Latest / Mortgage Marketing Radio / Ep #111: How Homebot drives Repeat and Referral Business by Helping Your Clients Build Wealth

Transcript

Ep #111: How Homebot drives Repeat and Referral Business by Helping Your Clients Build Wealth · Mortgage Marketing Radio

• 0:00
  In today's highly competitive mortgage industry, building profitable relationships with
• 0:04
  the real estate agents is essential for success.
• 0:06
  However, finding effective ways to secure agent relationships can be a challenge.
• 0:11
  With so many mortgage loan originators vying for the attention of real estate agents, it
• 0:15
  can be difficult to stand out and establish meaningful connections.
• 0:20
  Our new case study featuring loan officer Chris Cogill is a must-read.
• 0:25
  Chris has closed a remarkable 36 million in funded loans from agent referrals.
• 0:31
  And in this case study, he shares his proven strategies for building strong relationships
• 0:34
  with real estate agents and leveraging those relationships to drive more business.
• 0:39
  To get your hands on this resource, head over to LOKestudy.com and download your free copy
• 0:45
  of the case study today.
• 0:47
  You'll find actionable insights and practical tips that Chris used to close 36 million
• 0:52
  in funded loans from agent referrals and how you can too.
• 0:56
  Don't miss out.
• 0:57
  Go check it out right now, visit LOKestudy.com and download your free copy today.
• 1:17
  Hey listeners, Jeff Zimper, thanks for tuning in to this episode of the mortgage marketing
• 1:38
  radio podcast.
• 1:40
  So welcome.
• 1:41
  We're getting back at it by the time you're listening to this.
• 1:43
  It is probably if not already March entering in March, you know what that means?
• 1:49
  We're under in Q1, the first quarter of 2019 and the question always is, we need to do
• 1:56
  a look back.
• 1:57
  Where are you at?
• 1:58
  You're on track.
• 1:59
  Are you where you thought you'd be?
• 2:00
  And in terms of achieving your goals, have you implemented and stayed consistent?
• 2:03
  Have you stayed true to yourself with the habits and systems and daily and weekly actions
• 2:08
  required to be that person that you need to be to achieve the goals that you've set
• 2:13
  for yourself?
• 2:14
  I hope so.
• 2:16
  And as always, we're here to help you if at all you're interested in more help, meaning
• 2:19
  how do you succeed more efficiently, more effectively with real estate agents?
• 2:23
  How do you develop a personal brand?
• 2:26
  How do you engage with consumer direct online, Facebook, Instagram, YouTube, socials?
• 2:31
  How do you get started with video marketing?
• 2:33
  Run Facebook Gads.
• 2:35
  We've got a place for you.
• 2:36
  It's called the marketing program.
• 2:37
  You can check it out at mortgagemarketing.pro.
• 2:39
  We recently hosted one of our private coaching calls this past week in our private Facebook
• 2:43
  group.
• 2:44
  And I just got to give a shout out, I'm going to be trying to do this every single week,
• 2:47
  just to acknowledge people for taking consistent action because that's really what it's all
• 2:50
  about.
• 2:51
  So my shout out this week is to Ben Barrett, loan officer who is getting started in kicking
• 2:57
  off classes this year with Asian classes.
• 2:59
  He's already got his second one scheduled for March.
• 3:02
  He did his first one in February called Disruptor Die, 48 agents attended in a snow storm.
• 3:08
  And we talk about a lot of cool things that agents love in there.
• 3:11
  One of those is Alexa Flash Briefings.
• 3:14
  And you'll hear more about Alexa Flash Briefings coming from me shortly as I do have my own
• 3:18
  Flash Briefing, which if you have an Alexa device, you can simply say Alexa enable mortgage
• 3:22
  marketing radio.
• 3:24
  And that will turn my Flash Briefing on for you.
• 3:27
  But back to Ben Barrett, right?
• 3:28
  He took action, hosted a class, blew the socks off it, 48 agents in a full blown snow
• 3:34
  storm.
• 3:35
  One of the top 10 agents in his local city ordered Amazon Echo dots during his presentation.
• 3:39
  Two real estate offices called them afterwards and said, Hey, can you present that class
• 3:43
  to our entire office?
• 3:45
  And if that wasn't enough, Ben received a loan application from one of the attendants
• 3:49
  in attendance, whose bio rose already prequalified with a competing lender.
• 3:53
  I mean, folks, I've been preaching for a long time now about the acceleration and speed
• 3:58
  with which the no like and trust factor happens when you're in person, belly to belly, toe
• 4:02
  to toe, teaching classes, adding value, teaching agents to fish.
• 4:07
  That's why you'll catch me saying that the number one way to quickly and easily add more
• 4:11
  realtor relationships and referrals to your pipeline is by teaching agent classes, valuable
• 4:18
  agent classes like the one I just described to you.
• 4:20
  So kudos to you, Ben Barrett.
• 4:22
  We got a mortgage marketing radio t-shirt ordered up and in queue for you ready to send
• 4:27
  out to your way so you can display the swag properly.
• 4:30
  All right.
• 4:31
  I also have to let you guys know that starting in 2019, I have joined forces with drum roll,
• 4:38
  please.
• 4:39
  How's that for a drum roll?
• 4:40
  Not that good.
• 4:41
  I need a better drum roll.
• 4:44
  The industry syndicate.
• 4:45
  What is the industry syndicate?
• 4:46
  It is real estate's first media network.
• 4:50
  One stop shop.
• 4:51
  If you want to go one place to get access to whether it's real estate or mortgage, right?
• 4:55
  You need to go check out industry syndicate.com and I'm cool with that because you know what?
• 5:10
  That's say that the average podcast listener listens to on average six different podcasts
• 5:14
  per month and they rotate back and forth in between and I know that's for me too.
• 5:18
  So I don't know when I'm catching you.
• 5:20
  Maybe you're a long time veteran been with me now for three years.
• 5:22
  That's all I've been doing this or maybe you're brand new.
• 5:25
  And if you are, thank you for being here.
• 5:27
  Thank you for coming back and there's other good resources of information out there and
• 5:31
  you can find them all at the industry syndicate.com.
• 5:35
  So check that out.
• 5:36
  All right.
• 5:37
  So on to my special guest this week, we're doing something a little bit different in that.
• 5:40
  I hosted a Facebook live on my Facebook page at mortgage marketing institute and we brought
• 5:45
  in a few special guests.
• 5:47
  So our special guests for this episode of mortgage marketing radio are three people.
• 5:54
  Let me briefly tell you who they are.
• 5:56
  First of all, my good friend Todd Bookspan founder of win by noon.
• 6:00
  Hopefully you know him.
• 6:01
  If not, check out winbynoon.com all about how to win the day by noon.
• 6:05
  And of course, he's a key part of the mortgage community there as well.
• 6:09
  My other special guest is Ashley Miller, who is in biz dev with home bot.
• 6:15
  We're going to talk about home bot.
• 6:16
  But then we also have a special guest Jared Hamilton, who is a top producing mortgage loan
• 6:20
  originator that is talking about how he leverages home bot to drive more deals from his past
• 6:27
  client database as a way to stay engaged.
• 6:29
  They connected to be aware of when they are active or considering being active in the market.
• 6:35
  And this has given him great awareness and connection into his past clients as also using
• 6:41
  home bot as a tool to more effectively partner with real estate agents to generate new listings
• 6:45
  and repeat business.
• 6:47
  And it's just an incredible tool that I've looked at.
• 6:49
  I know a lot of other top producers are using because it's very hands off, if you will,
• 6:54
  non-threatening for clients and engaging.
• 6:59
  And so I'm just a big fan of home bot from what I've seen so far.
• 7:02
  And I encourage you guys to listen to the podcast.
• 7:05
  So check it out.
• 7:06
  As a matter of fact, one of our, another shout out, one of our mortgage marketing pro members.
• 7:09
  And that is Michelle Farman, auto who is once again president's club winner, top 1% of originators
• 7:14
  in the country uses home bot to, she said, gets an additional two to three deals a month
• 7:19
  that she wouldn't otherwise get because of home bot.
• 7:22
  So it'll be links to the show notes and all that stuff you want to go check out home bot.
• 7:26
  It is home bot.
• 7:27
  That's h o m e b o t dot a i home bot dot a i go to the website, check it out, watch some
• 7:33
  videos and you'll be likely to want to take the next step besides that it's so dog going
• 7:39
  affordable for you.
• 7:40
  If all you do is generate one to two loans a month, it is an absolute no brainer to add
• 7:45
  value to your clients and also to create a sticky relationship with your realtors to
• 7:51
  more effectively partner with them.
• 7:53
  So with that said, folks, let's get into this week's show.
• 7:57
  OK, so let's do around the horn here, quick introductions, I'll start from whatever it
• 8:03
  is.
• 8:04
  Top left of my viewing screen, Todd Bookspan, everybody should know who you are.
• 8:08
  But for those that may not, who are you, what do you do?
• 8:11
  Oh my gosh, I am Todd Bookspan and everyone shouldn't know who I am.
• 8:15
  My last title right now is the founder of Wind By New, which is sales and productivity
• 8:21
  platform.
• 8:22
  We've got about 2,500 subscribers between primarily loan officers and real estate agents as well
• 8:26
  as insurance and executives.
• 8:28
  And I spent 17 years in the loan officers doing what you guys are doing, running the $100
• 8:33
  million team.
• 8:34
  My last year I produced was about 100 years ago, over 550 loans for about 114 million
• 8:40
  and change.
• 8:42
  And I'm excited to be here to talk about something that I think is a pretty cool, awesome product.
• 8:47
  Oh, and I just wanted to give a little plug.
• 8:50
  There it is.
• 8:51
  I got my Wind By New loan officer edition, my real estate edition.
• 8:55
  So if anybody's watching this live replay listening on the podcast, go check out, is it
• 8:59
  windbynewnd.com?
• 9:00
  Windbynewnd.com.
• 9:01
  There you go.
• 9:02
  Awesome, man.
• 9:03
  If you want.
• 9:04
  There we go.
• 9:05
  Ashley, what's up?
• 9:06
  Tell us all about you.
• 9:07
  All right.
• 9:08
  So I recently launched Homebot in Arizona in July.
• 9:15
  And Homebot is a computer software artificial intelligence program, which sounds really super
• 9:22
  fancy, but really it's a financial dashboard that we deliver to consumers through their
• 9:27
  real estate agent and or their lender.
• 9:31
  Awesome.
• 9:32
  Cool.
• 9:33
  And we are hopefully expecting a special guest, Gerald Hamilton, who's a loan officer who's
• 9:38
  going to come here and tell us a little bit about his experience.
• 9:41
  And obviously we're going to try and bridge Jared in here in just a moment.
• 9:44
  So all right.
• 9:45
  Once again, Jeff is in for Morgan's Marketing Radio podcast.
• 9:47
  Thanks for tuning in.
• 9:48
  We're doing something a little bit different on this episode.
• 9:50
  If you're listening to this on the podcast, it's coming from a Facebook live that we did.
• 9:54
  If you didn't, if you're listening and you want to see the video, go over our Facebook
• 9:57
  page or the podcast community group on Facebook, Morgan's Marketing Radio.
• 10:03
  Okay.
• 10:04
  So Ashley.
• 10:05
  Yes.
• 10:06
  You know, I told you the question I was going to ask you, let's start with the first part
• 10:10
  of it.
• 10:11
  What does Homebot do?
• 10:13
  So Homebot delivers a monthly financial digest to consumers and it ranges anywhere from
• 10:19
  the property value, the amount of equity they have in their property, what their options
• 10:24
  are with their equity positions.
• 10:26
  So if they're refinancing, paying off debt as student loans, as well as if they had
• 10:32
  the capability of using that equity to potentially purchase a rental property or an investment
• 10:37
  property.
• 10:39
  And it also allows them to see with their current property if they can Airbnb it and
• 10:44
  VRBO because you know everyone right now wants to somehow put their home or make money
• 10:51
  off their home.
• 10:52
  So it's an amazing tool that delivers this type of information that truly empowers your
• 10:58
  clients.
• 10:59
  So if a real estate agent or a lender delivers this to their clients, it's almost as if you
• 11:05
  guys are no longer lenders and real estate agents, you're almost like their wealth managers
• 11:10
  or their financial advisors for their property.
• 11:14
  So how does that work then?
• 11:16
  I get a sign up right, I do a purchase transaction for somebody, take me from the point of
• 11:20
  purchase transaction, how are loan officers integrating this into either pre or post sales
• 11:25
  process?
• 11:27
  Okay, so when they actually a loan officer decides to become part of home bar, they would put
• 11:33
  their clients information into the system, very simple, the owner's names, their property
• 11:38
  address and their email.
• 11:40
  We pull all of that data from public record and then we deliver it on behalf of the loan
• 11:46
  officer and real estate agent to the consumer.
• 11:49
  So kind of similar to, you know, a lot of people are out there, they're trying to find
• 11:54
  different ways to get in front of their clients and give them true value and keep top of
• 12:00
  mind.
• 12:01
  But with home bot, you just put your clients in there and we take care of everything
• 12:04
  else for you.
• 12:05
  Got it.
• 12:06
  Okay.
• 12:07
  And what's the communication?
• 12:10
  It's over email.
• 12:11
  It's a once a month.
• 12:12
  You control the cadence.
• 12:14
  Yeah.
• 12:15
  It's the email.
• 12:16
  It is once a month.
• 12:17
  And the really cool part is they can save it on their phone as if it's an application.
• 12:22
  Now it's not an app that they can download perhaps from the app store.
• 12:27
  But once they, once they open it in Safari on their phone, they can go to that little
• 12:30
  button that says, save to your screen and they can log into it as many times as they want
• 12:36
  just by clicking on their app.
• 12:38
  Okay.
• 12:39
  Awesome.
• 12:40
  Thank you for that setup.
• 12:41
  I can see we've got our other special guest, Gerald Hamilton.
• 12:44
  What's up, man?
• 12:45
  How are you doing?
• 12:46
  Sorry for the technical difficulties there.
• 12:48
  Hey, you weren't the only one having them.
• 12:50
  Trust me.
• 12:51
  All right.
• 12:52
  That's how it goes using these new platforms.
• 12:55
  All right.
• 12:56
  So we'd love to hear from you, Gerald, you know, brief bio intro, who you are, what do you
• 13:00
  do?
• 13:01
  And start there.
• 13:03
  Yeah.
• 13:04
  Well, my name is Gerald Hamilton.
• 13:06
  I'm with Cherry Creek Mortgage and I'm a loan officer here in Denver, Colorado.
• 13:11
  And so I just, you know, like probably most of the other people watching here just trying
• 13:15
  to help people get a great loan and get into new homes.
• 13:20
  And I've been on Homebot for about two years now.
• 13:24
  It started in the Denver market, I believe.
• 13:26
  And so we've been on this platform for a while.
• 13:30
  I love it.
• 13:31
  And I think my clients do too.
• 13:33
  Awesome.
• 13:34
  So thank you for being here.
• 13:35
  I know you're busy.
• 13:36
  Let's cut right to that of two years.
• 13:38
  So you sound like an early adopter with the technology.
• 13:42
  If you had to describe like the biggest impact Homebot has had for you either on the consumer
• 13:46
  or realtor side or both, why do you use it?
• 13:49
  You'll love so much about it.
• 13:52
  Well, you know, first of all, my clients seem to love it.
• 13:54
  So if they love it, I love it.
• 13:57
  It's been, you know, when I first saw the technology, I thought it was really cool in that,
• 14:02
  you know, everybody is going to Zillow to try to get an idea of values.
• 14:06
  Everybody's interested in property values.
• 14:09
  And so this was a way for me to be able to communicate value information to my client
• 14:16
  base on a regular basis.
• 14:19
  And in addition to that, there's, you know, some interactivity with the Homebot system
• 14:24
  that they could use and play around with.
• 14:26
  And it just seemed actually, you know, cool.
• 14:28
  So I figured that I would, you know, give it a try with my client base.
• 14:34
  And my clients, you know, seemed to love it.
• 14:36
  There's been a lot of enhancements that Homebot has done since I started in the system,
• 14:44
  which has made it better.
• 14:45
  And frankly, I don't, I don't really haven't gotten super familiar with all of the enhancements.
• 14:51
  But for me, it was just, you know, we could download our database.
• 14:53
  It was kind of a plug and play.
• 14:55
  And immediately after these went out, I was getting feedback from my clients.
• 15:00
  They were asking questions.
• 15:02
  They were able to get in there and kind of get an idea of how much equity that they actually
• 15:06
  had and what that could do for them.
• 15:09
  So just really created some stickiness and some back and forth.
• 15:13
  That worked out, you know, fantastic.
• 15:16
  When it came to the real estate agents, you know, then we were figuring out, okay,
• 15:19
  well, how do we, I thought real estate agents would also love this type of technology.
• 15:25
  Sorry about my phone there.
• 15:27
  So where they could do the same thing.
• 15:29
  Paul lead, Jared.
• 15:31
  What?
• 15:31
  It's probably a Homebot lead calling.
• 15:33
  There you go.
• 15:34
  Yeah.
• 15:35
  Right.
• 15:36
  Well, and honestly, most of the communication really is just via email.
• 15:40
  I mean, I'm getting a lot of these notifications from Homebot late at night, you know, when people
• 15:45
  are sitting there, probably in front of their computer and, you know, that's the report
• 15:52
  of the number one time that most people are searching for homes and looking for values
• 15:57
  at two o'clock in the morning.
• 15:59
  Yeah.
• 16:00
  It doesn't surprise me because I get these things kind of late, get them in the morning
• 16:04
  and then, you know, interact with the real estate agents.
• 16:07
  You know, we just also, it's a great tool that we can use to at least engage in conversations.
• 16:14
  Let them know that we have tools here to add value, try to let them know the importance
• 16:20
  of as opposed to their clients going to Zillow and then start poking around there and asking
• 16:26
  other real estate agents information about that that this gives them a platform to where
• 16:31
  they can kind of keep their clients in a little bit of a bubble and talk to them about
• 16:36
  that information.
• 16:38
  I've had some challenges with the real estate community that I could kind of at least relate
• 16:43
  to you in that regard, but it's still a great widget and a great tool.
• 16:49
  Wow.
• 16:50
  That's a lot in there.
• 16:51
  Thank you very much.
• 16:52
  And I'm actually looking at some screenshots right now and considering bringing that up
• 16:54
  as a screen share here in Homebot to give those that are watching kind of a visual representation
• 16:59
  of that.
• 17:00
  So how do you, how do you then enter the conversation of Homebot with your clients, Jared, at one
• 17:08
  point, are you, you know, offering that as part of right mortgages and their management
• 17:12
  and things like that?
• 17:14
  Well, the first really communication that I had with my client base, and I, we have
• 17:21
  about 2,000 people that I go households that I've done loans for over the years have been
• 17:26
  doing this for about 26 years.
• 17:29
  So we just loaded them in the database and we just, we, I've created, well now Homebot
• 17:34
  has a introduction email that wasn't available when I started doing it, but we just sent
• 17:41
  out an email, let them know that they'd be receiving this.
• 17:45
  This is a new platform.
• 17:46
  It's a free service that we're offering as part of our value that where you want to add
• 17:52
  to, you know, use as a customer.
• 17:55
  And we just plug and play and just, and just let it go.
• 18:00
  We started incorporating the Homebot discussion when we are doing annual mortgage reviews.
• 18:08
  So as part of our annual mortgage review, when we talk about value, you know, ask them,
• 18:14
  you know, how do you, you think values are doing in your area?
• 18:18
  We'll then talk to them about Homebot, ask them, you know, have you seen those emails?
• 18:23
  Not everybody, you know, sees them.
• 18:25
  It, email, we all get a lot of email in today's day and age.
• 18:29
  So I can't say that every one of my clients says, oh yeah, I, you know, I see that every
• 18:35
  month.
• 18:36
  There's some that don't, but then we, you know, let them know about it, talk to them
• 18:39
  about it, and those that do see it, you know, they, they really like it.
• 18:43
  But we'll, we'll incorporate that into our annual mortgage review.
• 18:47
  Interesting.
• 18:48
  So you're not in, you know, bringing it up, you know, because I know you, obviously,
• 18:51
  you referenced mortgage coach, right?
• 18:52
  So it sounds like you're a mortgage coach user.
• 18:54
  Is that right?
• 18:55
  Yes.
• 18:56
  Okay.
• 18:57
  Awesome.
• 18:58
  So I know there's a lot of, you know, training and dialogue around mortgages undermanagement
• 19:00
  and, you know, with differentiates you as a mortgage professional is, you know, you
• 19:03
  want to help them manage the biggest that they've probably ever taken on.
• 19:06
  So this is not the end.
• 19:07
  It's the beginning.
• 19:08
  Right.
• 19:09
  So I was curious that, you know, when you introduce that Homebot into that kind of overall
• 19:15
  mortgages undermanagement conversation, I heard you correctly.
• 19:18
  You say it usually happens at the end of the, is there like a handoff conversation with
• 19:22
  that or maybe I'm giving you an idea.
• 19:23
  I don't know.
• 19:24
  Yeah.
• 19:25
  Well, and Ashley, you know, Todd and I've talked about this a little bit, but and Todd's
• 19:32
  talking about how to really get right with, with Homebot.
• 19:35
  So I'd love to learn about this, but, you know, and how to incorporate it better.
• 19:41
  But really, we don't put them on home, I mean, we don't put them on Homebot until maybe
• 19:46
  six months after the sale is complete.
• 19:50
  I'm not really talking to them about, hey, guess what?
• 19:54
  You're going to get this, you know, again, how we've incorporated it was.
• 19:58
  We had this service, we dumped our database into it and we sent the initial email and then
• 20:03
  boom, we were off and running.
• 20:06
  There was a rocket science to it.
• 20:09
  All right.
• 20:10
  Does that tee up Mr. Todd Bookspan for any input?
• 20:13
  Best practices?
• 20:14
  All right.
• 20:15
  Well, I'll give you a couple of ways inside.
• 20:17
  So I have inside it to Jared's business because he and I have been good friends for over
• 20:21
  a decade and I actually served as one-on-one coach for the last two years.
• 20:26
  And what I saw over that time is actually a few producers in Colorado who were part of
• 20:30
  the early adopter crew.
• 20:31
  And so it was interesting for me to be able to observe how they were implementing it
• 20:34
  to their business.
• 20:36
  And so, you know, I have the observation into it a few ways, certainly through clients like
• 20:42
  Jared, who I, well, I'm not doing one-on-one coaching anymore, who I coached in the past
• 20:45
  as well as the fact that although I'm not involved in the day-to-day of our team, our team
• 20:49
  also has over 2,000 closed transactions inside of Homebot.
• 20:54
  And so when we implemented it based on what I saw, Jared and others doing, it's become
• 21:00
  the easiest way to create engagement with clients that I've ever seen.
• 21:04
  And anyone who's seen me speak about when, by noon, whether I'm talking to realtors
• 21:08
  or I'm talking to loan officers, I believe two foundational elements are to be what Jared
• 21:12
  has become, which is the trusted advisor by doing annual mortgage reviews using mortgage
• 21:16
  coach.
• 21:17
  And, you know, number one thing you need to know is what's an accurate value.
• 21:21
  Secondarily, I'm teaching realtors that when I'm talking to a room of realtors, I always
• 21:25
  ask the question, hey, why do your clients go online to look at real estate sites?
• 21:28
  And then nine out of 10 people shout out to look at home value.
• 21:32
  And I say, well, awesome.
• 21:33
  So if they're going online to get home value, then who do they see as the home value expert,
• 21:37
  that website or you, then they all go really quiet.
• 21:39
  And so I believe from a foundational perspective, I've been teaching now for 18 months for realtors
• 21:44
  to be doing real estate reviews.
• 21:45
  And what I found is is that if they use Homebot as a tool to support that, now you've got
• 21:52
  values getting emailed in this home digest to your clients every month and absolutely creates
• 21:57
  engagement.
• 21:58
  And what Jared alluded to is I created a tool on five ways to increase your client engagement
• 22:04
  and Homebot is one of those, is the added tool.
• 22:07
  So it's five ways to increase engagement than I threw in a tool to free-class thing
• 22:13
  that I threw together.
• 22:14
  But the key that I would tell you is, is that really from a statistical perspective.
• 22:19
  So I jumped into my team's homebot yesterday when I was prepping for the call.
• 22:23
  And last month, over 2,000 digests were sent out and it says 1,400 emails were open.
• 22:29
  But we all know email open numbers are focused, right?
• 22:32
  People just put them through their phones and sometimes their mail service opens it up.
• 22:35
  But what was the critical statistic was that over 1,000 people actually clicked on the
• 22:39
  email and went in the open to the website of the home digest as Ashley was talking about.
• 22:44
  And so over 50% of the people who received it actually engaged with the product.
• 22:49
  And the fact that it's creating that engagement, you can see who actually opened it up.
• 22:53
  So it gives you a reason to call.
• 22:54
  If it was you, Jeff, I could call you and say, gosh, Jeff, hey, just checking in to see
• 22:57
  how you're doing, knowing that you just looked at it.
• 23:00
  And then it also, as Jared said, it has these other engagement points and things.
• 23:04
  So they can run a little scale of how much extra principle they want to pay and how much
• 23:09
  faster they'll pay off their home.
• 23:10
  It does show them based on natural average rates, what they could say, but they were to
• 23:15
  do a refinance.
• 23:16
  It does show them how much buying power they had if they wanted to go buy a new house.
• 23:19
  It does show as Ashley said, how much they could rent their home for.
• 23:22
  And so it's creating all these different engagement points.
• 23:25
  And she mentioned the artificial intelligence.
• 23:27
  So if you have mortgage insurance that says, hey, do you want to know more about how
• 23:30
  to get rid of your mortgage insurance button, notifies a loan officer.
• 23:33
  Hey, I want to learn about getting rid of mortgage insurance.
• 23:36
  And the funniest thing that Jared told me yesterday was that sometimes people say I accidentally
• 23:40
  hit the button, right, Jared?
• 23:41
  And then yeah, he says it happens all the time.
• 23:45
  And they're still calling the client and creating engagement.
• 23:47
  So the bottom line is this is I find that loan officers and real estate agents are always
• 23:51
  looking for a reason to call people.
• 23:53
  And what Homebot does is it gets some people to raise their hand, which is super cool.
• 23:57
  And it also shows you who didn't raise their hand, but who's looking in the background
• 24:01
  so that you can be keeping in communication with those folks.
• 24:05
  And then also the flip side, I know that there's over a thousand people that my team should
• 24:10
  be reaching out to aren't opening it to find out, are you getting it?
• 24:12
  Is it going into your spam?
• 24:14
  Are you not reading it?
• 24:15
  Did you not find value?
• 24:16
  Again, it's creating a different engagement point.
• 24:18
  And so that's kind of not just super excited about something that makes it really easy for
• 24:23
  people in our industry to go out there and get more business.
• 24:27
  And then the last thing I'll say and then I'll shut up is the realtor piece is interesting
• 24:32
  because you have to take the time to ask them the right questions to see how they'll value
• 24:36
  Homebot.
• 24:37
  But the bottom line is is they need a reason to engage with their clients.
• 24:40
  They need a reason to be the home value expert.
• 24:42
  And every once in a while they say, but yeah, none of those online sites are accurate.
• 24:45
  And I say, well, that's the point.
• 24:46
  You know that they're not accurate, but your clients don't they keep going there.
• 24:49
  And so when you get a Homebot home digest, it actually says verify the value.
• 24:54
  So it asks for a CMA gives the loan officer a reason to reach out and reconnect them with
• 24:59
  their realtor.
• 25:00
  If they're working with the realtor gives them the reason to introduce them to one of their
• 25:03
  favorite realtor is if they don't know who their realtor was.
• 25:07
  And it helps the realtor and the client and you as their loan officer determine what
• 25:12
  is the accurate value today.
• 25:14
  And you created this new conversation on going just like the annual mortgage review to do
• 25:18
  this annual real estate review.
• 25:20
  And I really take Jared and Todd and put them in my pocket and take you guys everywhere
• 25:25
  with me.
• 25:28
  Just speaking the truth, super awesome.
• 25:31
  And I recently looked up Todd's your engagement rate and your engagement rate is almost
• 25:36
  at 70%.
• 25:37
  So that's not your open rate, but it was like 68.9% of the people that have opened it.
• 25:44
  They're actually continuously being engaged, which is pretty awesome.
• 25:47
  I don't know if there's any other system out there that has that high of an engagement
• 25:51
  rate.
• 25:52
  Well, a perfect example is because it spreads them out over, they don't all go out at
• 25:55
  one time.
• 25:56
  And so they spread out.
• 25:57
  And so my wife runs the team.
• 25:59
  There was three leagues that came in over the weekend.
• 26:01
  Somebody wanted a CMA compared to market analysis, loan officer sent that off to their
• 26:05
  realtor.
• 26:06
  There were two people who wanted to trade up, right, meaning that they wanted to look
• 26:10
  at buying a different house.
• 26:12
  And one of them was our longest loan officer on the team, our top loan officer.
• 26:16
  So that came in on Sunday.
• 26:17
  He got the lead from my wife, he reached out to him yesterday or Monday, had him pre-approved
• 26:23
  to go out reshopping by the afternoon.
• 26:25
  I mean, that created engagement that, who knows if that hadn't gone, if that client would
• 26:30
  have remembered that Mick was their favorite loan officer and called.
• 26:34
  And in this case, not only was Mick, now the favorite loan officer, he was also able
• 26:38
  to make sure they hadn't actually reached out to their realtor yet.
• 26:40
  So it's just one more tool in your belt.
• 26:43
  I just think 2019 is all about client engagement.
• 26:46
  And so, I don't know, I guess at some point, maybe Jeff, it'll be appropriate.
• 26:50
  I, the new client engagement teaching that I did with Homebot built into it isn't, it's
• 26:55
  like 90% done, it'll be ready to rock and roll.
• 26:57
  But I could give out the website, people could jump in there, at least see the videos
• 27:00
  on the creating client engagement part, and then they want to look at the Homebot stuff
• 27:04
  they can as well.
• 27:05
  Yeah, man, if you're all you want to give out?
• 27:08
  It's just winbynoone.info, forward slash five.
• 27:12
  And like you say, you'll see, when you get there, it's like 90% done.
• 27:17
  And I have no excuses.
• 27:19
  My goal was to get one by this morning, and you know, life just sometimes is busy.
• 27:24
  And I got most of it done, but I actually created additional content while I was working
• 27:30
  on it, because I wanted to give more, and when I wanted to give more, then that just
• 27:34
  didn't quite get that.
• 27:36
  Hey, just to clarify in the URL, it's winbynoone.info, forward slash five.
• 27:40
  Right.
• 27:41
  You know what?
• 27:42
  It's either the number five or it's written out by the FIVD.
• 27:45
  Okay.
• 27:46
  I'm going to put that in the comments right now.
• 27:47
  So, Jeff, I make sure that I covered it either way, just in case someone couldn't
• 27:51
  remember.
• 27:52
  You're good, man.
• 27:53
  I'm not info thing.
• 27:55
  And it's, it's free.
• 27:56
  It sends you a link.
• 27:57
  So you got to look in your spam, if you don't see it, and then you get in there and
• 27:59
  it's got the five ways to increase client engagement in 2019, plus a tool.
• 28:05
  And then that tool is, is homebot.
• 28:07
  Wow.
• 28:08
  Love it.
• 28:09
  Love it.
• 28:10
  Yeah.
• 28:11
  So a couple, I just want to give a shout out to some of the people watching live.
• 28:12
  Thank you for participating and commenting, Jimmy Joseph.
• 28:15
  What is up?
• 28:16
  Caitlin.
• 28:17
  Yeah.
• 28:18
  Caitlin, Caitlin Shives here.
• 28:20
  She says she loves using homebot, and I wish we were to know that because I had Caitlin
• 28:24
  and her, her loan officer, she's a business development person for WC Ford, who's a big
• 28:29
  producer at Guild.
• 28:31
  We had her on podcast episode number 102, going deep versus wide with real estate agents.
• 28:35
  So Caitlin, shame on me for not knowing that.
• 28:39
  Love to know more from you about how you guys are leveraging that.
• 28:41
  And of course, Kenny, I see you asking about the URL.
• 28:44
  It's in the chat notes here, Kenny.
• 28:46
  It's winbynoons.com.
• 28:47
  Sorry.
• 28:48
  Winbynoons.info, forward slash five.
• 28:51
  What else we got here?
• 28:52
  Back later, if you get it today, check back in 48 hours and it'll be complete.
• 28:58
  Awesome.
• 28:59
  Awesome.
• 29:00
  So Caitlin says she just started using it within the last 45 days.
• 29:02
  Caitlin, if you want to throw in any comments of a kind of like short term, I know it hasn't
• 29:05
  been that long yet, but any client responses or support from that.
• 29:10
  We'll get back to our panel in just a minute because somebody, Andrea, she has a question.
• 29:15
  I think I know the answer, but I let you guys, actually I'll let you take this.
• 29:20
  Do you have to have a realtor partner to use it?
• 29:22
  No, absolutely not.
• 29:24
  As a loan originator, you can join the subscription solely on your own.
• 29:30
  I highly suggest that you do partner with realtors.
• 29:34
  It helps you one, close the loop between the real estate agent, the lender and the consumer,
• 29:41
  as well as it gives you an opportunity to partner with a realtor and their clientele as
• 29:46
  well, because when you do partner, you have the ability to put your information in front
• 29:51
  of all of their database.
• 29:52
  So when the realtor's consumers have questions, they get to reach out to the loan officer,
• 29:58
  which is amazing to be able to partner with a real estate agent where you have the ability
• 30:03
  to provide really powerful intelligent information to their consumers that as a realtor, they
• 30:09
  may not be able to answer and vice versa.
• 30:12
  I'm going to say one cool thing is, is in most markets, a realtor can't sign up without
• 30:16
  a loan officer.
• 30:17
  So that's also a pretty cool thing that Homebot's done as they put you guys in the driver's
• 30:20
  seat.
• 30:21
  Absolutely.
• 30:22
  Oh, really?
• 30:23
  That's good to know.
• 30:26
  Hey, I'm curious to know when I heard that naturally, my brain goes to the pricing.
• 30:31
  We don't have to talk specifics, but how does that work if a loan officer's kind of
• 30:37
  the gatekeeper?
• 30:38
  How does that work for pricing in local markets and bringing realtors on and stuff like
• 30:41
  that?
• 30:42
  Well, pricing wouldn't change based upon the market and pricing, of course, has to be
• 30:46
  respite compliant between the real estate agent and the loan officer.
• 30:50
  So when the loan officer signs on, they have the option to co-brand with a realtor and
• 30:56
  when you co-brand, they do have to pay their dollar amount and the real estate agent has
• 31:01
  to pay their dollar amount.
• 31:02
  Okay.
• 31:03
  Awesome.
• 31:04
  Jared, I want to tee you up for a second.
• 31:06
  I think you might be the best person to answer this question.
• 31:09
  I don't know.
• 31:10
  We can have somebody else take it as well.
• 31:12
  This is awesome.
• 31:13
  This is kind of like Hollywood Square and whatever.
• 31:15
  You can defer.
• 31:17
  But I was going to ask you how, because you made a reference earlier to the realtor conversations,
• 31:23
  how do you engage with the realtor?
• 31:25
  How do you tee up that conversation and what are you generally finding the response to
• 31:30
  this?
• 31:31
  Well, in every relationship, it's a little bit different, but what I try to do, if I'm
• 31:38
  meeting with a new real estate agent, I'll just find out about their business and get
• 31:44
  an idea of where they are in terms of their overall career.
• 31:50
  Homebot actually, in the Denver market here, has become something that most people now
• 31:55
  know about.
• 31:57
  So if they're being introduced, your homebots being introduced into other states, being
• 32:03
  an early adopter, by the way, is probably a pretty good thing.
• 32:09
  What we did in our office is we had a number of loan officers that were interested in
• 32:16
  doing this.
• 32:18
  And we just did a focus group.
• 32:19
  And so we were inviting the real estate agents actually in to our office.
• 32:25
  So we could do a longer presentation, because it's a difficult thing to kind of try to
• 32:32
  sit down one on one with a realtor and explain it to them.
• 32:37
  When you get a lot of people in a room, it makes it a lot more impressive, and you can
• 32:42
  take a little bit longer.
• 32:43
  So we just say that, you know, listen, we've got this amazing tool that allows you to
• 32:47
  interact with your consumers, it gives them their own website.
• 32:52
  So where they can monitor their value, their mortgage, and how to really bring that all
• 32:58
  together into their overall financial life, it's something you really should see.
• 33:02
  It's cheap.
• 33:03
  It's very price-effective.
• 33:06
  You can load your whole database in, and you know, we're doing this seminar and give
• 33:11
  the date.
• 33:12
  So we were introducing it in like groups that meeting so that way, we could really get
• 33:18
  into the guts of it, show them it, have all the questions and answers going, and introduce
• 33:23
  it to them that way.
• 33:25
  And we provide the tools as well for the loan officers.
• 33:30
  So we have decks for them, like PowerPoint presentations, we have videos, maybe we did
• 33:34
  it two years ago.
• 33:35
  No, you didn't.
• 33:36
  No.
• 33:37
  Right.
• 33:38
  We have earnings.
• 33:39
  So we have short little videos, we have long videos, we spend a lot of time, or at least
• 33:43
  I spend a lot of time out here in Arizona, educating loan officers on how to prepare their
• 33:49
  real estate agents to become a part of it, but honestly, real estate agents love it.
• 33:54
  They absolutely love it.
• 33:55
  I mean, they are now defining their actual position.
• 34:01
  So when they're done with that transaction, and they sold that house, what's happening?
• 34:06
  Most real estate agents, maybe they had a CRM, maybe they were sending a pumpkin pie recipe,
• 34:11
  I don't know.
• 34:12
  But now we're putting them in a position where they can deliver this intelligent, powerful,
• 34:17
  financial information, and they can partner with their favorite L.O.
• 34:21
  Jarrett or Todd.
• 34:22
  Well, one cool thing, too, because I was asking in Facebook about whether it's only one
• 34:25
  L.O.
• 34:26
  Yeah, you're the person that they see on their home, I just every month, and then the
• 34:32
  cool thing is, is that if your realtor signs up their client, and their client sees them
• 34:37
  as it's their home digest, but when they get down and ask any questions on the financial
• 34:41
  part, because it has the same stuff in there about, are you interested in paying off
• 34:45
  refinancing or interested in paying more principal, then that goes to the lender, and it gives
• 34:49
  you a reason to pick up the phone, call your agent, say, hey, this client that I didn't
• 34:54
  work with, it could have been from another lender who worked with them, are you okay if
• 34:58
  I provide them the information that they asked me for, and again, you're creating that
• 35:01
  teamwork environment with your realtor.
• 35:04
  So it's just, again, one more opportunity, I'm all about avoiding shiny objects, right?
• 35:09
  If you, you know, my big belief is keeping it simple, but this is something that is an
• 35:14
  opportunity that you at least need to explore, assuming that you can build in the time to
• 35:18
  do the follow-up.
• 35:19
  If you don't have the time to do the follow-up, then you probably have some other things
• 35:22
  you should look at first.
• 35:23
  However, from a customer engagement perspective, adding value, this is huge.
• 35:28
  Yeah, that's a good summary, guys, and you know, this is making me think of I'm doing a
• 35:31
  lot of work right now, and looking at real estate disruptors out there, right?
• 35:36
  The Zillows, like, where 180 million people go on average a month to view real estate.
• 35:43
  And one of the things that I'm learning on my research is that you guys kind of alluded
• 35:47
  to this, and this is why I think agents love it, Ashley, and Jared, you've experienced
• 35:50
  this, Kenny, as well, is agents finally, I think, are waking up to the proposition that,
• 35:55
  you know, your value is not in, you know, the MLS or the homes.
• 35:59
  That's long gone, right?
• 36:00
  So you're not the gatekeeper anymore, but the real value of a real estate agent now is there's
• 36:05
  a lot of data when it comes to buying and selling a home on the lending side as well.
• 36:09
  And people, what they want to do is they don't want to have to digest and understand that
• 36:12
  data.
• 36:13
  They want a professional to help them understand digest that data.
• 36:17
  And so that's what I see just on a surface level.
• 36:19
  One of the things that Homebot does is provide some really engaging, interactive data right
• 36:24
  on your mobile phone in an awesome mobile first way, you know, that really helps people
• 36:29
  digest and assimilate data based on the current value of their home, right?
• 36:34
  Are they right for a possible refi and things like that?
• 36:39
  Caitlin, she came back to me and said she's only had it for like 45 days, but her and Debbie
• 36:45
  found it a great way for her as a loan officer to stay in touch, stay in front of their
• 36:49
  clients.
• 36:50
  And they've also received several leads from clients about potentially refinancing or
• 36:55
  is another play using the Homebot data to show you, right?
• 36:59
  The power you've got now of equity if possibly, you know, a move up if that's the right
• 37:03
  time for you.
• 37:04
  Absolutely.
• 37:05
  I mean, we live in the age of connectivity.
• 37:08
  I mean, you see people, we're now wearing, you know, our Apple Watches around our wrist.
• 37:13
  We're tracking our fitness, we can track our phone time on our phone, we can track our
• 37:16
  monthly expenses.
• 37:17
  I mean, literally, there's an app for everything and this is truly one of a kind and an application.
• 37:24
  Again, it's not an app that you can download from the app store and I'm going to reiterate
• 37:27
  that because I get that question all the time.
• 37:30
  But it's an application where consumers can track or can keep connected and track what
• 37:37
  their equity position.
• 37:38
  I shouldn't just say equity position because not everyone have a ton of equity, but they're
• 37:41
  a financial position with their property and if they own multiple properties and multiple
• 37:47
  properties as well.
• 37:48
  Yeah, absolutely.
• 37:49
  All right.
• 37:50
  So, Jared, back to you real quickly.
• 37:51
  I know we're kind of getting the end of our time here together.
• 37:54
  The $64,000 question, putting you on the spot, right here, right down here.
• 38:00
  So I have to have to drum.
• 38:02
  I'm nervous.
• 38:03
  I mean, that's what I'm thinking.
• 38:06
  Right.
• 38:07
  You're in your next book, Span, deals you can track from Homebot for your agents.
• 38:14
  You know, I mean, that's a wonderful question and frankly, I don't have a number that I can
• 38:21
  put on it because when we track all our leads and I know that over 50% of my business actually
• 38:28
  comes from my database, you know, either customers or repeat customer referrals.
• 38:33
  So when we get, you know, a client and do their loan again, I'm not saying, well, it's
• 38:40
  just a repeat customer.
• 38:42
  So I don't know if it was Homebot that was the impetus for that.
• 38:48
  But what I do know is that again, it's creating engagement.
• 38:53
  It's something that my consumers like and talk about when I'm talking to them on the phone.
• 38:58
  It's working.
• 38:59
  And I know that, again, I don't know how many deals that is, but I know that when it comes
• 39:02
  to the refinance stuff, you know, people have said, well, let me know that they want to
• 39:08
  refinance and we immediately call them on the phone and we get it going.
• 39:11
  I don't track that.
• 39:12
  Okay.
• 39:13
  That was Homebot.
• 39:14
  It's just a repeat customer, but it's definitely making an impact.
• 39:18
  And I could tell even over this last year, you know, the industry was down about 30%.
• 39:23
  I think overall, my business in 2018 was also down, unfortunately, was down only about
• 39:31
  4%.
• 39:32
  But my purchase business was way up.
• 39:34
  Now, there's other things that we were doing in that.
• 39:37
  And again, it's about 20 to 30% in 2018 and my purchase business was up.
• 39:43
  But I think somewhat attributable to that is that, you know, we're actively engaged with
• 39:49
  our consumers using Homebot as one of those tools as well as our annual mortgage review
• 39:54
  to really make sure that we're in constant communication with them and letting them
• 40:00
  know that we're, we have their back and, you know, we're, we're the information source
• 40:06
  that they need to go to when they're thinking about selling or buying new real estate or
• 40:11
  refinancing.
• 40:12
  Yeah.
• 40:13
  That's a great point.
• 40:14
  I'm going to come to you in a second, Todd.
• 40:15
  But it kind of piggybacks on what I was saying just a moment ago about even though people
• 40:19
  are still going to go online, right, the various destinations and portals and all that
• 40:22
  kind of stuff.
• 40:23
  The whole point is they may go on there to consume data, but we still want to bring
• 40:27
  them back to us, right, being, being that personal brand that they know, like, and trust.
• 40:31
  So I think that's what you're experiencing as a result of your engagement you've got
• 40:34
  built around your past clients.
• 40:36
  Good, good stuff.
• 40:37
  Todd, did you have something you want to add, sir?
• 40:39
  You know, I would just throw in a couple of things, right, the cost is low, I mean, literally
• 40:43
  like for a realtor, I think that the Homebot statistic is if you can close one deal in
• 40:48
  the first 30 days it pays for a Homebot for 20 years.
• 40:50
  So when you're, when you're talking to a realtor, I think it's really easy because the cost
• 40:54
  is so low for them for 500 clients to get them in there that it's, again, it kind of makes
• 40:59
  it a no brain as long as they understand how to use it.
• 41:02
  And I think ultimately in the end, I mean, if you're doing the right things as a loan officer,
• 41:07
  right, use Jared as your example, you're keeping in touch with your database, you're doing
• 41:10
  mortgage reviews.
• 41:11
  All you do, and it's just one more tool in the tool belt that makes it so that you're adding
• 41:15
  more value and you're helping eliminate some of the noise, you want your clients to see
• 41:19
  you as the expert.
• 41:20
  And if you just send them a postcard every now and then or you just send them an email
• 41:25
  every month that they hit the lead on, that's not really going to get you there.
• 41:28
  Think about engagement in 2019 would be all I would encourage people to do and just be
• 41:32
  crystal clear with the system to follow up with people to reach out to the ones who don't
• 41:37
  engage.
• 41:38
  Awesome.
• 41:39
  Well said.
• 41:40
  Thank you.
• 41:41
  Ashley, you want to close that out for us here on any last comments?
• 41:43
  You're up.
• 41:44
  Yeah.
• 41:45
  Yeah, no, absolutely.
• 41:46
  And I love everything that Jared and Todd were saying about your current database, but
• 41:50
  I also want people to keep in mind.
• 41:53
  You couldn't use this as a tool to engage with your your renters, you know, people who
• 41:58
  are looking to buy as well, we have a buyer's platform, that's a part of it.
• 42:02
  So it's amazing that we launched at the end of 2018.
• 42:07
  We are really trying to become one of the largest innovators in this whole AI world.
• 42:12
  In fact, we just won the 2018 Realogy Innovator of the Year, which was really awesome.
• 42:19
  So Realogy has our back and I recently got to speak at Inman with Brad Inman and Beverly
• 42:24
  Hills at the conference.
• 42:26
  So we're out there and in Jeremy and early adopter two years ago and still having two
• 42:33
  years later, still loving it and liking it.
• 42:35
  That's awesome.
• 42:36
  I'm really proud that I'm able to be part of a company that not only, you know, I
• 42:42
  always say we want to inspire, educate and empower and I truly feel like through home
• 42:47
  bot I'm able to inspire real estate agents and lenders to become more connected to their
• 42:52
  clients, educate them on how to connect them and then educate their consumers as well.
• 42:57
  So I'm proud to be part of home bot.
• 42:59
  I'm proud to have people Jared and Todd that love it just as much and are out there preaching
• 43:04
  about it.
• 43:05
  And it's amazing.
• 43:06
  Thank you guys.
• 43:07
  I really, really am super grateful.
• 43:10
  No, yeah, I agree with you 100%.
• 43:12
  And that's part of why I wanted to have you guys on is like, I had think I told you
• 43:15
  actually I actually got exposed to home bot.
• 43:17
  I don't know, at least six months ago or more and it's been on my radar for some time.
• 43:21
  And so kudos to you guys for getting the Realogy, Realogy, sorry, Innovator of the Year award.
• 43:26
  That's awesome.
• 43:27
  And you hang with Mr. Inman, never hurts to do that.
• 43:29
  Jim Striker, what's up?
• 43:31
  So for those who want more information about home bot, Ashley, what do you recommend?
• 43:34
  Where should they go?
• 43:35
  The easiest place to go is homebot.ai.
• 43:38
  Homebot.ai.
• 43:39
  Could be more simple than that.
• 43:41
  You have a demo there, I believe, which is probably the best way to make an evaluation
• 43:45
  on home bot is to watch the demo.
• 43:47
  Yeah, obviously watch the demo.
• 43:49
  You can schedule one on one or you can reach out if you're in Arizona.
• 43:53
  You can reach out to me personally.
• 43:55
  Awesome.
• 43:56
  Great.
• 43:57
  Listen, guys, I know you're incredibly busy.
• 43:58
  Thanks for being here.
• 43:59
  Everybody watching live.
• 44:00
  Thanks for tuning in live.
• 44:01
  If you're watching the replay, thank you to check all the links we're going to put in
• 44:05
  here.
• 44:06
  If you're listening to this on the podcast, hey, we know you'll love you too.
• 44:08
  There'll be links in the show notes and feel free to come on over to our Facebook pages,
• 44:12
  whether it's the Facebook page on Instagram, you know what I'm saying, mortgage marketing
• 44:16
  radio, Facebook page, or the podcast community on Facebook, check that out on our Facebook
• 44:20
  group as well.
• 44:21
  So once again, guys, thanks.
• 44:22
  Have a great day for being here.
• 44:23
  I appreciate it.
• 44:24
  Hi, guys.
• 44:25
  Thanks, Jeff.
• 44:26
  Take care.
• 44:27
  Bye for now.
• 44:28
  Thanks for listening to Mortgage Marketing Radio.
• 44:32
  On more truth in mortgage marketing, get more free training and resources at mortgage
• 44:37
  marketing institute dot com.
• 44:39
  Hey, guys, what's up real quick?
• 44:56
  You've heard about the mortgage marketing pro membership before and I just want to quickly
• 44:59
  remind you of that you're in a place in your business where you simply need more purchased
• 45:03
  loans.
• 45:04
  You need to fill your pipeline with purchase business.
• 45:06
  Let's just face it, agents are still a solid pillar of business and sources of purchase
• 45:11
  business for you.
• 45:13
  Well, good news.
• 45:14
  Our mortgage marketing pro membership helps loan officers like you close more loans without
• 45:18
  the hassle of chasing agents or cold calling done for you agent classes, expert training
• 45:23
  videos, a marketing automation platform that automates the entire process for you, everything
• 45:28
  you need to build your personal brand in your local market, attracting convert agents
• 45:33
  into referral partners, plus done for you proven marketing materials and plug and play
• 45:38
  content to make promoting your class, getting agents, butts and seeds, partnering with affiliates,
• 45:44
  real easy.
• 45:45
  But that's not all.
• 45:46
  You'll also get access to our weekly mastermind calls with top elbows, authors, speakers and
• 45:52
  coaches to learn the best strategies to grow your business right now in today's market.
• 45:58
  And as an extra bonus for limited time for all new members, you'll get access to a database
• 46:03
  of 200 agents in your local market that have closed anywhere to from eight to 50 transactions
• 46:09
  in the last 12 months.
• 46:11
  And we'll provide that list uploaded into our platform for you.
• 46:14
  So you can get off to a fast start in reaching actually productive agents.
• 46:19
  So what are you waiting for?
• 46:20
  You can check out more at mortgagemarketing.pro, see more of the success stories there.
• 46:25
  And if you feel compelled to do so, book a call, we'll have a chat.
• 46:28
  We'll see if it's a fit.
• 46:29
  Don't miss out on this opportunity to take your mortgage business to the next level right
• 46:33
  now.
• 46:34
  Head over to mortgagemarketing.pro.