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Behind the Scenes of a $3 Million Launch: Lessons and Strategies

Ever wondered what it really takes to pull off a multi-million dollar launch? In this episode, we’re giving you a behind-the-scenes look at a $3M+ launch that I (Jess) had the honor of managing—and Rachel is asking all the questions to help unpack the strategy, systems, and lessons that made it such a success.

Whether you’re planning your first launch or looking to scale your next one, you’ll walk away with practical takeaways, big-picture insight, and encouragement to trust your process.

In this episode, we cover:

02:25 The big differences between high-level launches and everyday campaigns…

The skinny

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