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Plane sailing? IMG faces in-flight, in-ship competition
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Martin Ross joins Catherine Davies to discuss Iris’ grab of in-flight and in-ship rights to the Olympics and what it means for a sector long dominated by IMG’s Sport 24 channels but now being disrupted by new tech.
Matthew Glendinning digs deep into a proposal put to English Premier League clubs to adopt a central sponsorship model for perimeter advertising sales – and whether they could rival the Uefa Champions League for revenues from the sector.
Plus, Olympic ice…
The skinny
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