MYB116: 116: Turn More Enquiries into Customers - The Maths of High-Converting Sales
In this episode of the Max Your Business Podcast, hosts Ben Fewtrell and David Carlin tackle a massive issue for many business owners. That is the obsession with getting more leads while ignoring the ones they already have.
If you are thinking about spending more money on marketing to grow your business, you might want to listen to this first. Ben and David explain why increasing your conversion rate is far more profitable (and cheaper) than chasing new traffic. They unpack the psychology behind why people buy, why "convincing" customers is the wrong approach, and how a solid, repeatable…
The skinny
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