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From Rookie to 500 Deals: The DM That Changed Everything · The Real Estate Agent Playbook

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  as I look back at the 12 and a half years
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  I've been in real estate I often get asked
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  how did you build it how did you go from
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  zero to 500 transactions
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  in such a short amount of time
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  well the truth is I have figured that out
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  and I'm actually gonna tell you the one DM
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  at the end of this video
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  that changed my entire trajectory of my career
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  what's up guys I'm Jeremy Kane with the Wolf Pack
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  and I am more than happy to dive into this today
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  because I truly love helping agents build a foundation
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  and one of the biggest things that I get is
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  people aren't from where they're trying to do business
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  so building by a sphere seems such
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  like a foreign object and the truth is
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  when I got into the industry
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  I really dialed down
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  and I focused heavily on expanding my sphere
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  that's something that I absolutely
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  would not trade for the world
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  if you're interested in learning this
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  or developing a strategy just like that
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  I can coach you for absolutely free
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  if you choose to partner with me
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  in the record breaking group
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  the Wolf Pack get access to the No.
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  1 social media training for real estate agents
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  No. 1 AI training for real estate agents
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  depending on which route you go
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  but I would love to have a conversation with you
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  about exactly how we can partner
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  and take this to the next level
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  but let's get into this right now
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  so when I got into the business
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  I realized
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  that there was a lot of different opportunities right
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  you have buying leads you have you know
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  social media just getting kind of off the ground and
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  and people getting you know
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  stuff organically people are working on paid leads uh
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  then you have obviously
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  the traditional things that are still around
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  the open houses and and all of that hustle
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  and what I realized is that I wanted to work
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  with the people that I already knew
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  they already knew me and they came to me by referral
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  I dove heavy into the Brian Buffini world
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  and this was a true you know
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  game changer for me this was a way to build a business
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  that didn't include a lot of upfront cost
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  because honestly I didn't have a ton of
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  upfront cost to put down towards my business
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  what I did have is you know
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  a connection with a lot of people via social media
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  both from my high school days and college days
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  I was in a position where you know
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  it wasn't too long since we reached out
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  everyone was kind of trying to figure out
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  the social media thing and it was huge for me
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  and this was before DMs were called DMs
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  and it just made sense to connect that way
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  it felt lighter to me I had you know
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  been to a conference early on in
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  my career about text messages and how
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  you know the
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  response rate to text messages is absolutely
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  through the roof probably not as much anymore
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  now that we've gone to a lot of the spam
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  junk text messages but at that time I was like okay
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  well
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  if I can communicate with these people in a text form
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  that isn't super intrusive
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  and me providing value is exactly what
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  where I wanted to focus so I did just that
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  I built up a great sphere of people that I know kind
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  it wasn't LinkedIn
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  but kind of on LinkedIn first second third connections
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  we have those connections
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  you know it was
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  it was a really easy way to kind of grow my business
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  then I started to realize what these connections
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  could do for me how the referral
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  you know introductions were converting for very
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  few amount of dollars just time committed to
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  you know having the conversations
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  and they were warmer leads
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  versus somebody who accidentally clicked on a picture
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  just got you know
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  excited to see the pictures
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  that's not a lead that's a click and and a data point
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  as I often say on this channel
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  so
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  I started to kind of build these relationships through
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  instant Messenger on Facebook
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  and it was a very simple outreach
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  it was just a check in it wasn't
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  you know super salesy in fact
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  I didn't want to be the first to ask you know
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  if they had referrals or real estate
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  or mention any of that
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  so I developed this situation scenario
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  now before
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  you know connect with connectors was a thing
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  I then started to realize that
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  through having these conversations
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  people were raising their hand
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  telling me that they offered this service
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  or they were an entrepreneur just like me
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  and then I realized okay
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  now
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  I can be a resource to everybody that I connect with
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  whether they're in my sphere
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  whether they're not whatever it is
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  it was a very simple way to collect data
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  it wasn't as upfront it wasn't as you know
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  I'm never too busy for your referrals
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  but it certainly helped me kind of understand
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  and then as I transition from okay
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  this person likely is gonna buy
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  I'm gonna reach out to them to okay
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  this person you know
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  could need my assistance in building a business
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  and helping out with that
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  so that's where I kind of built
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  the connect with the connectors
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  kind of idea that you see now
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  that has absolutely exploded my real estate career
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  and you know just as an aside
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  I have an entire course built on how I built my entire
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  career based on all of this
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  so much further than a DM
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  and the beauty is if you choose to partner with me
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  you can book a call at Ri agent
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  wolfpack.com if you choose to partner with me
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  you get it all for free as well as direct access to me
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  to help you with it so
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  as we kind of started building these systems
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  that I now have in a course we
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  we kind of start okay like yes
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  I have a person for that I have a cake baker
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  I realized that it wasn't just lenders
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  appraisers you know
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  contractors inspectors that I needed to have in my
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  you know Rolodex so to speak for to use an old term
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  I needed to have a plethora of services
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  every single service as we can go
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  it helped also that
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  general contractors were starting to specialize more
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  there was more specialized
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  you know
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  stuff coming to the market it wasn't more you know
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  that's kind of when I feel like as a culture
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  we went from Jack of all trades to
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  you know really niching down and focusing on
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  on those things
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  and I always joke that every handyman became
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  becomes a GC
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  within 6 months of starting their handyman business
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  so you not gotta keep those
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  those flow leads rolling right
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  whether it's an HVAC contractor or whatever
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  because I started to realize that I needed these
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  strategic pieces in my business
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  not only to help me convert
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  and get through those tough inspections
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  and get it quick and and have it
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  you know
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  have have the service right have an honest upfront
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  you know contractor but also
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  one that wasn't going to charge an arm and a leg
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  for their you know
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  immediate attention and so building this was awesome
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  you had multiple opportunities to you know
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  connect people and if you can
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  the faster it was always my goal to
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  you know reach out to someone with a message
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  and then if there was any referral
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  or any piece of value that I could send them
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  I wanted to try and send that within
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  you know 5 days of connecting so that was my goal
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  I would set out and find you know
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  people on Facebook
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  groups that needed a service from them
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  or people that could connect them
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  no matter what where they're at in life
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  even if it was just a friend
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  someone going through a similar situation or
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  you know something to do with real estate
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  I just pushed and pushed and pushed
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  to find a connection
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  for each person that I had a conversation with
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  and I think what that did was solidify
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  my drive to help other people in ways that
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  oftentimes didn't really benefit me
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  but when they you know
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  someone was say talking about real estate
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  now they knew and they would say hey
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  Jeremy went out of his way to get me a lead
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  or build that relationship
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  so I would
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  I would be in the right place at the right time hence
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  you know working by referral and all of that
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  so as this kind of developed
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  you can see that it's you know
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  developed into a whole system so what was that one DM
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  I've kind of alluded to it
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  but ultimately it was hey
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  long time no talk
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  hope you're doing well
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  wanted to see what you're doing for work these days
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  so very much you know
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  the way I speak the way I talk
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  a connection point
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  and asking them what they did for work
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  and this was a way for me to understand
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  mostly how I could you know
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  help them if they were a small business owner
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  no matter what it was right
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  because I wanted to find as many small business owners
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  in my local area as humanly possible
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  because the honest truth is
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  if I have more of those and we're all in this together
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  we're all helping each other build
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  and it grows exponentially
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  so that was a very easy way to get them
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  to tell me what they did if they provided a service
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  that I thought could go on my list
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  I absolutely would add them to it
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  and you know
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  then we would talk and if they didn't
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  I would say OK cool
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  typically if they didn't
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  they'd you know
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  say their hey
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  I'm an engineer I'm the president or I'm the mayor
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  whatever it is right
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  typically if they're president
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  maybe you can still drive business that company
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  but ultimately
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  I meant the president of the United States right
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  can't obviously provide any value
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  you know for that piece of it
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  so then I would you know
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  ultimately they would ask me what I did and you know
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  I'd say oh
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  that's awesome you know
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  I hope you that's awesome
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  sounds like an awesome career whatever
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  I actually just got into real estate
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  and part of the reason I was asking is
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  cause I'm working on building a vendor list
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  and I want to make sure
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  you know that I have the very best people
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  so if you've had an exceptional experience with anybody
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  you know based on your
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  your house or in your community
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  I would love to chat with them
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  because I'm really focused on driving business to
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  you know these small mom and pop or bigger mom and pop
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  um kind of outfits
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  and so that really solidified the relationship
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  here's the deal I told them I was a real estate agent
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  but I immediately
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  transitioned it back to their experience
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  and if they knew anyone
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  people feel special when they're like
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  oh I do have somebody and they can make that connection
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  right exactly the foundation that I wanted to do
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  and loving helping other people build businesses
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  that was that's kind of intrinsic in me
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  but I didn't really realize it
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  until I was starting to have these conversations
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  and build these lists right
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  so I accomplished everything that I needed
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  and then we would talk you know
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  check in with the kids whatever that is
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  check in with family
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  scroll their Facebook page really quickly
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  you know see what's going on
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  talk about those things and then ultimately the
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  the conversation
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  would wind down after a couple back and forths
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  and I would just say hey
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  if anyone ever brings up real estate
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  ask you any questions I'm a kind of a no pressure guy
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  but I'd be happy to be a resource to anybody
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  yourself or anyone you know right
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  so I was able to ask
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  for business in a way that wasn't as direct
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  it they had no idea that
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  that was my intention to begin with
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  I really wanted
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  everyone to know that I was in real estate
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  but I wanted to see if I could help them
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  or the people that are special to them in one way
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  there's very few of those conversations that didn't
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  at least give me one connection to someone else
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  and so as the lesson from all of this has come to play
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  even though
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  it just started out as a conversation starter
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  a quick script something that
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  you know I utilized
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  it became a lesson of connecting with the connectors
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  and how valuable
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  connections are in our small business world
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  and so as I've continued my business
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  I've dialed it down I've got some other little
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  one liner scripts that I have
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  that are available in my course
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  but ultimately
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  I enjoy helping agents now build their business
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  and if you're in a place
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  where you're just feeling like you're on the
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  the hamster wheel
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  you're trying to figure out exactly what it is
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  yes I get it right
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  we all have to be at brokerages
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  we all have the costs of whatever it is
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  but if somebody like myself
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  can help you and pour into you on a regular basis
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  through our partnership
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  I'd be more than happy to discover that
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  so reach out I would love to help
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  I would love to figure out a one liner
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  script that you can use
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  maybe it's something a little bit different
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  we can tailor it directly to you
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  cause ultimately I wanna help you win
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  every single day at the game of real estate
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  and I know there's a lot of
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  you know shiny objects out there
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  pay for this lead system go with this flex team
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  whatever it is
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  but the ultimate truth is if we can build your business
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  that is by far the most lucrative way to do it
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  and through connecting with the connectors
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  it is my opinion that you can build the best
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  most profitable lean business that is out there versus
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  you know trading dollars for leads and all these things
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  so if you have any questions
• 12:26
  let's go
• 12:26
  I would love to have a conversation with you either way
• 12:29
  partnership or just strategy session
• 12:31
  you know where to book the calls and link below
• 12:33
  I provide value like this all the time
• 12:35
  on my YouTube channel dropping 2 videos a week
• 12:38
  so please like comment and subscribe
• 12:41
  and if you liked it enough
• 12:43
  hit that notification bell
• 12:44
  we'll see you next time bye bye