Latest / AI for Founders with Ryan Estes / From Farm to Mac App Store: How Heberti Built Pinery for Authors

Transcript

From Farm to Mac App Store: How Heberti Built Pinery for Authors · AI for Founders with Ryan Estes

0:00
Welcome back to AI for Founders. I'm Ryan Estes, and if anyone's
0:03
got a filter to get the cat hair off your black shirt, I'll take
0:07
it. Today's guest is Heberti
0:09
Almeida, the creator of Pinery, A beautifully simple Mac App for
0:13
writing and self-publishing books in Markdown.
0:15
This story starts with a storm in Brazil and a power outage,
0:18
then zooms out to a life pivot from square engineer in Canada
0:22
to farmer builder in the mountains of Brazil.
0:25
Over 7 years Heberti took Pinery from side project to project
0:30
product and now exports production ready E pub, clean
0:33
PDFs and static websites. It keeps your work private on
0:37
the device and it already has more than 600 users with 40
0:41
paying subscribers just three weeks after launch.
0:43
At 4999 a year or 599 a month. You will learn how to ship a
0:48
focus tool without bloat, how to price and defend subscriptions,
0:52
how to launch with product hunt and organic channels, how to add
0:56
on device AI proofreading without compromising privacy,
1:00
and how farm work and tractor time can sharpen product
1:04
thinking. This is for any hackers, author,
1:07
founders, product engineers, and anyone who cares about calm
1:10
tools and creator ownership. Let's get into it.
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3:19
Hey, I'm good. Happy to be here with you today.
3:23
So excited about it. It's a bit of a cliffhanger
3:25
because maybe you can break it down for us.
3:27
But I got a message early this morning like, man, I can't make
3:30
the pet the the podcast. We have a storm.
3:33
It knocked out my power. I don't have I I'm at a friends
3:35
now just so I can message you. So walk us through what
3:38
happened. Yeah, it was quite less.
3:41
Two days have been quite busy. There was a storm here in Brazil
3:47
and then the rain season is starting now and it's as usual
3:53
when you are in the countryside, powers go out, goes out and, and
3:58
there was a lot of occurrences and the company was pretty busy.
4:03
So it's been almost 24 hours without power and it's it was
4:07
restored this afternoon. Thankful.
4:11
Incredible. So how now we're going to talk
4:14
about Pinery, which is this incredible application for
4:17
authors. I can't wait.
4:18
But I, I'm just fascinated. How did you find yourself into
4:21
this small town and a farm in Brazil?
4:25
Yeah. So I've lived my last, my last
4:28
8, almost nine years in Canada. We we've been living in Canada.
4:33
We moved out of, of Brazil to live there and I, I worked as a
4:38
software engineer for, for multiple company, multiple
4:41
companies there and, and the US, my last four years I was working
4:46
at Square. I, I guess most people in the US
4:50
would know Square for the white payment machines and, and
4:54
restaurants. And so we're there.
4:58
We're living in a small town, Huntsville, which is it's about
5:03
two hours and a half, I guess from Toronto.
5:08
It's what they call cottage country.
5:12
And it's nice. So pandemic heat and things
5:17
change a lot for everyone, right?
5:19
I guess you, everyone knows where they were and how it
5:24
started when you were in pandemics.
5:26
And we start thinking about, OK, we're here in Canada with a lot
5:33
of ice and how can we produce our food here?
5:37
How can be more sustainable and, and have like food year round?
5:43
We start thinking about that. And there was a bit of spiritual
5:50
thing as well. Me and my wife have been praying
5:53
about this for a long time. And we decided to move to
5:57
Brazil. So we moved to a farm.
6:00
It's been almost a year now that we moved and we have, we have
6:06
been starting to plant now. We did a lot of renovations and
6:12
building stuff. I, I built everything, the
6:14
furniture, the white furniture, see behind me, I built the
6:17
furniture. We're we're studying at
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greenhouse now, a big greenhouse that's 240 square meters.
6:28
Yeah. Wow.
6:29
Yeah. And we're planting, we're also
6:31
planting grapes and apples and olives.
6:37
So hopefully in in five years we're gonna harvest a very good
6:43
olive oil here. Incredible.
6:45
So are you from Brazil? I am, I am, I'm.
6:49
I'm born and raised here and I moved to Canada in 2016,
6:54
seventeen and I was there until last last year, yeah, end of
7:01
last year. Amazing.
7:03
That's a heck of a jump, isn't it?
7:04
From from the jungles of Brazil to the frozen Canada.
7:09
How was that? Yeah, it's it's quite different,
7:13
but you get used to it. Like like my family would just
7:19
get what we have. So we have the winter.
7:22
OK, let's enjoy it. Let's do some winter sports and
7:26
just go outside and and do something.
7:28
So we have been canoeing even the winter like my leaders,
7:32
Canadian neighbors, they would say who are those crazy guys
7:35
canoeing in the middle of the winter because the middle of the
7:39
river wouldn't freeze. So we could we could canoe and
7:44
we would put the three kids in the canoe and we would go for
7:48
canoeing. And they were incredible.
7:50
Was the same so. Tell me about the the spiritual
7:55
longing for a farm. Were you in prayer?
7:58
You're just like, Oh dear Lord, it's too cold up here.
8:01
You got to get us back home. No, actually not I, I was
8:06
actually pretty happy in Canada and and that was of the
8:09
spiritual thing. I, I didn't want to come back to
8:12
Brazil. Not not because Brazil's bad or
8:15
or anything, it's just that it was like when I moved, you moved
8:21
to a different country. You're, you're good there.
8:23
I had we had our house there by the river.
8:27
It was a very nice area. I had a good job.
8:30
And but then at some point we start questioning the security
8:37
and the safety we have and in terms of financial safety,
8:41
because you could have a lot of money, but if you don't have
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anywhere to buy food or, or anything, it's just, it's just
8:52
problematic. And we start thinking about that
8:56
if we can produce food and producing food in Canada, it's
9:00
only possible if you have a heated greenhouse, but then you
9:04
start depending on on gas or natural gas to heat it.
9:09
And, and a lot of it's just hard, right?
9:13
In Brazil, things are much better like in terms of weather,
9:17
because you can grow things year round.
9:19
Even though where we are now, it's pretty, it's high in the
9:23
mountains. So it's not very warm like down
9:28
Sao Paulo or any other city, but we can grow almost anything
9:34
here. Cool so it was really looking
9:38
around and just wanting to just produce the food that you eat.
9:42
You know, I, I suppose I'm trying to think like what kind
9:45
of food does does do you produce in Toronto?
9:48
Like snow cones, maybe some spinach.
9:53
Yeah, actually where we. Lived in an apartment in
9:55
downtown Toronto right when we moved to Canada.
9:59
I built a smart greenhouse like kind of on a IKEA shelf so it
10:04
would control the lights and and then Siri.
10:08
It was integrated with home kit. So I I would send commands to
10:12
Siri. It would self water and and
10:15
trigger sometimes to water. I could grow tomatoes and a
10:19
bunch of herbs and and things there.
10:21
It was a fun project to do with kids.
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So cool. I I'd love it and
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congratulations on actualizing your dream.
12:36
I, I, I think a lot of us have kind of like a, a nostalgic kind
12:41
of yearning for a, a more rural life.
12:46
You know, it's just something wonderful.
12:48
I, I'm, I live in Denver and I've been born and raised in
12:52
Denver and been, you know, lived in the city my whole life until
12:55
last June. And we didn't move to a farm,
12:58
but we moved out to kind of like the foothills, you know, just
13:01
right before pushing into the Rocky Mountains.
13:03
If you ever heard of like Red Rocks, we're very close to
13:06
there, just to probably about 10 miles South there in the
13:08
foothills. And it's been extraordinary.
13:10
So, you know, I, I, I'm going to imagine you, you know, growing
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olive oil or growing olive trees and be inspired by it.
13:18
Now, now walk us through as you're kind of like
13:21
transitioning. You have a career, you're a
13:23
successful product engineer in Canada, in Brazil.
13:28
How did the idea of Pinery come about?
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And why don't you explain to the listeners here exactly what
13:33
Pinery does? Yeah.
13:35
So Pinery is, is this a self-publishing tool?
13:40
Basically that's to put it simply.
13:43
But you write with Markdown, which is nice because all the
13:50
styles are, it's not like on a regular Word or Microsoft Word
13:56
that you copy and paste tax T the text and it's just a mess,
14:01
right? You have to remove the styles
14:04
and everything. So Markdown is a simple plain
14:06
text language that you can carry the styles, but it's still a
14:10
plain text. So a header 1 is defined with a
14:14
hash. So and then Pinery does it does
14:21
feel things. Basically you write, it has a
14:24
focus mode on writing. And then you you can preview
14:29
real time preview all the change.
14:32
And also you can design on it. You can customize the design of
14:36
the book change typography. All the fonts are available in
14:40
your Mac. You can you can simply change it
14:43
and customize colors and everything.
14:47
And then you export production ready books like epub, it will
14:52
export epub tree, It will export also a PDF, not a PDF for
15:00
printing yet, but it does export the digital PDF and it can
15:06
export also static website. So you can host on AWS or
15:11
something. Yeah.
15:14
So that's basically what Pionary does.
15:18
Extraordinary. And it, it, it really is super
15:20
clean and it, it looks like a very creative space, You know,
15:24
particularly for creating manuscripts or any kind of like
15:28
technical writing. I think this could be great
15:30
largely because it frees you of all the distractions and
15:32
availabilities, which now, particularly with generative AI,
15:35
there's so many. I mean, I might spend more time
15:39
looking for the right tool to create to to create some kind of
15:43
content than if it would take to just sit down and crank it out.
15:48
So how did Pinery, how did this kind of come to be?
15:51
Were you were you working on a novel or would you consider
15:56
yourself a writer? No, I actually worked for a big
16:00
publisher in Brazil for five or six years before moving to
16:05
Canada. Few, I think like 2 years before
16:08
moving to Canada. I worked on this company and I
16:13
got to work a lot with books like doing digital publications
16:18
or, or even physical books. And the publishing process is
16:24
kind of kind of broken and, and it's very slow.
16:28
So you write your manuscript on, on Word and then you send to the
16:34
publisher and, and then they have someone who will look at
16:37
the text and, and inspect for errors or suggest improvements
16:42
to your text. And then it's, it's a lot of
16:45
back and forth. And then they, they keep
16:47
renaming the file like one final one final 2, like final, final.
16:53
Once they get to the final, final something, they will send
16:57
it to the designer and then the designer will, will put it on
17:01
Indesign, Adobe Indesign. And then Adobe Indesign.
17:07
They will change the, the layout of the text and everything.
17:12
So after they do that, they have to send it to the editor again
17:16
and the editor have to read again.
17:18
So by now the editor have read this book, I don't know, like at
17:25
least 5 to 10 times. And then because the layout
17:29
chase, some text can can wrap around and and they they check
17:33
for everything. And after that's done then they
17:38
will publish the book. But with the the the epub
17:42
version they actually after they do everything they will export
17:47
epub from Indesign. And this epub will come with a
17:51
bunch of garbage like styles unnecessary.
17:55
Even if you do a very good cleaning in your Indesign file,
17:59
it will come with a lot of things.
18:02
So you have to open on epub editor or just unzip it, because
18:09
epub files are just a zip with HTML and CSS basically, right?
18:15
But then there's this specification and also
18:20
accessibility to this book that you have to improve.
18:24
So that's what a lot of people would be doing.
18:28
And I helped with that process because I built a library for
18:33
iOS that would sell these books and a lot of the times I would
18:37
get the epubs at the time was a epub 2.2 and transitioning to
18:43
epub free. And I build open source library.
18:48
It was called Folio Reader Kit at the time and it was basically
18:54
for parsing books and so anyone could build like an iBooks app.
19:01
So this library became popular at the time.
19:05
A lot of people use it. A lot of big companies used to
19:08
embed books in their in their apps.
19:13
And then after I moved on, I moved to another job after that
19:20
company. But I, I kept thinking about
19:24
improving this printing process and, and even producing books in
19:30
a faster way. And after I moved to Canada,
19:36
actually I, I started working in on pioneering.
19:40
So it, it took me a few years to launch it, I guess.
19:45
I guess like almost, yeah, at least seven years working on
19:49
pioneering. But it was a side project.
19:51
It wasn't a full time job, right.
19:53
So every time I have like some like, I don't know, two hours,
19:59
five hours, I would just say 10 code a little bit and come up
20:03
with the concept. So from the beginning I wanted
20:08
to use Markdown. I wanted to have the focus mode
20:11
and also a preview mode. The design mode was kinda, it
20:17
was hard to define and get to it, but I finally kind of merged
20:21
the preview and the design mode. So.
20:27
It was, yeah, I worked, I worked on Pinery as a side project
20:31
until until last year when I moved to Brazil.
20:37
So when we decide to move, I decide to quit my job at Square
20:41
and and work full time on Pinery and in the farm.
20:45
So right now Pinery and the farm are my main jobs.
20:50
Incredible and congratulations, man.
20:53
It's it's truly a beautiful and elegant product and I love it
20:56
for its simplicity. It's not trying to be what it's
20:59
not. And I know how hard it is to to
21:03
make something simple as kind of counterproductive.
21:06
That sounds now you could have gone a million different ways to
21:10
like here's this AI plug in to help you write that your your
21:14
outlined. Here's this AI plug in to help
21:17
you tell your story. How did you make the conscious
21:20
decision to keep AI completely out of it?
21:23
Oh, I, I, I didn't make like a a decision at the beginning
21:29
because there was no AI at the time right when I start building
21:33
pioneering and until recently we didn't have AI as as we have
21:38
now. But my main concern after.
21:42
We got AI. Was privacy, because the way I
21:47
designed binary was I, I worked for a financial company, right?
21:52
Dealing with a lot of sensitive data and PII, which I didn't
21:58
want to have that for binary. So I don't want to know who's
22:01
using binary. I don't want to know who are you
22:04
and what you're doing in the app, right?
22:06
And that was how I designed it. And the challenge with AI or
22:12
Pinery right now was how can I make this privacy 1st?
22:18
And if I start collecting information like you select a
22:22
portion of your text and you, you start scanning it with an AI
22:27
tool, it's gonna, I'm gonna have to upload it to ChatGPT or like
22:32
open AI servers or Gemini or any other tool, right.
22:39
So last year Apple came up with the writing tools or the Apple
22:44
intelligence, right? So I was like, yeah, this sounds
22:48
like a good approach because I can have on device AI and I did
22:55
not have to send any of the user data to the cloud or anything.
22:59
Everything you write stay in your device.
23:02
If you want, you can sync with iCloud or Dropbox or anything,
23:07
right? Because it's a file based
23:09
system. So it works offline.
23:13
And, and this year with Mac OS26, they actually introduce
23:22
foundation models, which is, they gave access to the LLMS
23:28
that we use when you ask like writing tools on Mac to rewrite
23:35
or proofread some part of the text.
23:38
And you can actually run prompts and everything on these models
23:42
and they are all embedded in your device.
23:45
And they are, they're quite good.
23:48
So today, actually, after I got the power restored, here I was I
23:55
was playing I've been playing for a couple weeks now with
23:58
foundation models and I have I have a good a good
24:02
implementation, I think for it. The only downside I would say is
24:08
you have to be running Mac OS26, which is the latest one, right,
24:14
to have access to that. But then I can proofread suggest
24:18
improvements. You can by now you can you can
24:21
proofread your text or you can rewrite with a different tone
24:26
more friendly. But those are the default tools.
24:30
And now I'm I'm, I'm writing a more advanced proofreading tool
24:36
that can integrate things like tax suggestions and things like
24:43
that. Interesting.
24:46
You know, I actually really like that it's not integrated
24:48
directly. You know, I think that's
24:50
probably what everyone learned at first is like, here's how we
24:53
can affect the copy that we're doing with AI to make it better,
24:58
to give it a different tone, to change it from negative to
25:00
positive, to take all your attitude and sassiness out of
25:03
your e-mail. Oh, maybe that's just me, but
25:06
what I like about this is that like ultimately, if you're, if
25:10
you're writing something that's beyond an e-mail, if you're, if
25:13
you want to public publish A blog, you want to publish a book
25:17
for sure. Obviously, even like a menu, at
25:20
some point you're going to have to sit down, really read it and
25:23
really go through every single thing that the AI generated or,
25:27
or helped you with. You know, so it's having like
25:29
the complete not having the tool set to just be like, just scan
25:34
it with him, with Claude or whatever, be like, no, we're
25:37
going to go into a very simple user application and just read
25:42
it and edit it. Because ultimately, you know,
25:44
that's what's going to give it the special sauce.
25:46
You know, I love the LLMS for giving me the ability to write
25:51
at least with clarity for once, you know?
25:54
I, I I'm more. A poetic writer.
25:58
So I'm going to use alliteration and rhyming and when it's not
26:01
appropriate and it'll just take that out like I know what you're
26:04
trying to say. Let me make it really crystal
26:06
clear. So once you have a structure
26:08
that's very clear, but then I want to punch it up.
26:10
I want to give it that Ryan Estes feeling, you know, but I
26:14
want to do that independently. So like, I like the fact that
26:16
it's not now, of course, there's a bunch of cool ways that you
26:19
could enhance it, which are awesome, but you know, it kind
26:22
of goes along with the the this kind of saying that's been
26:27
popping up for me all the time with AI.
26:29
It's like, either you're as close to it as you can possibly
26:32
get, or you're as far away as you can possibly get in between.
26:36
You're going to get dusted, you know, So if you're you're
26:38
working on a manuscript through LLMS and you're bring it to a
26:41
position, that's great. And then you bring it to Pinery
26:44
because this is where we're going to ultimately do the final
26:47
human in the loop, you know, edits.
26:50
So it can so basically give it its its final touch.
26:53
I love that. Now let's talk about the
26:55
business model a little bit bit, because it's only available
26:58
right now at the Mac App Store, totally free, and then there's
27:02
in app purchases. So how do you get paid from the
27:05
application that you've been building?
27:07
Yeah, so this first of all, this is my main income right now,
27:13
right? I don't have any other income.
27:15
I quit my job. So I cannot write for just write
27:20
code for free. So a lot of people question
27:23
subscription model, but it is by far the best way to sustain
27:30
software. And the pricing model I went
27:35
through a lot charge only for updates and you buy a version,
27:42
but being on the App Store, on the Mac App Store, it limits you
27:46
a lot because the system is designed for subscriptions.
27:50
Of course for Apple is also better right?
27:52
Because they and the long term is better for them.
27:57
So I decided on a price which I think it's, it's fair for what
28:03
the software delivers. Let's say if you write a book
28:06
and you you export a book and you sell this book.
28:11
If you sell, depending on the book, if you sell one copy of
28:14
the book, you pay for the subscription of a one year of
28:16
the software and then it has a monthly, basically a monthly and
28:23
a yearly payment. Yeah, that's basically what's
28:30
what's. The the year the annual
28:32
subscription. So the annual is 4999 and it's
28:37
great U.S. dollars and and the monthly is 599.
28:42
Yeah, it's incredible. How did you land at that price
28:45
point? I look at a bunch of competitors
28:49
and and software that do similar things.
28:53
And then I decided, OK, this is gonna be the price.
28:58
It's, yeah, there's not a lot of science behind it.
29:04
Just kind of a gut feeling. You're like, yeah, right here.
29:10
Incredible. OK, how many customers do you
29:12
have to date? So we have.
29:15
Right now I have 600 people using the software and there is
29:23
as of yesterday, there is 40 subscriptions.
29:28
Amazing. Yeah.
29:29
So I think it's it's a good rate.
29:32
I launched the software like 3-3 weeks ago.
29:36
Yeah, yeah. So a little over three weeks.
29:40
So it's not even a month for the first month.
29:43
I'm I'm quite happy with that. Absolutely.
29:46
What? How did you go about finding
29:48
your first customers? I launched, I launched on on
29:52
product hunt as soon as as Apple approved because the Apple
29:56
approval process for they're very picky for the first time
30:01
you, you submit the software And I, I've been submitting software
30:05
to Apple since like 2009. But then I've never submit
30:12
anything for myself, right? Like it was always something I
30:16
did, but, well, I was for a big company and then this, it was
30:22
quite challenging. They they have a lot of
30:24
requests, especially on the subscription screen.
30:30
They want everything to be very clear.
30:32
The way you put their, yeah, they're very picky on that.
30:38
Yeah, what's what is Apple's cut?
30:40
Are they taking 30% subscriptions?
30:43
They. Well, they usually take take 30%
30:47
but if you if you submit, if, if you open your, your company and
30:52
your account there and you sign up for this small business
30:57
program then they will take 15%. So right of their cuts is going
31:02
to be 15%. Is there kind of like a
31:06
advertising opportunities in the app?
31:08
Like what's the best way to drive traffic to to to the to
31:13
the Mac App Store? Aside from podcast interviews,
31:16
of course. Actually, I actually thought
31:20
about ads, but they don't have ads in the Mac App Store.
31:24
So on iPhone or like iOS App Store you can advertise your
31:31
app, but on Mac, unfortunately they don't have anything like
31:35
that. So right now, Private Hunt gave
31:39
me a lot of traffic and some people start using and posting
31:44
on newsletters and things like that, like design newsletters
31:50
and writers newsletters, and that's driving a lot of traffic
31:54
to the website right now and people are downloading.
31:58
But that's most I would say right now, 100% is organic.
32:04
Cool. Yeah, that's amazing.
32:05
Like what what's what's the plan?
32:07
What's the marketing kind of go to market to to to bring users
32:11
on? I mean, obviously, like it's
32:13
pretty product LED, right? Because that's kind of your
32:15
sweet spot. And if writers like it, I mean,
32:17
they start talking on Reddit about it, like then it just
32:20
starts kind of Catching Fire. Yeah, I actually.
32:22
Posted that I forgot about that I posted on Reddit.
32:25
But it, it's, it's kind of scary because people, I don't know,
32:30
people love it, but they are so mean because of the
32:34
subscription. They just, they just hate it.
32:38
And but at the same time, you think, OK, the price, I think
32:43
the price is fair and people are paying for it.
32:46
So I don't think the price is wrong.
32:50
But it's just, yeah, you have to have some guts to go to Reddit.
32:56
It's better when people start talking about it instead of you
33:00
posting about it. But yeah.
33:02
Totally. My started right now I I'm
33:06
focused on on improving the product and having a very high
33:10
quality product and the outputs make sure everything is perfect
33:15
when you export your book. So I have been focused on that.
33:19
I decided to launch cuz my wife kept kept telling me like you
33:25
have to launch this thing. You have been working for so
33:28
long and you're waiting for it to be perfect.
33:30
It's never going to be perfect. So like I was like, yeah, I'm
33:34
going to launch it. I think it's quite stable now.
33:38
And then Apple came up with the Mac OS26, which changed a lot
33:44
with liquid glass and the new design system.
33:47
It's not just like a simple change.
33:50
It required a lot of work. So my last couple weeks I was
33:53
working on Liquid Glass to adopt the new design system and it
33:58
changed the UI of the app a little bit.
34:00
The screenshots you have in the in the website now, they are
34:04
from Liquid Glass, the new Mac OS design.
34:10
Amazing. What an incredible story man.
34:13
I I love it it. It seems like you're living your
34:15
best dream. Right now, yeah, I am.
34:18
And it's been it's been quite wild like in the morning I, I
34:24
wake up early I cod a little bit and then I go go in my tractor
34:30
and I plough the land and they prepare the soil and then yeah,
34:35
I've been doing a lot of stuff like very disconnected.
34:38
So it at least I feel like when I'm coding, I'm 100% right
34:47
because when you do it full time, I have been doing iOS, Mac
34:52
OS apps since 2009 basically. And at some point it's just
34:59
like, I'm kind of tired of doing this, but I like doing this.
35:04
It's just that it's so stressful.
35:07
That's where when I was on call, there's like man, payments not
35:12
working is a nightmare. Printers not printing is the
35:16
worst nightmare because if if the printer doesn't print your
35:21
order, you don't get the food. So on calls was like they were a
35:27
nightmare and, and now it's, it's more balanced because I
35:31
work on a problem, I fix something, I improve something
35:35
and then if it's not working, I just, OK, I'm going to finish
35:38
this later. I go back, go go to the tractor
35:41
or go do something in the farm And, and then when I come back,
35:46
I have like fresh mind and it's, it's easier.
35:49
I I feel that I I have been solving problems way faster even
35:54
though I'm working less amazing. It's the the the clarity of
35:59
thought. What, what's on the product road
36:01
map. You said you want to make big
36:02
improvements. What are the next 12 months look
36:04
like for Pinery? Yeah.
36:07
So the the main thing I've been working now is trying to to
36:11
implement the the use of foundation models to actually
36:17
parse your text, understand it and suggest that grammar errors,
36:23
improvements and and all kinds of syntax syntax improvements.
36:29
The main challenge with that is you know a like the LLMS are not
36:35
very precise. It's not always the same output.
36:38
Sometimes you get some garbage, sometimes you get something
36:42
really good. So fine tuning the prompt and
36:45
how to to get a good output. It's been my main challenge now.
36:52
So that so I plan to have like a foolproof reading tool set for
36:59
it. And also another thing I have
37:03
been looking to is exporting an audio book so.
37:08
But then for that I will need to download the model to the
37:13
device. So because right now the bundle
37:17
size of of the app is is pretty small.
37:22
I I don't remember but I ship it to that store, it's like under
37:27
30 megabytes. The whole app like everything I
37:30
don't have, I have almost 0 dependencies on on other
37:34
libraries. I I do most of the libraries, I
37:38
have some open source library like Markdown, Syntex which is
37:42
the open source library that I create for binary and I just
37:47
open source it for people to use.
37:50
And I want to do the same with the audio books.
37:54
So it's going to be another output you export epub that you
37:58
can export a full audio book file of your book.
38:05
Cool. Yeah, I mean, there's once you
38:07
have like the the raw text, the ability to like throw it to 11
38:11
labs to create an audio book is right there to throw it to, you
38:16
know, mid journey and do like a little animated like scene or
38:21
something. It's so cool.
38:23
But I love where the product is now.
38:25
Now I got a feeling like what you really want to be doing is
38:28
having a big farm. So what what's the number?
38:32
Let's say you build up pinery and somebody offers you a number
38:37
to buy it and just make you permanently farming.
38:40
How much is it? Actually, actually never thought
38:45
about that. I, I would, I, I wouldn't say I
38:50
will be permanently farming forever, but I, I really love
38:56
it. I, yeah, I, I I can think about
39:01
it right now like a number. Yeah, I can think.
39:05
Million. No million, more or less.
39:08
Yeah, Yeah. I think, I think it would have
39:10
to be at least a million. I have been working on this
39:12
thing for so long, the passion and yeah.
39:19
Incredible. OK.
39:21
It's been fantastic. I want to do a couple more
39:23
questions. With you, if that's OK, take you
39:25
into the. Lightning round.
39:27
OK, OK, so. If you're entering college today
39:36
knowing what you know now, what would you study?
39:42
That's a good point. I I don't know if I would enter
39:45
college today with all the knowledge we have available.
39:51
Like I have been working as a software engineer for, for so
39:54
long now and, and I have, I work for like big companies in
40:00
Silicon Valley, but I don't have a software engineering degree.
40:05
I have a business degree which didn't serve me for a lot of
40:10
things. So I would just pick on
40:14
something I really like and do it research.
40:18
Cuz with the Internet we have so much knowledge right now if you
40:22
want to build a rocket. In your backyard, it's totally
40:25
possible. You have so much knowledge
40:27
nowadays that you can, you can do.
40:30
So I don't think I would. I would go to a college.
40:33
That's, that's my, my, my point of view right now.
40:37
What? Would you do instead?
40:39
Would you work? Would you start making companies
40:41
and stuff? Yeah, yeah.
40:43
Well, right now with the mine I have today, I would, I would go
40:47
to farming because I think not a lot of people were are producing
40:52
food like high quality food and we we do need that.
40:59
So I would go into that. I appreciate.
41:03
That 'cause I, I'm a hunter, so I, I feel the same way about
41:06
like kind of providing, you know, you have your own food
41:09
sources is it's very important, I think, OK, what's something
41:15
that you know now that you wish you knew earlier?
41:23
I think, I think all the the experience with software
41:29
development, I know now it, it makes my life so much easier to
41:37
to like everything. Like even for me, I, I did like
41:42
all the Geo referencing of the forum, the mapping and like low
41:47
level maps with QGIS and all those things.
41:52
It's, it's just because of my background.
41:55
So if I knew that before, it would make my life a lot easier
42:00
on a lot of things I did in the past.
42:03
You get, I know you're in the high country, but you got some
42:05
good fishing out there. We do, we have, we actually have
42:08
a fishing pond. It's a good size, decent size.
42:13
Yeah. I'm not not a big Fisher, but I
42:16
I go there with the kids and we have some fun fishing.
42:21
Nice, cool. How about this one?
42:25
If you could live in any historic era, time and place,
42:29
where would it be and when would it be?
42:37
Yeah, that's a it's a good one. I think I would like to live
42:45
like in biblical times, right? The early, I think, yeah, there
42:52
there's a lot of questions I have and things that I I would
42:55
like to know. But yeah, it's quite wild.
43:00
Like, like, are we talking about like, like Christ era?
43:04
Yeah, well. Even before that like more like
43:08
Abraham era earlier than right because.
43:12
Yeah, You know, like being in Jerusalem when the the Romans
43:16
were there seems so scary. You know, the way they're, like
43:20
crucifying people and they're like, put them on like bikes and
43:23
into town and just like, oh, man.
43:26
But yeah, like, like really old, like way back.
43:29
Yeah. It's really interesting.
43:30
Like how they live in a tent and then moving around and having
43:34
like, yeah. They're animals.
43:39
And yeah, it's, it's really interesting.
43:41
You know, it's it's cool too, because, you know, I'm a big fan
43:44
of the Bible, particularly the the Old Testament, just because
43:47
of the stories are so amazing and three-dimensional and very
43:52
old and they don't really have dates, you know what I mean?
43:55
They have some loose dates of when they started to be written
43:58
down, but they're probably thousands and thousands of years
44:01
old, just pass down orally, you know, over the dinner table for
44:05
a long, long time. So, you know, it's, it's
44:08
fascinating to think back in those times for sure.
44:11
Yeah, that that it would be. It would be fun.
44:16
Be fun. Yeah.
44:17
You know, And I, if I think about it, they're probably doing
44:19
what I like to do and what you like to do.
44:21
They're sitting around fishing, doing some farming, hanging out
44:24
with the families you like. This is great.
44:27
Yeah. Cool, this has been a fantastic
44:32
conversation. I really appreciate your time.
44:34
Where can people find you online and where can people purchase
44:37
Pinery? Yeah, people can find me on I am
44:43
on on LinkedIn mostly I I started posting to on Twitter
44:48
now, but I'm yeah, I I read I mostly reading message more than
44:55
posting there. I am on Instagram.
44:58
I post a lot of a lot of the daily farm life stuff on
45:04
Instagram, mostly in Portuguese though, and then LinkedIn,
45:10
Twitter, Instagram, yeah, and Pinery.
45:14
You can find Pinery at Pinery dot app.
45:17
That's the website. Or you can go to the Mac App
45:21
Store and just search for binary.
45:25
Fantastic. Now I'm a Capueta and a jiu
45:27
jitsu player, so I might have to get down there sometime.
45:30
I've never been to Brazil, but the way you're talking about it,
45:33
I got to get down there and see the farm.
45:34
Yeah, no, if if you come here, you, you definitely have to to
45:38
come and visit me. We're we're going to set up some
45:41
Airbnb units here in the farm. So we're going to have space for
45:46
you to come for sure. All right.
45:48
You, you, you open that up. I'll be your first customer now.
45:51
I've been. I heard of a place called
45:53
Florepa that also people are telling me I need to go to.
45:56
You ever been there? I've been there.
45:58
It's really nice. It's really nice, Yeah.
46:01
So when you're, when you live outside of Brazil, like there's
46:05
a lot of things people say about Brazil or, or the media say
46:10
about Brazil, but and then it's just some people are scared to
46:14
come to Brazil. Like there's there's no reason.
46:17
Of course, if you go to Rio, which a lot of people go to Rio
46:21
and they want to go and see the Carnival and everything, of
46:25
course there is, it's dangerous, right?
46:28
But there are some very safe areas in Brazil, like where we
46:31
live here in the South of miniature eyes.
46:34
It's it's amazing, very safe area.
46:37
And in the South, I am from the South.
46:38
So like Floriba is, is a very nice town and, and everything in
46:45
there in the South there is because there's a lot of
46:49
European immigration. So they, they have a lot of the
46:51
European history there when, when the the first settlers
46:57
came. And yeah, it's, it's just a
47:00
beautiful area of Brazil. Incredible.
47:04
Thank you so much for coming on the show and congratulations to
47:06
all your success. I wish you well man.
47:10
Yeah. Thank you very much for having
47:12
me, Ryan, and it's been a pleasure to talk to you.
47:18
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