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425 Episodes. One Search Box. (This One's Free.) · Mortgage Marketing Radio

• 0:00
  Hey, it's Jeff Zimfer and welcome to this episode of Mortgage Marketing Radio. Thanks for tuning in. I want to open up with a question. How often do you wish you had an immediate answer to a challenge or problem?
• 0:11
  that you want to overcome, get an answer to. You know, if you've been listening to this podcast for a while, we're 10 years in, we're 425 episodes in, and there's a lot of information. There's a wealth of knowledge shared with that many interviews, that much content over the last 10 years. And lately, I've been getting more questions, as I often do as host of the podcast. People come to me asking questions about patterns,
• 0:35
  systems, what do top producers do? Hey, what have you heard about this for handling this situation? For example, the other day somebody asked me the question about, hey, I'm hearing a lot of buzz around showing up in AI search. How would I do that? Or somebody asked me a question about an agent I chased for six months finally texted back, but
• 0:54
  I froze and I didn't know exactly what to say. And I've got good news for you. There's an easy way now to get answers to those questions, to the persistent problems and challenges you're facing, whether it's scripting, whether it's database marketing, whether it's AI, whether it's teaching agent classes, you name it. In a decade, we've covered every possible topic there is to cover social media in this industry, right? Market, agent referrals, everything.
• 1:20
  And now you don't have to wonder, you don't have to search anymore. Now I can say to the loan officer who asked me that question, that's episode 317. So in the past, it would be challenging for me to tell them what specific episode to get the answer to that question from my podcast library. I may or may not recall the episode. I may or may not recall who it was that I interviewed. And, you know, getting access to that information was definitely a chore, a task, but I'm
• 1:45
  And that's what today's episode is all about. This is the last thing I do before everything changes. So I've got this incredible history, this backlog of knowledge and information of 10 years and 425 episodes, hundreds of interviews. And yet the challenge was, functionally, it was unusable.
• 2:02
  I wanted to take all of that intellectual capital and turning it into something useful for you. So the value is locked inside these episodes, right? A podcast feed is chronological, right? It's a sequence of episodes and content. So here's what I've built for you. Imagine your challenge, your question. You're curious about what other top producers do, and you want to find out answers from actual practitioners, people who have actually done it and are doing the work. Imagine every episode that's,
• 2:29
  distilled to its key takeaways, all of it behind one search box or one button. And today, because of AI, it took AI a weekend to do what have previously would have taken me six months or more. So for example, I am doing a search right now for a particular topic and I'm gonna type in, or I'm gonna hit the button, Consumer Direct.
• 2:48
  And when I type in my search criteria or I hit the button for the category, I get a list of podcasts that have something of relevance for that topic. And I'm seeing right here, episode 424, Gen Z buyers won't call you. Here's the fix. Your sales process is broken. What today's borrowers actually want.
• 3:04
  Let me just click that one right there, episode 401. And I click on it and I see that there's a summary and key takeaways from that podcast interview that I did with Jake Vermillion, where he breaks down why most retail loan officers are losing deals before you even start. And this is essentially a crash course, right? A clinic in optimizing your sales process for Consumer Direct. And then we give you a
• 3:27
  playbook of key takeaways quotes from the episode links from the episode with show notes and the actual episode play button right there as well so that you can actually go back to the episode and do a refresh on it fast forward to it whatever it is you need to do but essentially you've now got your idea bank your actionable takeaways that you can run this week and so why am i doing this now i want to be straight with you about why this is happening now because it's not a coincidence
• 3:53
  Mortgage Marketing Radio, as you know it, is changing. You've heard me allude to this over the past few episodes, and this is phase one of the change that's happening. I'm not going anywhere, but 10 years is a long time. This isn't the show, the platform, or the premise that's needed today in 2026. So something new is coming. It's close, and my goal is to make it great and fantastic. I'm not yet ready to tell you about it because I'd rather
• 4:19
  show you when it does go live. What I did want to do is leave 425 episodes rotting in a feed that nobody scrolls. So before any of that happens, I wanted to give this to you. As a listener, whether you've been with me for years or you're new, this is my gift to you as a thank you for tuning in. It's totally free. There's no upsell. I wanted to take 10 years of the best people in the business, the best ideas, the best concepts consolidated and placed in one searchable place,
• 4:49
  for the 10 years that you've given me if you've listened that long or if it's been 10 minutes or 10 months, whatever it is, right? It's just a way for me to say thank you. And it corresponds with this timeliness of what's happening for me in the change to the premise and, you know, format of the show. So this new thing we have is called The Vault, okay? And there is a link to get access to it in the show notes.
• 5:12
  the website address to go to is swipe the vault.com swipe the vault.com. Once again, the link is in the show notes. You just click it, drop your email in, you get a link to your inbox in about 10 seconds. Maybe check your promotions tab, maybe even your spam tab, but it'll be in there. Bookmark it. You might even want it on your phone. So remember, I'm not going anywhere, but I do want to say thank you for
• 5:34
  Listening, thank you for giving me purpose and passion in this podcast for the last 10 years. And I'm looking forward to you continuing the journey with me together on the other side of this as that announcement comes your way in the coming weeks. So I will see you on the other side. Swipethevault.com. Check out your show notes. And I appreciate you.