• 19:54
  you
• 19:54
  could
• 19:54
  get
• 19:54
  back
• 19:55
  up
• 19:55
  to
• 19:56
  dry
• 19:56
  land
• 19:56
  really
• 19:56
  quick.
• 19:57
  You're
• 19:57
  not
• 19:57
  in
• 19:57
  the
• 19:57
  middle
• 19:58
  of
• 19:58
  the
• 19:58
  pond,
• 19:58
  right?
• 19:59
  So
• 19:59
  it's
• 20:00
  like
• 20:00
  you
• 20:01
  can
• 20:01
  start
• 20:01
  slow.
• 20:02
  And
• 20:02
  then
• 20:02
  once
• 20:02
  you
• 20:03
  start
• 20:03
  slow
• 20:03
  and
• 20:03
  you're
• 20:03
  starting
• 20:04
  to
• 20:04
  get
• 20:04
  comfortable
• 20:05
  with
• 20:05
  the
• 20:05
  kinds
• 20:06
  of
• 20:06
  content
• 20:06
  and
• 20:07
  videos
• 20:07
  that
• 20:07
  you
• 20:07
  can
• 20:08
  make
• 20:08
  online,
• 20:09
  think
• 20:09
  about
• 20:10
  what
• 20:10
  people
• 20:10
  will
• 20:11
  search
• 20:11
  for
• 20:11
  forever,
• 20:12
  like
• 20:13
  how
• 20:13
  a
• 20:13
  cowboy
• 20:13
  boot
• 20:14
  should
• 20:14
  fit
• 20:14
  and
• 20:15
  what
• 20:15
  people
• 20:15
  search
• 20:15
  for
• 20:16
  right
• 20:16
  now,
• 20:17
  like
• 20:17
  cowboy
• 20:18
  boot
• 20:18
  trends.
• 20:19
  So
• 20:20
  when
• 20:20
  you're
• 20:20
  in,
• 20:20
  when
• 20:21
  you're
• 20:21
  at
• 20:21
  WESA
• 20:22
  or
• 20:22
  wisa,
• 20:23
  depending
• 20:23
  on
• 20:24
  how
• 20:24
  you
• 20:24
  say
• 20:24
  it,
• 20:25
  you
• 20:26
  know,
• 20:26
  notice
• 20:26
  what
• 20:26
  they're,
• 20:27
  what
• 20:27
  they
• 20:27
  are
• 20:28
  pushing
• 20:28
  at
• 20:29
  the
• 20:29
  moment
• 20:29
  and
• 20:29
  maybe
• 20:30
  jump
• 20:31
  on
• 20:31
  those
• 20:31
  trends,
• 20:32
  because
• 20:32
  those
• 20:32
  trends
• 20:33
  are
• 20:33
  going
• 20:33
  to
• 20:33
  happen
• 20:33
  whether
• 20:34
  you
• 20:35
  have
• 20:35
  them
• 20:35
  in
• 20:35
  store
• 20:36
  or
• 20:36
  not.
• 20:36
  And
• 20:36
  it's
• 20:36
  like,
• 20:37
  do
• 20:37
  you
• 20:37
  want
• 20:37
  to
• 20:38
  make
• 20:38
  money
• 20:38
  on
• 20:38
  it
• 20:39
  or
• 20:39
  not?
• 20:40
  Big
• 20:40
  example
• 20:41
  that
• 20:41
  I
• 20:41
  remember
• 20:41
  from
• 20:41
  the
• 20:42
  last
• 20:42
  one
• 20:42
  that
• 20:42
  I
• 20:42
  was
• 20:42
  at
• 20:43
  was
• 20:43
  the
• 20:43
  Barbie
• 20:44
  trend.
• 20:44
  Everything
• 20:44
  was
• 20:45
  pink,
• 20:45
  everything
• 20:45
  was
• 20:45
  bright
• 20:46
  color.
• 20:47
  And
• 20:47
  this
• 20:47
  was
• 20:48
  seven
• 20:49
  months
• 20:49
  before
• 20:49
  the
• 20:49
  movie
• 20:50
  even
• 20:50
  came
• 20:50
  out.
• 20:51
  So
• 20:51
  these
• 20:51
  things
• 20:52
  are
• 20:52
  planned.
• 20:53
  So
• 20:53
  you
• 20:53
  can
• 20:53
  put
• 20:53
  them
• 20:54
  into
• 20:54
  your
• 20:54
  plan
• 20:55
  to
• 20:55
  make
• 20:55
  content
• 20:56
  about
• 20:56
  it
• 20:57
  once
• 20:57
  it
• 20:58
  becomes,
• 20:58
  once
• 20:59
  it
• 20:59
  starts
• 20:59
  to
• 20:59
  get
• 20:59
  closer
• 21:00
  to
• 21:00
  the
• 21:00
  actual
• 21:01
  movie
• 21:01
  time.
• 21:02
  Right.
• 21:02
  And
• 21:02
  then
• 21:03
  pink
• 21:03
  boots
• 21:03
  were
• 21:03
  nuts.
• 21:04
  I
• 21:04
  remember
• 21:05
  I
• 21:05
  had
• 21:05
  a
• 21:06
  sponsor
• 21:06
  from
• 21:07
  Ariat
• 21:07
  to
• 21:07
  do
• 21:08
  a
• 21:08
  video
• 21:08
  about
• 21:09
  pink
• 21:09
  boots.
• 21:10
  And
• 21:10
  then
• 21:10
  I
• 21:10
  had
• 21:11
  an
• 21:11
  extra
• 21:11
  pair
• 21:12
  and
• 21:12
  I
• 21:13
  was
• 21:13
  able
• 21:13
  to,
• 21:14
  to
• 21:15
  gift
• 21:15
  them
• 21:15
  to
• 21:16
  my
• 21:16
  cousin.
• 21:17
  And
• 21:17
  she's
• 21:17
  much
• 21:18
  younger.
• 21:18
  She's
• 21:19
  like
• 21:19
  in,
• 21:19
  I
• 21:19
  don't
• 21:20
  know,
• 21:20
  10th
• 21:20
  grade
• 21:21
  or
• 21:21
  whatever.
• 21:22
  And
• 21:22
  it
• 21:23
  was
• 21:23
  so
• 21:23
  cool.
• 21:24
  She,
• 21:24
  it
• 21:24
  like
• 21:24
  blew
• 21:25
  her
• 21:25
  mind
• 21:25
  that
• 21:25
  she
• 21:26
  got
• 21:26
  these
• 21:26
  pink
• 21:26
  boots
• 21:26
  in
• 21:27
  the
• 21:27
  same
• 21:27
  year
• 21:27
  that
• 21:27
  the
• 21:28
  Barbie
• 21:28
  movie
• 21:28
  came
• 21:28
  out.
• 21:29
  It
• 21:29
  was
• 21:29
  nuts.
• 21:30
  So
• 21:30
  think
• 21:31
  about
• 21:31
  the
• 21:31
  trends
• 21:32
  and
• 21:32
  the
• 21:32
  things
• 21:32
  that,
• 21:33
  you
• 21:33
  know,
• 21:33
  people
• 21:33
  will
• 21:34
  search
• 21:34
  for
• 21:34
  forever.
• 21:35
  They
• 21:35
  call
• 21:35
  it
• 21:35
  evergreen
• 21:36
  content.
• 21:37
  If
• 21:37
  you're,
• 21:38
  if
• 21:38
  you're
• 21:38
  interested
• 21:38
  in
• 21:39
  that.
• 21:39
  Yeah.
• 21:40
  When
• 21:40
  we
• 21:40
  do
• 21:40
  our
• 21:40
  health
• 21:40
  segments
• 21:41
  and
• 21:41
  horses,
• 21:42
  that's
• 21:42
  all
• 21:42
  evergreen.
• 21:43
  Right?
• 21:43
  Because,
• 21:43
  you
• 21:43
  know,
• 21:44
  abscesses
• 21:45
  are
• 21:45
  abscesses
• 21:46
  today
• 21:46
  or
• 21:46
  10
• 21:46
  years
• 21:47
  from
• 21:47
  now.
• 21:50
  So
• 21:50
  you
• 21:50
  know
• 21:50
  what,
• 21:50
  we've
• 21:51
  also
• 21:51
  talked
• 21:51
  about
• 21:52
  working
• 21:52
  with
• 21:52
  influencers
• 21:53
  like
• 21:53
  yourself
• 21:54
  as
• 21:54
  a
• 21:54
  retailer.
• 21:55
  And
• 21:56
  so
• 21:56
  what
• 21:56
  tips
• 21:56
  do
• 21:56
  you
• 21:57
  have
• 21:57
  for
• 21:57
  retailers
• 21:57
  looking
• 21:58
  to
• 21:58
  work
• 21:58
  with
• 21:59
  influencers?
• 22:00
  You
• 22:00
  know,
• 22:01
  how
• 22:01
  do
• 22:01
  they
• 22:01
  do
• 22:01
  it?
• 22:01
  How
• 22:02
  do
• 22:02
  they
• 22:02
  do
• 22:02
  it
• 22:02
  effectively?
• 22:03
  Because
• 22:04
  that's
• 22:04
  been
• 22:04
  hit
• 22:04
  or
• 22:04
  miss
• 22:05
  over
• 22:05
  the
• 22:05
  years,
• 22:05
  you
• 22:05
  know,
• 22:06
  retailers
• 22:07
  for
• 22:08
  30
• 22:08
  years,
• 22:08
  when
• 22:09
  I
• 22:09
  was
• 22:09
  doing
• 22:09
  retail,
• 22:10
  you,
• 22:10
  you
• 22:11
  still
• 22:11
  had
• 22:11
  your
• 22:11
  professional
• 22:11
  riders.
• 22:12
  We
• 22:12
  didn't
• 22:12
  call
• 22:12
  them
• 22:12
  influencers
• 22:13
  back
• 22:13
  then,
• 22:13
  but
• 22:13
  you
• 22:14
  had,
• 22:14
  you
• 22:14
  had,
• 22:14
  you
• 22:15
  know,
• 22:15
  you
• 22:15
  had
• 22:15
  your
• 22:15
  sponsored
• 22:16
  riders,
• 22:16
  we
• 22:16
  called
• 22:17
  them
• 22:17
  and,
• 22:18
  you
• 22:18
  know,
• 22:18
  their
• 22:18
  professional
• 22:19
  Riders
• 22:19
  would,
• 22:20
  would
• 22:20
  occasionally
• 22:21
  talk
• 22:21
  about,
• 22:22
  you
• 22:22
  know,
• 22:22
  the
• 22:22
  boots
• 22:23
  they
• 22:23
  were
• 22:23
  using
• 22:23
  or
• 22:24
  the
• 22:24
  saddle
• 22:24
  they
• 22:24
  were
• 22:25
  using.
• 22:25
  Things
• 22:26
  are
• 22:26
  different
• 22:26
  now
• 22:27
  because
• 22:27
  of
• 22:27
  social
• 22:27
  media.
• 22:28
  So
• 22:29
  what
• 22:29
  tips
• 22:29
  do
• 22:29
  you
• 22:30
  have
• 22:30
  for
• 22:30
  retailers
• 22:30
  when
• 22:30
  they're
• 22:31
  looking
• 22:31
  to
• 22:31
  do
• 22:31
  it?
• 22:32
  Yes,
• 22:32
  that's
• 22:32
  a
• 22:33
  great
• 22:33
  question.
• 22:33
  I
• 22:33
  would
• 22:34
  say
• 22:34
  it
• 22:34
  depends
• 22:35
  on
• 22:35
  how
• 22:36
  you're
• 22:36
  selling
• 22:37
  boots.
• 22:38
  Are
• 22:38
  you
• 22:38
  selling
• 22:38
  boots
• 22:39
  only
• 22:39
  in
• 22:40
  store?
• 22:40
  Like
• 22:41
  somebody
• 22:41
  has
• 22:41
  to
• 22:41
  come
• 22:42
  into
• 22:42
  the
• 22:42
  store
• 22:42
  and
• 22:42
  buy
• 22:42
  the
• 22:43
  boots
• 22:43
  or
• 22:43
  buy
• 22:43
  the
• 22:44
  products
• 22:44
  or
• 22:44
  else
• 22:45
  are
• 22:45
  you
• 22:45
  also
• 22:45
  selling
• 22:46
  online?
• 22:47
  So
• 22:48
  if
• 22:48
  you.
• 22:48
  I've
• 22:49
  worked
• 22:49
  with
• 22:50
  retailers
• 22:50
  who
• 22:51
  do
• 22:51
  both
• 22:51
  and
• 22:52
  I've
• 22:52
  noticed
• 22:53
  that
• 22:54
  since
• 22:54
  my
• 22:55
  audience
• 22:55
  is
• 22:56
  nationwide,
• 22:57
  the
• 22:58
  retailers
• 22:59
  who
• 22:59
  only
• 22:59
  sore
• 23:00
  sell
• 23:00
  boots
• 23:01
  in
• 23:01
  store
• 23:01
  and
• 23:01
  don't
• 23:02
  have
• 23:02
  online
• 23:03
  sale
• 23:03
  options,
• 23:04
  those
• 23:04
  don't
• 23:04
  work
• 23:04
  out
• 23:05
  as
• 23:05
  well
• 23:06
  for
• 23:06
  me
• 23:07
  because,
• 23:07
  you
• 23:07
  know,
• 23:07
  I'm.
• 23:08
  I'm
• 23:08
  a
• 23:08
  day
• 23:08
  and
• 23:09
  a
• 23:09
  half
• 23:09
  away
• 23:10
  by,
• 23:10
  by
• 23:11
  car.
• 23:11
  Right.
• 23:12
  So
• 23:13
  I
• 23:13
  would
• 23:13
  say
• 23:14
  that
• 23:14
  if
• 23:14
  you
• 23:14
  are
• 23:14
  selling
• 23:15
  boots
• 23:15
  online,
• 23:16
  that
• 23:17
  you
• 23:17
  could
• 23:17
  work
• 23:18
  with
• 23:18
  pretty
• 23:18
  much
• 23:18
  anybody,
• 23:19
  anywhere.
• 23:20
  And
• 23:21
  if
• 23:21
  you're
• 23:21
  working
• 23:22
  only
• 23:22
  in
• 23:23
  store,
• 23:23
  think
• 23:23
  about
• 23:24
  the
• 23:24
  people
• 23:24
  who
• 23:25
  are
• 23:26
  known
• 23:27
  a
• 23:27
  little
• 23:27
  bit
• 23:27
  more
• 23:27
  in
• 23:28
  your
• 23:28
  local
• 23:29
  community,
• 23:30
  in
• 23:30
  your
• 23:30
  region.
• 23:31
  Where,
• 23:31
  where
• 23:32
  does
• 23:32
  your
• 23:32
  radius
• 23:33
  of
• 23:33
  customers
• 23:34
  start
• 23:34
  and
• 23:34
  end
• 23:35
  and
• 23:36
  work
• 23:36
  with
• 23:36
  folks
• 23:37
  who
• 23:37
  are
• 23:38
  in
• 23:38
  those
• 23:38
  areas?
• 23:39
  You
• 23:39
  know,
• 23:39
  it's
• 23:39
  not
• 23:39
  always
• 23:40
  about
• 23:40
  working
• 23:40
  with
• 23:41
  the
• 23:42
  influencer.
• 23:43
  I
• 23:43
  hate
• 23:43
  that
• 23:44
  word,
• 23:44
  by
• 23:44
  the
• 23:44
  way.
• 23:45
  Me
• 23:45
  too.
• 23:45
  I
• 23:45
  do
• 23:45
  too,
• 23:46
  by
• 23:46
  the
• 23:46
  way.
• 23:46
  I
• 23:46
  agree
• 23:47
  with
• 23:47
  you.
• 23:49
  It's
• 23:49
  not
• 23:49
  always
• 23:49
  about
• 23:50
  working
• 23:50
  with
• 23:50
  the
• 23:50
  person
• 23:51
  who
• 23:51
  has
• 23:52
  a
• 23:52
  million
• 23:52
  subscribers
• 23:53
  or
• 23:53
  50,
• 23:54
  000
• 23:54
  subscribers.
• 23:55
  It's
• 23:55
  about
• 23:55
  working
• 23:56
  with
• 23:56
  the
• 23:56
  person
• 23:56
  who
• 23:57
  makes
• 23:57
  the
• 23:57
  most
• 23:58
  sense
• 23:58
  towards
• 23:59
  your
• 23:59
  goals,
• 23:59
  I
• 24:00
  would
• 24:00
  say.
• 24:00
  And
• 24:01
  that
• 24:01
  could
• 24:02
  be,
• 24:02
  you
• 24:03
  know,
• 24:03
  the
• 24:03
  captain
• 24:04
  of
• 24:04
  the
• 24:04
  high
• 24:05
  school
• 24:05
  football
• 24:05
  team.
• 24:06
  You
• 24:06
  know,
• 24:06
  it
• 24:07
  could
• 24:07
  be
• 24:07
  the
• 24:07
  athlete
• 24:08
  in
• 24:08
  the
• 24:09
  rodeo
• 24:09
  that
• 24:09
  gets,
• 24:10
  you
• 24:10
  know,
• 24:10
  it
• 24:10
  could
• 24:10
  be
• 24:11
  the
• 24:11
  barrel
• 24:11
  racer.
• 24:12
  You
• 24:12
  know,
• 24:12
  it
• 24:12
  could
• 24:12
  be
• 24:13
  somebody
• 24:14
  just
• 24:14
  like
• 24:14
  it
• 24:15
  could
• 24:15
  be
• 24:15
  the
• 24:15
  coffee
• 24:15
  shop
• 24:16
  across
• 24:16
  the
• 24:16
  road
• 24:17
  from
• 24:18
  across
• 24:18
  the
• 24:18
  road
• 24:18
  from
• 24:19
  your
• 24:19
  shop
• 24:19
  on
• 24:20
  Main
• 24:20
  Street.
• 24:20
  You
• 24:20
  know,
• 24:21
  think
• 24:21
  about
• 24:21
  the
• 24:21
  collaborations
• 24:22
  that
• 24:23
  you
• 24:23
  can
• 24:23
  do
• 24:24
  online
• 24:25
  in
• 24:26
  social
• 24:26
  media,
• 24:26
  whether
• 24:27
  it's
• 24:27
  in
• 24:27
  your
• 24:27
  local
• 24:28
  community
• 24:28
  or
• 24:29
  nationally,
• 24:30
  and
• 24:31
  how
• 24:31
  that
• 24:31
  can
• 24:31
  help
• 24:32
  get
• 24:32
  people
• 24:33
  into
• 24:33
  your
• 24:33
  store
• 24:34
  or
• 24:34
  onto
• 24:34
  your
• 24:35
  website.
• 24:36
  So
• 24:36
  it
• 24:36
  used
• 24:36
  to
• 24:36
  be
• 24:37
  in
• 24:37
  the
• 24:37
  old
• 24:37
  days
• 24:37
  and
• 24:38
  it's
• 24:38
  changed
• 24:38
  now,
• 24:39
  but
• 24:39
  that
• 24:40
  when
• 24:40
  we
• 24:40
  worked
• 24:41
  with
• 24:41
  professional
• 24:41
  writers,
• 24:42
  it
• 24:42
  was
• 24:42
  a
• 24:42
  product
• 24:42
  exchange,
• 24:43
  right.
• 24:43
  We
• 24:43
  gave
• 24:44
  them
• 24:44
  product.
• 24:44
  They.
• 24:45
  There
• 24:45
  was
• 24:45
  no
• 24:46
  cash
• 24:46
  that
• 24:47
  changed
• 24:47
  hands.
• 24:48
  So
• 24:48
  do
• 24:49
  you,
• 24:49
  Is
• 24:50
  it.
• 24:50
  Obviously
• 24:50
  it's
• 24:51
  different
• 24:51
  now.
• 24:52
  Do
• 24:52
  you
• 24:52
  have.
• 24:53
  Are
• 24:53
  still
• 24:54
  there
• 24:54
  only
• 24:54
  product
• 24:55
  exchanges
• 24:55
  available
• 24:56
  to
• 24:56
  certain
• 24:57
  people
• 24:57
  or
• 24:57
  do
• 24:58
  you.
• 24:58
  Is
• 24:58
  there
• 24:58
  always
• 24:58
  a
• 24:59
  cash
• 24:59
  deal
• 24:59
  now?
• 25:00
  Oh,
• 25:01
  it
• 25:01
  goes
• 25:01
  both
• 25:01
  ways.
• 25:02
  I
• 25:02
  mean,
• 25:02
  sometimes
• 25:03
  it's,
• 25:03
  it's
• 25:04
  product
• 25:04
  and
• 25:05
  extra
• 25:05
  product.
• 25:06
  Like
• 25:06
  it
• 25:06
  could
• 25:07
  be,
• 25:07
  it
• 25:07
  could
• 25:08
  be
• 25:08
  anything.
• 25:09
  Some
• 25:09
  people
• 25:09
  are
• 25:10
  more
• 25:10
  than
• 25:10
  happy
• 25:11
  to
• 25:11
  get
• 25:11
  a
• 25:11
  pair
• 25:11
  of
• 25:12
  Boots
• 25:12
  in
• 25:12
  exchange
• 25:13
  for
• 25:13
  a
• 25:14
  couple
• 25:14
  of
• 25:14
  posts
• 25:15
  on
• 25:15
  Instagram.
• 25:16
  Some
• 25:16
  people
• 25:17
  might
• 25:17
  need
• 25:17
  a
• 25:17
  little
• 25:18
  bit
• 25:18
  more
• 25:18
  than
• 25:18
  that.
• 25:19
  You
• 25:19
  know,
• 25:20
  it
• 25:20
  was.
• 25:21
  I'm,
• 25:21
  I'm
• 25:22
  totally
• 25:22
  fine
• 25:22
  with
• 25:23
  getting
• 25:23
  a
• 25:23
  pair
• 25:23
  of
• 25:23
  boots
• 25:24
  from
• 25:24
  somebody
• 25:25
  and
• 25:25
  then
• 25:26
  especially
• 25:26
  if
• 25:26
  they're
• 25:27
  a
• 25:27
  smaller
• 25:28
  spot.
• 25:28
  Until
• 25:29
  recently,
• 25:30
  since
• 25:31
  the
• 25:31
  economy
• 25:31
  has
• 25:32
  changed
• 25:32
  so
• 25:32
  much,
• 25:32
  I'm
• 25:33
  having
• 25:33
  to
• 25:33
  charge
• 25:34
  more
• 25:34
  than
• 25:34
  I
• 25:34
  used
• 25:35
  to
• 25:35
  or
• 25:36
  just
• 25:36
  charge,
• 25:36
  period.
• 25:38
  And
• 25:38
  it
• 25:39
  depends
• 25:39
  on
• 25:39
  what
• 25:40
  the
• 25:40
  person
• 25:40
  is
• 25:41
  looking
• 25:41
  for
• 25:41
  that
• 25:42
  you
• 25:42
  are
• 25:42
  working
• 25:42
  with.
• 25:43
  Like
• 25:43
  I
• 25:43
  said,
• 25:43
  it's
• 25:43
  not
• 25:44
  always
• 25:44
  about
• 25:45
  working
• 25:45
  with
• 25:46
  a
• 25:46
  rider
• 25:46
  or
• 25:47
  a
• 25:47
  professional
• 25:48
  rider.
• 25:48
  It
• 25:48
  could
• 25:49
  be
• 25:49
  collaborating
• 25:50
  on
• 25:51
  a
• 25:51
  piece
• 25:51
  of
• 25:51
  content
• 25:52
  or
• 25:52
  an
• 25:52
  event
• 25:53
  with
• 25:53
  the.
• 25:54
  The
• 25:54
  store
• 25:54
  next
• 25:55
  door
• 25:55
  to
• 25:55
  you
• 25:56
  or
• 25:56
  this,
• 25:56
  the.
• 25:57
  The
• 25:57
  store
• 25:57
  across
• 25:57
  the
• 25:58
  street
• 25:58
  from
• 25:58
  you.
• 25:59
  How
• 25:59
  do
• 25:59
  you
• 25:59
  get
• 26:00
  people
• 26:00
  together?
• 26:02
  And
• 26:02
  then,
• 26:02
  you
• 26:03
  know,
• 26:03
  what's
• 26:03
  the
• 26:03
  term?
• 26:04
  High
• 26:04
  tide
• 26:05
  raises
• 26:05
  all
• 26:05
  ships.
• 26:06
  Right.
• 26:06
  So
• 26:07
  if
• 26:07
  you
• 26:07
  can
• 26:08
  figure
• 26:08
  out
• 26:08
  those
• 26:09
  opportunities,
• 26:10
  network
• 26:10
  in
• 26:11
  your
• 26:11
  community.
• 26:12
  I've
• 26:12
  been
• 26:12
  networking
• 26:13
  quite
• 26:13
  a
• 26:13
  bit
• 26:13
  in
• 26:13
  my
• 26:14
  community.
• 26:14
  I
• 26:14
  found
• 26:14
  lots
• 26:15
  of
• 26:15
  collaborative
• 26:15
  opportunities
• 26:17
  that,
• 26:17
  that
• 26:17
  help
• 26:18
  me
• 26:18
  create
• 26:18
  more
• 26:19
  content
• 26:19
  much
• 26:20
  more
• 26:20
  easily
• 26:21
  for
• 26:21
  YouTube,
• 26:22
  you
• 26:22
  know,
• 26:22
  become
• 26:23
  involved
• 26:23
  with
• 26:23
  your
• 26:23
  local
• 26:24
  chamber
• 26:24
  of
• 26:24
  commerce.
• 26:25
  And
• 26:26
  sometimes
• 26:26
  those
• 26:27
  partnerships
• 26:27
  don't
• 26:28
  always
• 26:28
  have
• 26:28
  to
• 26:28
  be
• 26:29
  with,
• 26:29
  you
• 26:29
  know,
• 26:30
  your
• 26:30
  store
• 26:31
  and
• 26:31
  an
• 26:31
  individual.
• 26:32
  Sometimes
• 26:32
  they
• 26:33
  can
• 26:33
  be
• 26:33
  with
• 26:33
  a
• 26:34
  couple
• 26:34
  of
• 26:34
  stores.
• 26:36
  So
• 26:38
  obviously,
• 26:39
  staff
• 26:39
  training,
• 26:40
  when
• 26:40
  you're
• 26:40
  talking
• 26:40
  to
• 26:41
  stores
• 26:41
  that,
• 26:42
  you
• 26:42
  know,
• 26:42
  that
• 26:42
  do
• 26:42
  a
• 26:42
  lot
• 26:43
  of
• 26:43
  boots,
• 26:43
  right,
• 26:44
  Staff
• 26:44
  training
• 26:45
  is
• 26:45
  important.
• 26:46
  What
• 26:47
  you've
• 26:47
  been
• 26:47
  in
• 26:47
  a
• 26:48
  lot
• 26:48
  of
• 26:48
  stores,
• 26:48
  what
• 26:48
  do
• 26:49
  you
• 26:49
  see
• 26:49
  as
• 26:49
  the
• 26:49
  mistake
• 26:50
  people
• 26:50
  make
• 26:50
  when
• 26:50
  they're
• 26:51
  trying
• 26:51
  to.
• 26:51
  When
• 26:51
  they
• 26:51
  have
• 26:52
  a,
• 26:52
  you
• 26:52
  know,
• 26:52
  a
• 26:52
  large
• 26:53
  section
• 26:53
  of
• 26:53
  boots
• 26:54
  in
• 26:54
  dealing
• 26:54
  with
• 26:54
  the
• 26:54
  customers?
• 26:55
  What,
• 26:55
  what
• 26:56
  are
• 26:56
  you
• 26:56
  seeing
• 26:56
  out
• 26:57
  there?
• 26:57
  That's
• 26:57
  the
• 26:58
  thing
• 26:58
  that
• 26:58
  jumps
• 26:58
  out
• 26:58
  at
• 26:58
  you
• 26:59
  that
• 26:59
  you
• 26:59
  went,
• 26:59
  I
• 26:59
  wish
• 26:59
  they
• 27:00
  had
• 27:00
  done
• 27:00
  that
• 27:00
  differently.
• 27:01
  Yeah,
• 27:01
  I
• 27:02
  actually,
• 27:03
  most
• 27:03
  of
• 27:03
  the
• 27:03
  stores
• 27:04
  that
• 27:04
  I
• 27:04
  go
• 27:04
  to
• 27:04
  are
• 27:05
  mom
• 27:05
  and
• 27:06
  pop
• 27:06
  stores
• 27:06
  with
• 27:06
  one
• 27:07
  location.
• 27:07
  And
• 27:08
  most
• 27:08
  of
• 27:09
  those
• 27:09
  places,
• 27:10
  if
• 27:10
  not
• 27:10
  all
• 27:10
  of
• 27:11
  them,
• 27:11
  I
• 27:11
  can't
• 27:11
  think
• 27:11
  of
• 27:12
  an
• 27:12
  experience
• 27:12
  of
• 27:12
  a,
• 27:12
  of
• 27:13
  a
• 27:13
  time
• 27:13
  when
• 27:14
  they
• 27:14
  haven't
• 27:15
  been
• 27:15
  helpful
• 27:15
  and
• 27:16
  known
• 27:16
  their
• 27:16
  stuff.
• 27:17
  Most
• 27:17
  of
• 27:18
  these
• 27:18
  places
• 27:19
  know
• 27:19
  how
• 27:19
  to
• 27:19
  fit
• 27:20
  people.
• 27:20
  So
• 27:21
  the
• 27:21
  small
• 27:21
  retailers,
• 27:22
  the
• 27:22
  people
• 27:22
  who
• 27:22
  are
• 27:23
  listening
• 27:23
  to
• 27:23
  this
• 27:24
  episode,
• 27:25
  most
• 27:25
  likely
• 27:26
  you
• 27:26
  already
• 27:26
  know
• 27:27
  how
• 27:27
  to
• 27:27
  fit
• 27:27
  a
• 27:27
  boot
• 27:28
  because
• 27:28
  you've
• 27:28
  been
• 27:28
  doing
• 27:29
  it
• 27:29
  for
• 27:29
  years
• 27:29
  or
• 27:30
  you
• 27:30
  know,
• 27:30
  your
• 27:30
  boss
• 27:30
  has
• 27:31
  been
• 27:31
  doing
• 27:31
  it
• 27:31
  for
• 27:31
  years
• 27:31
  and,
• 27:32
  and
• 27:32
  they've
• 27:32
  been
• 27:33
  teaching
• 27:33
  you
• 27:33
  how
• 27:33
  to
• 27:34
  do
• 27:34
  it.
• 27:34
  I
• 27:35
  noticed
• 27:35
  most
• 27:35
  of
• 27:35
  the
• 27:36
  time
• 27:36
  that
• 27:37
  the
• 27:37
  big
• 27:37
  box
• 27:38
  stores
• 27:39
  that
• 27:39
  have
• 27:39
  more
• 27:39
  than
• 27:40
  one
• 27:40
  location,
• 27:41
  they
• 27:41
  have
• 27:42
  the
• 27:42
  most
• 27:42
  trouble,
• 27:43
  you
• 27:43
  know,
• 27:43
  with
• 27:43
  fit.
• 27:44
  They
• 27:44
  don't
• 27:44
  have
• 27:45
  Brannock
• 27:45
  devices.
• 27:46
  The
• 27:46
  people
• 27:46
  who
• 27:47
  are
• 27:47
  working
• 27:47
  there
• 27:48
  really
• 27:48
  don't
• 27:49
  know
• 27:49
  about
• 27:49
  cowboy
• 27:50
  boot
• 27:50
  fit,
• 27:50
  nor
• 27:51
  do
• 27:51
  they
• 27:51
  care
• 27:52
  about
• 27:52
  how
• 27:52
  a
• 27:52
  boot
• 27:53
  should
• 27:53
  fit.
• 27:54
  So
• 27:54
  most
• 27:55
  of
• 27:55
  the
• 27:55
  time
• 27:56
  the
• 27:56
  retailers
• 27:58
  are
• 27:58
  great
• 27:58
  at
• 27:58
  fit,
• 27:59
  but
• 27:59
  the
• 28:00
  Brannock
• 28:00
  device,
• 28:00
  like
• 28:01
  I
• 28:01
  said,
• 28:01
  the
• 28:01
  Brannock
• 28:01
  device
• 28:02
  is
• 28:02
  the
• 28:02
  most
• 28:02
  important
• 28:02
  thing.
• 28:03
  And
• 28:04
  if
• 28:04
  they
• 28:04
  don't,
• 28:05
  it's
• 28:06
  the,
• 28:06
  the
• 28:06
  biggest
• 28:06
  thing
• 28:06
  that
• 28:07
  I
• 28:07
  notice
• 28:08
  is
• 28:08
  that
• 28:08
  if
• 28:09
  the
• 28:09
  size
• 28:10
  of
• 28:10
  the
• 28:11
  person
• 28:11
  who
• 28:13
  is.
• 28:13
  When.
• 28:14
  Excuse
• 28:14
  me,
• 28:15
  when
• 28:15
  a
• 28:15
  person
• 28:16
  is
• 28:16
  measured
• 28:16
  on
• 28:16
  the
• 28:16
  Brannock
• 28:17
  device
• 28:17
  and
• 28:17
  the
• 28:17
  store
• 28:18
  doesn't
• 28:18
  have
• 28:18
  their
• 28:19
  size
• 28:19
  because
• 28:19
  they
• 28:19
  are
• 28:20
  wider
• 28:21
  or
• 28:22
  more
• 28:22
  narrow.
• 28:23
  The
• 28:23
  biggest
• 28:23
  mistake
• 28:24
  that
• 28:24
  I've
• 28:24
  noticed
• 28:25
  that
• 28:25
  some
• 28:25
  of
• 28:25
  the
• 28:25
  big
• 28:26
  Brock
• 28:26
  stores
• 28:27
  have
• 28:27
  especially
• 28:28
  is
• 28:29
  that
• 28:29
  they
• 28:29
  try
• 28:29
  to
• 28:29
  fit
• 28:29
  them
• 28:30
  anyways.
• 28:31
  This
• 28:31
  will
• 28:32
  fit
• 28:32
  into
• 28:32
  this
• 28:32
  one.
• 28:32
  We'll
• 28:32
  smash
• 28:33
  it
• 28:33
  in.
• 28:34
  This
• 28:35
  size
• 28:35
  will
• 28:35
  work.
• 28:36
  When
• 28:36
  you
• 28:36
  hear
• 28:37
  that,
• 28:37
  that
• 28:37
  is
• 28:38
  not
• 28:39
  a
• 28:39
  good
• 28:39
  sign.
• 28:39
  And
• 28:40
  that's
• 28:40
  because
• 28:40
  they're,
• 28:41
  they're
• 28:41
  not
• 28:41
  going
• 28:41
  to
• 28:41
  wear
• 28:42
  those
• 28:42
  boots
• 28:42
  after
• 28:42
  one
• 28:43
  week.
• 28:43
  No.
• 28:43
  Yeah.
• 28:44
  That's
• 28:44
  where
• 28:44
  most
• 28:44
  of
• 28:44
  your
• 28:44
  returns
• 28:45
  are
• 28:45
  going
• 28:45
  to
• 28:45
  come
• 28:45
  from
• 28:46
  is
• 28:46
  by
• 28:46
  saying
• 28:47
  this
• 28:47
  size
• 28:48
  will
• 28:48
  work.
• 28:49
  And
• 28:50
  that's
• 28:50
  not,
• 28:50
  that's
• 28:51
  not
• 28:51
  a
• 28:51
  good
• 28:52
  place
• 28:52
  to
• 28:52
  go
• 28:52
  for
• 28:53
  somebody.
• 28:53
  Because
• 28:54
  cowboy
• 28:54
  boots
• 28:55
  are
• 28:55
  the
• 28:56
  most
• 28:56
  comfortable
• 28:57
  pair
• 28:58
  of
• 28:58
  hard,
• 28:59
  durable
• 28:59
  footwear
• 29:00
  that
• 29:00
  you
• 29:00
  can
• 29:00
  get.
• 29:01
  But
• 29:01
  the
• 29:01
  size
• 29:02
  and
• 29:02
  the
• 29:02
  width
• 29:03
  matter
• 29:04
  so
• 29:04
  much.
• 29:05
  Yeah,
• 29:05
  because
• 29:06
  they
• 29:06
  are,
• 29:07
  they
• 29:07
  aren't
• 29:07
  right.
• 29:08
  I
• 29:08
  mean
• 29:09
  they
• 29:09
  either
• 29:09
  fit
• 29:10
  really
• 29:10
  well
• 29:10
  or
• 29:10
  you
• 29:11
  hate
• 29:11
  them
• 29:12
  size
• 29:12
  wise.
• 29:13
  Yeah,
• 29:13
  exactly.
• 29:14
  And
• 29:14
  that's
• 29:14
  where
• 29:14
  so
• 29:14
  much
• 29:15
  of
• 29:15
  the
• 29:15
  hate
• 29:15
  comes
• 29:15
  from
• 29:16
  for
• 29:16
  Kawah
• 29:16
  boots.
• 29:16
  If
• 29:17
  you
• 29:17
  search
• 29:17
  and
• 29:18
  how
• 29:18
  are
• 29:18
  our
• 29:18
  cowboy
• 29:19
  boots
• 29:19
  supposed
• 29:19
  to
• 29:19
  hurt?
• 29:20
  Is
• 29:20
  something
• 29:21
  that
• 29:21
  a
• 29:21
  lot
• 29:21
  of
• 29:21
  people
• 29:22
  search
• 29:22
  for
• 29:23
  on
• 29:23
  Google
• 29:23
  and
• 29:23
  know
• 29:24
  they
• 29:24
  are
• 29:24
  not
• 29:24
  supposed
• 29:25
  to
• 29:25
  hurt
• 29:25
  from
• 29:25
  the
• 29:26
  get
• 29:26
  go.
• 29:26
  Sure,
• 29:27
  there's
• 29:27
  a
• 29:27
  break
• 29:27
  in
• 29:27
  period,
• 29:28
  but
• 29:28
  they're
• 29:28
  not
• 29:28
  supposed
• 29:29
  to
• 29:29
  hurt.
• 29:29
  And
• 29:29
  that's
• 29:29
  where
• 29:29
  so
• 29:30
  much
• 29:30
  of
• 29:30
  the
• 29:30
  hate
• 29:30
  comes
• 29:31
  from.
• 29:31
  And
• 29:31
  people
• 29:32
  will
• 29:32
  say
• 29:32
  I
• 29:32
  have
• 29:32
  a
• 29:32
  pair
• 29:33
  of
• 29:33
  cowboy
• 29:33
  boots,
• 29:34
  but
• 29:34
  they
• 29:34
  just
• 29:35
  don't,
• 29:35
  they
• 29:35
  just
• 29:36
  hurt
• 29:36
  me,
• 29:36
  you
• 29:37
  know,
• 29:37
  I
• 29:37
  can't,
• 29:37
  I
• 29:37
  don't
• 29:38
  want
• 29:38
  to
• 29:38
  ever
• 29:38
  wear
• 29:38
  them.
• 29:38
  And
• 29:39
  it's
• 29:39
  because
• 29:39
  they
• 29:39
  have
• 29:39
  the
• 29:40
  wrong
• 29:40
  size,
• 29:40
  you
• 29:41
  know,
• 29:41
  and
• 29:41
  somebody
• 29:41
  said
• 29:42
  this
• 29:42
  size
• 29:42
  will
• 29:43
  work
• 29:43
  for
• 29:43
  you.
• 29:43
  And
• 29:44
  of
• 29:44
  course
• 29:44
  that
• 29:44
  person,
• 29:45
  since
• 29:45
  it's
• 29:46
  their
• 29:46
  first
• 29:46
  pair
• 29:46
  of
• 29:46
  cowboy
• 29:47
  boots,
• 29:47
  they
• 29:47
  don't
• 29:47
  know
• 29:47
  any
• 29:47
  better.
• 29:48
  They're
• 29:48
  going
• 29:48
  to
• 29:48
  listen
• 29:48
  to
• 29:48
  who
• 29:49
  they
• 29:49
  thought
• 29:49
  was
• 29:49
  the
• 29:49
  expert.
• 29:50
  And
• 29:50
  when
• 29:51
  somebody
• 29:52
  tells
• 29:52
  you
• 29:52
  that
• 29:52
  a
• 29:52
  size
• 29:53
  will
• 29:53
  work,
• 29:53
  it
• 29:53
  most
• 29:54
  often
• 29:54
  won't.
• 29:55
  It
• 29:55
  has
• 29:55
  to
• 29:55
  be
• 29:56
  the
• 29:56
  exact
• 29:56
  size
• 29:57
  that
• 29:57
  you
• 29:57
  are
• 29:57
  on
• 29:57
  the
• 29:58
  Brannock
• 29:58
  device
• 29:58
  in
• 29:58
  order
• 29:58
  for
• 29:59
  it
• 29:59
  to
• 29:59
  be
• 29:59
  comfortable
• 29:59
  forever.
• 30:00
  We
• 30:00
  had
• 30:01
  our
• 30:01
  store,
• 30:01
  I,
• 30:01
  it
• 30:02
  was
• 30:02
  an
• 30:02
  English
• 30:02
  store,
• 30:02
  so
• 30:02
  I
• 30:03
  was
• 30:03
  in
• 30:03
  charge
• 30:03
  of
• 30:03
  the
• 30:03
  English
• 30:04
  tall
• 30:04
  boots.
• 30:04
  You
• 30:04
  think
• 30:04
  cowboy
• 30:05
  boots
• 30:05
  have
• 30:05
  problem
• 30:06
  sizing?
• 30:06
  Tall
• 30:06
  boots
• 30:07
  have
• 30:07
  calf
• 30:07
  sizes
• 30:08
  and
• 30:08
  length
• 30:08
  and
• 30:08
  the
• 30:09
  whole,
• 30:09
  I
• 30:09
  mean
• 30:09
  we
• 30:09
  have
• 30:10
  multiple
• 30:11
  sizing
• 30:11
  on
• 30:11
  one
• 30:12
  pair
• 30:12
  of
• 30:12
  boots.
• 30:12
  There
• 30:13
  was
• 30:13
  more
• 30:13
  than
• 30:13
  one
• 30:13
  time
• 30:14
  we
• 30:14
  got
• 30:14
  the
• 30:14
  boot
• 30:14
  on
• 30:15
  And
• 30:15
  I
• 30:15
  had
• 30:15
  to
• 30:15
  cut
• 30:15
  it
• 30:15
  off.
• 30:16
  We
• 30:16
  could
• 30:17
  not
• 30:17
  get
• 30:17
  the
• 30:17
  boot
• 30:17
  off.
• 30:18
  That
• 30:18
  was
• 30:18
  before
• 30:18
  they
• 30:19
  had
• 30:19
  the
• 30:19
  zippers
• 30:19
  in
• 30:19
  them
• 30:19
  and
• 30:20
  everything.
• 30:20
  You
• 30:20
  just
• 30:20
  had
• 30:20
  to
• 30:20
  pull
• 30:21
  them
• 30:21
  on.
• 30:21
  And
• 30:22
  of
• 30:22
  course
• 30:22
  they
• 30:22
  always
• 30:22
  say,
• 30:23
  well,
• 30:23
  I'm
• 30:23
  this
• 30:23
  size.
• 30:23
  And
• 30:24
  they
• 30:24
  always
• 30:24
  underestimate
• 30:25
  their
• 30:25
  calf
• 30:25
  size
• 30:25
  especially.
• 30:26
  And
• 30:27
  that's
• 30:27
  where
• 30:27
  we'd
• 30:27
  get
• 30:27
  into
• 30:28
  trouble
• 30:28
  is
• 30:28
  the
• 30:28
  calf.
• 30:29
  The
• 30:29
  calf
• 30:29
  and
• 30:29
  the
• 30:29
  boot.
• 30:30
  Yeah,
• 30:30
  I
• 30:30
  had
• 30:30
  to
• 30:30
  cut
• 30:30
  them
• 30:30
  off
• 30:30
  a
• 30:31
  few
• 30:31
  times.
• 30:31
  Wow.
• 30:32
  Everybody
• 30:32
  that
• 30:33
  sized
• 30:33
  English
• 30:33
  boots
• 30:34
  has
• 30:34
  had
• 30:34
  to
• 30:34
  do
• 30:34
  that
• 30:34
  one
• 30:35
  time
• 30:35
  or
• 30:35
  another.
• 30:36
  That's
• 30:36
  not
• 30:36
  good.
• 30:37
  That's
• 30:37
  not
• 30:37
  good.
• 30:38
  So
• 30:39
  it's
• 30:39
  even
• 30:39
  more
• 30:39
  complicated
• 30:40
  on
• 30:40
  the
• 30:40
  English
• 30:41
  side
• 30:41
  because
• 30:41
  now
• 30:42
  you
• 30:42
  got
• 30:42
  the
• 30:42
  foot,
• 30:42
  you
• 30:42
  got
• 30:43
  the
• 30:43
  width,
• 30:43
  you've
• 30:44
  got
• 30:44
  the
• 30:44
  toe,
• 30:44
  you've
• 30:45
  got
• 30:45
  the
• 30:45
  calf
• 30:46
  size,
• 30:46
  you've
• 30:46
  got
• 30:46
  the,
• 30:47
  the
• 30:47
  length
• 30:48
  because
• 30:48
  it
• 30:48
  has
• 30:48
  to
• 30:48
  be,
• 30:49
  you
• 30:49
  know,
• 30:49
  he's
• 30:49
  not
• 30:49
  whacking
• 30:50
  you
• 30:50
  in
• 30:50
  the
• 30:50
  back
• 30:51
  of
• 30:51
  your
• 30:51
  leg
• 30:52
  and
• 30:52
  you're
• 30:52
  around
• 30:53
  your
• 30:53
  knee
• 30:54
  and,
• 30:54
  and
• 30:55
  those
• 30:55
  are.
• 30:55
  Do
• 30:55
  have
• 30:55
  a
• 30:56
  break
• 30:56
  in
• 30:56
  period.
• 30:56
  And
• 30:56
  people
• 30:57
  suffer
• 30:57
  in
• 30:57
  the
• 30:58
  break
• 30:58
  in
• 30:58
  period.
• 30:58
  A
• 30:58
  lot
• 30:59
  of
• 30:59
  those.
• 31:01
  That's
• 31:01
  no
• 31:01
  good.
• 31:02
  Yeah.
• 31:02
  What
• 31:02
  other
• 31:02
  things
• 31:03
  would
• 31:03
  you.
• 31:03
  We
• 31:04
  have
• 31:04
  to
• 31:04
  close
• 31:04
  up
• 31:04
  soon.
• 31:05
  We
• 31:05
  had
• 31:05
  a
• 31:05
  question
• 31:05
  here.
• 31:06
  I'm
• 31:06
  not
• 31:06
  sure
• 31:06
  we
• 31:06
  can
• 31:07
  answer
• 31:07
  it.
• 31:07
  It's.
• 31:07
  Can
• 31:07
  you
• 31:08
  share
• 31:08
  the
• 31:08
  best
• 31:08
  way
• 31:08
  to
• 31:08
  find
• 31:09
  a
• 31:09
  manufacturer?
• 31:09
  We
• 31:10
  are
• 31:10
  based
• 31:10
  overseas
• 31:10
  and
• 31:11
  need
• 31:11
  very
• 31:11
  specific
• 31:11
  boots.
• 31:12
  Just
• 31:12
  because
• 31:12
  of
• 31:12
  the
• 31:12
  weather,
• 31:13
  I'm
• 31:13
  struggling
• 31:13
  to
• 31:14
  find
• 31:14
  a
• 31:14
  manufacturer
• 31:14
  without
• 31:15
  feel
• 31:15
  like
• 31:15
  I'm
• 31:15
  being
• 31:15
  taken
• 31:16
  for
• 31:16
  a
• 31:16
  ride.
• 31:17
  That's
• 31:17
  where,
• 31:17
  boy,
• 31:18
  if
• 31:18
  you
• 31:18
  can
• 31:18
  afford
• 31:18
  to
• 31:18
  come
• 31:19
  to
• 31:19
  Wessa,
• 31:19
  I
• 31:20
  mean,
• 31:20
  or
• 31:20
  go
• 31:20
  to
• 31:20
  one
• 31:21
  of
• 31:21
  the
• 31:21
  trade
• 31:21
  shows
• 31:21
  over
• 31:22
  in
• 31:22
  Europe,
• 31:22
  that's
• 31:23
  where
• 31:23
  you
• 31:23
  develop.
• 31:24
  It
• 31:24
  is
• 31:24
  truly
• 31:24
  where
• 31:25
  you
• 31:25
  develop
• 31:25
  relationships
• 31:26
  in
• 31:26
  person.
• 31:27
  You
• 31:27
  know,
• 31:27
  we,
• 31:27
  we
• 31:28
  talk
• 31:28
  about.
• 31:29
  And
• 31:29
  maybe
• 31:29
  it's
• 31:29
  not
• 31:30
  possible
• 31:30
  for
• 31:30
  you
• 31:30
  to
• 31:30
  do
• 31:30
  that,
• 31:31
  but,
• 31:31
  you
• 31:31
  know,
• 31:32
  I've
• 31:32
  been
• 31:32
  to
• 31:32
  almost
• 31:32
  40
• 31:33
  trade
• 31:33
  shows
• 31:34
  now
• 31:34
  between
• 31:34
  Wesley
• 31:36
  and
• 31:36
  Ada,
• 31:36
  between
• 31:37
  the
• 31:37
  two,
• 31:37
  the
• 31:37
  English
• 31:37
  and
• 31:38
  the
• 31:38
  Western.
• 31:38
  I've
• 31:38
  been
• 31:39
  almost
• 31:39
  40
• 31:39
  and
• 31:39
  almost
• 31:40
  all
• 31:40
  the
• 31:40
  relationships
• 31:41
  I
• 31:41
  have
• 31:41
  in
• 31:41
  the
• 31:41
  industry
• 31:42
  were
• 31:42
  made
• 31:42
  in
• 31:42
  person.
• 31:43
  It's
• 31:43
  still,
• 31:44
  you
• 31:44
  know,
• 31:44
  as
• 31:44
  much
• 31:45
  social
• 31:45
  media
• 31:45
  as
• 31:46
  we
• 31:46
  have,
• 31:46
  you
• 31:46
  and
• 31:46
  I
• 31:46
  sitting
• 31:47
  and
• 31:47
  talking
• 31:47
  for
• 31:47
  20
• 31:48
  minutes
• 31:48
  before
• 31:48
  the
• 31:48
  show
• 31:49
  started
• 31:50
  is
• 31:50
  probably
• 31:50
  going
• 31:51
  to
• 31:51
  mean
• 31:51
  more
• 31:51
  than
• 31:51
  if
• 31:52
  we
• 31:52
  had
• 31:52
  ever
• 31:52
  communicated
• 31:53
  by
• 31:53
  email.
• 31:53
  Right.
• 31:54
  We
• 31:54
  got
• 31:54
  to
• 31:54
  know
• 31:54
  each
• 31:55
  other.
• 31:55
  You
• 31:56
  know,
• 31:56
  we
• 31:56
  might
• 31:56
  collaborate
• 31:57
  on
• 31:57
  other
• 31:57
  stuff
• 31:58
  that
• 31:58
  would
• 31:58
  have
• 31:59
  never
• 31:59
  happened
• 31:59
  without
• 31:59
  that
• 32:00
  conversation.
• 32:00
  And
• 32:01
  that's
• 32:01
  true
• 32:01
  of
• 32:01
  going
• 32:01
  to
• 32:02
  see
• 32:02
  the
• 32:02
  boots
• 32:02
  in
• 32:02
  person
• 32:03
  and
• 32:03
  meeting
• 32:03
  people
• 32:03
  and
• 32:04
  developing
• 32:04
  relationships.
• 32:06
  Exactly.
• 32:07
  I
• 32:07
  couldn't
• 32:07
  agree
• 32:07
  more.
• 32:07
  And
• 32:08
  that's
• 32:08
  something
• 32:08
  that,
• 32:09
  you
• 32:09
  know,
• 32:09
  I
• 32:09
  have,
• 32:10
  you
• 32:10
  know,
• 32:10
  on
• 32:10
  my
• 32:11
  notes
• 32:11
  heading,
• 32:12
  heading
• 32:12
  into
• 32:12
  this
• 32:12
  that
• 32:13
  I
• 32:13
  want
• 32:13
  to
• 32:13
  talk
• 32:13
  about.
• 32:13
  So
• 32:14
  I'm
• 32:14
  so
• 32:14
  glad
• 32:14
  that
• 32:14
  you
• 32:14
  brought
• 32:14
  that
• 32:15
  up.
• 32:15
  Is
• 32:15
  building
• 32:16
  relationships
• 32:17
  is
• 32:17
  the
• 32:17
  biggest
• 32:18
  thing
• 32:18
  when
• 32:19
  you're
• 32:19
  going
• 32:19
  to
• 32:20
  Wesa
• 32:20
  or
• 32:20
  even
• 32:21
  trying
• 32:21
  to
• 32:21
  make
• 32:22
  collaborations.
• 32:23
  We
• 32:23
  were
• 32:23
  talking
• 32:23
  about,
• 32:24
  you
• 32:24
  know,
• 32:24
  how
• 32:24
  do
• 32:24
  you
• 32:25
  make
• 32:25
  content
• 32:25
  together?
• 32:26
  Building
• 32:26
  those
• 32:26
  relationships
• 32:27
  in
• 32:28
  person
• 32:28
  is
• 32:29
  huge.
• 32:30
  So
• 32:30
  it
• 32:30
  is
• 32:30
  tough
• 32:31
  to
• 32:31
  think
• 32:31
  about
• 32:32
  trying
• 32:33
  to
• 32:33
  find
• 32:33
  a
• 32:34
  manufacturer,
• 32:35
  especially
• 32:35
  because
• 32:36
  that
• 32:36
  is
• 32:37
  such
• 32:37
  a
• 32:37
  difficult
• 32:38
  space
• 32:38
  to
• 32:39
  navigate
• 32:40
  right
• 32:40
  now.
• 32:41
  From
• 32:41
  what
• 32:41
  I
• 32:41
  hear
• 32:42
  from
• 32:42
  a
• 32:42
  lot
• 32:42
  of
• 32:43
  boot
• 32:43
  brands,
• 32:44
  specifically
• 32:44
  in
• 32:45
  Mexico.
• 32:45
  Right.
• 32:46
  So
• 32:46
  if
• 32:46
  you're
• 32:46
  looking
• 32:47
  to
• 32:47
  get
• 32:48
  a,
• 32:48
  a
• 32:48
  Mexican
• 32:49
  manufacturer
• 32:50
  to
• 32:50
  keep
• 32:50
  the
• 32:51
  price
• 32:51
  of
• 32:51
  your
• 32:51
  boots
• 32:51
  a
• 32:51
  little
• 32:52
  bit
• 32:52
  lower,
• 32:53
  then
• 32:54
  that
• 32:55
  is
• 32:55
  something
• 32:55
  that
• 32:55
  you
• 32:56
  know,
• 32:56
  you
• 32:56
  might
• 32:56
  want
• 32:57
  to
• 32:57
  be
• 32:57
  in
• 32:57
  person
• 32:57
  for
• 32:58
  at
• 32:58
  Wesa.
• 32:59
  Building
• 32:59
  those
• 32:59
  relationships
• 33:00
  in
• 33:01
  person
• 33:01
  is
• 33:02
  huge.
• 33:02
  I
• 33:02
  will
• 33:03
  also
• 33:03
  say
• 33:04
  that
• 33:04
  a
• 33:04
  lot
• 33:04
  of
• 33:05
  the
• 33:05
  people
• 33:05
  who
• 33:06
  are
• 33:06
  trying
• 33:07
  to
• 33:08
  get
• 33:08
  more
• 33:08
  customers
• 33:09
  for
• 33:09
  their
• 33:10
  factory,
• 33:10
  some
• 33:11
  more
• 33:11
  brand
• 33:12
  and
• 33:12
  manufacturer
• 33:13
  relationships,
• 33:14
  a
• 33:14
  lot
• 33:14
  of
• 33:15
  those
• 33:15
  folks
• 33:15
  are
• 33:15
  on
• 33:15
  LinkedIn.
• 33:16
  So
• 33:16
  if,
• 33:17
  if
• 33:17
  you
• 33:17
  can't
• 33:17
  get
• 33:17
  to
• 33:18
  WESA
• 33:18
  or
• 33:19
  you
• 33:19
  aren't
• 33:19
  planning
• 33:19
  to
• 33:19
  go
• 33:20
  this
• 33:20
  year,
• 33:20
  I
• 33:20
  would
• 33:20
  highly
• 33:21
  recommend
• 33:21
  it
• 33:22
  just
• 33:22
  to
• 33:22
  be
• 33:22
  able
• 33:22
  to
• 33:22
  build
• 33:23
  those
• 33:23
  relationships.
• 33:24
  But
• 33:24
  if
• 33:24
  you
• 33:24
  can't
• 33:24
  make
• 33:24
  it
• 33:25
  this
• 33:25
  year
• 33:26
  or
• 33:26
  in
• 33:26
  January,
• 33:27
  I
• 33:27
  should
• 33:27
  say
• 33:28
  maybe
• 33:28
  start
• 33:29
  looking
• 33:29
  for
• 33:30
  those
• 33:30
  folks
• 33:30
  on
• 33:31
  LinkedIn
• 33:31
  because
• 33:31
  they
• 33:32
  are
• 33:32
  there
• 33:32
  for
• 33:33
  sure.
• 33:34
  And
• 33:34
  all
• 33:34
  of
• 33:34
  the
• 33:35
  people
• 33:35
  that
• 33:35
  you
• 33:35
  want
• 33:35
  to
• 33:36
  talk
• 33:36
  to
• 33:36
  from
• 33:36
  the
• 33:36
  company
• 33:37
  are
• 33:37
  identified
• 33:38
  because
• 33:38
  you
• 33:39
  know,
• 33:39
  these
• 33:39
  people
• 33:39
  have
• 33:39
  layers
• 33:40
  of
• 33:40
  management.
• 33:40
  A
• 33:41
  lot
• 33:41
  of
• 33:41
  the
• 33:41
  companies,
• 33:42
  the
• 33:42
  bigger
• 33:42
  companies
• 33:42
  have
• 33:42
  layers
• 33:43
  of
• 33:43
  management
• 33:43
  and
• 33:44
  you
• 33:44
  want
• 33:44
  to
• 33:44
  talk
• 33:44
  to
• 33:44
  a
• 33:45
  specific
• 33:45
  person.
• 33:46
  So
• 33:46
  in
• 33:46
  marketing
• 33:47
  or
• 33:47
  sales,
• 33:48
  where
• 33:48
  do
• 33:48
  people
• 33:49
  find
• 33:49
  you?
• 33:49
  If
• 33:49
  they
• 33:49
  want
• 33:50
  to
• 33:50
  collaborate
• 33:50
  with
• 33:50
  you,
• 33:50
  what
• 33:51
  do
• 33:51
  they
• 33:51
  do?
• 33:52
  You
• 33:52
  know,
• 33:52
  you
• 33:52
  can
• 33:52
  reach
• 33:53
  out
• 33:53
  to
• 33:53
  me
• 33:54
  in
• 33:54
  my
• 33:54
  email.
• 33:55
  So
• 33:55
  you
• 33:56
  can
• 33:56
  email
• 33:56
  me@bookingeremiahcraig.com
• 33:59
  I'm
• 33:59
  on
• 33:59
  YouTube,
• 34:00
  I'm
• 34:01
  on
• 34:01
  Instagram,
• 34:01
  I'm
• 34:02
  on
• 34:02
  Facebook.
• 34:04
  Search
• 34:04
  me
• 34:04
  on
• 34:05
  Google.
• 34:05
  The
• 34:05
  last
• 34:06
  time
• 34:06
  I
• 34:06
  checked,
• 34:06
  I
• 34:06
  had
• 34:06
  the
• 34:06
  whole
• 34:07
  first
• 34:07
  page.
• 34:07
  If
• 34:07
  you
• 34:08
  search
• 34:08
  Jeremiah
• 34:08
  Craig.
• 34:09
  So
• 34:10
  I've
• 34:10
  done
• 34:10
  a
• 34:10
  lot
• 34:10
  of
• 34:11
  work
• 34:11
  and
• 34:11
  at
• 34:11
  least
• 34:12
  I
• 34:12
  know
• 34:12
  there
• 34:12
  are
• 34:12
  other
• 34:12
  Jeremiah
• 34:13
  Craig's
• 34:13
  out
• 34:13
  there.
• 34:14
  But
• 34:14
  I'm
• 34:14
  trying
• 34:15
  to
• 34:15
  compete
• 34:15
  with
• 34:15
  them
• 34:16
  to
• 34:16
  own
• 34:16
  that
• 34:16
  whole
• 34:17
  first
• 34:17
  page.
• 34:18
  And
• 34:19
  if
• 34:19
  you
• 34:19
  have
• 34:19
  employees
• 34:19
  that
• 34:20
  aren't
• 34:20
  too
• 34:20
  sure
• 34:20
  about
• 34:20
  boots
• 34:21
  or
• 34:21
  you
• 34:21
  yourself
• 34:22
  own
• 34:22
  the
• 34:22
  store,
• 34:22
  you
• 34:23
  need
• 34:23
  to
• 34:23
  go
• 34:23
  to
• 34:23
  his.
• 34:24
  You
• 34:24
  need
• 34:24
  to
• 34:24
  go
• 34:24
  to
• 34:24
  his
• 34:24
  YouTube.
• 34:25
  It's
• 34:25
  Jeremiah
• 34:26
  Craig
• 34:26
  on
• 34:26
  YouTube.
• 34:26
  Just
• 34:26
  search
• 34:27
  it,
• 34:27
  you'll
• 34:27
  find
• 34:27
  it.
• 34:28
  You
• 34:28
  have
• 34:29
  1400
• 34:30
  videos?
• 34:31
  Yes.
• 34:32
  Who
• 34:32
  has
• 34:32
  1400
• 34:33
  videos?
• 34:33
  Nobody
• 34:34
  has
• 34:34
  1400
• 34:34
  videos.
• 34:35
  It's
• 34:35
  not
• 34:36
  enough.
• 34:36
  It's
• 34:36
  not
• 34:37
  enough.
• 34:38
  But
• 34:38
  I
• 34:38
  like
• 34:39
  how
• 34:39
  you
• 34:40
  have
• 34:40
  it
• 34:40
  separated.
• 34:40
  You
• 34:41
  do
• 34:41
  have
• 34:41
  playlists.
• 34:41
  If
• 34:42
  you
• 34:42
  go
• 34:42
  to
• 34:42
  his
• 34:42
  page
• 34:42
  and
• 34:43
  you
• 34:43
  go
• 34:43
  to
• 34:43
  playlist,
• 34:43
  you're
• 34:43
  going
• 34:44
  to
• 34:44
  see
• 34:44
  the
• 34:44
  cowboy
• 34:44
  boot
• 34:44
  section
• 34:45
  is
• 34:45
  completely
• 34:45
  separated
• 34:46
  out.
• 34:46
  So
• 34:46
  if
• 34:47
  all
• 34:47
  you're
• 34:47
  interested
• 34:47
  in
• 34:48
  is
• 34:48
  Cowboy
• 34:48
  boots
• 34:48
  and
• 34:48
  not
• 34:48
  his
• 34:49
  music
• 34:49
  or
• 34:50
  the
• 34:50
  many
• 34:50
  other
• 34:50
  things
• 34:51
  you
• 34:51
  do
• 34:51
  videos
• 34:51
  about.
• 34:52
  It's
• 34:52
  very
• 34:53
  easy.
• 34:53
  You
• 34:53
  have
• 34:54
  it
• 34:54
  structured
• 34:54
  very
• 34:54
  well.
• 34:55
  And
• 34:55
  I
• 34:55
  know
• 34:55
  that
• 34:55
  takes
• 34:55
  time
• 34:56
  to
• 34:56
  put
• 34:56
  together,
• 34:56
  too,
• 34:57
  you
• 34:57
  know.
• 34:57
  So
• 34:57
  good.
• 34:58
  Good
• 34:58
  job
• 34:58
  there.
• 34:58
  Not
• 34:58
  all
• 34:58
  YouTubers
• 34:59
  are
• 34:59
  good
• 34:59
  at
• 34:59
  that,
• 35:00
  so.
• 35:00
  Thank
• 35:00
  you
• 35:00
  so
• 35:00
  much.
• 35:01
  Yeah,
• 35:01
  I
• 35:01
  want
• 35:01
  to
• 35:01
  make
• 35:01
  sure
• 35:01
  people
• 35:02
  find
• 35:02
  what
• 35:02
  they're.
• 35:02
  What
• 35:03
  they're
• 35:03
  most
• 35:03
  interested
• 35:04
  in.
• 35:04
  I
• 35:04
  will
• 35:05
  say
• 35:05
  that
• 35:05
  if
• 35:05
  you
• 35:05
  do
• 35:06
  find
• 35:06
  yourself
• 35:06
  on
• 35:06
  my
• 35:06
  YouTube
• 35:07
  channel
• 35:07
  enjoying
• 35:07
  the
• 35:08
  cowboy
• 35:08
  boot
• 35:09
  videos,
• 35:09
  then
• 35:10
  give
• 35:10
  my
• 35:10
  music
• 35:10
  a
• 35:10
  try,
• 35:11
  too.
• 35:12
  I
• 35:13
  mean,
• 35:13
  you
• 35:13
  have
• 35:13
  everything.
• 35:13
  You
• 35:14
  do
• 35:14
  have
• 35:14
  reviews
• 35:14
  up
• 35:15
  there.
• 35:15
  You
• 35:15
  just
• 35:15
  have
• 35:15
  everything
• 35:16
  up
• 35:16
  there.
• 35:16
  It's
• 35:16
  all
• 35:16
  different
• 35:17
  kinds
• 35:17
  of
• 35:17
  things
• 35:17
  from
• 35:17
  how
• 35:18
  they're
• 35:18
  made
• 35:18
  to
• 35:19
  watching
• 35:19
  them
• 35:19
  resol.
• 35:20
  Your.
• 35:20
  Your.
• 35:20
  Your
• 35:21
  oldest
• 35:21
  boot
• 35:21
  pair
• 35:22
  of
• 35:22
  boots,
• 35:22
  which
• 35:23
  do
• 35:23
  kind
• 35:23
  of
• 35:23
  look
• 35:24
  like
• 35:24
  they're
• 35:24
  up
• 35:24
  there
• 35:24
  in
• 35:25
  age
• 35:25
  now.
• 35:25
  I
• 35:25
  will
• 35:25
  say
• 35:26
  they're
• 35:27
  17
• 35:27
  years
• 35:27
  old
• 35:27
  now.
• 35:28
  They're
• 35:28
  getting
• 35:28
  up
• 35:29
  there.
• 35:29
  17
• 35:29
  years
• 35:30
  old.
• 35:30
  Yeah.
• 35:31
  It's.
• 35:31
  It's.
• 35:31
  Every
• 35:32
  time
• 35:32
  I
• 35:32
  think
• 35:32
  about
• 35:32
  how
• 35:33
  old
• 35:33
  they
• 35:33
  are,
• 35:33
  I
• 35:33
  think
• 35:33
  about
• 35:34
  how
• 35:34
  old
• 35:34
  I
• 35:34
  am.
• 35:35
  So
• 35:35
  I
• 35:35
  try
• 35:36
  not
• 35:36
  to
• 35:36
  think
• 35:36
  about
• 35:36
  it
• 35:37
  too
• 35:37
  much.
• 35:39
  All
• 35:39
  right,
• 35:39
  thank
• 35:40
  you,
• 35:40
  sir.
• 35:40
  Appreciate
• 35:41
  you
• 35:41
  joining
• 35:41
  us.
• 35:42
  Thank
• 35:42
  you
• 35:42
  so
• 35:42
  much.
• 35:43
  I
• 35:43
  appreciate
• 35:43
  your
• 35:43
  time
• 35:43
  and
• 35:44
  good
• 35:44
  luck,
• 35:44
  everybody.
• 35:45
  If
• 35:45
  you
• 35:45
  missed
• 35:46
  part
• 35:46
  of
• 35:46
  this,
• 35:46
  you
• 35:46
  can
• 35:47
  catch
• 35:47
  the
• 35:47
  rest
• 35:47
  of
• 35:47
  it
• 35:48
  on
• 35:48
  the
• 35:49
  podcast,
• 35:49
  It's
• 35:50
  Wisdom
• 35:50
  by
• 35:50
  Wesa.
• 35:51
  It'll
• 35:51
  be
• 35:51
  out
• 35:51
  there
• 35:51
  by
• 35:51
  tomorrow
• 35:52
  morning.
• 35:52
  Of
• 35:52
  course,
• 35:53
  you
• 35:53
  can
• 35:53
  find
• 35:53
  the
• 35:54
  rest
• 35:54
  of
• 35:54
  this
• 35:54
  video
• 35:54
  either
• 35:55
  on
• 35:55
  the
• 35:55
  website@wesatradeshow.com
• 35:57
  or
• 35:57
  you
• 35:57
  can
• 35:57
  visit
• 35:58
  the
• 35:58
  YouTube
• 35:58
  channel.
• 35:59
  WESA
• 35:59
  already
• 36:00
  also
• 36:00
  has
• 36:00
  a
• 36:00
  YouTube
• 36:01
  channel.
• 36:01
  You
• 36:01
  can
• 36:02
  find
• 36:02
  it
• 36:02
  there.
• 36:02
  And
• 36:03
  we
• 36:03
  also
• 36:03
  want
• 36:03
  you
• 36:03
  to
• 36:04
  go
• 36:04
  to
• 36:04
  Facebook
• 36:04
  and
• 36:05
  search
• 36:05
  for
• 36:05
  Retail
• 36:05
  Roundup.
• 36:06
  Everybody
• 36:07
  should
• 36:07
  join
• 36:07
  that
• 36:07
  because
• 36:08
  there's
• 36:08
  lots
• 36:08
  of
• 36:08
  good
• 36:09
  content
• 36:09
  on
• 36:09
  there.
• 36:10
  You
• 36:10
  know,
• 36:10
  you
• 36:10
  go
• 36:10
  to
• 36:10
  WESA
• 36:11
  every
• 36:11
  twice
• 36:12
  a
• 36:12
  year,
• 36:12
  a
• 36:12
  lot
• 36:12
  of
• 36:12
  you
• 36:12
  for
• 36:13
  a
• 36:13
  reason,
• 36:13
  and
• 36:14
  that's
• 36:14
  because
• 36:14
  they
• 36:14
  help
• 36:14
  you
• 36:15
  find
• 36:15
  manufacturers,
• 36:16
  they
• 36:16
  help
• 36:17
  you
• 36:17
  improve
• 36:17
  your
• 36:17
  business,
• 36:18
  and
• 36:18
  they
• 36:18
  also
• 36:18
  do
• 36:19
  it
• 36:19
  there
• 36:19
  on
• 36:19
  the
• 36:20
  Retail
• 36:20
  Roundup
• 36:20
  Facebook
• 36:21
  page.
• 36:21
  The
• 36:21
  next
• 36:22
  Retail
• 36:22
  Roundup
• 36:22
  will
• 36:22
  be
• 36:23
  Posted
• 36:23
  on
• 36:23
  Monday,
• 36:23
  December
• 36:24
  23rd.
• 36:25
  Stay
• 36:26
  tuned
• 36:26
  also
• 36:27
  for
• 36:28
  future.
• 36:29
  We're
• 36:29
  going
• 36:29
  to
• 36:29
  be
• 36:30
  resuming
• 36:30
  these
• 36:31
  little
• 36:31
  videos
• 36:32
  back
• 36:32
  in
• 36:33
  February
• 36:33
  after
• 36:34
  the
• 36:34
  trade
• 36:34
  show
• 36:34
  is
• 36:35
  over.
• 36:35
  We'll
• 36:36
  be
• 36:36
  having
• 36:36
  a
• 36:36
  lot
• 36:36
  more
• 36:37
  content
• 36:37
  for
• 36:37
  you,
• 36:37
  but
• 36:38
  check
• 36:38
  out
• 36:38
  the
• 36:38
  Facebook
• 36:39
  page
• 36:39
  in
• 36:39
  the
• 36:39
  meantime,
• 36:40
  because
• 36:40
  there's
• 36:40
  a
• 36:40
  lot
• 36:40
  of
• 36:40
  stuff
• 36:41
  still
• 36:41
  going
• 36:41
  up
• 36:42
  there.
• 36:42
  Jeremiah,
• 36:43
  it's
• 36:43
  been
• 36:43
  a
• 36:44
  pleasure.
• 36:44
  Talk
• 36:44
  to
• 36:44
  you
• 36:44
  soon.
• 36:45
  And
• 36:45
  Merry
• 36:45
  Christmas,
• 36:46
  everybody.
• 36:47
  Happy
• 36:47
  New
• 36:47
  Year.
• 36:47
  Thank
• 36:48
  you
• 36:48
  so
• 36:48
  much.
• 36:48
  I
• 36:48
  appreciate
• 36:48
  it.
• 36:49
  You
• 36:49
  know,
• 36:49
  retailers,
• 36:50
  Jeremiah,
• 36:51
  the
• 36:51
  day
• 36:51
  after
• 36:51
  Christmas
• 36:52
  is
• 36:52
  when
• 36:52
  they
• 36:52
  can
• 36:52
  breathe
• 36:53
  again.
• 36:54
  So
• 36:54
  happy
• 36:55
  day
• 36:55
  after
• 36:55
  Christmas,
• 36:56
  everybody.
• 36:56
  Yes.
• 36:57
  That's
• 36:58
  the
• 36:58
  real
• 36:58
  holiday
• 36:59
  for
• 36:59
  everybody,
• 36:59
  huh?