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Bank of America Aims for Luxury with Preferred Rewards Program
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John Sellers is Head of Rewards at Bank of America, the second largest banking institution in the United States, and the eight-largest in the world, with over 4,600 retail financial centers & approximately 16,200 ATMS in existence.
Loyalty360 CEO Mark Johnson talked with Sellers about Bank of America’s Loyalty Expo experience, pushing their digital boundaries, and future engagement plans.
The skinny
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