Latest / The Sales Hunter Podcast
Why Pricing Transparency Matters More than Ever
Price transparency is shaking up the sales world. Is your company ready for the new era? In this episode, Mark Hunter welcomes Marcus Sheridan, author of 'Endless Customers,' for a timely exploration of pricing openness and trust in the digital marketplace. Marcus brings fresh data and unique stories about how today's buyers demand more information earlier in their journey, and why classic objections to sharing prices are quickly becoming outdated. The conversation dives into the psychology of the modern buyer, the rapid shift toward transparency accelerated by AI, and the critical mistakes…
The skinny
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