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From Farm to Mac App Store: How Heberti Built Pinery for Authors

Building Pinery with Heberti Almeida

Summary

From a stormy Brazilian farm to the Mac App Store. Former Square engineer Heberti Almeida spent seven years turning a side project into Pinery, a focused Markdown writing and self-publishing app for Mac. We cover privacy-first on-device AI, clean ePub and PDF export, subscription pricing that sustains indie software, and how tractor time can sharpen product thinking.

Who this is for

Indie hackers

Technical founders

Author-creators

Anyone seeking a calm, private, production-grade writing workflow

Product snapshot

Pinery: Markdown editor for writing…

The skinny

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