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Behind the Scenes of a $3 Million Launch: Lessons and Strategies · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Hello
• 0:00
  and
• 0:00
  welcome
• 0:01
  back
• 0:01
  to
• 0:01
  another
• 0:02
  episode
• 0:02
  of
• 0:02
  the
• 0:02
  Deeply
• 0:03
  Rooted
• 0:03
  Business
• 0:04
  Podcast.
• 0:05
  I
• 0:05
  am
• 0:05
  so
• 0:06
  excited
• 0:06
  about
• 0:06
  this
• 0:07
  episode.
• 0:07
  Wait,
• 0:07
  sorry,
• 0:08
  I'm
• 0:08
  jumping
• 0:08
  the
• 0:08
  gun
• 0:08
  here.
• 0:09
  I'm
• 0:09
  Rachel,
• 0:10
  your
• 0:11
  marketing
• 0:12
  mastermind
• 0:14
  here
• 0:14
  with
• 0:15
  our
• 0:15
  systems
• 0:16
  guru,
• 0:17
  architect
• 0:18
  Jess.
• 0:18
  And
• 0:19
  like
• 0:20
  I
• 0:20
  said,
• 0:20
  I
• 0:20
  am
• 0:21
  so
• 0:21
  excited
• 0:22
  about
• 0:22
  this
• 0:22
  episode.
• 0:23
  We
• 0:24
  are
• 0:24
  going
• 0:24
  to
• 0:24
  get
• 0:25
  four
• 0:25
  full
• 0:26
  master
• 0:26
  class
• 0:27
  in
• 0:27
  launching
• 0:28
  today,
• 0:28
  but
• 0:28
  not
• 0:29
  like
• 0:29
  just
• 0:29
  any
• 0:30
  type
• 0:30
  of
• 0:30
  launching,
• 0:30
  like
• 0:31
  really
• 0:31
  strategic
• 0:32
  launching
• 0:33
  rooted
• 0:34
  in
• 0:35
  what
• 0:35
  we
• 0:36
  preach,
• 0:36
  which
• 0:36
  is
• 0:37
  intention,
• 0:38
  which
• 0:38
  is
• 0:39
  being
• 0:39
  sustainable
• 0:40
  in
• 0:40
  a,
• 0:41
  like
• 0:41
  in
• 0:41
  your
• 0:41
  scaling
• 0:42
  efforts.
• 0:43
  So
• 0:44
  Jess
• 0:44
  just
• 0:45
  wrapped
• 0:45
  a
• 0:46
  3
• 0:47
  million
• 0:48
  plus
• 0:48
  dollar
• 0:48
  launch.
• 0:49
  Like
• 0:49
  that's
• 0:50
  not
• 0:50
  an
• 0:51
  exaggeration.
• 0:52
  That's
• 0:52
  not
• 0:52
  some
• 0:53
  sleazy
• 0:54
  revenue
• 0:55
  number
• 0:56
  that
• 0:56
  we're
• 0:56
  dropping.
• 0:56
  Like
• 0:57
  that's
• 0:57
  real
• 0:58
  and
• 0:58
  we
• 0:59
  are
• 0:59
  going
• 0:59
  to
• 0:59
  go
• 0:59
  through.
• 1:00
  I'm
• 1:00
  going
• 1:00
  to,
• 1:00
  this
• 1:00
  is
• 1:00
  going
• 1:01
  to
• 1:01
  be
• 1:01
  interview
• 1:01
  style
• 1:01
  because
• 1:02
  I
• 1:02
  really
• 1:02
  want
• 1:02
  everybody
• 1:03
  to
• 1:03
  kind
• 1:03
  of
• 1:03
  get
• 1:03
  the
• 1:03
  behind
• 1:04
  the
• 1:04
  scenes
• 1:04
  that
• 1:04
  I
• 1:04
  get.
• 1:05
  And
• 1:05
  I'm
• 1:05
  going
• 1:06
  to
• 1:06
  be
• 1:06
  asking
• 1:06
  Jess
• 1:06
  all
• 1:06
  of
• 1:07
  the
• 1:07
  questions
• 1:07
  I
• 1:07
  want
• 1:08
  to
• 1:08
  know,
• 1:08
  which
• 1:08
  assume
• 1:09
  it's
• 1:09
  what
• 1:09
  everybody
• 1:09
  else
• 1:09
  wants
• 1:10
  to
• 1:10
  know.
• 1:10
  So
• 1:10
  we're
• 1:11
  going
• 1:11
  to
• 1:11
  pull
• 1:11
  the
• 1:12
  curtain
• 1:12
  back
• 1:12
  on
• 1:13
  this
• 1:13
  and
• 1:13
  really
• 1:14
  kind
• 1:14
  of
• 1:14
  see
• 1:15
  what
• 1:15
  a
• 1:16
  launch
• 1:16
  at
• 1:16
  this
• 1:17
  level
• 1:17
  entails.
• 1:18
  Yes.
• 1:19
  So,
• 1:19
  yeah,
• 1:20
  yeah,
• 1:20
  I
• 1:20
  mean
• 1:20
  I
• 1:20
  was
• 1:20
  so
• 1:21
  excited
• 1:21
  to
• 1:21
  be
• 1:21
  a
• 1:21
  part
• 1:22
  of
• 1:22
  this
• 1:22
  launch.
• 1:22
  I
• 1:23
  truly
• 1:23
  believe
• 1:23
  it
• 1:23
  was
• 1:24
  like
• 1:24
  divinely
• 1:24
  guided
• 1:25
  because
• 1:25
  I
• 1:26
  was
• 1:26
  not
• 1:26
  promoting
• 1:27
  my
• 1:27
  launch
• 1:27
  management
• 1:28
  services
• 1:29
  at
• 1:29
  this
• 1:29
  time.
• 1:30
  But
• 1:30
  I
• 1:30
  had
• 1:30
  some
• 1:30
  really
• 1:30
  good
• 1:31
  SEO
• 1:31
  for
• 1:32
  launch
• 1:32
  management.
• 1:32
  Apparently
• 1:33
  that's
• 1:33
  how
• 1:34
  I
• 1:34
  was
• 1:34
  able
• 1:34
  to
• 1:35
  connect
• 1:35
  with
• 1:35
  this
• 1:35
  client.
• 1:36
  And
• 1:36
  I'm
• 1:36
  not
• 1:36
  even
• 1:37
  gonna
• 1:37
  lie,
• 1:37
  when
• 1:37
  I
• 1:37
  first
• 1:37
  saw
• 1:38
  his
• 1:38
  discovery
• 1:39
  call
• 1:39
  application
• 1:40
  come
• 1:40
  across,
• 1:40
  like
• 1:41
  I
• 1:41
  had
• 1:41
  some
• 1:42
  imposter
• 1:42
  syndrome,
• 1:43
  some
• 1:43
  freak
• 1:44
  out.
• 1:45
  But
• 1:45
  yeah,
• 1:45
  I'm
• 1:46
  excited
• 1:46
  to
• 1:47
  share
• 1:47
  everything
• 1:47
  I
• 1:47
  learned
• 1:48
  and
• 1:48
  what
• 1:48
  the
• 1:48
  experience
• 1:49
  was
• 1:49
  like.
• 1:49
  So
• 1:50
  I
• 1:50
  think
• 1:50
  this
• 1:50
  is
• 1:51
  gonna
• 1:51
  be
• 1:51
  very
• 1:51
  different
• 1:52
  from
• 1:52
  like
• 1:52
  the
• 1:53
  mindset
• 1:54
  that
• 1:54
  a
• 1:54
  lot
• 1:54
  of
• 1:54
  people
• 1:54
  think
• 1:55
  when
• 1:55
  they're
• 1:55
  being
• 1:56
  targeted
• 1:58
  scaling
• 1:59
  in
• 1:59
  the
• 1:59
  online
• 2:00
  space
• 2:00
  where
• 2:01
  people
• 2:02
  think
• 2:02
  like
• 2:02
  a
• 2:02
  10k
• 2:03
  launch
• 2:03
  or
• 2:04
  something
• 2:04
  like
• 2:05
  that
• 2:05
  is
• 2:05
  kind
• 2:05
  of
• 2:05
  like
• 2:06
  as
• 2:06
  good
• 2:06
  as
• 2:07
  it
• 2:07
  gets.
• 2:07
  This
• 2:08
  is
• 2:08
  systemized,
• 2:10
  this
• 2:10
  is
• 2:11
  analyzed.
• 2:11
  Like
• 2:12
  there
• 2:12
  are
• 2:12
  so
• 2:13
  many
• 2:14
  layers
• 2:14
  to
• 2:14
  this.
• 2:15
  This
• 2:15
  is
• 2:15
  not
• 2:15
  just
• 2:16
  doing
• 2:17
  your
• 2:17
  manifestation,
• 2:19
  setting
• 2:19
  your
• 2:19
  affirmations
• 2:20
  and
• 2:20
  like
• 2:21
  hitting
• 2:21
  send
• 2:22
  on
• 2:22
  a
• 2:22
  couple
• 2:22
  of
• 2:22
  emails.
• 2:23
  And
• 2:23
  this
• 2:23
  is
• 2:23
  what
• 2:23
  I
• 2:23
  really
• 2:24
  want
• 2:24
  to
• 2:24
  like
• 2:24
  get
• 2:24
  into.
• 2:25
  So
• 2:26
  from
• 2:27
  this
• 2:27
  launch,
• 2:27
  just
• 2:28
  like
• 2:28
  high,
• 2:28
  high
• 2:28
  level.
• 2:29
  What
• 2:29
  was
• 2:30
  different
• 2:31
  from
• 2:31
  this
• 2:31
  launch
• 2:32
  versus
• 2:33
  like
• 2:33
  the
• 2:33
  other
• 2:33
  launches
• 2:34
  that
• 2:34
  you
• 2:34
  supported?
• 2:35
  Yeah,
• 2:35
  so
• 2:35
  like
• 2:36
  I
• 2:36
  said,
• 2:36
  I
• 2:36
  have
• 2:37
  supported
• 2:37
  six
• 2:37
  figure
• 2:38
  launches
• 2:38
  before,
• 2:38
  but
• 2:38
  I've
• 2:39
  never
• 2:39
  supported
• 2:40
  a
• 2:40
  seven
• 2:41
  figure
• 2:42
  or
• 2:42
  multi
• 2:42
  seven
• 2:43
  figure
• 2:43
  launch.
• 2:44
  Also,
• 2:45
  as
• 2:45
  you
• 2:45
  know,
• 2:45
  for
• 2:46
  most
• 2:46
  of
• 2:46
  the
• 2:46
  launches
• 2:47
  I
• 2:47
  was
• 2:47
  sitting
• 2:47
  in
• 2:47
  a
• 2:48
  dual
• 2:48
  like
• 2:48
  management
• 2:49
  slash
• 2:49
  implementer
• 2:50
  for
• 2:50
  like
• 2:51
  a
• 2:51
  lot
• 2:51
  of
• 2:51
  my
• 2:51
  like
• 2:51
  small,
• 2:52
  smaller,
• 2:52
  like
• 2:52
  twenty
• 2:53
  thirty
• 2:53
  thousand
• 2:53
  dollar
• 2:53
  launch
• 2:54
  clients.
• 2:54
  Like
• 2:54
  I
• 2:55
  was
• 2:55
  doing
• 2:55
  it
• 2:55
  all.
• 2:56
  And
• 2:56
  this
• 2:56
  had
• 2:57
  a
• 2:57
  team
• 2:57
  of
• 2:57
  14
• 2:58
  subcontractors
• 3:00
  of
• 3:00
  a
• 3:00
  very
• 3:00
  already
• 3:01
  established
• 3:01
  team
• 3:01
  that
• 3:02
  I
• 3:02
  was
• 3:02
  coming
• 3:02
  in
• 3:03
  to
• 3:04
  manage.
• 3:04
  So
• 3:05
  I
• 3:05
  think
• 3:05
  those
• 3:06
  were
• 3:06
  like
• 3:06
  the
• 3:06
  sheer
• 3:07
  like
• 3:07
  volume
• 3:08
  of
• 3:08
  it.
• 3:08
  And
• 3:08
  then
• 3:09
  also
• 3:09
  just
• 3:10
  the,
• 3:11
  the
• 3:11
  phases.
• 3:11
  Like
• 3:12
  we
• 3:12
  still
• 3:12
  did
• 3:12
  a
• 3:12
  ramp
• 3:13
  up
• 3:13
  and
• 3:13
  then
• 3:13
  we
• 3:14
  did
• 3:14
  a
• 3:14
  promotion
• 3:15
  but
• 3:15
  it
• 3:15
  was
• 3:15
  a
• 3:15
  much
• 3:16
  longer
• 3:16
  like
• 3:16
  we
• 3:16
  had
• 3:17
  a
• 3:17
  five
• 3:17
  day
• 3:17
  day
• 3:18
  and
• 3:18
  night
• 3:18
  masterclass
• 3:19
  leading
• 3:20
  into
• 3:20
  a
• 3:20
  two
• 3:20
  day
• 3:21
  full
• 3:21
  day
• 3:21
  boot
• 3:22
  camp.
• 3:22
  And
• 3:23
  before
• 3:23
  that
• 3:23
  we
• 3:23
  launched
• 3:24
  a
• 3:24
  private
• 3:24
  podcast
• 3:25
  to
• 3:25
  it.
• 3:26
  So
• 3:26
  it
• 3:26
  was
• 3:26
  really
• 3:26
  had
• 3:26
  like
• 3:27
  a
• 3:27
  big
• 3:27
  Runway
• 3:28
  leading
• 3:28
  up
• 3:28
  to
• 3:29
  opening
• 3:29
  the
• 3:30
  cart
• 3:30
  on
• 3:30
  this
• 3:30
  project
• 3:31
  product.
• 3:32
  Okay,
• 3:32
  so
• 3:33
  just
• 3:33
  because
• 3:33
  I
• 3:34
  know
• 3:34
  our
• 3:34
  listeners
• 3:35
  are
• 3:35
  probably
• 3:35
  not
• 3:36
  all
• 3:36
  doing
• 3:37
  million
• 3:37
  dollar
• 3:38
  launches.
• 3:40
  What
• 3:40
  is
• 3:41
  your
• 3:42
  kind
• 3:42
  of
• 3:42
  like
• 3:43
  preface?
• 3:44
  Like,
• 3:44
  you
• 3:44
  know,
• 3:44
  we
• 3:44
  always
• 3:44
  give
• 3:45
  like
• 3:45
  little
• 3:45
  like
• 3:46
  disclaimer
• 3:46
  at
• 3:46
  the
• 3:47
  beginning
• 3:47
  of
• 3:47
  a
• 3:47
  lot
• 3:47
  of
• 3:47
  episodes
• 3:48
  for
• 3:49
  this.
• 3:49
  Like
• 3:50
  if
• 3:50
  somebody's
• 3:51
  hearing
• 3:51
  this
• 3:51
  and
• 3:51
  they're
• 3:51
  a
• 3:52
  team
• 3:52
  of
• 3:52
  one,
• 3:52
  maybe
• 3:53
  two
• 3:53
  or
• 3:53
  three
• 3:54
  contractors
• 3:55
  and
• 3:55
  they
• 3:55
  hear
• 3:56
  all
• 3:56
  of
• 3:56
  these
• 3:56
  components,
• 3:57
  like
• 3:58
  what
• 3:58
  is
• 3:58
  like
• 3:59
  energetic
• 3:59
  reset
• 4:00
  for
• 4:00
  when
• 4:00
  they
• 4:00
  start
• 4:01
  to
• 4:01
  get
• 4:01
  overwhelmed
• 4:01
  by
• 4:02
  what
• 4:02
  we're
• 4:02
  about
• 4:02
  to
• 4:02
  dive
• 4:03
  into?
• 4:03
  Yeah,
• 4:04
  no,
• 4:04
  I
• 4:04
  mean
• 4:04
  I
• 4:04
  think
• 4:05
  that
• 4:05
  I
• 4:05
  hope
• 4:06
  a
• 4:06
  lot
• 4:06
  of
• 4:06
  the
• 4:06
  lessons
• 4:06
  that
• 4:07
  I've
• 4:07
  learned
• 4:07
  and
• 4:08
  one
• 4:08
  of
• 4:08
  the
• 4:08
  lessons
• 4:08
  I
• 4:08
  did
• 4:09
  learn
• 4:09
  is
• 4:09
  that
• 4:10
  if
• 4:10
  you
• 4:10
  like,
• 4:11
  my
• 4:11
  skills
• 4:12
  for
• 4:12
  a
• 4:12
  six
• 4:12
  figure
• 4:13
  launch
• 4:13
  translated
• 4:14
  very
• 4:14
  well
• 4:14
  into
• 4:14
  a
• 4:15
  seven
• 4:15
  figure
• 4:15
  launch.
• 4:16
  It
• 4:16
  was
• 4:16
  just
• 4:16
  a
• 4:16
  bigger
• 4:16
  amount
• 4:17
  of
• 4:17
  volume
• 4:18
  because
• 4:18
  this
• 4:18
  client
• 4:19
  uses
• 4:20
  like
• 4:20
  is
• 4:20
  very
• 4:20
  adapted
• 4:21
  ads
• 4:21
  and
• 4:22
  using
• 4:22
  ads
• 4:22
  to
• 4:23
  drive
• 4:23
  that
• 4:23
  amount
• 4:23
  of
• 4:24
  volume.
• 4:24
  This
• 4:24
  was
• 4:25
  a
• 4:25
  tried
• 4:25
  and
• 4:25
  tested
• 4:26
  offer.
• 4:26
  This
• 4:26
  client
• 4:27
  had
• 4:27
  already
• 4:28
  done
• 4:28
  a
• 4:29
  million
• 4:29
  and
• 4:30
  almost.
• 4:30
  I
• 4:30
  think
• 4:30
  their
• 4:30
  last
• 4:31
  Launch
• 4:31
  was
• 4:31
  like
• 4:31
  700,000
• 4:32
  launch.
• 4:33
  But
• 4:33
  they
• 4:33
  had
• 4:33
  already
• 4:34
  run
• 4:34
  like
• 4:34
  multimillion
• 4:35
  dollar
• 4:35
  launches
• 4:36
  before
• 4:36
  in
• 4:36
  like
• 4:36
  the
• 4:36
  previous
• 4:37
  iteration
• 4:37
  of
• 4:37
  their
• 4:38
  business.
• 4:38
  So
• 4:38
  the
• 4:38
  team
• 4:39
  that
• 4:39
  was
• 4:39
  coming
• 4:39
  on
• 4:40
  had
• 4:40
  a
• 4:40
  lot
• 4:40
  of
• 4:40
  experience
• 4:41
  and
• 4:41
  they
• 4:41
  had
• 4:41
  also
• 4:42
  a
• 4:42
  lot
• 4:42
  to
• 4:42
  invest.
• 4:43
  This
• 4:43
  is
• 4:43
  also
• 4:44
  the
• 4:44
  only
• 4:44
  big
• 4:45
  live
• 4:45
  launch
• 4:45
  they
• 4:45
  do
• 4:46
  all
• 4:46
  year.
• 4:46
  So
• 4:47
  it's
• 4:47
  not
• 4:47
  like
• 4:47
  they're
• 4:48
  doing
• 4:48
  this
• 4:48
  multiple
• 4:49
  times
• 4:49
  times
• 4:50
  a
• 4:50
  year.
• 4:51
  So
• 4:52
  like
• 4:52
  their
• 4:52
  whole
• 4:52
  business
• 4:53
  kind
• 4:53
  of
• 4:53
  revolves
• 4:53
  around
• 4:54
  this
• 4:54
  one
• 4:55
  launch
• 4:56
  and
• 4:56
  they
• 4:56
  have
• 4:56
  a
• 4:56
  whole
• 4:57
  product
• 4:57
  team
• 4:57
  delivering
• 4:58
  the
• 4:58
  launch.
• 4:58
  So
• 4:58
  it's
• 4:58
  not
• 4:58
  like
• 4:59
  my
• 4:59
  dietitians
• 4:59
  who
• 5:00
  are
• 5:00
  seeing
• 5:00
  their
• 5:00
  clients
• 5:01
  and
• 5:02
  trying
• 5:02
  to
• 5:02
  market
• 5:03
  and
• 5:03
  trying
• 5:03
  to
• 5:03
  do
• 5:04
  this.
• 5:04
  It's
• 5:04
  like
• 5:05
  the
• 5:05
  business
• 5:05
  has
• 5:05
  been
• 5:06
  set
• 5:06
  up
• 5:06
  and
• 5:06
  scaled
• 5:07
  to
• 5:08
  perform
• 5:08
  at
• 5:08
  this
• 5:08
  level.
• 5:09
  And
• 5:09
  I
• 5:09
  think
• 5:10
  that
• 5:10
  that
• 5:10
  gives
• 5:11
  a
• 5:11
  lot
• 5:11
  of
• 5:12
  context.
• 5:12
  I
• 5:13
  hope
• 5:13
  to
• 5:13
  people
• 5:14
  who
• 5:14
  maybe
• 5:15
  look
• 5:15
  at
• 5:15
  like
• 5:15
  an
• 5:15
  Amy
• 5:16
  Porterfield
• 5:16
  or
• 5:17
  a
• 5:17
  Jenna
• 5:17
  Kutcher
• 5:18
  and
• 5:18
  they're
• 5:18
  like,
• 5:19
  oh,
• 5:20
  I
• 5:20
  can
• 5:20
  easily
• 5:21
  pull
• 5:21
  off
• 5:21
  this
• 5:22
  like
• 5:22
  level
• 5:22
  of
• 5:22
  a
• 5:22
  launch.
• 5:23
  But
• 5:23
  I've
• 5:23
  seen
• 5:24
  like
• 5:24
  the
• 5:24
  behind
• 5:24
  the
• 5:25
  scenes
• 5:25
  of
• 5:25
  those
• 5:25
  types
• 5:25
  of
• 5:26
  launches
• 5:26
  where
• 5:26
  It's
• 5:26
  a
• 5:27
  full
• 5:27
  studio.
• 5:28
  It
• 5:28
  is,
• 5:28
  like,
• 5:29
  affiliate
• 5:29
  programs
• 5:30
  up
• 5:30
  the
• 5:30
  wazoo.
• 5:31
  And,
• 5:31
  like,
• 5:31
  there's
• 5:32
  so
• 5:32
  many
• 5:32
  moving
• 5:33
  pieces
• 5:33
  with,
• 5:34
  like,
• 5:34
  layers
• 5:34
  and
• 5:35
  layers
• 5:35
  of
• 5:35
  employees
• 5:36
  that
• 5:36
  are
• 5:36
  supporting
• 5:37
  it.
• 5:38
  So,
• 5:38
  like,
• 5:39
  not
• 5:39
  every
• 5:39
  launch
• 5:39
  has
• 5:39
  to
• 5:40
  be
• 5:40
  like
• 5:40
  that.
• 5:40
  That's
• 5:40
  my,
• 5:41
  like,
• 5:41
  additional
• 5:42
  preface
• 5:42
  here.
• 5:42
  So,
• 5:43
  all
• 5:43
  right,
• 5:43
  let's
• 5:43
  get
• 5:43
  into
• 5:43
  this,
• 5:44
  because
• 5:44
  I
• 5:44
  think
• 5:44
  it's,
• 5:44
  like,
• 5:44
  really
• 5:45
  exciting.
• 5:45
  Tell
• 5:46
  me
• 5:46
  about,
• 5:46
  like,
• 5:46
  step
• 5:47
  one.
• 5:47
  What
• 5:47
  was
• 5:47
  the,
• 5:48
  like,
• 5:48
  strategic
• 5:49
  roadmap
• 5:50
  that
• 5:50
  you
• 5:51
  started
• 5:51
  with?
• 5:52
  Like,
• 5:52
  what
• 5:52
  was
• 5:52
  the
• 5:53
  vision
• 5:53
  like?
• 5:53
  You
• 5:53
  know
• 5:54
  how
• 5:54
  we're
• 5:54
  always
• 5:54
  saying,
• 5:55
  like,
• 5:55
  setting
• 5:55
  the
• 5:55
  goals,
• 5:56
  setting,
• 5:56
  like,
• 5:56
  that
• 5:57
  kind
• 5:57
  of
• 5:57
  thing.
• 5:57
  So
• 5:57
  give
• 5:58
  me,
• 5:58
  like,
• 5:58
  the
• 5:58
  step
• 5:59
  zero.
• 5:59
  What
• 6:00
  did
• 6:00
  we
• 6:00
  do?
• 6:00
  Yeah,
• 6:01
  so
• 6:01
  step
• 6:01
  zero.
• 6:02
  So
• 6:02
  this
• 6:02
  client
• 6:02
  actually
• 6:02
  bought
• 6:03
  me
• 6:03
  on
• 6:03
  in
• 6:04
  October,
• 6:04
  and
• 6:05
  I
• 6:05
  think
• 6:05
  OpenCart
• 6:06
  wasn't
• 6:06
  until
• 6:07
  February
• 6:07
  28th.
• 6:08
  So
• 6:08
  we
• 6:08
  had
• 6:08
  a
• 6:09
  big,
• 6:09
  like,
• 6:09
  preparation
• 6:10
  Runway,
• 6:11
  and
• 6:11
  basically
• 6:12
  the
• 6:12
  whole
• 6:12
  month
• 6:12
  of
• 6:13
  my
• 6:13
  first
• 6:14
  con,
• 6:14
  like,
• 6:14
  my
• 6:15
  first
• 6:15
  contracted
• 6:15
  month,
• 6:16
  I
• 6:16
  was
• 6:16
  kind
• 6:16
  of
• 6:17
  just
• 6:17
  in
• 6:17
  review
• 6:18
  mode
• 6:18
  because
• 6:18
  they
• 6:18
  had
• 6:18
  already
• 6:18
  done
• 6:19
  this
• 6:19
  before.
• 6:19
  Then
• 6:20
  we
• 6:20
  created
• 6:21
  a
• 6:21
  really
• 6:21
  detailed
• 6:22
  debrief
• 6:22
  from
• 6:22
  their
• 6:23
  last
• 6:23
  launch.
• 6:23
  So
• 6:24
  I
• 6:24
  was
• 6:24
  able
• 6:24
  to
• 6:24
  kind
• 6:24
  of
• 6:25
  go
• 6:25
  through
• 6:25
  and
• 6:25
  see
• 6:26
  where
• 6:26
  were
• 6:27
  the
• 6:27
  areas
• 6:28
  of
• 6:28
  opportunity
• 6:29
  from
• 6:29
  last
• 6:30
  time,
• 6:30
  where
• 6:30
  were
• 6:30
  some
• 6:30
  of
• 6:31
  the
• 6:31
  sticky
• 6:31
  places,
• 6:32
  where
• 6:32
  could
• 6:32
  I
• 6:32
  lend
• 6:33
  my
• 6:33
  talents
• 6:33
  to
• 6:33
  kind
• 6:34
  of
• 6:34
  help
• 6:34
  smooth
• 6:34
  things
• 6:35
  out.
• 6:35
  And
• 6:36
  then
• 6:36
  concurrently,
• 6:37
  the
• 6:37
  team
• 6:37
  had
• 6:37
  just
• 6:38
  started
• 6:38
  using
• 6:38
  notion,
• 6:39
  which
• 6:39
  was
• 6:39
  one
• 6:39
  reason
• 6:39
  they
• 6:40
  brought
• 6:40
  me
• 6:40
  on,
• 6:40
  because
• 6:40
  I
• 6:41
  know
• 6:41
  notion
• 6:41
  and
• 6:42
  launch
• 6:42
  project
• 6:42
  management,
• 6:43
  so
• 6:43
  all
• 6:43
  of
• 6:43
  my
• 6:43
  different
• 6:44
  interests,
• 6:44
  they
• 6:45
  go
• 6:45
  in.
• 6:45
  So
• 6:45
  then
• 6:45
  I
• 6:45
  started
• 6:46
  building
• 6:46
  out
• 6:46
  kind
• 6:47
  of
• 6:47
  the
• 6:47
  launch
• 6:48
  project
• 6:48
  management
• 6:49
  board
• 6:49
  for
• 6:50
  this
• 6:50
  launch.
• 6:50
  And
• 6:50
  I
• 6:50
  have
• 6:51
  a
• 6:51
  very,
• 6:51
  like,
• 6:51
  systemized
• 6:52
  way
• 6:52
  that
• 6:52
  I
• 6:53
  map
• 6:53
  out
• 6:54
  all
• 6:54
  launches,
• 6:55
  and
• 6:55
  just
• 6:55
  because
• 6:55
  this
• 6:56
  one
• 6:56
  was
• 6:56
  bigger,
• 6:57
  I
• 6:57
  was
• 6:57
  still
• 6:57
  able
• 6:57
  to
• 6:57
  apply
• 6:58
  it.
• 6:58
  I
• 6:58
  just
• 6:58
  kind
• 6:58
  of
• 6:58
  had
• 6:58
  to
• 6:58
  do
• 6:58
  it
• 6:59
  in
• 6:59
  phase
• 6:59
  chunks.
• 7:00
  So,
• 7:00
  like,
• 7:00
  our
• 7:00
  first
• 7:00
  private
• 7:01
  podcast
• 7:01
  was
• 7:02
  phase
• 7:02
  one.
• 7:03
  And
• 7:03
  I,
• 7:03
  you
• 7:03
  know,
• 7:04
  I
• 7:04
  map
• 7:04
  out
• 7:04
  all
• 7:04
  the
• 7:05
  elements
• 7:05
  visually
• 7:05
  so
• 7:06
  that
• 7:06
  I
• 7:06
  know,
• 7:06
  like,
• 7:06
  every.
• 7:07
  I
• 7:07
  can
• 7:07
  see
• 7:07
  everything
• 7:08
  we
• 7:08
  need
• 7:08
  to
• 7:08
  build.
• 7:09
  And
• 7:09
  then
• 7:09
  I'm
• 7:09
  able
• 7:09
  to
• 7:09
  go
• 7:09
  take,
• 7:10
  like,
• 7:10
  each
• 7:10
  asset
• 7:11
  that
• 7:11
  we
• 7:11
  need
• 7:11
  to
• 7:11
  build
• 7:11
  and
• 7:11
  break
• 7:12
  it
• 7:12
  down
• 7:12
  into,
• 7:12
  like,
• 7:12
  what
• 7:13
  copy
• 7:13
  needs
• 7:13
  to
• 7:13
  get
• 7:13
  written,
• 7:14
  what,
• 7:14
  you
• 7:14
  know,
• 7:14
  graphics
• 7:15
  need
• 7:15
  to
• 7:15
  get
• 7:15
  created,
• 7:16
  all
• 7:16
  of
• 7:16
  the
• 7:16
  different
• 7:16
  things
• 7:17
  that
• 7:17
  go
• 7:17
  into
• 7:17
  each
• 7:18
  piece.
• 7:18
  Yeah,
• 7:19
  and
• 7:19
  it's
• 7:19
  funny
• 7:19
  that
• 7:19
  you
• 7:20
  say
• 7:20
  this,
• 7:20
  because
• 7:20
  this
• 7:20
  is
• 7:21
  literally,
• 7:21
  like,
• 7:22
  if
• 7:22
  you
• 7:22
  go
• 7:22
  listen
• 7:23
  to
• 7:23
  our,
• 7:23
  like,
• 7:24
  podcast
• 7:24
  or
• 7:25
  podcast
• 7:25
  episodes,
• 7:26
  our
• 7:26
  launch
• 7:26
  episodes,
• 7:27
  that's,
• 7:27
  like,
• 7:28
  literally
• 7:28
  what
• 7:28
  we
• 7:29
  say
• 7:29
  is
• 7:29
  that
• 7:29
  we're
• 7:30
  reflecting
• 7:31
  back
• 7:31
  or
• 7:31
  looking
• 7:32
  at
• 7:32
  the
• 7:32
  gaps,
• 7:33
  we're
• 7:33
  identifying
• 7:34
  those
• 7:34
  kind
• 7:34
  of
• 7:35
  areas
• 7:35
  that
• 7:36
  can
• 7:37
  be
• 7:37
  optimized,
• 7:37
  and
• 7:38
  then
• 7:38
  we
• 7:38
  set
• 7:38
  the
• 7:38
  actual,
• 7:39
  like,
• 7:39
  project
• 7:40
  plan.
• 7:40
  So
• 7:40
  we're
• 7:40
  breaking
• 7:41
  everything
• 7:41
  line
• 7:42
  item
• 7:42
  by
• 7:42
  line
• 7:42
  item,
• 7:43
  link
• 7:43
  by
• 7:43
  line
• 7:43
  item.
• 7:43
  It's
• 7:44
  so
• 7:44
  fascinating
• 7:44
  to
• 7:44
  see
• 7:45
  how,
• 7:45
  like,
• 7:46
  regardless
• 7:46
  of
• 7:46
  Scale.
• 7:47
  That's
• 7:47
  the
• 7:48
  foundation.
• 7:49
  Yeah.
• 7:49
  Yeah.
• 7:49
  I
• 7:49
  think
• 7:50
  the
• 7:50
  pressure
• 7:50
  was
• 7:50
  big.
• 7:50
  And
• 7:51
  at
• 7:51
  first
• 7:51
  I
• 7:51
  was
• 7:51
  like,
• 7:51
  whoa.
• 7:52
  Like,
• 7:53
  this
• 7:53
  was
• 7:53
  a
• 7:53
  lot.
• 7:53
  And
• 7:54
  I
• 7:54
  remember
• 7:54
  even
• 7:54
  telling
• 7:54
  the
• 7:55
  client,
• 7:55
  I
• 7:55
  was
• 7:55
  like,
• 7:55
  you
• 7:56
  know,
• 7:56
  because
• 7:56
  he's
• 7:56
  like,
• 7:56
  are
• 7:56
  you
• 7:57
  overwhelmed?
• 7:57
  I'm
• 7:57
  like,
• 7:57
  this
• 7:57
  is
• 7:58
  a
• 7:58
  lot.
• 7:58
  But
• 7:58
  he's
• 7:58
  like,
• 7:58
  are
• 7:59
  you
• 7:59
  in?
• 7:59
  And
• 7:59
  I'm
• 7:59
  like,
• 7:59
  I'm
• 8:00
  in.
• 8:00
  I
• 8:00
  want
• 8:00
  you
• 8:00
  to
• 8:00
  go
• 8:00
  brag
• 8:01
  to
• 8:01
  all
• 8:01
  your
• 8:01
  big
• 8:01
  launch
• 8:02
  buddies
• 8:02
  about
• 8:02
  how
• 8:03
  I
• 8:03
  did.
• 8:03
  I'm
• 8:03
  going
• 8:03
  to
• 8:04
  do.
• 8:04
  I'm
• 8:04
  going
• 8:05
  to,
• 8:05
  like,
• 8:05
  kill
• 8:05
  this.
• 8:05
  And
• 8:05
  I
• 8:05
  did.
• 8:06
  I
• 8:06
  did.
• 8:06
  Unbelievable.
• 8:07
  Yeah.
• 8:07
  Okay,
• 8:08
  so
• 8:09
  now
• 8:09
  that
• 8:09
  we're
• 8:09
  kind
• 8:09
  of
• 8:09
  like
• 8:10
  assessing,
• 8:10
  you
• 8:11
  know,
• 8:11
  the
• 8:11
  area
• 8:12
  and
• 8:12
  all
• 8:12
  the
• 8:12
  things,
• 8:12
  you
• 8:13
  said,
• 8:13
  five
• 8:14
  day
• 8:15
  masterclass,
• 8:15
  is
• 8:16
  that
• 8:16
  correct?
• 8:16
  Yeah,
• 8:16
  five
• 8:17
  day
• 8:17
  master
• 8:17
  class,
• 8:17
  day
• 8:18
  and
• 8:18
  night
• 8:18
  with
• 8:19
  both
• 8:19
  internal
• 8:19
  and
• 8:20
  external
• 8:20
  speakers.
• 8:21
  So.
• 8:22
  So
• 8:22
  we
• 8:22
  had
• 8:22
  one
• 8:22
  in
• 8:22
  the
• 8:23
  morning
• 8:23
  and
• 8:23
  then
• 8:23
  one
• 8:23
  at
• 8:23
  night.
• 8:24
  We
• 8:24
  had
• 8:25
  70,000
• 8:26
  people
• 8:27
  register,
• 8:27
  which
• 8:28
  was,
• 8:28
  I
• 8:28
  think,
• 8:29
  like
• 8:29
  triple
• 8:29
  what
• 8:30
  they
• 8:30
  had
• 8:30
  last
• 8:31
  time.
• 8:31
  And
• 8:32
  then
• 8:32
  we
• 8:32
  had
• 8:32
  A.
• 8:33
  About
• 8:33
  10,000
• 8:34
  people
• 8:34
  join
• 8:35
  every
• 8:35
  night.
• 8:36
  But
• 8:36
  I
• 8:36
  think
• 8:36
  one
• 8:36
  of
• 8:36
  the
• 8:37
  interesting
• 8:37
  things,
• 8:37
  and
• 8:38
  I
• 8:38
  don't
• 8:38
  know
• 8:38
  if
• 8:38
  it
• 8:38
  was
• 8:38
  a
• 8:39
  strategic
• 8:39
  move
• 8:39
  at
• 8:40
  first,
• 8:40
  but
• 8:40
  it
• 8:40
  ended
• 8:40
  up
• 8:40
  being
• 8:41
  something
• 8:41
  that
• 8:41
  I
• 8:41
  will
• 8:42
  reuse,
• 8:42
  is
• 8:42
  that
• 8:43
  they
• 8:43
  didn't
• 8:44
  do
• 8:44
  a
• 8:44
  zoom
• 8:44
  for
• 8:45
  these
• 8:45
  master
• 8:45
  classes.
• 8:46
  They
• 8:46
  just
• 8:46
  streamed
• 8:47
  them
• 8:47
  live,
• 8:47
  like,
• 8:47
  straight
• 8:48
  to
• 8:48
  YouTube.
• 8:49
  And
• 8:49
  that
• 8:49
  made
• 8:49
  their
• 8:50
  channel
• 8:50
  grow.
• 8:50
  I
• 8:50
  think
• 8:50
  they
• 8:51
  had
• 8:51
  8,000
• 8:51
  subscribers
• 8:52
  going
• 8:52
  into
• 8:53
  the
• 8:53
  launch,
• 8:53
  and
• 8:53
  they
• 8:53
  ended
• 8:53
  up
• 8:54
  with
• 8:54
  46,000
• 8:55
  subscribers
• 8:56
  after
• 8:56
  the
• 8:56
  launch.
• 8:56
  So
• 8:57
  I
• 8:57
  know
• 8:57
  we
• 8:57
  talk
• 8:57
  a
• 8:58
  lot
• 8:58
  about
• 8:58
  how,
• 8:58
  like,
• 8:59
  launches
• 8:59
  can.
• 9:00
  Can
• 9:00
  boost
• 9:00
  not
• 9:00
  just
• 9:01
  your
• 9:01
  revenue,
• 9:01
  but
• 9:01
  they
• 9:02
  can
• 9:02
  boost,
• 9:02
  like,
• 9:02
  all
• 9:03
  of
• 9:03
  your
• 9:03
  other
• 9:03
  metrics
• 9:04
  as
• 9:04
  well.
• 9:04
  And
• 9:05
  if
• 9:05
  you
• 9:05
  continue
• 9:05
  to
• 9:06
  launch,
• 9:06
  you
• 9:06
  kind
• 9:06
  of
• 9:06
  continue
• 9:06
  to
• 9:07
  just
• 9:07
  gain
• 9:07
  that
• 9:07
  momentum.
• 9:08
  Okay,
• 9:09
  this
• 9:09
  is
• 9:09
  such
• 9:09
  a
• 9:09
  nerd
• 9:09
  question,
• 9:10
  but,
• 9:10
  like,
• 9:10
  at
• 9:11
  what
• 9:11
  point
• 9:11
  did
• 9:11
  they
• 9:12
  enter
• 9:12
  the
• 9:12
  email
• 9:12
  list
• 9:13
  if
• 9:13
  there
• 9:13
  wasn't
• 9:13
  like
• 9:14
  a
• 9:14
  gated.
• 9:14
  Yeah,
• 9:15
  so
• 9:15
  we
• 9:15
  still
• 9:16
  had
• 9:16
  them
• 9:16
  register
• 9:17
  for
• 9:18
  it.
• 9:18
  So
• 9:18
  our
• 9:18
  ads
• 9:19
  point
• 9:19
  into
• 9:19
  a
• 9:19
  registration
• 9:20
  page,
• 9:20
  but
• 9:21
  our
• 9:21
  links
• 9:21
  that
• 9:21
  we
• 9:22
  sent
• 9:22
  them
• 9:22
  were
• 9:23
  YouTube.
• 9:24
  YouTube
• 9:25
  live
• 9:25
  links.
• 9:26
  So.
• 9:27
  Wow,
• 9:27
  I
• 9:27
  love
• 9:27
  that.
• 9:28
  That's
• 9:28
  like
• 9:28
  the
• 9:28
  energy
• 9:29
  of
• 9:29
  just
• 9:29
  confidence,
• 9:30
  of
• 9:30
  not
• 9:30
  feeling
• 9:31
  that
• 9:31
  fomo,
• 9:32
  of
• 9:32
  being
• 9:32
  like,
• 9:33
  I
• 9:33
  need
• 9:33
  to
• 9:33
  get
• 9:33
  everybody
• 9:34
  here.
• 9:34
  It's
• 9:34
  like,
• 9:34
  hey,
• 9:34
  if
• 9:34
  more
• 9:35
  people
• 9:35
  join,
• 9:36
  like,
• 9:36
  more
• 9:36
  people
• 9:36
  join
• 9:37
  kind
• 9:37
  of
• 9:37
  thing.
• 9:37
  Like,
• 9:38
  that's
• 9:38
  such
• 9:38
  a
• 9:39
  cool
• 9:39
  energy.
• 9:39
  Yeah.
• 9:39
  And
• 9:40
  I
• 9:40
  think
• 9:40
  definitely
• 9:40
  during
• 9:41
  the
• 9:41
  broadcast
• 9:41
  too,
• 9:42
  like,
• 9:42
  if
• 9:42
  people
• 9:42
  happen
• 9:42
  to
• 9:42
  stumble
• 9:43
  across
• 9:43
  us,
• 9:43
  we
• 9:44
  had
• 9:44
  like,
• 9:44
  don't
• 9:45
  miss
• 9:45
  out,
• 9:45
  get
• 9:45
  notifications,
• 9:46
  like,
• 9:47
  join
• 9:47
  the
• 9:47
  email
• 9:47
  list.
• 9:48
  So
• 9:48
  we
• 9:48
  were
• 9:48
  still
• 9:48
  able
• 9:48
  to
• 9:48
  kind
• 9:49
  of
• 9:49
  pull
• 9:49
  in
• 9:49
  anyone
• 9:49
  that
• 9:50
  would
• 9:50
  be
• 9:50
  maybe
• 9:50
  like,
• 9:50
  stumble
• 9:51
  across
• 9:52
  the
• 9:53
  YouTube.
• 9:53
  So
• 9:53
  would
• 9:54
  you
• 9:54
  say
• 9:54
  that
• 9:54
  the
• 9:55
  masterclass
• 9:56
  was
• 9:56
  this,
• 9:56
  like,
• 9:57
  make
• 9:57
  it
• 9:58
  like,
• 9:58
  it
• 9:59
  made
• 9:59
  the
• 9:59
  laundry,
• 10:00
  you
• 10:00
  think
• 10:00
  it
• 10:00
  was
• 10:00
  like
• 10:00
  a
• 10:01
  Holistic
• 10:02
  kind
• 10:02
  of
• 10:02
  component
• 10:03
  of
• 10:03
  everything
• 10:03
  combined
• 10:04
  like
• 10:04
  what
• 10:04
  was
• 10:05
  the
• 10:05
  really
• 10:05
  like
• 10:05
  the
• 10:05
  secret
• 10:06
  sauce
• 10:06
  of
• 10:07
  it
• 10:07
  that
• 10:07
  kind
• 10:08
  of
• 10:08
  made
• 10:09
  it
• 10:09
  work.
• 10:09
  Yeah,
• 10:10
  I
• 10:10
  mean
• 10:10
  I
• 10:10
  think
• 10:10
  the
• 10:10
  masterclass
• 10:11
  was
• 10:11
  really,
• 10:11
  really
• 10:12
  impactful
• 10:12
  just
• 10:13
  because
• 10:13
  of
• 10:13
  how
• 10:13
  much
• 10:14
  value
• 10:14
  care
• 10:15
  that
• 10:16
  they
• 10:16
  into
• 10:16
  it.
• 10:17
  So
• 10:17
  obviously
• 10:18
  they
• 10:18
  were
• 10:19
  showcasing
• 10:20
  their
• 10:20
  instructors
• 10:21
  for
• 10:21
  the
• 10:21
  program.
• 10:22
  But
• 10:22
  we
• 10:22
  also
• 10:23
  kind
• 10:23
  of
• 10:23
  brought
• 10:23
  two
• 10:24
  big
• 10:24
  speakers
• 10:24
  from
• 10:25
  that
• 10:25
  like
• 10:25
  space
• 10:26
  or
• 10:26
  what
• 10:26
  niche
• 10:26
  they're
• 10:26
  in
• 10:27
  to
• 10:27
  speak
• 10:27
  as
• 10:28
  well
• 10:28
  to
• 10:28
  kind
• 10:28
  of
• 10:28
  draw
• 10:29
  even
• 10:29
  more
• 10:29
  crowds.
• 10:30
  So
• 10:30
  I
• 10:30
  mean
• 10:30
  we
• 10:31
  obviously
• 10:31
  had
• 10:31
  to
• 10:31
  pay
• 10:31
  those
• 10:32
  people.
• 10:32
  So
• 10:32
  we
• 10:32
  were
• 10:33
  like
• 10:33
  giving
• 10:33
  like
• 10:33
  a
• 10:34
  really
• 10:34
  well
• 10:35
  produced
• 10:36
  kind
• 10:36
  of
• 10:36
  event
• 10:37
  that
• 10:38
  people
• 10:38
  were
• 10:39
  really
• 10:39
  wanting
• 10:39
  to.
• 10:40
  We
• 10:40
  did
• 10:40
  a
• 10:40
  pre
• 10:41
  show
• 10:41
  wanting
• 10:41
  to
• 10:42
  like
• 10:42
  join.
• 10:42
  We
• 10:43
  did
• 10:43
  a
• 10:43
  pre
• 10:43
  show
• 10:44
  before
• 10:44
  each
• 10:45
  which
• 10:45
  I
• 10:46
  thought
• 10:46
  this
• 10:46
  was
• 10:46
  like
• 10:46
  a
• 10:46
  great
• 10:46
  way
• 10:47
  too.
• 10:47
  They
• 10:47
  brought
• 10:47
  two
• 10:47
  of
• 10:48
  their
• 10:48
  like
• 10:48
  alumni
• 10:49
  students
• 10:49
  on.
• 10:50
  So
• 10:50
  before
• 10:50
  the
• 10:50
  masterclass
• 10:51
  started
• 10:52
  each
• 10:52
  night
• 10:53
  they
• 10:53
  would
• 10:53
  do
• 10:53
  like
• 10:53
  a
• 10:54
  30
• 10:54
  minute
• 10:54
  kind
• 10:54
  of
• 10:55
  pre
• 10:55
  show
• 10:55
  where
• 10:55
  they're
• 10:56
  kind
• 10:56
  of
• 10:56
  just
• 10:56
  sharing
• 10:57
  their
• 10:57
  experience
• 10:58
  like
• 10:58
  of
• 10:58
  them
• 10:59
  going
• 10:59
  through
• 10:59
  the
• 10:59
  program
• 11:00
  that
• 11:01
  later
• 11:01
  on
• 11:01
  we
• 11:01
  would
• 11:02
  you
• 11:02
  know,
• 11:02
  talk
• 11:02
  about
• 11:02
  but
• 11:03
  like
• 11:03
  seeding
• 11:03
  that
• 11:04
  and
• 11:04
  I
• 11:04
  mean
• 11:04
  that
• 11:05
  helps
• 11:05
  so
• 11:05
  much
• 11:06
  because
• 11:06
  people
• 11:07
  were
• 11:07
  like
• 11:07
  begging
• 11:07
  to
• 11:08
  get
• 11:08
  into
• 11:08
  it
• 11:08
  and
• 11:08
  like
• 11:08
  they
• 11:08
  still
• 11:09
  had
• 11:09
  another
• 11:09
  stuff
• 11:09
  to
• 11:09
  go
• 11:09
  to
• 11:10
  because
• 11:10
  they
• 11:10
  still
• 11:10
  needed
• 11:10
  to
• 11:10
  go
• 11:10
  to
• 11:10
  the
• 11:11
  boot
• 11:11
  camp
• 11:12
  before
• 11:12
  we
• 11:13
  officially
• 11:13
  open
• 11:13
  cart
• 11:14
  and
• 11:14
  let
• 11:14
  them
• 11:14
  into
• 11:15
  the
• 11:15
  program.
• 11:16
  So
• 11:16
  that's.
• 11:17
  Yeah,
• 11:17
  I
• 11:17
  mean
• 11:17
  and
• 11:17
  if
• 11:17
  you
• 11:17
  think
• 11:18
  about
• 11:18
  that,
• 11:18
  that's
• 11:18
  literally
• 11:19
  like
• 11:19
  social
• 11:20
  proof,
• 11:21
  authority
• 11:21
  building,
• 11:22
  trust
• 11:23
  building,
• 11:23
  like
• 11:24
  that
• 11:24
  is
• 11:24
  so
• 11:24
  many
• 11:25
  layers
• 11:25
  of
• 11:26
  that
• 11:26
  successful
• 11:27
  sales
• 11:27
  psychology
• 11:28
  and
• 11:28
  like
• 11:28
  why
• 11:29
  launches
• 11:29
  are
• 11:29
  successful
• 11:30
  like
• 11:31
  just
• 11:31
  so
• 11:31
  like
• 11:32
  jam
• 11:32
  packed
• 11:33
  into
• 11:33
  everything
• 11:34
  so
• 11:34
  that
• 11:34
  every
• 11:34
  single
• 11:35
  area
• 11:36
  that
• 11:36
  you're
• 11:36
  touching
• 11:36
  of
• 11:37
  the
• 11:37
  launch
• 11:37
  has
• 11:38
  these
• 11:38
  components
• 11:39
  of
• 11:39
  you're
• 11:40
  seeing
• 11:40
  what
• 11:40
  you're
• 11:40
  going
• 11:40
  to
• 11:40
  get.
• 11:41
  Like
• 11:41
  you're
• 11:41
  getting
• 11:41
  the
• 11:42
  quality
• 11:42
  quality
• 11:42
  that
• 11:43
  you're
• 11:43
  going
• 11:43
  to
• 11:43
  get
• 11:43
  from
• 11:44
  the
• 11:44
  get
• 11:44
  go.
• 11:44
  I
• 11:45
  think
• 11:45
  that's
• 11:45
  awesome.
• 11:45
  I
• 11:46
  think
• 11:46
  people
• 11:46
  need
• 11:46
  trust.
• 11:47
  I
• 11:47
  mean
• 11:47
  and
• 11:47
  I
• 11:47
  want
• 11:47
  people
• 11:48
  to
• 11:48
  be
• 11:48
  able
• 11:48
  to
• 11:48
  take
• 11:48
  some
• 11:48
  of
• 11:49
  these
• 11:49
  learnings
• 11:49
  and
• 11:49
  implement
• 11:49
  them
• 11:50
  in
• 11:50
  their
• 11:50
  business.
• 11:50
  So
• 11:51
  I
• 11:51
  think
• 11:51
  one
• 11:51
  of
• 11:51
  the
• 11:51
  ways
• 11:51
  that
• 11:51
  you
• 11:52
  can
• 11:52
  do
• 11:52
  this
• 11:52
  or
• 11:52
  what
• 11:53
  I've
• 11:53
  taken
• 11:53
  away
• 11:53
  and
• 11:53
  done
• 11:54
  in
• 11:54
  like
• 11:54
  my
• 11:54
  clients
• 11:55
  business
• 11:55
  is
• 11:55
  kind
• 11:55
  of
• 11:55
  do
• 11:56
  like
• 11:56
  an
• 11:56
  alumni
• 11:56
  panel
• 11:57
  or
• 11:57
  bring
• 11:57
  in,
• 11:58
  you
• 11:58
  know,
• 11:59
  instead
• 11:59
  of
• 11:59
  like
• 11:59
  showing
• 12:00
  the
• 12:00
  video
• 12:00
  of
• 12:00
  the
• 12:01
  testimonial
• 12:01
  if
• 12:01
  you
• 12:01
  could
• 12:02
  bring
• 12:02
  that
• 12:02
  person
• 12:02
  on
• 12:03
  live.
• 12:03
  I
• 12:03
  think
• 12:04
  people
• 12:04
  need
• 12:04
  so
• 12:05
  much
• 12:05
  trust
• 12:06
  building
• 12:07
  these
• 12:07
  days
• 12:08
  that
• 12:08
  anything
• 12:08
  that
• 12:09
  you
• 12:09
  can
• 12:09
  kind
• 12:09
  of
• 12:09
  do
• 12:10
  to
• 12:10
  like
• 12:11
  further
• 12:11
  prove
• 12:12
  where
• 12:12
  it's
• 12:12
  not
• 12:12
  just
• 12:12
  words
• 12:12
  on
• 12:13
  the
• 12:13
  screen
• 12:13
  like
• 12:13
  people
• 12:14
  really
• 12:14
  sharing
• 12:14
  their
• 12:15
  experience
• 12:16
  can
• 12:16
  help.
• 12:17
  Totally.
• 12:17
  Okay,
• 12:18
  so
• 12:18
  I
• 12:18
  have
• 12:18
  so
• 12:19
  many
• 12:19
  questions.
• 12:19
  We're
• 12:19
  not
• 12:20
  going
• 12:20
  to
• 12:20
  be
• 12:20
  at
• 12:20
  our
• 12:20
  20
• 12:20
  minute
• 12:21
  mark
• 12:21
  but
• 12:21
  let's
• 12:21
  try
• 12:22
  so
• 12:23
  ramp
• 12:23
  up.
• 12:24
  That's
• 12:24
  Something
• 12:24
  I
• 12:25
  am
• 12:25
  preaching
• 12:26
  to
• 12:26
  every
• 12:27
  single
• 12:27
  person.
• 12:28
  You
• 12:29
  said
• 12:29
  that
• 12:29
  this
• 12:29
  launch
• 12:30
  took
• 12:31
  six
• 12:31
  months
• 12:31
  to
• 12:31
  plan
• 12:32
  or
• 12:32
  that
• 12:32
  you
• 12:32
  started
• 12:33
  planning
• 12:33
  six
• 12:33
  months
• 12:34
  out.
• 12:34
  Tell
• 12:35
  me
• 12:35
  about
• 12:36
  the
• 12:36
  intentionality
• 12:37
  of
• 12:37
  ramp
• 12:38
  up
• 12:38
  in
• 12:39
  that
• 12:39
  beginning
• 12:40
  part.
• 12:40
  Because
• 12:40
  obviously
• 12:41
  this
• 12:41
  person,
• 12:42
  this
• 12:42
  business
• 12:43
  has
• 12:43
  huge
• 12:44
  demand,
• 12:45
  huge
• 12:46
  presence.
• 12:46
  Like
• 12:47
  they
• 12:47
  are
• 12:47
  already
• 12:47
  existing
• 12:48
  in
• 12:48
  a
• 12:48
  space
• 12:48
  where
• 12:49
  they
• 12:49
  know
• 12:49
  what
• 12:50
  they're
• 12:50
  doing
• 12:50
  outside
• 12:51
  of
• 12:51
  launch
• 12:51
  window.
• 12:52
  So
• 12:53
  in
• 12:53
  that
• 12:53
  time
• 12:54
  where
• 12:54
  like
• 12:54
  they
• 12:55
  really,
• 12:55
  I
• 12:55
  mean,
• 12:56
  I
• 12:56
  don't
• 12:56
  know
• 12:56
  too
• 12:56
  much
• 12:56
  about
• 12:57
  them,
• 12:57
  but
• 12:57
  like
• 12:57
  they
• 12:57
  probably
• 12:58
  could
• 12:58
  launch
• 12:58
  multiple
• 12:59
  times
• 12:59
  a
• 12:59
  year
• 12:59
  if
• 12:59
  they
• 12:59
  wanted
• 13:00
  to.
• 13:00
  Right.
• 13:00
  So
• 13:01
  in
• 13:01
  that
• 13:01
  ramp
• 13:02
  up
• 13:02
  stage,
• 13:02
  like
• 13:03
  what
• 13:03
  is
• 13:04
  the
• 13:04
  goal
• 13:05
  and
• 13:05
  what
• 13:06
  is
• 13:06
  like
• 13:06
  the,
• 13:07
  what
• 13:07
  is
• 13:07
  the
• 13:08
  focus
• 13:08
  during
• 13:09
  that
• 13:09
  time?
• 13:09
  Okay,
• 13:10
  so
• 13:10
  our
• 13:10
  ramp
• 13:11
  up
• 13:11
  period
• 13:11
  was
• 13:11
  probably
• 13:12
  one
• 13:12
  of,
• 13:12
  I
• 13:13
  would
• 13:13
  say
• 13:13
  like
• 13:13
  the
• 13:13
  most
• 13:13
  unsuccessful
• 13:14
  part
• 13:14
  of
• 13:15
  the
• 13:15
  launch.
• 13:15
  I'm
• 13:15
  gonna
• 13:15
  say.
• 13:16
  I'm
• 13:16
  gonna
• 13:16
  say.
• 13:16
  So
• 13:17
  we
• 13:17
  started
• 13:17
  out
• 13:17
  with
• 13:18
  a
• 13:18
  private
• 13:19
  podcast.
• 13:20
  So
• 13:20
  we
• 13:20
  started
• 13:21
  promoting
• 13:21
  that
• 13:21
  the
• 13:21
  week
• 13:21
  of
• 13:22
  January
• 13:23
  1st
• 13:23
  and
• 13:24
  kind
• 13:24
  of
• 13:24
  dropped
• 13:24
  episodes
• 13:25
  all
• 13:25
  throughout
• 13:25
  January.
• 13:26
  And
• 13:26
  it
• 13:27
  really
• 13:27
  just
• 13:28
  didn't
• 13:28
  resonate
• 13:29
  with
• 13:30
  the
• 13:30
  audience.
• 13:30
  This
• 13:30
  audience
• 13:31
  demographic
• 13:31
  is
• 13:32
  older,
• 13:33
  so
• 13:33
  I
• 13:33
  don't
• 13:33
  know
• 13:34
  if
• 13:34
  they're
• 13:34
  necessarily
• 13:35
  listening
• 13:35
  to
• 13:36
  podcasts,
• 13:36
  like
• 13:37
  they
• 13:37
  still
• 13:37
  use
• 13:37
  Facebook
• 13:38
  kind
• 13:38
  of
• 13:38
  thing.
• 13:39
  So
• 13:39
  we
• 13:39
  didn't
• 13:40
  really
• 13:40
  get.
• 13:40
  We
• 13:41
  had
• 13:41
  a
• 13:41
  lot
• 13:41
  of
• 13:41
  registrations
• 13:42
  for
• 13:42
  it
• 13:43
  because
• 13:43
  I
• 13:43
  think
• 13:43
  people
• 13:43
  were
• 13:43
  excited
• 13:44
  to
• 13:44
  hear
• 13:44
  from
• 13:45
  them.
• 13:45
  But
• 13:45
  we
• 13:45
  didn't
• 13:45
  get
• 13:45
  a
• 13:45
  lot
• 13:46
  of
• 13:46
  engagement
• 13:46
  once
• 13:47
  we
• 13:47
  started
• 13:48
  dropping
• 13:49
  episodes.
• 13:49
  So
• 13:49
  there
• 13:50
  weren't
• 13:50
  a
• 13:50
  lot
• 13:50
  of
• 13:50
  people
• 13:51
  listening.
• 13:52
  And
• 13:52
  then
• 13:52
  we
• 13:52
  went
• 13:53
  into
• 13:53
  a
• 13:53
  secret
• 13:53
  sale
• 13:54
  just
• 13:54
  for
• 13:54
  the
• 13:54
  people
• 13:55
  that
• 13:55
  listened
• 13:56
  to
• 13:56
  the
• 13:56
  podcast.
• 13:57
  And
• 13:57
  this
• 13:57
  was
• 13:58
  again,
• 13:58
  very
• 13:59
  unsuccessful.
• 13:59
  I
• 14:00
  think
• 14:00
  we
• 14:00
  got
• 14:00
  eight
• 14:00
  people
• 14:01
  during
• 14:01
  the
• 14:01
  secret
• 14:02
  sale,
• 14:02
  which
• 14:02
  is
• 14:03
  funny
• 14:03
  because
• 14:03
  we
• 14:03
  ended
• 14:03
  up
• 14:03
  with
• 14:04
  a
• 14:04
  thousand
• 14:04
  people
• 14:05
  on
• 14:05
  the
• 14:05
  program
• 14:05
  after
• 14:05
  the
• 14:06
  launch.
• 14:06
  But
• 14:06
  we
• 14:06
  got
• 14:07
  eight
• 14:07
  people
• 14:07
  in
• 14:08
  through
• 14:08
  the
• 14:08
  secret
• 14:08
  sale.
• 14:09
  And
• 14:09
  there
• 14:09
  was
• 14:09
  a
• 14:09
  bunch
• 14:09
  of
• 14:09
  different
• 14:10
  components.
• 14:10
  Like
• 14:10
  we
• 14:11
  didn't
• 14:11
  have
• 14:11
  that
• 14:11
  many
• 14:11
  people
• 14:12
  that
• 14:12
  were
• 14:12
  engaged
• 14:13
  with
• 14:13
  the
• 14:13
  podcast.
• 14:14
  And
• 14:15
  also
• 14:15
  we
• 14:16
  kind
• 14:16
  of
• 14:16
  tested
• 14:17
  out
• 14:17
  a
• 14:17
  new
• 14:17
  pricing
• 14:18
  that
• 14:18
  didn't
• 14:18
  work.
• 14:18
  And
• 14:18
  we
• 14:19
  also
• 14:19
  tested
• 14:19
  out
• 14:19
  a.
• 14:20
  Instead
• 14:20
  of
• 14:20
  doing
• 14:20
  payment
• 14:21
  plans
• 14:21
  using
• 14:21
  a
• 14:21
  company
• 14:22
  called.
• 14:22
  I
• 14:22
  don't.
• 14:23
  I
• 14:23
  guess
• 14:23
  there's
• 14:23
  a
• 14:24
  company
• 14:24
  where
• 14:24
  you
• 14:24
  can
• 14:24
  get.
• 14:25
  Well,
• 14:25
  I'm
• 14:25
  not
• 14:25
  going
• 14:26
  to
• 14:26
  say
• 14:26
  the
• 14:26
  company's
• 14:26
  names.
• 14:26
  Don't
• 14:26
  want
• 14:27
  to
• 14:27
  get
• 14:27
  sue.
• 14:27
  But
• 14:27
  there's
• 14:28
  a
• 14:28
  company
• 14:28
  that
• 14:29
  like,
• 14:29
  it's
• 14:29
  kind
• 14:29
  of
• 14:29
  like
• 14:30
  Klarner
• 14:30
  or
• 14:30
  after
• 14:30
  pay,
• 14:31
  like
• 14:31
  instead
• 14:31
  of
• 14:32
  doing
• 14:32
  that.
• 14:32
  But
• 14:33
  it's
• 14:33
  like
• 14:33
  a
• 14:33
  company
• 14:33
  that
• 14:33
  just
• 14:34
  does
• 14:34
  this,
• 14:35
  but
• 14:35
  they
• 14:35
  guarantee
• 14:36
  that
• 14:36
  like
• 14:36
  100
• 14:37
  of
• 14:37
  your
• 14:37
  people
• 14:38
  will
• 14:38
  get
• 14:39
  like
• 14:39
  approved
• 14:40
  for
• 14:40
  financing
• 14:41
  if
• 14:41
  they
• 14:41
  need
• 14:41
  it.
• 14:42
  And
• 14:42
  it
• 14:42
  was
• 14:43
  just,
• 14:43
  it
• 14:43
  was
• 14:43
  a
• 14:43
  mess.
• 14:44
  The
• 14:44
  pricing
• 14:44
  didn't
• 14:45
  work.
• 14:45
  The
• 14:46
  company
• 14:46
  ended
• 14:46
  up
• 14:47
  like
• 14:47
  wanting
• 14:47
  people
• 14:47
  to
• 14:47
  put
• 14:48
  up
• 14:48
  like
• 14:48
  their
• 14:48
  cars.
• 14:48
  It's
• 14:49
  collateral
• 14:49
  and
• 14:49
  we're
• 14:49
  giving
• 14:50
  them
• 14:51
  interest
• 14:52
  rates.
• 14:52
  So
• 14:53
  all
• 14:53
  of
• 14:53
  us.
• 14:53
  All
• 14:54
  that
• 14:54
  to
• 14:54
  say
• 14:54
  even
• 14:54
  though
• 14:54
  it
• 14:54
  was
• 14:55
  really
• 14:55
  unsuccessful,
• 14:55
  the
• 14:56
  team
• 14:56
  was
• 14:56
  really
• 14:56
  glad
• 14:56
  that
• 14:57
  we
• 14:57
  did
• 14:57
  it.
• 14:58
  Yeah.
• 14:58
  That
• 15:00
  we
• 15:00
  could
• 15:00
  kind
• 15:01
  of
• 15:01
  like,
• 15:01
  we
• 15:01
  could
• 15:02
  kind
• 15:02
  of
• 15:02
  adjust.
• 15:02
  So
• 15:03
  I
• 15:03
  think,
• 15:03
  I
• 15:03
  mean,
• 15:03
  I
• 15:03
  would
• 15:04
  really
• 15:04
  want
• 15:04
  to
• 15:04
  do
• 15:04
  it
• 15:04
  again
• 15:04
  because
• 15:05
  it
• 15:05
  was
• 15:05
  good
• 15:06
  because
• 15:06
  we
• 15:06
  were
• 15:06
  able
• 15:06
  to
• 15:06
  have
• 15:06
  like,
• 15:07
  we
• 15:07
  had
• 15:07
  sales
• 15:08
  page
• 15:08
  built
• 15:08
  out,
• 15:08
  we
• 15:08
  had
• 15:09
  film.
• 15:09
  It
• 15:09
  built
• 15:09
  out
• 15:10
  like
• 15:10
  way,
• 15:10
  way
• 15:10
  in
• 15:11
  advance
• 15:11
  because
• 15:11
  we
• 15:11
  had
• 15:12
  done
• 15:12
  this
• 15:12
  secret
• 15:12
  sale.
• 15:13
  And
• 15:13
  then
• 15:13
  we
• 15:13
  had
• 15:13
  time
• 15:14
  to
• 15:14
  go
• 15:14
  back
• 15:14
  and
• 15:14
  like
• 15:15
  adjust
• 15:15
  the
• 15:15
  sales
• 15:16
  page,
• 15:16
  adjust
• 15:16
  the
• 15:16
  pricing,
• 15:17
  put
• 15:18
  in
• 15:18
  our
• 15:18
  own
• 15:18
  payment
• 15:19
  plan,
• 15:19
  like
• 15:19
  feel
• 15:20
  really
• 15:20
  confident
• 15:20
  going
• 15:21
  in
• 15:21
  with
• 15:21
  like
• 15:21
  our
• 15:22
  new
• 15:22
  revisions
• 15:23
  that
• 15:23
  we
• 15:23
  had.
• 15:24
  Yeah.
• 15:24
  And
• 15:24
  then.
• 15:25
  So
• 15:25
  after
• 15:26
  that,
• 15:26
  factory.
• 15:27
  But
• 15:27
  one
• 15:27
  more
• 15:27
  thing.
• 15:28
  So
• 15:28
  after
• 15:28
  that
• 15:28
  wasn't
• 15:29
  successful,
• 15:29
  we
• 15:30
  pivoted
• 15:30
  and
• 15:30
  we
• 15:30
  actually
• 15:31
  launched
• 15:31
  which
• 15:32
  this
• 15:32
  kind
• 15:32
  of
• 15:32
  against
• 15:32
  everything.
• 15:33
  Five
• 15:33
  different
• 15:33
  lead
• 15:34
  magnets.
• 15:36
  Five
• 15:36
  different
• 15:37
  magnets
• 15:38
  that
• 15:38
  were,
• 15:39
  we
• 15:39
  were
• 15:39
  targeting
• 15:40
  and
• 15:40
  then
• 15:40
  inviting
• 15:40
  them
• 15:40
  to
• 15:41
  the
• 15:41
  masterclass
• 15:41
  through
• 15:42
  a
• 15:42
  follow
• 15:42
  up
• 15:42
  sequence.
• 15:43
  And
• 15:43
  then
• 15:43
  of
• 15:43
  course,
• 15:44
  like
• 15:44
  they,
• 15:44
  they
• 15:44
  did
• 15:45
  like
• 15:45
  ads
• 15:46
  was
• 15:46
  probably
• 15:46
  their
• 15:46
  major
• 15:47
  thing.
• 15:47
  And
• 15:47
  then
• 15:47
  they
• 15:47
  had
• 15:48
  affiliates
• 15:48
  as
• 15:48
  well.
• 15:49
  We
• 15:49
  say
• 15:49
  that's
• 15:49
  against
• 15:50
  what
• 15:50
  we
• 15:50
  say,
• 15:50
  but
• 15:51
  like
• 15:51
  probably
• 15:52
  very
• 15:52
  strategic,
• 15:53
  very
• 15:53
  intentional.
• 15:54
  Lead
• 15:54
  magnets,
• 15:55
  not
• 15:55
  general,
• 15:56
  not,
• 15:57
  you
• 15:57
  know,
• 15:57
  all
• 15:58
  over
• 15:58
  the
• 15:58
  place
• 15:58
  kind
• 15:58
  of
• 15:59
  thing.
• 15:59
  So
• 15:59
  it
• 16:00
  is
• 16:00
  and
• 16:00
  it
• 16:00
  isn't,
• 16:01
  you
• 16:01
  know,
• 16:01
  what
• 16:01
  we're
• 16:02
  talking
• 16:02
  about
• 16:02
  here.
• 16:03
  Yeah,
• 16:03
  well,
• 16:03
  and
• 16:03
  then
• 16:03
  they
• 16:03
  have
• 16:04
  the,
• 16:04
  they
• 16:04
  had
• 16:04
  the
• 16:04
  team
• 16:05
  to
• 16:05
  be
• 16:05
  able
• 16:05
  to
• 16:05
  execute
• 16:06
  and
• 16:06
  promote
• 16:06
  all
• 16:06
  of
• 16:06
  those
• 16:07
  lead
• 16:07
  magnets.
• 16:08
  Right.
• 16:09
  Okay.
• 16:09
  So
• 16:09
  I
• 16:10
  love
• 16:10
  something
• 16:11
  you
• 16:11
  just
• 16:11
  said
• 16:11
  where
• 16:12
  like
• 16:12
  you
• 16:12
  had
• 16:13
  what
• 16:13
  you
• 16:13
  had
• 16:13
  planned.
• 16:14
  Right.
• 16:14
  And
• 16:14
  then
• 16:15
  you
• 16:15
  started
• 16:15
  rolling
• 16:16
  things
• 16:16
  out.
• 16:17
  And
• 16:17
  of
• 16:17
  course,
• 16:18
  like
• 16:18
  in
• 16:18
  any
• 16:18
  launch
• 16:19
  there's
• 16:19
  always
• 16:20
  surprises.
• 16:21
  And
• 16:21
  so
• 16:21
  when
• 16:21
  you
• 16:22
  take
• 16:22
  those
• 16:22
  surprises,
• 16:23
  it's
• 16:24
  either
• 16:24
  assess,
• 16:25
  pivot,
• 16:26
  redirect
• 16:26
  kind
• 16:27
  of
• 16:27
  thing.
• 16:27
  Like,
• 16:27
  what
• 16:28
  are
• 16:28
  we
• 16:28
  doing
• 16:28
  with
• 16:28
  this?
• 16:29
  So
• 16:29
  I
• 16:29
  think
• 16:30
  this
• 16:30
  is
• 16:30
  something
• 16:30
  that
• 16:30
  a
• 16:31
  lot
• 16:31
  of
• 16:31
  people
• 16:31
  leave
• 16:32
  out
• 16:32
  in
• 16:32
  their
• 16:33
  launch
• 16:33
  efforts,
• 16:34
  whether
• 16:34
  it's
• 16:35
  smaller
• 16:35
  launches
• 16:36
  or
• 16:36
  bigger
• 16:36
  launches,
• 16:36
  which
• 16:37
  is
• 16:37
  assessing
• 16:38
  the
• 16:38
  data
• 16:38
  real
• 16:38
  time.
• 16:39
  Like
• 16:39
  anytime
• 16:39
  I'm
• 16:40
  with
• 16:40
  a
• 16:40
  client
• 16:41
  and
• 16:41
  I'm
• 16:41
  launch
• 16:42
  managing,
• 16:43
  I
• 16:43
  am
• 16:43
  looking
• 16:44
  at
• 16:44
  how
• 16:44
  the
• 16:44
  emails
• 16:45
  are
• 16:45
  doing.
• 16:45
  I'm
• 16:46
  looking
• 16:46
  at
• 16:46
  what
• 16:46
  people
• 16:46
  are
• 16:47
  clicking
• 16:47
  on
• 16:48
  in
• 16:48
  real
• 16:49
  time.
• 16:49
  I'm
• 16:50
  saying
• 16:50
  this
• 16:51
  email
• 16:51
  went
• 16:51
  out
• 16:52
  per
• 16:52
  our
• 16:52
  conversions.
• 16:53
  We
• 16:53
  should
• 16:53
  have
• 16:54
  seen
• 16:54
  this.
• 16:54
  How
• 16:55
  come
• 16:55
  we
• 16:55
  didn't?
• 16:56
  How
• 16:56
  come
• 16:56
  we
• 16:56
  did?
• 16:56
  And
• 16:57
  look
• 16:57
  at
• 16:57
  like
• 16:58
  what
• 16:58
  to
• 16:58
  optimize
• 16:59
  and
• 16:59
  do
• 16:59
  all
• 16:59
  of
• 16:59
  that.
• 17:00
  Tell
• 17:00
  me
• 17:00
  about
• 17:01
  kind
• 17:01
  of
• 17:01
  like
• 17:01
  the
• 17:02
  real
• 17:02
  time,
• 17:03
  like
• 17:04
  observations
• 17:04
  that
• 17:05
  you
• 17:05
  guys
• 17:05
  were
• 17:05
  doing
• 17:06
  in
• 17:06
  this
• 17:06
  or
• 17:07
  even
• 17:08
  how
• 17:08
  important
• 17:08
  it
• 17:09
  was
• 17:09
  to
• 17:10
  this
• 17:11
  overall
• 17:11
  success
• 17:11
  of
• 17:12
  the
• 17:12
  launch.
• 17:12
  Like
• 17:13
  did
• 17:13
  you
• 17:13
  guys
• 17:13
  give
• 17:14
  it
• 17:14
  too
• 17:14
  much
• 17:14
  or
• 17:15
  do
• 17:15
  you.
• 17:15
  What
• 17:15
  are
• 17:15
  your
• 17:15
  thoughts?
• 17:16
  No,
• 17:16
  no,
• 17:16
  I
• 17:16
  think
• 17:16
  that
• 17:17
  we.
• 17:17
  So
• 17:18
  after
• 17:18
  we
• 17:18
  had
• 17:19
  the
• 17:19
  secret
• 17:19
  sale
• 17:20
  results
• 17:20
  we
• 17:20
  obviously
• 17:21
  like
• 17:21
  kind
• 17:21
  of
• 17:21
  debriefed
• 17:22
  as
• 17:23
  a
• 17:23
  team
• 17:24
  and
• 17:24
  then
• 17:24
  we
• 17:24
  had
• 17:25
  a
• 17:25
  couple
• 17:25
  of
• 17:25
  ideas
• 17:26
  of
• 17:26
  what
• 17:27
  we
• 17:27
  thought
• 17:27
  would
• 17:27
  work.
• 17:28
  And
• 17:28
  then
• 17:28
  actually
• 17:29
  the
• 17:29
  CEO
• 17:29
  main
• 17:30
  strategist
• 17:30
  got
• 17:31
  support.
• 17:31
  So
• 17:31
  he
• 17:32
  reached
• 17:32
  out,
• 17:32
  got
• 17:32
  a
• 17:33
  coach
• 17:33
  that
• 17:33
  he
• 17:33
  had
• 17:33
  worked
• 17:34
  with
• 17:34
  before
• 17:34
  to
• 17:34
  kind
• 17:34
  of
• 17:35
  look
• 17:35
  at
• 17:35
  our
• 17:35
  offer
• 17:36
  and
• 17:36
  see,
• 17:36
  see
• 17:36
  what,
• 17:37
  you
• 17:38
  know,
• 17:38
  where
• 17:38
  the
• 17:38
  opportunity
• 17:39
  was.
• 17:39
  And
• 17:40
  the
• 17:40
  coach
• 17:41
  was
• 17:41
  the
• 17:41
  one
• 17:41
  that
• 17:41
  suggested
• 17:42
  we
• 17:42
  had
• 17:42
  raised
• 17:43
  the
• 17:43
  price
• 17:43
  without
• 17:43
  testing
• 17:44
  it
• 17:44
  beforehand.
• 17:45
  And
• 17:45
  he
• 17:45
  was
• 17:45
  like,
• 17:46
  this
• 17:46
  is
• 17:46
  a
• 17:46
  really.
• 17:47
  He's
• 17:47
  like,
• 17:47
  I
• 17:47
  think
• 17:47
  the
• 17:47
  riskiest
• 17:48
  thing
• 17:48
  y'all
• 17:48
  have
• 17:48
  done
• 17:49
  is
• 17:49
  raise
• 17:49
  the
• 17:49
  price.
• 17:50
  The
• 17:50
  price
• 17:50
  needs
• 17:50
  to
• 17:50
  be
• 17:50
  raised,
• 17:51
  but
• 17:51
  we
• 17:51
  can't
• 17:52
  test
• 17:52
  it
• 17:53
  during
• 17:53
  the
• 17:54
  launch
• 17:54
  that
• 17:55
  the
• 17:55
  company
• 17:55
  depends
• 17:55
  on.
• 17:57
  So
• 17:57
  we
• 17:58
  lowered
• 17:58
  the
• 17:58
  price
• 17:58
  back
• 17:59
  down.
• 17:59
  We
• 17:59
  did
• 17:59
  our
• 18:00
  own
• 18:00
  payment
• 18:00
  plan
• 18:01
  because
• 18:01
  we
• 18:01
  knew
• 18:01
  that
• 18:01
  that
• 18:02
  worked
• 18:02
  from
• 18:02
  the
• 18:02
  previous
• 18:03
  launch.
• 18:03
  And
• 18:04
  I
• 18:04
  think
• 18:04
  that
• 18:05
  pricing
• 18:05
  was
• 18:05
  just
• 18:06
  made
• 18:06
  it
• 18:06
  kind
• 18:06
  of
• 18:06
  a
• 18:06
  no
• 18:07
  brainer
• 18:07
  offer
• 18:08
  going
• 18:08
  into
• 18:09
  our
• 18:09
  open
• 18:09
  cart.
• 18:10
  Yeah.
• 18:10
  Okay,
• 18:11
  so
• 18:11
  just
• 18:11
  to
• 18:11
  kind
• 18:12
  of
• 18:12
  like
• 18:12
  pull
• 18:12
  in
• 18:13
  a
• 18:13
  few
• 18:13
  things
• 18:13
  here.
• 18:14
  So
• 18:15
  lots
• 18:15
  of
• 18:15
  moving
• 18:16
  pieces,
• 18:16
  lots
• 18:17
  of
• 18:17
  components,
• 18:18
  like
• 18:19
  did.
• 18:20
  Even
• 18:20
  with
• 18:20
  the
• 18:21
  full
• 18:21
  support
• 18:21
  of
• 18:21
  the
• 18:22
  team
• 18:22
  and
• 18:22
  the
• 18:22
  full
• 18:23
  support
• 18:23
  of
• 18:23
  like
• 18:24
  you
• 18:24
  and
• 18:24
  everything,
• 18:24
  like
• 18:25
  was
• 18:25
  there
• 18:25
  still
• 18:26
  a
• 18:26
  little
• 18:26
  bit
• 18:26
  of
• 18:27
  pressure
• 18:27
  and
• 18:27
  like
• 18:28
  chaos?
• 18:29
  Oh
• 18:29
  my
• 18:29
  gosh.
• 18:29
  Yes,
• 18:30
  there
• 18:30
  was
• 18:30
  chaos.
• 18:31
  I
• 18:31
  mean,
• 18:31
  so
• 18:31
  like
• 18:32
  I
• 18:32
  said,
• 18:32
  we
• 18:32
  had
• 18:33
  these
• 18:33
  last
• 18:33
  minute
• 18:34
  pivot.
• 18:34
  There
• 18:34
  was
• 18:34
  a
• 18:34
  couple
• 18:35
  of
• 18:35
  last
• 18:35
  minute
• 18:35
  pivots
• 18:36
  that
• 18:36
  we
• 18:36
  did
• 18:36
  once
• 18:37
  the
• 18:37
  CEO
• 18:38
  talked
• 18:38
  to
• 18:39
  like
• 18:39
  their
• 18:39
  strategists
• 18:40
  and
• 18:40
  so
• 18:41
  there
• 18:41
  were
• 18:41
  last
• 18:41
  minute
• 18:41
  changes.
• 18:42
  So
• 18:42
  of
• 18:42
  course,
• 18:42
  like
• 18:43
  last
• 18:43
  minute
• 18:43
  changes,
• 18:43
  we're
• 18:43
  having
• 18:44
  to
• 18:44
  go
• 18:44
  back
• 18:44
  like
• 18:44
  I
• 18:45
  don't
• 18:45
  know
• 18:45
  how
• 18:45
  many
• 18:45
  different
• 18:46
  times
• 18:46
  we
• 18:46
  changed
• 18:47
  things
• 18:47
  in
• 18:48
  emails,
• 18:48
  changed
• 18:49
  sales
• 18:50
  pages.
• 18:51
  So
• 18:51
  just
• 18:51
  making
• 18:51
  sure
• 18:52
  that
• 18:52
  kind
• 18:52
  of
• 18:52
  all
• 18:53
  the
• 18:53
  things
• 18:54
  lined
• 18:54
  up,
• 18:54
  you
• 18:55
  know,
• 18:55
  streaming
• 18:56
  software,
• 18:56
  I
• 18:56
  ended
• 18:56
  up
• 18:57
  having
• 18:57
  to
• 18:57
  learn
• 18:57
  like
• 18:58
  ecamm,
• 18:58
  which
• 18:59
  is
• 18:59
  like
• 18:59
  a
• 18:59
  really
• 19:00
  like
• 19:00
  technical
• 19:01
  streaming
• 19:01
  platform.
• 19:02
  Because
• 19:03
  in
• 19:03
  the
• 19:03
  midst
• 19:03
  of
• 19:03
  all
• 19:04
  this,
• 19:04
  the
• 19:04
  CEO
• 19:05
  and
• 19:05
  his
• 19:05
  wife
• 19:05
  who
• 19:05
  are
• 19:05
  both
• 19:06
  part
• 19:06
  of
• 19:06
  the
• 19:06
  company,
• 19:06
  had
• 19:07
  a
• 19:07
  baby
• 19:08
  and
• 19:08
  they
• 19:08
  had
• 19:09
  a
• 19:09
  baby
• 19:09
  three
• 19:09
  weeks
• 19:09
  before
• 19:10
  open
• 19:10
  cart.
• 19:11
  So
• 19:12
  they're
• 19:12
  like
• 19:12
  launching
• 19:13
  with
• 19:13
  the
• 19:14
  baby
• 19:15
  in
• 19:15
  their
• 19:15
  hand,
• 19:16
  like
• 19:16
  producing
• 19:16
  this
• 19:17
  like
• 19:17
  $70,000,
• 19:18
  70,000
• 19:19
  person
• 19:20
  masterclass.
• 19:21
  So
• 19:21
  you
• 19:21
  know,
• 19:21
  it
• 19:21
  got
• 19:22
  it,
• 19:22
  it
• 19:23
  didn't,
• 19:23
  it
• 19:23
  got
• 19:24
  chaotic.
• 19:24
  I
• 19:24
  don't
• 19:24
  think
• 19:25
  it
• 19:25
  ever
• 19:25
  got
• 19:26
  out
• 19:26
  of
• 19:26
  control.
• 19:27
  And
• 19:27
  I,
• 19:27
  it
• 19:28
  worked
• 19:28
  a
• 19:28
  lot.
• 19:29
  But
• 19:30
  it's
• 19:30
  the
• 19:30
  only
• 19:30
  launch,
• 19:31
  you
• 19:31
  know,
• 19:31
  like
• 19:31
  the
• 19:32
  only
• 19:32
  big.
• 19:32
  Yeah,
• 19:32
  like
• 19:33
  this
• 19:33
  all
• 19:33
  year.
• 19:33
  So
• 19:34
  what
• 19:34
  do
• 19:34
  you
• 19:34
  think
• 19:35
  you
• 19:35
  are
• 19:35
  going
• 19:35
  to
• 19:35
  take
• 19:36
  away
• 19:36
  from
• 19:36
  this?
• 19:36
  Like,
• 19:37
  oh
• 19:37
  my
• 19:37
  gosh,
• 19:38
  what
• 19:39
  the
• 19:39
  most
• 19:39
  impactful
• 19:40
  part
• 19:40
  of
• 19:40
  it
• 19:41
  for
• 19:41
  you?
• 19:41
  I
• 19:41
  mean,
• 19:42
  I
• 19:42
  think
• 19:43
  one
• 19:43
  and
• 19:43
  I've
• 19:43
  shared
• 19:44
  this
• 19:44
  before
• 19:44
  is
• 19:44
  I
• 19:44
  think
• 19:45
  the
• 19:45
  most
• 19:45
  impactful
• 19:45
  thing
• 19:46
  is
• 19:46
  just
• 19:46
  how
• 19:47
  the
• 19:47
  owners
• 19:48
  show
• 19:48
  up
• 19:49
  for
• 19:49
  their
• 19:49
  team
• 19:50
  and
• 19:50
  how
• 19:50
  they
• 19:51
  took
• 19:51
  care.
• 19:51
  You
• 19:51
  know,
• 19:52
  if
• 19:52
  you
• 19:52
  take
• 19:52
  care
• 19:52
  of
• 19:52
  their.
• 19:52
  Your
• 19:53
  people,
• 19:53
  they'll
• 19:53
  take
• 19:53
  care
• 19:54
  of
• 19:54
  you.
• 19:54
  So
• 19:54
  they
• 19:54
  sent
• 19:55
  us
• 19:55
  all
• 19:56
  for
• 19:56
  launch
• 19:56
  week
• 19:56
  when
• 19:56
  we're
• 19:57
  doing
• 19:57
  those
• 19:57
  master
• 19:57
  classes
• 19:58
  day
• 19:58
  and
• 19:58
  night,
• 19:58
  they
• 19:59
  sent
• 19:59
  us
• 19:59
  all
• 19:59
  meals
• 19:59
  from
• 20:00
  Factor,
• 20:00
  so
• 20:01
  we
• 20:01
  had
• 20:01
  food.
• 20:02
  After
• 20:02
  the
• 20:02
  launch,
• 20:03
  we
• 20:03
  had
• 20:03
  a
• 20:03
  big
• 20:03
  launch
• 20:03
  celebration
• 20:04
  call
• 20:04
  where
• 20:04
  everybody
• 20:05
  got,
• 20:05
  like,
• 20:05
  five
• 20:05
  minutes
• 20:06
  of
• 20:06
  recognition
• 20:06
  from
• 20:06
  the
• 20:07
  team.
• 20:07
  You
• 20:07
  know,
• 20:08
  they're
• 20:08
  always
• 20:08
  saying
• 20:08
  thank
• 20:09
  you,
• 20:09
  and,
• 20:09
  you
• 20:09
  know,
• 20:10
  you
• 20:10
  knew
• 20:10
  exactly
• 20:11
  how
• 20:11
  you
• 20:11
  contributed
• 20:12
  to
• 20:12
  the
• 20:12
  launch.
• 20:13
  So
• 20:13
  I
• 20:13
  think
• 20:13
  that
• 20:13
  was
• 20:13
  kind
• 20:13
  of
• 20:14
  like
• 20:14
  everyone
• 20:15
  was
• 20:15
  all
• 20:15
  in.
• 20:15
  Like,
• 20:16
  every
• 20:16
  single
• 20:17
  person,
• 20:17
  like
• 20:17
  the
• 20:17
  email
• 20:18
  marketer
• 20:18
  was
• 20:19
  in
• 20:19
  the
• 20:19
  YouTube
• 20:20
  comments,
• 20:20
  like,
• 20:21
  answering
• 20:21
  people's
• 20:22
  comments,
• 20:22
  questions
• 20:23
  every
• 20:23
  night
• 20:23
  of
• 20:23
  the
• 20:24
  launch.
• 20:24
  It,
• 20:24
  like,
• 20:24
  really
• 20:25
  took
• 20:25
  a
• 20:25
  whole
• 20:25
  team
• 20:25
  effort
• 20:26
  to
• 20:26
  put
• 20:26
  the
• 20:26
  masterclass
• 20:27
  on.
• 20:28
  But
• 20:28
  I
• 20:28
  think
• 20:29
  that
• 20:29
  made
• 20:29
  such
• 20:29
  a
• 20:29
  big
• 20:30
  difference
• 20:30
  because
• 20:31
  every
• 20:31
  single
• 20:31
  touch
• 20:32
  point
• 20:32
  with
• 20:32
  a
• 20:32
  customer,
• 20:33
  we're
• 20:33
  responding
• 20:34
  to
• 20:34
  them.
• 20:34
  If
• 20:34
  they're
• 20:34
  answering
• 20:35
  questions
• 20:35
  in
• 20:35
  YouTube
• 20:36
  and
• 20:36
  nobody's
• 20:36
  answering
• 20:37
  them
• 20:37
  back,
• 20:37
  then
• 20:38
  they
• 20:38
  don't
• 20:38
  feel
• 20:38
  like
• 20:38
  they're
• 20:39
  taken
• 20:39
  care
• 20:39
  of.
• 20:40
  So,
• 20:40
  you
• 20:40
  know,
• 20:40
  we
• 20:40
  had
• 20:40
  someone
• 20:41
  in
• 20:41
  the
• 20:41
  YouTube
• 20:41
  comments,
• 20:42
  someone
• 20:42
  in.
• 20:42
  You
• 20:43
  know,
• 20:43
  when
• 20:43
  we
• 20:43
  did
• 20:43
  Zoom
• 20:44
  for
• 20:44
  Bootcamp,
• 20:44
  we
• 20:44
  had
• 20:44
  someone
• 20:45
  in
• 20:45
  the
• 20:45
  Zoom
• 20:45
  comments.
• 20:46
  There
• 20:46
  were.
• 20:46
  Everybody
• 20:47
  was
• 20:47
  there
• 20:47
  every
• 20:47
  night
• 20:48
  contributing
• 20:49
  in
• 20:49
  some
• 20:49
  sort
• 20:49
  of
• 20:50
  way,
• 20:51
  make
• 20:51
  the
• 20:51
  customers
• 20:52
  feel
• 20:52
  taken
• 20:52
  care
• 20:53
  of.
• 20:53
  That's
• 20:53
  amazing.
• 20:53
  I
• 20:54
  love
• 20:54
  that.
• 20:55
  So
• 20:55
  bringing
• 20:55
  this
• 20:56
  back
• 20:56
  to
• 20:56
  our
• 20:56
  listener,
• 20:57
  somebody
• 20:57
  that
• 20:58
  just
• 20:58
  wants
• 20:58
  to
• 20:58
  run
• 20:59
  out
• 20:59
  a
• 21:00
  successful
• 21:00
  launch,
• 21:01
  maybe
• 21:01
  not
• 21:01
  a
• 21:01
  million
• 21:02
  dollar
• 21:02
  one,
• 21:02
  but,
• 21:03
  like,
• 21:03
  just
• 21:03
  a
• 21:04
  successful
• 21:04
  launch.
• 21:05
  Like,
• 21:05
  what
• 21:06
  is
• 21:06
  the
• 21:06
  advice
• 21:07
  and,
• 21:07
  like,
• 21:07
  the
• 21:08
  key
• 21:08
  components
• 21:09
  that
• 21:09
  you
• 21:09
  would
• 21:10
  say
• 21:10
  you
• 21:10
  need
• 21:11
  to
• 21:11
  have
• 21:11
  them,
• 21:11
  like,
• 21:11
  lock
• 21:12
  this
• 21:12
  in
• 21:13
  and,
• 21:13
  like,
• 21:14
  get
• 21:14
  started
• 21:14
  on?
• 21:15
  Yeah.
• 21:15
  So
• 21:15
  I
• 21:16
  think
• 21:16
  you
• 21:16
  need
• 21:16
  to
• 21:16
  know
• 21:16
  your
• 21:17
  customer
• 21:17
  obviously
• 21:18
  back.
• 21:18
  You
• 21:18
  know,
• 21:18
  you
• 21:19
  need
• 21:19
  to
• 21:19
  know
• 21:19
  what's
• 21:19
  going
• 21:20
  to
• 21:20
  resonate
• 21:20
  with
• 21:20
  them.
• 21:20
  You
• 21:21
  need
• 21:21
  to
• 21:21
  know
• 21:21
  your
• 21:21
  strengths,
• 21:22
  how
• 21:22
  you
• 21:22
  show
• 21:23
  up
• 21:23
  the
• 21:23
  best
• 21:23
  in
• 21:24
  your
• 21:24
  launch.
• 21:24
  You
• 21:25
  need
• 21:25
  to
• 21:25
  validate
• 21:26
  your
• 21:26
  offer
• 21:26
  before
• 21:27
  you
• 21:27
  invest
• 21:28
  a
• 21:29
  lot
• 21:29
  of
• 21:29
  money
• 21:30
  in
• 21:30
  doing
• 21:31
  it.
• 21:31
  It's
• 21:31
  really
• 21:31
  hard
• 21:31
  to
• 21:32
  launch
• 21:32
  and
• 21:33
  make
• 21:33
  money
• 21:33
  if
• 21:33
  you
• 21:33
  have
• 21:33
  no
• 21:34
  testimonials,
• 21:34
  because
• 21:35
  people
• 21:35
  are
• 21:35
  just
• 21:35
  buying
• 21:36
  because
• 21:36
  they
• 21:36
  like
• 21:37
  you.
• 21:37
  You
• 21:37
  might
• 21:37
  get
• 21:37
  a
• 21:37
  couple.
• 21:38
  But
• 21:38
  testimonials
• 21:39
  are
• 21:39
  going
• 21:39
  to
• 21:39
  help
• 21:39
  you
• 21:40
  put
• 21:40
  you
• 21:40
  over
• 21:40
  the
• 21:40
  edge.
• 21:41
  And
• 21:41
  you
• 21:41
  need
• 21:41
  to
• 21:41
  plan
• 21:42
  far,
• 21:42
  far,
• 21:43
  far
• 21:43
  in
• 21:43
  advance,
• 21:44
  especially
• 21:44
  if
• 21:44
  you
• 21:45
  don't
• 21:45
  have
• 21:45
  a
• 21:45
  large
• 21:46
  team
• 21:46
  or
• 21:47
  you're
• 21:47
  juggling,
• 21:47
  you
• 21:48
  know,
• 21:48
  marketing
• 21:48
  and
• 21:49
  clients
• 21:50
  going
• 21:51
  back
• 21:51
  and
• 21:51
  forth.
• 21:51
  I
• 21:51
  could
• 21:51
  probably
• 21:52
  think
• 21:52
  of,
• 21:52
  like,
• 21:52
  another
• 21:52
  thing
• 21:53
  you
• 21:53
  need
• 21:53
  to
• 21:53
  debrief
• 21:53
  your
• 21:53
  luggage.
• 21:54
  Like,
• 21:55
  there's
• 21:55
  so
• 21:55
  many
• 21:55
  things
• 21:56
  that
• 21:56
  you
• 21:56
  need
• 21:56
  to
• 21:56
  do,
• 21:57
  but,
• 21:57
  yeah,
• 21:57
  those
• 21:57
  are
• 21:58
  kind
• 21:58
  of
• 21:58
  the
• 21:58
  top
• 21:59
  five.
• 21:59
  Yeah.
• 22:00
  I
• 22:00
  mean,
• 22:00
  this
• 22:00
  is
• 22:00
  so
• 22:00
  fascinating.
• 22:01
  I
• 22:01
  feel
• 22:01
  like
• 22:01
  we
• 22:01
  could
• 22:02
  have
• 22:02
  gone
• 22:02
  on
• 22:02
  forever
• 22:03
  and
• 22:03
  ever,
• 22:03
  but
• 22:04
  like,
• 22:04
  as
• 22:04
  our
• 22:04
  promise
• 22:04
  to
• 22:05
  the
• 22:05
  listener.
• 22:05
  We
• 22:05
  always
• 22:05
  want
• 22:06
  to
• 22:06
  keep
• 22:06
  these
• 22:06
  short,
• 22:07
  consumable,
• 22:08
  and
• 22:08
  everything,
• 22:08
  but
• 22:09
  if
• 22:09
  there
• 22:09
  was
• 22:09
  something
• 22:10
  like
• 22:10
  a
• 22:10
  question
• 22:11
  that
• 22:11
  you
• 22:11
  have,
• 22:11
  like,
• 22:12
  for
• 22:12
  Jess,
• 22:13
  share
• 22:13
  it
• 22:13
  with
• 22:14
  us,
• 22:14
  put
• 22:14
  it
• 22:14
  in
• 22:14
  our
• 22:15
  DMS
• 22:16
  or
• 22:16
  anything
• 22:16
  like
• 22:16
  that.
• 22:17
  But,
• 22:17
  like,
• 22:17
  this
• 22:17
  is
• 22:18
  so
• 22:18
  fascinating,
• 22:19
  and
• 22:19
  I
• 22:19
  love
• 22:20
  just
• 22:20
  how
• 22:21
  transparent
• 22:21
  you
• 22:22
  want
• 22:22
  to
• 22:22
  be
• 22:22
  with
• 22:22
  us,
• 22:22
  because
• 22:23
  everybody
• 22:23
  can
• 22:24
  learn
• 22:24
  from
• 22:24
  everybody
• 22:25
  else's
• 22:25
  successes.
• 22:26
  And
• 22:26
  I
• 22:26
  think
• 22:27
  that
• 22:27
  that's
• 22:27
  kind
• 22:27
  of
• 22:27
  like
• 22:27
  one
• 22:28
  why
• 22:28
  we
• 22:29
  are
• 22:29
  so
• 22:29
  passionate
• 22:29
  about
• 22:30
  this
• 22:30
  podcast
• 22:31
  is
• 22:31
  because
• 22:31
  we
• 22:31
  got
• 22:32
  so
• 22:32
  much
• 22:32
  to
• 22:32
  share,
• 22:33
  and
• 22:33
  I
• 22:33
  think.
• 22:34
  Yeah.
• 22:34
  Anything
• 22:34
  else
• 22:35
  you
• 22:35
  want
• 22:35
  to
• 22:35
  share
• 22:35
  with
• 22:35
  the
• 22:36
  audience
• 22:36
  before
• 22:37
  we
• 22:37
  wrap?
• 22:38
  No.
• 22:38
  I
• 22:38
  mean,
• 22:39
  I
• 22:39
  think
• 22:39
  it
• 22:39
  was
• 22:39
  just
• 22:39
  a
• 22:39
  really
• 22:40
  fun,
• 22:40
  fun
• 22:41
  thing.
• 22:41
  I
• 22:41
  am
• 22:42
  changed
• 22:42
  for
• 22:42
  the
• 22:42
  better.
• 22:43
  We're
• 22:44
  actually
• 22:44
  doing
• 22:44
  a.
• 22:45
  I'm
• 22:45
  like,
• 22:45
  we
• 22:45
  only
• 22:45
  launch
• 22:46
  once
• 22:46
  a
• 22:46
  year.
• 22:46
  We're
• 22:46
  doing
• 22:46
  a
• 22:46
  mini
• 22:47
  launch
• 22:47
  right
• 22:47
  now.
• 22:47
  We've
• 22:47
  already
• 22:48
  taken
• 22:48
  a
• 22:48
  bunch
• 22:48
  of
• 22:48
  those
• 22:49
  lessons
• 22:49
  that
• 22:49
  we
• 22:49
  learned
• 22:50
  with
• 22:50
  the
• 22:50
  big
• 22:51
  launch
• 22:51
  to
• 22:51
  do
• 22:52
  that,
• 22:52
  to
• 22:52
  make
• 22:52
  that
• 22:52
  successful.
• 22:53
  Awesome.
• 22:54
  Okay,
• 22:54
  well,
• 22:54
  if
• 22:54
  you
• 22:55
  like
• 22:55
  this
• 22:55
  episode
• 22:55
  or
• 22:56
  if
• 22:56
  you
• 22:56
  have
• 22:56
  questions
• 22:56
  for
• 22:56
  Jess,
• 22:57
  let
• 22:57
  us
• 22:57
  know.
• 22:58
  Leave
• 22:58
  a
• 22:59
  review,
• 23:00
  leave
• 23:00
  us
• 23:01
  comment
• 23:02
  wherever,
• 23:03
  and
• 23:03
  we'll
• 23:04
  be
• 23:04
  back
• 23:04
  next
• 23:05
  week.
• 23:05
  So
• 23:06
  until
• 23:06
  then,
• 23:07
  we're.
• 23:08
  We're
• 23:08
  rooting
• 23:09
  for.