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Latest / Education Marketing Leader with Chris Rapozo

A Lesson in Demand Marketing - An interview with Joseph Lewin

My latest guest on the Marketing Tales show is a seasoned demand gen marketer, podcast host, and the director of an international non-profit organization in Kenya. Meet Joseph Lewin, a man who started his marketing career in Kakamega, a town in western Kenya, about 15 miles north of the Equator, where his wife started the Waweza Movement, a non-profit organization that houses, feeds, and educates 50 children from vulnerable backgrounds. He took photos and videos of kids in Kenya for a sponsorship program, learning how to make the movement by building relationships with local marketers. After…

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