Early-Stage Founders Stall for Predictable Reasons: Sonia Couto on Growth Mindset, Clarity, and Building Through Breast Cancer

The Advisor with Stacey Chillemi · Dec 20, 2023 · 54m

Most early-stage founders do not fail because the idea was bad. They stall because the problem got complicated, the mindset stayed small, and nobody showed them how to get simple and clear. Sonia Couto has spent 17 years in tech as a two-time founder, managing director, and board member, often as one of the few women in the room. She also went through breast cancer, including a double mastectomy and four surgeries, without letting it end what she was building. She joins Stacey Chillemi to talk about how she helps founders break through the early-stage wall, why she approaches problem-solving…