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What Actually Makes a Good Email with Naomi West, Senior Product Marketing Manager at Customer.io | Ep. 395
Email isn’t dead. But most Marketers are measuring it the wrong way.
Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren’t the metrics you should be obsessing over.
From why web design trends fall apart inside the inbox, to why text-based emails often outperform heavily designed ones, Naomi unpacks the myths that are holding email marketers back.
They also dive into lifecycle strategy, event-triggered emails, working with engineers, testing frameworks…
The skinny
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