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Kit's Email Marketing Product Update 2026 (What You Need To Know) · Values-First Marketing

• 0:00
  Unknown: Welcome to the Values First Marketing Podcast. I'm Megan Katchinggan, and I help business owners like you stay in your zone of genius without making marketing feel like a full-time job on top of serving your clients. I'm sharing what's working now with simple content systems, copy that elevates your thought leadership, and messaging that makes your audience feel seen, not sold to.
• 0:24
  Unknown: I'm your trusted expert in turning your voice, values, and vision into a sustainable marketing system that attracts aligned clients and grows your business in a way that's sustainable, unmistakable, and irresistible, all without sacrificing your time, your voice, or your peace. You're in the right place. Let's do this.
• 0:42
  Unknown: Have you ever sent an email to your entire subscriber list and wondered who is actually reading this? If you're trying to make your email marketing actually work, Kit just released an Real Subscriber Intelligence. The new features they just launched make it so easy to both increase buyers on your email list and love your audience so well. I just came back from Craft and Commerce, which is Kit's email marketing conference in Boise, Idaho, and I have so much to share with you. Kit CEO Nathan Berry put it this way, he said the problem most marketing with most marketing funnels is that you don't know who your high-value subscribers are until the end of the funnel, right, until they buy, then you know who they are, but otherwise they're just emails on your list and you don't really know anything about them. He put it this way, it's hard to love and serve people that you don't know, and I 100% agree, because success depends not only on who you know, who's in your network, but also who knows you. How are you known in your space community industry? And that's exactly what these features are built to fix. They help you create the kind of conversations that lead to your best partnerships and your biggest launches. From a copywriting perspective, we know that the secret to conversion copywriting has always centered on voice of customer research, that means figuring out who your audience really is, what they need, and how to talk to them in a way that lands. Usually, that means hiring a smart copywriter, running surveys, piecing together data from like five different tools. But Kit's 2026 product update changes that by building voice of customer insights directly into the platform already using to send your emails, so this episode today is going to break down the seven features in Kit's latest update, what each one actually does, and how coaches and creators specifically can put them to work without duct taping your tools together. We are so done with that. You'll also find answers to some of the most common questions about email marketing campaign ideas and how to actually do this well with your list. I'm giving you examples from podcasters and different other spaces, so you can have practical, tangible ways to see how you can make this work for you. Okay, so the first and most exciting announcement is what Kit is calling subscriber signals.
• 3:23
  Unknown: Basically, it's voice of customer data built into your email list, because open rates alone don't tell you who is worth reaching out to. Kit's newest feature, subscriber signals, tell you who that person actually is, with demographic context, social influence data, and purchase history on top of standard engagement metrics. This gives you a much richer profile of every name on your list. Instead of guessing who is worth a personal follow-up, you can see it quickly on an easy to read dashboard. You can see finally whether a subscriber is an influential industry voice, a repeat buyer or someone who's never opened anything, and then act accordingly. So, picture this: a podcaster with, let's say, 2000 people on your email list, most of them collected through show notes opt-ins.
• 4:15
  Unknown: Before, every name looked roughly the same in the dashboard. Open, click, ignore.
• 4:18
  Unknown: Those are the data that you can see, but now with subscriber signals, you can see which are repeat listeners who share episodes with their own audience, which ones have already purchased the course that you're promoting, and which ones signed up once and then never engaged again, and that distinction can show you who to maybe personally invite to your next mastermind or group program, and who may still need to be nurtured a little bit more. A food blogger, for example, benefits the same way.
• 4:48
  Unknown: Maybe a subscriber brought bought your cookbook and two recipe bundles, but never replied to a single email. That happens so much more often than you think. Subscriber subscriber signals services. That buying behavior, so that instead of sending another generic newsletter, she can reach out with something specific you can invite to a recipe box partnership, or a personal thank you, or early access to your next launch, something that makes sense based on their actual behavior, which you wouldn't really know any other way. Open rates and click through rates don't necessarily tell you this, so now you can personalize your subscribers' experience through the funnel and turn it into a two way relationship. This is also what Holly Hanes talks about too, in her on how she loves her email list so well, and emails three to four times a week regularly, and does not have a very high unsubscribe rate, like her email list loves her, because this is also where trust starts to compound. Once you can see who your engaged buyers are, you can build the kind of relationship that grows with a business with integrity, and I also have another episode on the smart way to build trust through email marketing that covers exactly how that works over time. Both Holly and that episode are linked in the blog in the show notes. So, subscriber signals, as of now, is currently in early access for Pro Plan subscribers, which makes it one of the more exciting reveals to come out of kit recently, and this again, it used to take hours of manual research and outside tools, and now it's simply built in. It is so worth it. The next feature is going to help you make more profitable decisions with ease, with engagement analytics, because open rates, as we know, only tell you part of the story, but engagement analytics adds cohort retention tracking, source attribution, and subscriber lifecycle health to your dashboard, so you can finally answer questions like where do my best subscribers actually come from, and which ones are drifting away before they unsubscribe, so for example, consider a coach who guests on, let's say, three different podcasts in one quarter without engagement analytics. All three appearances look like a win, since new subscribers show up after each one. But with engagement analytics in place, you might discover that subscribers from one podcast stick around, open consistently, and eventually buy, while subscribers from another barely engage past the welcome sequence, so that kind of insight can reshape where you spend your time next quarter.
• 7:34
  Unknown: Who you might want to collaborate with further and continue to engage with their audience. Podcasters can also apply the same logic to referral sources. Subscribers who join through a guest swap on another show might convert at a much higher rate than subscribers who join through maybe just a generic lead magnet. Once that pattern is visible, marketing decisions stop being guesswork, because you know exactly where your buyers are actually coming from. So, it's not just about amount of leads that come in, but this is telling us about the quality of those leads as well.
• 8:06
  Unknown: This is also where in lead nurture strategy gets sharper, knowing which subscribers are healthy and engaged versus ones who need maybe a re-engagement sequence helps you build nurture flows that actually match where people are, instead of sending the same five emails to everyone, regardless of where they stand. So, if you want more strategy on what to actually say in these moments, I have another episode and a blog called Send These Five Emails to Increase Sales with Email Marketing, and that breaks down exactly what to say that drives action without sounding pushy.
• 8:38
  Unknown: So, engagement analytics is currently available to Pro Plan subscribers with Kit, and it's the kind of feature that turns, I think, this is working into, oh my gosh, I know exactly why this is working, and now I can do more of that. Okay, and then the next one, my AI nerds are going to freak out, you can use Kit's MCP to let AI work directly with your real subscriber data, so as you know, your AI tool is only as useful as the data that it can actually see. So the kit MCP securely connects your kit account to the AI tool that you already use, whether that's Claude, Chat GPT, or others. Once you're connected, you can ask questions about your real subscriber data, draft broadcasts, tag subscribers, and take action, all from a single conversation inside your AI tool, without switching tabs or exporting spreadsheets, copy and pasting, none of that. So, for a podcaster, this might mean asking an AI assistant to identify every subscriber tagged as a longtime listener who hasn't opened an email in 90 days, then draft a warm re-engagement message in one pass, or for a coach it might mean asking AI to pull a list of everyone who has clicked a specific webinar link but didn't register, then generating a personal follow-up built around.
• 9:59
  Unknown: That exact behavior, so the gap most creators are feeling when using AI for their business is that the AI doesn't actually know their business. It can write something that, like, maybe sounds fine, but often sounds kind of generic, but like it has actually no idea who is on the list or what matters about them, and like communication 101 like you have to know the person that you're talking to, you have to speak the same language. So the kit MCP closes that gap directly at the source. The kit MCP is now out of beta and available to every paid kit plan subscriber at no extra cost. There is nothing new to learn beyond the AI tool you are already comfortable with, which is fantastic. Zero learning curve, you can just jump right in. And so this feature alone is a strong argument for switching to or back to kit. Okay, there's also abandoned checkout and newsletter sponsorships, which both can turn behavior into revenue, so we know that sending the same email to your entire list can cause more unsubscribes, and it lowers open rates, but oftentimes we just don't know any better, because we don't have the data telling us any different, but the best email marketers send personalized email content based on real-time subscriber behavior, and this is now possible in Kit with Shopify, Fourth Wall, and Wix integrations. If someone starts checkout on your course program or product and doesn't finish, Kit can trigger a specific follow-up around that exact action rather than a generic newsletter that has nothing to do with what they were just doing, so consider a coach selling a signature program. A subscriber adds the program to their cart, gets distracted, and closes the tab. Instead of waiting for that describer to show up in next week's regular send, the abandoned cart checkout can deliver one targeted nudge, a testimonial, an answer to a common objection, or simply a reminder that the cart is still there, and that type of personalization used to require hiring a developer, but it now can easily be done inside Kit. Let's also think about a podcaster selling access to a paid subscriber community or live ticket event can use the same logic, sending a gentle specific follow-up instead of hoping the subscriber circles back on their own, which news slash rarely ever happens. So this actually, we have a great testimonial of this from someone who is literally not even a client, just a podcast listener who also happens to be an industry leader. She recovered 20% of revenue after implementing an abandoned cart email sequence based on episode 53 called Email Sequence Tips That Actually Work, and that is linked in the blog in the show notes as well, in case you want to check that out.
• 12:57
  Unknown: Okay, so then we also talked about newsletter sponsorships that rounds out this revenue piece by building partnership management directly into kit, finding vetting and managing sponsors usually eats up time most creators just don't have, and this feature brings that workflow in house for all paid Kit plan subscribers, so you can earn from your list without adding another task to your plate. Okay, and then we have drum roll, please. The landing page editor has finally been updated. They heard us loud and clear with that feedback, and this is important, right?
• 13:39
  Unknown: Because the landing page is usually the first impression someone gets of you, so we need to get it right. And Kit's new editor gives you more control over how that page looks and feels without needing any design background. It's also the first step towards some bigger things on the way, like AI-assisted landing pages, built-in selling tools, and branding that stays consistent across everything you build within Kit, beyond landing pages. Kit's app store keeps expanding what the platform can do without forcing you to duct tape together five separate tools. So we now have SMS via Slick Text that lets you reach your most engaged subscribers directly from Kit Automations, which matters most, especially during time-sensitive launches.
• 14:27
  Unknown: SMS carries a 98% open rate.
• 14:27
  Unknown: Yes, 98% within the first three minutes, making it one of the fastest ways to reach someone who actually wants to hear from you. Then they have HubSpot CRM, fully integrated, which offers two-way sync between your HubSpot leads and your kit list with CRM actions that trigger automatically based on subscriber activity. Then there's Patreon memberships, which can sync member tier status and lifetime support data into Kit, so you can trigger automations and showcase membership tiers right inside your emails, and I. Also love that there is event management via Luma and Eventbrite, which syncs registrants automatically, triggers post-event sequences, and tag subscribers by event.
• 15:14
  Unknown: So, for example, a coach running a paid community can use Patreon sync to recognize and reward long-term members automatically.
• 15:23
  Unknown: A podcaster hosting a live listener meetup can use SMS to send same-day reminders that the fans actually see, instead of an email buried in an inbox. All of these tools work with your email list, and it's all right there, instead of having, like, all of these other apps that you have to manage separately. It's all together, all in one. Okay, so this conference shared all of this and so much more with so many wonderful people. I made a whole post on Instagram about my recap and takeaways about the conference. So, if you're curious about that, I have the link to my Instagram post, also on the blog, on the link in show notes as well. If you want to click over to the blog, that will also give you all the links I've talked about, the link to access if you want, if you're like, oh yeah, I need to check out this whole kit thing, I'm thinking about switching over, and there's also frequently asked questions about this voice of customer research, why it matters, how you do email marketing well, some practical tips, and some good promotion ideas to try, and all of this.
• 16:26
  Unknown: The whole point here is to make it easier to create a community that loves to buy from you.
• 16:34
  Unknown: Every feature inside this update points back to having more information to know your people, so that you can default to generosity and be more creative, that's really what voice of customer research has always been about, closing the gap between who you think your subscribers are and who they actually are, because when they feel known, then they can feel loved, and when they feel loved, they feel like they belong, and when they feel like they belong, then you have a community that will buy anything from you, because that is when they know you, they like you, and trust you, and it's all because you got to know them first. You're making the first move here. I've watched this play out with real clients, and not just in theory, I have one power hour client who turned a single session together into $6,000 from a more effective email campaign, and another client used consistent emails to 5x their email revenue, while freeing up valuable time and mental space.
• 17:34
  Unknown: Again, both those studies are linked in the blog in the show notes as well. What's interesting about those case studies, is that neither came, neither of those results came from a bigger list, which I mean is not a bad thing. More numbers are always great, but in these cases, it was actually not the thing that moved the needle. It was the specific strategy within the emails that were sent that moved the needle the most. So, as you continue to grow your list, that's going to maximize it even more, so for coaches and podcasters, especially, your work depends on relationships, knowing which subscriber just abandoned at checkout, which one is your most engaged advocate, which one needs a different kind of follow-up, isn't just a nice to have, it makes a big difference in your bottom line, so if this update has you curious at all, it's worth diving into all of these features and checking out Kit again. The link is in the show notes. It is the platform I am recommending for service providers who are ready to know their list and not just mail it, because you know you're supposed to, and if you want more email marketing tips like this straight into your inbox, you can join my email list at megancachigin.com/email Thank you for tuning in to the Values First Marketing Podcast. If you've been enjoying these episodes, I'd love it if you left a review on Apple Podcasts.
• 18:55
  Unknown: It helps more purpose-driven business owners like you find this show and reminds me that this work is making a difference, and if you're ready to market your business in a way that feels aligned, sustainable, and true to you, say hello on Instagram at MeganCatchigan.
• 19:11
  Unknown: Then head over to my website, megancatchigan.com for free resources and next steps to simplify your marketing and copywriting without sacrificing your authentic voice or too much of your time. I'll see you in the next episode.